• 한국실내디자인학회논문집
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• 제23권1호
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• pp.143-151
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• 2014

Nowadays, space branding becomes more important since it reflects and synthesizes the diverse experiences of the consumer. The objective of the research is to present the new possibilities that space branding offers by analyzing the brand strategy and the design characteristics of branded hotels, which are being projected as constructed branded environments. By integrating the brand with visible or invisible elements of the hotel, such as unique space planning, service, and consumer experience, a branded hotel can be a good vehicle to reflect fast changing consumer lifestyles and trends; it enables the consumer to experience brands in his or her everyday life, and it conveys the overall image of the brand by considering the consumer's multi-sensual experiences. The study processed with theoretical research which is related to the hotel space and branded environment. Four brands were selected with distinct business area and brand strategy, and studied to analyze the strategy and the characteristics of the branded environment in a branded hotel. In particular, the case study attempted to evaluate the distinctiveness of the branded hotel's spatial design by comparing each brand's representative flagship store with the hotel. As a result, four characteristics of branded environments in branded hotels were identified, namely, strengthen brand image, consistent brand strategy, extend brand perception, spatialize brand experience. Armani emphasizes their consistent brand image by applying similar design methods in both retail stores and hotel spaces. IKEA, in contrast, applies not their design identity but their brand concepts like practicality, efficiency, and low prices. Pantone gives an expanded brand experience by using synesthetic sensual stimulation using their color system. Missoni mixes and composes their patterns and materials in a three-dimensional manner and strengthens design possibilities and spatiality. This study suggests specific design methods to construct a branded environment in a branded hotel and offers new strategic directions for space branding.

• Journal of Korea Trade
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• 제24권8호
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• pp.81-100
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• 2020

Purpose - Based on complexity theory, this study develops a configurational model to predict the profitability of Halal cosmetics firms in the Indonesian and Malaysian markets. The proposed research model involves two level configurations-industry context and selling strategies-to predict high and low scores of a firm's profitability. The industry context configuration model comprises industry stability, product homogeneity, price sensitivity, and switching cost. Selling strategies include customer-focused, competitor-focused, and margin-focused approaches. Design/methodology - This is the first empirical study that calculates causal models using a combination of industry context and selling strategy factors to predict profitability. Data obtained from the marketing managers of cosmetics firms are used to test the proposed configurational model using fuzzy-set qualitative comparative analysis (fsQCA). It contributes to the current knowledge of business marketing by identifying the factors necessary to achieve profitability using analysis of condition (ANC). Findings - The results revealed that unique and distinct models explain the conditions for high and low profitability in the Indonesian and Malaysian halal cosmetic markets. While customer-focused selling strategy is necessary to attain a higher profit in both the markets, margin-focused selling strategy appears to be an essential factor only in Malaysia. Complexity of the interactions of selling strategies with industry factors and differences between across two study markets confirmed that complexity theory can support the research configurational model. The theoretical and practical implications are also illustrated. Originality/value - Despite the rapid growth of the global halal industry, there is little knowledge about the halal cosmetic market. This study contributes to the current literature of the halal market by performing a set of asymmetric analytical approaches using a complex theoretical model. It also deepens our understating of how the Korean firms can approach the Muslim consumer's needs to generate more beneficial turnover/revenue.

• 융합정보논문지
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• 제12권4호
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• pp.345-353
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• 2022

본 연구는 전략-문화 혼합유형과 환경 역동성을 고려하여 중소기업의 개방형 혁신에 적합한 상황 및 유형을 실증적으로 규명하는 것을 목적으로 한다. 174개 중소기업을 대상으로 4개 집단으로 분류하여 분석한 결과는 다음과 같다. 첫째, 전략-문화가 일치하는 PD형은 내·외향형 혁신 모두 혁신성과에 긍정적 영향을 미치고 동적 기술환경에서 내향형 혁신을 통해 성과를 향상시켰다. 반대로 DH형은 내·외향형 혁신 모두 유의한 효과가 없었다. 둘째, 전략-문화가 불일치하는 PH형과 DD형은 외향형과 내향형 중 단일 혁신만 성과에 영향을 미쳤다. 한편, PH, DD, DH형은 환경 역동성에 따른 조절효과는 확인되지 않았다. 개방형 혁신을 지향하는 중소기업은 변화·혁신 지향형 전략과 창의·도전적 문화를 일치시킴으로써 혁신성과를 향상하도록 노력해야 한다.

