• Title/Summary/Keyword: Business contribution

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A Study on Service Marketing Strategies in Interior Projects (인테리어프로젝트의 서비스마케팅적 전략에 관한 연구)

  • 전미자;박성희;허범팔
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2001.05a
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    • pp.168-172
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    • 2001
  • An applied art, business project for consumers, pursues aesthetic objectives. Therefore it is required to approach the concept of service marketing for consumer satisfaction. The purpose of this paper is to verify the effectiveness of concepts for service marketing in processing interior design project. The contribution of this research is the refined checklists for interior design projects which can be applied to actual business as well as the introduction of service marketing concept into interior design industry. This paper proposes an advanced business in interior design industry and is expected to increase consumer satisfaction in living space as their needs and life styles are being more diversified.

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A Study on the Accident Analysis by Nip Points and Risk Assessment in the Medium and Small Enterprise (중소 제조업의 끼임 재해분석 및 위험성평가 연구 - 경인지역 50인 미만 제조업을 대상으로 -)

  • Yang, Kwang Mo
    • Journal of the Korea Safety Management & Science
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    • v.16 no.2
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    • pp.63-70
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    • 2014
  • As preventive measures have received tremendous attention to prevent any possible accident in advance, many work places have introduced safety and health management systems. However despite of this government's effort, the industrial accident rate of small-scale businesses with less than 50 employees does not decline, which is mainly because the projects are not differentiated according to the risk level of individual business. To evaluate the risk level of small-scale businesses with less than 50 employees and then establish effective safety and health management systems according to the risk level, this study has conducted the following processes. The small-scale businesses with less than 50 employees were evaluated through accident type, and potential accident risk factor was evaluated through location, business type, and business size. The results of this analysis are expected to make contribution to improving the effectiveness of the safety and health management supports to small-scale businesses with less than 50 employees.

Hypothesis of Customer Attraction Model in Metropolitan Area Unit (日本国内における都市商業の集客モデルに関する考察)

  • Yoshida, Hajime
    • Journal of East Asia Management
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    • v.2 no.1
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    • pp.23-48
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    • 2021
  • The consumer is living in the frame which is called a city and is leading life through "the purchase act". As for there not being "the purchase act", our life doesn't stand up. It is possible to say that the retail trade it therefore occupies the mailbox which is important in the urban function. However, as for former research, the functional model about the retail trade in the city leaned to the gross income of the customer development degree of each retail store and the retail trade in the city and the overall show of the model of "the role of the retail trade in the city" wasn't done. Therefore, at this article, it focuses on the retail business status, the chain store which has a multitude ready in the retail trade, and it has a purpose of seizing out boiling and considering and making a new hypothesis about how the retail trade which is one of the urban functions contributes to the city.

Impact of Topic Distribution on Review Sentiment: A Comparative Study between South Korea and the U.S.

  • Mina Cho;Dugmee Hwang;SeongMin Jeon
    • Asia pacific journal of information systems
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    • v.32 no.3
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    • pp.514-536
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    • 2022
  • Online reviews offer valuable information to businesses by reflecting consumer experiences about their products and services. Two crucial aspects of online reviews are the topics consumers choose to address, and the sentiments expressed in their reviews. Building upon previous literature that shows online reviews are context-dependent, we employ the Expectation-Confirmation Theory (ECT) to examine the impact of topic distribution on review sentiment in South Korea and the U.S. during pre- and post-pandemic periods. After applying a topic modeling to Airbnb app review data, we measure the contribution of each topic on review sentiment using SHAP values. Our results indicate variations in topic distribution trends between 2018 and 2021. In addition, the order and magnitude of topics' impact on review sentiment change between pre- and post-pandemic periods for both countries. This study can help businesses understand how topics and sentiments associated with their products and services changed after the pandemic and thus identify areas of improvement.

The Influence of Negative Emotions on Customer Contribution to Organizational Innovation in an Online Brand Community (온라인 브랜드 커뮤니티 내 부정적 감정들이 기업 혁신을 위한 고객 기여에 미치는 영향)

  • Jung, Suyeon;Lee, Hanjun;Suh, Yongmoo
    • Journal of Internet Computing and Services
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    • v.14 no.4
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    • pp.91-100
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    • 2013
  • In recent years, online brand communities, whereby firms and customers interact freely, are emerging trend, because customers' opinions collected in these communities can help firms to achieve their innovation effectively. In this study, we examined whether customer opinions containing negative emotions have influence on their adoption for organizational innovation. To that end, we firstly classified negative emotions into five categories of detailed negative emotions such as Fear, Anger, Shame, Sadness, and Frustration. Then, we developed a lexicon for each category of negative emotions, using WordNet and SentiWordNet. From 81,543 customer opinions collected from MyStarbucksIdea.com which is Starbucks' brand community, we extracted terms that belong to each lexicon. We conducted an experiment to examine whether the existence, frequency and strength of terms with negative emotions in each category affect the adoption of customer opinions for organizational innovation. In the experiment, we statistically verified that there is a positive relationship between customer ideas containing negative emotions and their adoption for innovation. Especially, Frustration and Sadness out of the five emotions are significantly influential to organizational innovation.

