• Journal of Information Technology Applications and Management
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• 제9권3호
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• pp.129-139
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• 2002

There exist a number of information systems planning (ISP) methodologies. Historically these methodologies have been evolving to reflect new technologies and business requirements. In fact, it is an uneasy task to select a methodology that fits a business need. Though there have been a number of studies proposing new ISP approaches, we are unable to find much research doing a comparative analysis on existing ISP methodologies. Our study, therefore, is to present a classification scheme for ISP approaches and to provide a guideline framework for selecting an approach most suitable to a particular firm's need. Our classification utilizes types of components covered in ISP deliverables and the peculiarity of these components. Such classification scheme and selection framework would help derive an IT-driven new enterprise model more effectively.

• 품질경영학회지
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• 제43권3호
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• pp.313-326
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• 2015

Purpose: The terminology of "policy" or "quality policy" is widely used in quality management areas. But few people know and use that word with the accurate concept. This paper compares the concepts and suggests the contents for quality policy and quality strategy. Methods: This paper compares the concepts between policy and strategy through the literatures and suggests the contents for quality policy and quality strategy by exploratory study. Results: This paper suggests the contents for quality policy and quality strategy which are useful to establish the quality planning in companies. Conclusion: Strategy and policy are intimately related, and so confused in applications, therefore distinguishing both concepts clearly is necessary for effective use of them. This paper will help the right use of both concepts by showing the examples.

• 산업공학
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• 제18권1호
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• pp.104-116
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• 2005

In this paperm we provide a plan of construction, employment and management of the Korean postal address database and discuss the design of to-be models for it. For the purpose, we adopt and modify the information strategy planning methodology to fit it into our study. We examine the managerial environments and limitations of the postal services and define the requirements as a result. The U.S. Postal Service (USPS) was chosen as the best practice for a benchmarking and gap analysis with its advanced management of address information. After analyzing the current status of the postal business processes and information systems used, we classify the products and the services of USPS by the process to which they are applied and propose a deployment plan. In order to design a to-be model, we define the operating and managing functions for the address database and specify the scenario according to the functions. By managing the address database and supporting the postal services, it could be possible to make the business competitive and satisfy the customer demands.

• 한국콘텐츠학회논문지
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• 제11권8호
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• pp.170-176
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• 2011

<뽀로로>의 기획 및 제작과정을 현재의 성공적 성과와 연결지어 분석하면, 기획단계에서부터 문화적 할인(cultural discount)까지를 고려한 과학적이고 치밀한 기획을 하고 여러 참여사의 장점을 극대화한 협력적 비즈니스 관계를 확립한 것이 여러 창구를 통한 콘텐츠의 지속적 수익창출과 시리즈의 제작, 그리고 캐릭터 판매를 통한 수익 극대화와 해외 판매로까지 이어지는 성공적인 성과를 낳았음을 발견하게 된다. 그러나 흔히들 이야기하는 애니메이션 비즈니스 전략으로서의 OSMU는 기획단계에서부터 의도되었다기보다는 좋은 콘텐츠를 제작한 이후의 비즈니스 과정으로 진행되었다고 하겠다. 그런 점에서 그간 애니메이션산업 연구에서 언급되어온 OSMU전략은 산업현장을 현실을 고려할 때 지나치게 강조된 측면이 있다. <뽀로로>와 같은 성공사례를 더 낳아 국내 애니메이션산업계에 좋은 작품이 계속 생산되는 생태계를 조성하기 위해서는 업계의 노력과 정부의 정책효율성이 함께 증진될 필요가 있다.

• 한국실내디자인학회논문집
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• 제21호
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• pp.54-61
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• 1999

The Fashion Distribution Business (FDB) is thriving to such an extent that the current period is called "The Era of Fashion." This FDB shows tendencies towards specialzation, globalization and expansion. The domestic FDB has been rapidly globalizing, and thus it is time for us to recognize that the fashion business has grown beyond its former role as a production-oriented retail business to include multiple new roles. This strategy to plant Store Identity on customers is just a Visual Merchandising (VMD) Strategy. That is, a strategy to visualize the Product Planning, which can be called a Complex Visual Expressing Technical System that classifies and arranges products in order to be easily seen, chosen, and bought through exhibition and arrangement. My aim is to break away from the conept that has been focused only on display division and to present product scheme correctly and to establish a VMD Plan which can also contribute to sales promotion by providing infirmation and arranging Store Display efficiently for customers. Additionally, this is aimed to present an efficient and sensitive design process.esign process.

