• Title/Summary/Keyword: Business Strategy Planning

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A Study on the Partnership Conflict of Damyang Samdari Village Using the Grounded Theory - For Damyang Samdari Village, No.4 National Important Agriculture Heritage - (근거이론을 활용한 담양 삼다리마을 지역주민의 파트너십 갈등 연구 - 국가중요농업유산 제 4호, 담양 대나무밭을 중심으로 -)

  • Kim, Young-Rang;Kim, Eun-Sol;Lee, Tae-Gyeom
    • Journal of Korean Society of Rural Planning
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    • v.26 no.4
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    • pp.41-52
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    • 2020
  • The purpose of this study is to identify the conflict between residents and governments in partnership arising from the designation of National Important Agricultural Heritage for Damyang Samdari village and to suggest directions for improvement. To this end, residents of Samdari Village in Damyang, designated as an important national agricultural heritage, were interviewed. Interviews were analyzed through grounded theory, categorized into open coding, axial coding, and selective coding, and a paradigm model was constructed. Through this, the central phenomena of resident participation patterns currently appearing in the village were identified, and causal, contextual, and intervening conditions were analyzed. Causal conditions were analyzed as one-sided administrative treatment, assortment matching project, one-time plan, excessive dependence of residents and economic damages of residents at the beginning of the designation of national important agricultural heritage. As a result, conflict between residents and local governments occurred as a central phenomenon, and contextual conditions such as decline in the competitive of bamboo resources and frequent change in managers were also affecting the central phenomenon. As intervening conditions to alleviate the central phenomenon, there are local government's purchase of bamboo fields and fragmentary business effects. The action taken by the residents and officials in response to a fixed conflict is called an action-interaction strategy. Residents refused to change and settled in reality, and local governments avoided conflict. From the beginning of the designation to the present, the villagers gradually lost interest in the National Important Agricultural Heritage due to problems and conflicts that occurred in the process of forming a partnership in the National Important Agricultural Heritage project. Based on the analyzed model, a plan to build the partnership standards on Damyang bamboo field to secure the sustainability of the field and increase the practicality of resident participation, that is partnership, was suggested.

A study on ERP implementation strategy in the public enterprise: lessons from KOGAS (공기업의 ERP시스템 구축 전략에 관한 연구: KOGAS 사례를 중심으로)

  • Lim, Sung-Chul;Kim, Ki-Joo;Whang, Jae-Hoon
    • Journal of Korea Society of Industrial Information Systems
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    • v.14 no.5
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    • pp.257-270
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    • 2009
  • In the ways of coping with the rapidly changing environment, the information technology is recognized a critical factor in order to rethink the effectiveness of business management, and enterprise resource planning(ERP) system has emerged as an essential method for strengthening the competitiveness on the strategic level. This empirical study has revealed the following. First, well-organized system management and the strong will and leadership of top management have significantly positive influence on the reduction of cost and time. Second, system management, users' participation, and the strong will and leadership of top management have significantly positive influence on the improvement of management and informational environment. It also proposes the guidelines of how to establish an ERP system successfully in the public enterprises.

A Study on Establishing a Market Entry Strategy for the Satellite Industry Using Future Signal Detection Techniques (미래신호 탐지 기법을 활용한 위성산업 시장의 진입 전략 수립 연구)

  • Sehyoung Kim;Jaehyeong Park;Hansol Lee;Juyoung Kang
    • Journal of Intelligence and Information Systems
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    • v.29 no.3
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    • pp.249-265
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    • 2023
  • Recently, the satellite industry has been paying attention to the private-led 'New Space' paradigm, which is a departure from the traditional government-led industry. The space industry, which is considered to be the next food industry, is still receiving relatively little attention in Korea compared to the global market. Therefore, the purpose of this study is to explore future signals that can help determine the market entry strategies of private companies in the domestic satellite industry. To this end, this study utilizes the theoretical background of future signal theory and the Keyword Portfolio Map method to analyze keyword potential in patent document data based on keyword growth rate and keyword occurrence frequency. In addition, news data was collected to categorize future signals into first symptom and early information, respectively. This is utilized as an interpretive indicator of how the keywords reveal their actual potential outside of patent documents. This study describes the process of data collection and analysis to explore future signals and traces the evolution of each keyword in the collected documents from a weak signal to a strong signal by specifically visualizing how it can be used through the visualization of keyword maps. The process of this research can contribute to the methodological contribution and expansion of the scope of existing research on future signals, and the results can contribute to the establishment of new industry planning and research directions in the satellite industry.