• 기술혁신연구
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• 제20권3호
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• pp.1-28
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• 2012

본 연구에서는 시나리오 기반의 전략적 미래예측을 통하여 2030년경 우리나라의 원전산업 분야를 정성적으로 분석하였다. 구체적으로 STEEP맵 작성과 네트워크 분석(Network Analysis)을 활용하여 다차원적인 관점에서 미래원전산업 분야 환경변화 영향요인간의 관계성을 규명하였다. 이어 시나리오 기법을 활용하여 미래원전산업의 핵심 불확실성 요인(Key Uncertainty Factor: KUF)을 중심으로 예상 가능한 3가지의 전략적 시나리오 (Optimistic, Business as usual, Pessimistic)를 생성하고, 해외 원전수출을 위해 정부가 시급히 추진해야 될 시나리오별 공통전략과 최대 위험회피 전략도 함께 제시하였다. 본 연구결과를 통해 에너지 가격, 세계 경기 동향, 원전기술 경쟁력, 원전 마케팅 능력 등이 미래 원전산업 분야의 핵심 불확실성 요인으로 작용함을 알 수 있었다. 또한, 실효성 있는 미래원전 산업의 수출전략 마련을 위해서는 '원전 안전 등 기술력 확보', '원전 인력 확보', '우라늄 등 안정적 자원 확보' 및 '원전 수용성 증대'등에 관한 전략 추진이 중요 정책과제로 상정되어야 함을 제안 하였다. 끝으로 이러한 연구결과에 따른 시사점과 연구의 한계에 대하여 논의하였다.

• 농촌계획
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• 제18권3호
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• pp.103-110
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• 2012

This study aims to find out the geographical distribution, the physical structure and characteristic of Gudle-jang Paddy-field in Cheongsando. On the basis of this study, the potential value and the assignment for the preservation of Gudle-jang Paddy-field were suggested. Gudle-jang Paddy-field is centrally distributed to Cheongsando and has various features as follows. First, it has the Ondol structure which is used Gudle-jang. Second, it has an irrigation canal which has functions of the tank and the prevention of cold-weather damage as well as the irrigation and drainage canal. The values of Gudle-jang Paddy-field are as follows; 1) It is the peculiar and inherent agricultural structure which is only found in Cheongsando. 2) It is the structure that the agricultural civil engineering and the agricultural water management technique of traditional methode are applied. 3) It has the worths of the traditional culture of Korea. 4) It is the important resource creating superb rural landscape of the region. In spite of these values of Gudle-jang Paddy-field, there were little efforts to preserve it. From now on, it is needed to form of sympathy about the value of Gudle-jang Paddy-field and to make efforts for preservation of it. Also the institutional and political strategy should be provided to preserve and manage Gudle-jang Paddy-field.

• 한국정보시스템학회지:정보시스템연구
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• 제9권1호
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• pp.61-86
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• 2000

CALS(Commerce At Light Speed) which originated in the early 1980's in the military sector is now an integral component in our global strategy to further heighten competitiveness. Through integration and streamlining of production, distribution, technical information and management, CALS will certainly lead the world out of these economically challenging times and into new global prosperity. However, not much effort have been focused on the development and diffusion issues of component technologies such as ERP/SCM(Enterprise Resourses Planning/supply Chain Management), PDM(Product Data Management), and BPR(Business Process Reengineering) related with the CALS in electronic industry. Therefore, the purpose of this study is to analyze the advancing status and to present suggestions for the development of the CALS in electronic industry. In order to achieve the purpose, the case study has been conducted using the questionaries on the end-users and the interviews on the managers in the CALS area. The case study cover 57 users of the CALS for the three outstanding electronics(L, S, and D Electronics) in Korea. The questionaries include five success measures and eleven diffusion factors for the component technologies such as ERP/SCM, PDM, and BPR. In summary, the CALS will serve as the bases for exciting corporated innovations and the common business framework which facilitates the realization of Virtual Enterprise and Electronic Commerce in the 21st century.