An Exploratory Study on the Ecosystem Service and Benefit Indicators of Natural Seaweed Beds (천연 해조장 생태계 서비스 및 편익지표에 관한 탐색적 연구)

  • Kang, Seok-Kyu
    • The Journal of Fisheries Business Administration
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    • v.47 no.3
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    • pp.53-69
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    • 2016
  • The purpose of this study is to explore the ecosystem service and benefit indicators of natural seaweed beds. Ecosystems of natural seaweed beds provide a wide range of services and benefits to human society including provisioning services, regulating services, supporting services, and cultural services. Indicators for each of the ecosystem services are chosen by marine plants ecologists and as follows. Ecosystem indicators of natural seaweed beds for provisioning services are well-being food(amount of seaweed harvested/amount of fish landed, fish biomass, area of natural seaweed beds, the number of species, contribution to the second production), raw materials(amount of biomass by breed, amount of aquaculture feed), genetic resources(amount of genetic material extracted, amount of genetic material contained by age and habitat), and medicinal resources(amount of medicinal material extracted). Ecosystem indicators of natural seaweed beds for regulating services are air purification(amount of fine dust/NOx or $SO_2$ captured), climate regulation(amount of $CO_2$ sequestered), waste treatment(amount of N, P stored, biochemical degradation capacity COD), and costal erosion prevention(length and change of natural coast line, amount of sediment prevented). Ecosystem indicators of natural seaweed beds for supporting services are lifecycle and maintenance(primary production, contribution to the second production) and gene pool protection(amount of compositional factors in ecosystem, introduced species). Ecosystem indicators of natural seaweed beds for cultural services are recreation and tourism(the number of visits of an area) and information for cognitive development(amount of time spent in education, research and individual learning about ecosystem of natural seaweed beds).

A Case Analysis of Entry in Global Fashion Market : The Case of Zara and Uniqlo (해외 패션시장 진출 사례분석: 자라와 유니클로를 중심으로)

  • Kim, Hyojung;Kwon, Ki-Hoon
    • International Commerce and Information Review
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    • v.15 no.4
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    • pp.509-532
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    • 2013
  • This paper analyzed the functional global entry process of firms by real business cases. We reviewed the global firm Zara and Uniqlo's functional global entry process by Malnight (1995) four-step model which is composed of appendage, participation, contribution, integration stages. We found that both Zara and Uniqlo made successful internationalization using integrated global value chain. However, Zara maintained the home-initiated internationalization strategy on whole value chain, Uniqlo operated subsidiary-initiated functional strategy in specific value chain activities. This study suggests that internationalization occurs at the level of the function, rather than the firm. In addition, this study suggests practical implication to Korean fashion firms that global firms should maintain the functional global entry strategy basing on firm's internationalization steps.

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Exploring Silver ICT Convergent Typology and ICT Contribution Value (실버산업의 ICT 융합 유형과 ICT 기여 가치 탐색)

  • Han, Hyun-Soo;Kang, Tae-Wook
    • Korean Management Science Review
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    • v.34 no.1
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    • pp.57-70
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    • 2017
  • The phenomenon of increasing aging population is one of the crucial social and economic issues in these day. In this paper, drawn from the industrial application cases and relevant literatures, we present the typology of ICT convergent applications targeted for silver generation, referred as silver ICT. Subsequently, the contributional value of ICT as the enabling technology is estimated. We firstly conduct keyword search to collect currently used silver ICT applications. Secondly, drawn from the social welfare literature, we organize distinctive needs of the silver generations. Then, on the basis of task technology fit framework, typology of ICT enabled silver applications is organized through the fit of ICT in the sense of fulfilling those silver needs. Finally, using the industry input-output table figures, potential ICT contributions for silver ICT are estimated. The proposed silver ICT typology and ICT contributions provides useful insights for further research in the area of ICT convergence and silver market research.

East Asian Journal of Business Economics and Strategy

  • KIM, Byoung-Goo;YOUN, Myoung-Kil
    • Journal of Research and Publication Ethics
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    • v.1 no.1
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    • pp.11-15
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    • 2020
  • Purpose: This study is to review and analyze orientation and strategy of the East Asian Journal of Business Economics and all of the published articles of 2013 to 2020 and to investigate the previous publication system and process in order to enhance the general quality of EAJBE. Research design, data and methodology: This paper applied a case study method and analyzed the previous published articles and system including homepage of East Asian Journal of Business Economics. Results: This journal strives to be the most globalized than other domestic journals in the field of management/economy, and since its inception in 2013, all the papers is written in English, and more than 40% of the contributors are overseas contributors, so it is developed by global strategies in a different direction from other domestic journals. Conclusions: The EAJBE provides the full text of the contributors' research ethics regulations to the online system, and mandates researchers to submit a pledge from the stage of the contribution. The journal provides clear criteria such as self-plagiarism and duplicates publication, and specifies the copyright agreement and submission application twice, and guides the contributors and the reviewers to use the system in advance.

A Study on Institutionalization of the Rent-A-Driver Industry from the Point of View at the Creative Industries

  • OH, Moon-Kap;YOUN, Myoung-Kil
    • Korean Journal of Artificial Intelligence
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    • v.7 no.2
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    • pp.1-8
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    • 2019
  • This paper, we argue that sector in terms of the creative industries the need to the institutional settle of the rent-a-driver business; the industry could create more than 200,000 jobs, the effect is to bring out the about 4 trillion underground economy and Can be interpreted industry, which contributes to reduce social costs, ranging from 1.7 trillion won to 5.7 trillion per year. Through institutionalization of policy should support. Observation and in-depth interviews were conducted with the law and the president of the rent-a-driver business company. The operating system should be improved. the rent-a-driver business, for the formulation of the work ethic and education is desperately needed. The effect socio-economic contribution effect of the rent-a-driver business industry can be summarized as follows. First, it is an industry that has an operating system utilizing state-of-the-art technology and equipment, and the convergence of creative industries to comply with the market. Second, the effect appears as an industry that creates jobs for the populace to replace the social security system, social safety net is considered as an industry. Third, this is an industry that can be self-reliant in the short term at least political support, the industry is considered in the industry to maximize the effectiveness and efficiency of the support policy.