A Choice-Based Competitive Diffusion Model with Applications to Mobile Telecommunication Service Market in Korea (선택관점의 경쟁확산모형과 국내 이동전화 서비스 시장에의 응용)

  • Jun, Duk-Bin;Kim, Seon-Kyoung;Cha, Kyung-Cheon;Park, Yoon-Seo;Park, Myoung-Hwan;Park, Young-Sun
    • Journal of Korean Institute of Industrial Engineers
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    • v.27 no.3
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    • pp.267-273
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    • 2001
  • While forecasting sales of a new product is very difficult, it is critical to market success. This is especially true when other products have a highly negative influence on the product because of competition effect. In this paper, we develop a choice-based competitive diffusion model and apply to the case where two digital mobile telecommunication services, that is, digital cellular and PCS services, compete. The basic premise is that demand patterns result from choice behavior, where customers choose a product to maximize their utility. In comparison with Bass-type competitive diffusion models, our model provides superior fitting and forecasting performance. The choice-based model is useful in that it enables the description of such competitive environments and provides the flexibility to include marketing mix variables such as price and advertising.

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Vietnam-India Trade: Current Relations and Prospects

  • DANG, Thu Thuy
    • The Journal of Industrial Distribution & Business
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    • v.10 no.9
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    • pp.7-17
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    • 2019
  • Purpose - In recent years, the bilateral political relationship between Vietnam and India was upgraded to strategic and comprehensive partnership. Thus, the purpose of this paper is to analyze current relations and prospects of the Vietnam-India trade. Research design, data and methodology - The data was mainly based on World Integrated Trade Solution (WITS) and Foreign Investment Agency of Vietnam Ministry of Planning and Investment (FIA) from 2010-2018. The relationship of the two countries has showed growth in all sectors, including trade cooperation. This paper focused on assessing the current relations of trade cooperation of the two countries and then andlyzed the prospects of trade cooperation in the next period. Result - The Indian Government's strategy shifted from "Look East" policy to "Look East" action by the end of 2015. Vietnam is a partner and a pillar of India's Look East policy (Muni, 2011). The governments of both countries should further strengthen exchanges and trade connections in order to provide cooperation opportunities for investors and businesses of the two countries. Conclusion - The paper discusses and gives an overview of the current status of the trade relations of Vietnam and India as well as lucidating the opportunities and challenges for two countries in the future.

A Study on the Brazil Logistics Environment and Benchmarking Case for Domestic Enterprises advancing into Brazil Market (국내 기업들의 브라질 진출을 위한 물류환경 분석과 사례 연구)

  • Kim, Youn-Jung;Son, Byung-Seok
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
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    • v.51
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    • pp.391-414
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    • 2011
  • The advance into the overseas markets of domestic enterprises has been increasing continuously. Brazil, for domestic companies, has been emerging as the huge potential country in the development of markets and resources. According to the reports from World Bank and Brazil government, one of the biggest difficulties of businesses in Brazil for foreign enterprises is the lack of Transportation Infrastructure and high logistics costs. However, until now, there is no professional institute and systematic DB in Korea to provide the overall information of Brazil logistics or details oriented to enterprises' needs; furthermore, enterprises have the difficulties to gather or investigation the logistics information by themselves due to the constraints of language and budget. For these reasons, with the latest data, this study reviews the overall information of Brazil logistics environment and provides the status of Brazil logistics that is necessary for enterprises to advance into Brazil market. Also, this explains the reason for why Brazil has such a high logistics cost with the objective data. In addition, this paper carried out the benchmarking case study as an example of logistics strategy and plan in Brazil. This study can contribute to serve as useful information for domestic enterprises which planning or doing business in Brazil.