• 무역상무연구
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• 제30권
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• pp.59-88
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• 2006

After sources of risks are identical and measured, a decision can be made as to how the risk should be handled. A pure risk that is not identical does not disappear ; the business merely loses the opportunity to consciously decide on the best technique for dealing with that risk. The process used to systematically manage risk exposures is known as risk management. Risk management is the logical process used by business firms and individuals to deal with their exposures to loss. It is a strategy of preloss planning for postloss resources. Besides, in the enterprise judiciary researches the textbook and the instance which relate risks, and reflects it to the written contract provision and various every manuel or holds seminar. It is a risk management which this talks generally. Here it stands but it becomes a problem the quality of type and countermeasure of risks. The purpose of this paper aims to explain adequate preventions to positively predict the risk this before being materialized, in practical section which is directly exposed to these risks in introducing international sale contracts(for example, the FOB and CIF contract) and the active management method of the risk which accompanys to the execution. And also analyzes the Lite-On case which relates with an international sale contracts.

• 한국경영과학회지
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• 제25권2호
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• pp.23-31
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• 2000

Many studies in marketing and economics have attempted to model price and sales path under the dynamic diffusion process. Most of these models have been based on a fixed product lifetime. The current business climate requiring intensive development of new products however affects the diffusion of new products and their lifetime. Many products have not enjoyed the expected life cycle at the launching stage due to intense technical development competitive reactions, and financial problems. Most diffusion models however have not taken account of the lifetime uncertainty of new product. If the products do not last over the planning horizon set by those models. the optimal price derived from them could be futile. Therefore we had better take such lifetime uncertainty into consideration when developing diffusion models, In this paper we study the impact of uncertain product lifetime on its optimal pricing path in non-competitive market. We develop an optimal pricing model under uncertain product lifetimes and conduct a simulation study to investigate their effects on the optimal pricing and corresponding sales paths. The simulation study provides some interesting findings on optimal pricing policy under uncertain product lifetime. This study could be a stepping stone for the further extended study of optimal pricing strategy with uncertain product lifetime.

• ETRI Journal
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• 제36권6호
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• pp.1041-1050
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• 2014

As the Internet Protocol TV (IPTV) service enters the broadcasting market, the competition intensifies. This paper explains the factors influencing new media subscription and their influential differences on IPTV and digital cable TV (DCTV). We use the information systems success model and gratification opportunity theory to develop our research model. We sample 621 people and collect their responses through web-based measuring software. Structural model analysis shows that the willingness to subscribe to a new broadcasting medium is influenced by three characteristics of the medium: media richness, interactivity, and video quality. Multigroup analysis reveals that motivation to use a medium partially differs between IPTV and DCTV. This research concludes that the IPTV service is not attractive enough to act as a substitute for the already existing DCTV. In addition, for the IPTV service to proliferate, its business model should be promoted with new and differentiated revenue structures and services. The managerial implications in this study help new media businesses set business goals and product functionality, and allocate resources for the continued diffusion of IPTV.

• 한국컴퓨터정보학회논문지
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• 제15권1호
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• pp.159-166
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• 2010

현재의 우리나라 전자 관련 산업 분야 중 대기업과 협력 관계에 있는 협력 업체의 IT 협업 수준이 주로 생산 현장과 관련 있는 ERP나 GROUPWARE을 중심으로 초기 단계의 적용 및 활용 수준에 머무르고 있을 뿐만 아니라 새로운 시스템 도입 및 산업계의 변화를 적시에 반영시키지 못하는 단점이 있었다. 지속적인 전자 분야 산업 발전에 따라 보다 정확한 세부 분야별 생산성 및 매출액 등의 데이터 활용이 경영 활동에 필요하다. 또한 적극적인 GROBAL 경쟁 체제에서의 경쟁 우위 확보를 위하여 현행 시스템의 고도화 뿐만 아니라 생산, 재무 데이타의 의미있는 연계를 통하여 EIS 등의 솔루션을 집중 도입하여, 경영 의사 결정을 효율적이고 신속하게 함으로서 국제적인 경쟁 체계와도 시장 선도형 기업군으로 성장 할 필요성이 대두되고 있다. 본 논문에서는 기존의 국내외 전자 산업대 중소 협력 업체 간의 협업 체계 중심의 현행 시스템을 대상으로 ISP 기법을 적용하여 장단점을 분석한 후, 새로운 공통의 시스템 구축을 위한 상생 혁신 프로그램 도입을 제안한다.