• 한국건설관리학회논문집
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• 제10권3호
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• pp.122-129
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• 2009

건설 관련 기술 및 시장은 최근 시간과 장소를 떠나 글로벌 시장이라는 하나의 울타리 내에서 이루어지고 있다. 또한, 대기업 중심이었던 해외건설시장에서 중소기업의 비중이 확대되고 있는 시점에서 이들 건설기업의 이윤확대를 위해서는 더욱 효율적이고 생산적인 사업구조 전략이 절실히 요구된다. 이러한 기업의 전략을 위해 건설기업들은 일반적으로 타 기업과의 비교분석을 통해 부족한 점을 인식하고 발전시키기 위한 벤치마킹을 실시하고 있다. 이에 본 논문은 세계 건설업체의 다양한 사업구조전략 및 변화모습을 분석하여 선진 건설업체를 선정하는 한편 이들 기업의 전략 특성을 살펴보고자 한다. 또, 벤치마킹을 위한 선진기업의 선정 방법을 소개하는 또다른 목적을 가질 수 있겠다. 선진 건설업체를 선정하기 위해 시장점유율(매출)변화 분석, 건설 상품별 전문성 분석, 그리고 사업 포트폴리오전략 분석을 방법론으로 이용하였으며 자료는 ENR지에서 발표되는 세계 건설기업의 매출과 상품별 비중을 참고하였다.

• 유통과학연구
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• 제18권8호
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• pp.47-54
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• 2020

Purpose: Through strategic marketing, art galleries can help retain the artistic value in an extensively urbanized world and also provide a means to showcase aspirational messages that artworks attempt to portray. The purpose of the current study is to analyze a marketing strategy for an art gallery based on prior marketing theories. Research design, data and methodology: Scant research is available to guide regarding what elements of marketing theories should be applied to accomplish customer satisfaction in an art gallery business plan. Thus, the present authors suggest more specific marketing strategy using four traditional marketing theories for practitioners who conduct business planning strategy in an art gallery. Results: The current study suggests the synthesized model for a successful business plan of an art gallery and figured out that two distinctive segments through marketing mix and SWOT analysis are ideal because it would be easier to meet visitors' aesthetic tastes while still meeting organizational objectives. Conclusions: As all other businesses, art galleries have to adapt to survive by innovating some of the components of the marketing mix to create a competitive advantage. It also requires a strategy for that combines targeting and segmenting with the incorporation of the marketing mix to attain competitiveness.

• Journal of Information Technology Applications and Management
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• 제23권1호
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• pp.119-128
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• 2016

Growing threats from environments and natural disasters cause information systems to suspend the operation of business. To assure the continuity of business, information systems should not halt in the emergency. This paper suggests an evaluation method for importance of information systems and verifies the method in a real organization. The results to the study can be utilized for establishing business continuity of organizations.

• 한국IT서비스학회지
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• 제7권3호
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• pp.97-114
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• 2008

Many companies have implemented ERP systems to enhance their process competitiveness. Since most ERP systems down to date are implemented and managed on each separated business-unit or company level, such systems run short of the consideration about global business processes and global system managements. In order to integrate a successful global ERP, it is essential to apply the well-systematic implementation methodology which considers global standardization and global IT requirements. It is, however, the actual circumstance that such well-structured methodologies for global ERP implementation are hardly shown not only from domestic site but from foreign one. This paper indicates the global ERP implementation guideline with integrated approach including; the standard process design for efficient execution of global business; the ERP implementation method considering global IT requirements; and, the management method for global system operation. GSI ERP methodology is composed of 3 Phase：Global Strategy Planning, Global Template Construction and Global Roll-Out. Phase1; Global Strategy Planning contains Environment Analysis, GSI direction and Implementation Plan. Phase2; Global Template Construction contains Business blueprint, GSI operation design and Global template implementation. Phase3; Global Roll-out contains local business analysis, local ERP implementation and Global ERP Operation.

• 한국정보통신학회논문지
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• 제17권8호
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• pp.1761-1768
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• 2013

디지털 선박 생산기술은 조선소에서 필연적으로 발생하는 재계획 및 재작업에 따른 비용과 시간을 절감할 수 있는 기술이다 이 기술을 효율적으로 적용하기 위해서는 적용 가능한 . 분야에 대한 전략수립이 반드시 이루어져야 한다. 본 논문에서는 조선소 생산계획 업무 프로세스를 분석하여 디지털 선박생산 기술을 적용하기 위한 전략을 수립하는 것을 목표로 한다. BPR방법론을 기반으로 현행 생산계획 업무프로세스를 분석하고, 워크플로우를 모델링하여 병목프로세스를 도출한다. 도출된 병목프로세스를 심도있게 분석하여 핵심개선기회 다이어그램을 작성하고, 프로세스시뮬레이션을 수행하여 적용시나리오 생성뿐만 아니라 기대효과도 산출한다. 디지털 선박생산기술의 적용전략은 조선소에서 양질의 제품에 필요한 건조 비용 및 시간을 줄일 수 있는 밑그림을 제공할 것으로 사료된다.