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A Proposal of the Technology Roadmapping Process for the Public Domain TRM Development : A Case Study about u-City (기술로드맵 작성을 위한 로드맵핑 프로세스 제안 : u-City 사례를 중심으로)

  • Cho, So-Yun;Lee, Jung-Hoon;Ham, Ju-Yeon;Lee, Hyun-Joo;Kim, Hyung-Il
    • Journal of Information Technology Services
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    • v.8 no.2
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    • pp.89-115
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    • 2009
  • A Technology Roadmap (TRM) is extensively used as a tool to manage activities of researching and developing technologies and products that can help a business achieve its goals. However, most of past studies on TRMs have limited themselves to developing in a single product or a single industry level. Few research studies have examined how TRM are used for convergence products and services for future development. The aim of this chapter is to introduce a TRM development methodology for u-City technologies and to consider its possible application at the R&D program level in Korea. This research suggests ways to develop a TRM in u-City development by segmenting u-City technologies, projecting TRM for each technology and designing TRM templates for evaluating both current and future technologies. In addition, the study further highlights to prioritize which technology is favorable for the implementation based on its economic feasibility and technological maturity.

A Study on Quality Improvement Methodology based on SE and M&S for Navy Ship Acquisition Process (함정의 품질 제고 방법론 연구)

  • Cho, Man-Hyeong;Choi, Bong-Wan
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.35 no.1
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    • pp.198-213
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    • 2012
  • Navy ship acquisition management business contributed to the korean Navy and defense exports with government suppliers in Korea for over 40 years. But due to advanced technology, development trend of Navy ship and defense export requirements, it enable to make a contribution to a better system improvement are being demanded. In this paper, an adjective Navy ship acquisition process is presented in order to improve the acquisition process takes the first step for acquisition planning process to enhance the efficiency and rationality that is based on consensus of Navy ship expert and experienced. In addition, systems engineering (SE) and quality control (QC) techniques based on Modeling and Simulation are investigated to carry out efficient project management and scientific quality control system in Navy ship acquisition process. Finally, it is suggested to apply SE/QC based on M&S for Navy ship acquisition process using civilian infrastructure and organizations in order to take advantage of the world's leading domestic industry based on considering the difficult conditions of Navy ship suppliers.

Evaluation and Direction of the New Town Development in Korea (우리나라 신도시 개발의 평가 및 발전방향)

  • Kim, Dong-Yoon
    • Journal of The Korean Digital Architecture Interior Association
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    • v.13 no.2
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    • pp.5-16
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    • 2013
  • With regard to the new town developments which have supplied lots of houses in a short period of time in Korea this study aims to evaluation and finding out problems of the developments finally to suggest the direction. A new town's competitiveness model set in the previous paper takes a role of research frame to recognize the problems and to show the direction. The model explains that new town's competitiveness is composed of 4 factors; Self-sufficiency, Innovativenss, Identity and Sustainability. Problems of the developments are as follows; incongruity of spatial structure especially in the capital region, deficiency of self-sufficiency resulted from single-use development, restriction on mixed development by a number of regulations in capital region, low business value, grand scale of land compensation, house oriented planning guidance, unfair share of infrastructure fee, and physical structure depending mainly on fossil energy. Based on this recognition this study conclusively suggests corresponding direction such as role performance as a means of urban growth management, promotion of quality of life by accumulating social capital, introduction of socially sustainable management program for the new towns, discovery and creation of town's value, reexamination of self-sufficiency's meaning or target, selective deregulation of metropolitan development, institutional strategy for cost reduction, changeover from house index to urban function oriented index, and pursuit of low-carbon green town.

VP Database Support for a More Efficient Cyber Shopping Mall (효과적인 사이버 쇼핑몰을 위한 VP 데이타베이스 지원)

  • Lim, Jaeguk;Kang, Hyunchul;Han, Sangyong
    • The Journal of Information Technology and Database
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    • v.8 no.1
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    • pp.1-11
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    • 2001
  • More and more cyber shopping malls, one of the new promising Internet businesses of today, are opening business everyday. And instead of the ordinary image and text type of product display, buyers can now view products from any viewpoint through 3D images and also get more detail information on the product more easily thanks to the new VP technology, visual tools, and statecharts. However the currently used virtual prototyping supporting method does not consist of any database support for sharing the data from different virtual prototype developments and reusing the data in developing other prototypes. And in cases of custom order products, there is no linkage with the virtual product database that enables buyers in cyberspace such as cybermalls to try out the products before purchasing. This paper is purported for being applied as the basis for planning the construction of a complete CRM method applied cyber shopping mall that can accommodata all the demands and requests from customers. And the database supporting VP framework that supports data sharing and collaboration between virtual prototype developers and manufacturing custom order products is suggested for this purpose.

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