• Journal of Fashion Business
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• v.26 no.1
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• pp.92-104
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• 2022

The nail service field, which has emerged as a new trend in the beauty industry, is showing rapid growth compared to other beauty fields. As nail beauty services become more common and popular, studies on related fields are also actively progressing, but most of the research has been focused on changes on self-esteem. In addition, most of the preceding studies are centered on female customers, thus, there is little data on male customers that are increasing recently. This research aims to provide customized marketing data to the nail beauty service industry by analyzing the psychological characteristics of the customers and their motives by selecting self-esteem and confidence as factors. First, the customers' confidence and self-esteem were classified into a group with high and low confidence and self-esteem, and as a result of analyzing the difference in service pursuit benefits and revisit intentions, there were significant differences in mood change, professionalism, health hygiene, aesthetics, and revisit. Second, as a result of analyzing the effect of the service pursuit benefits of male and female customers on the revisit intention, it was found that only health and hygiene had a significant effect on the revisit intention. Female customers also had a significant influence on their revisit intention, which is judged to have a significant effect on male customers' revisit intention because most of the main management is cuticle cleaning, callus management, and problematic nails.

• Journal of Information Technology Services
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• v.10 no.4
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• pp.1-19
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• 2011

Following the growth of e-Business, there has been a recent increase of interest in promoting Social Business (s-Business) based on Social Network Service(SNS). As the introduction of the Internet brought about the increasing number of its users followed by the growing market of e-Commerce, online games, and e-Learning, the increasing number of SNS users has opened the new markets combining the existing industrial fields with SNS, and it developed into a revenue model beyond the mere sharing of information. Despite such industrial and social environments, understanding of new social business technology from the aspect of business has been insufficient, and the empirical study on participation in the social business has been scant as well. Thus, the main purpose of this study is to investigate the s-Business in detail and to study the factors giving influence to the users' participation in s-Business. This study proposes six variables(Self-Empowerment, Job Relevance, Formation of Social Capital, Relative Advantage, Shared Value, Relationship Specified Investment) and the moderating effects of Psychological Contract as influential factors closely related with s-Business. A total of 362 data from a survey were analyzed by using Structural Equation Modeling(SEM). Result showed that all factors with the exception of Job Relevance have meaningful influence on the intention to participate in s-Business. The implication of the findings suggests to compliment limitations of the existing researches, and to prepare the theoretical foundation for promoting s-Business participation in addition to further suggesting directionality from the view point of the users of the social business-relevant studies.

• Journal of Fashion Business
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• v.24 no.3
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• pp.40-50
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• 2020

The home furnishing and living market is growing because of the increasing interest of consumers in living spaces. In this trend, global fashion companies are seeking to increase sales by expanding their businesses by launching their own home lines or brands early, taking advantage of the various advantages of each brand. In response, this study was designed to examine the strategies necessary for domestic fashion brands to pursue their business in the future by conducting a case study and characteristics analysis of the living brands of foreign fashion companies in line with the trend of expanding their living-related businesses. The following is an analysis of the characteristics of the living brands of global fashion companies. First of all, utilizing the brand awareness of fashion companies; second, the strength of unique textile designs; and third, the expansion of synergy through the expansion of the business into various fields. Fourth, the lack of diversification in materials suitable for living products; fifth, the lack of information on quality; sixth, the lack of space and contents for living areas. Finally, a living brand strategy of a domestic fashion company was proposed as follows. First, it proposed collaboration with textile design companies and designers; second, it proposed exploring business models through the inclusion of brand licenses; and third, it proposed expanding the planning of living products of private brand by distribution companies.

• Journal of Korean Society for Quality Management
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• v.49 no.4
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• pp.609-622
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• 2021

Purpose: In recent years, several new attempts have been made to offer products and services based on servitization and customization for comparative advantage and customer satisfaction. Apparently, these attempts are empowered by new digital technologies. Therefore, this study aims to present new business cases with features of digital transformation era in Korea on the perspective of new quality dimensions. Methods: The study approaches the subject by presenting a number of recent business cases in multiple fields in Korea. All cases are analyzed and compared with "10 Quality Dimensions" and several related implications such as servitization, customization, digitalization and differentiated value. Results: The results of this study are as follows; the common core quality dimensions of case are customization, aesthetic and convenience. Furthermore, the critical role of technology is deduced as the core quality dimensions are built on new digital technologies. Lastly, businesses in the age of digital transformation must focus on the core performance of their products and services for customer satisfaction while delivering new core quality dimensions. Conclusion: Recent digital technologies are capable to realize servitization and empower companies to provide differentiated and customized products, services, and experience to their customers. However, it is significant to retain other factors for customer satisfactions rather than customization.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.5
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• pp.1-13
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• 2015

The purpose of this research is to do exploratory analysis on the relationships between demographic characteristics of entrepreneurial candidates and their developmental level of entrepreneurial traits as well as the choice of business field. We analyzed gender, age, and educational level of the entrepreneurial candidates and their developmental level of entrepreneurial traits such as achievement tendencies, degree of awareness, planning skills, sincerity, interpersonal relationship, and problem-solving skills. Industry fields were classified into 4 types: restaurants, retail, services, internet business. Descriptive statistical analyses, logistic regressions, and variance analyses were performed about the sample data gathered from 1,441 persons since the year 2002 to 2014. Males and highly educated above university preferred service industry than restaurant, retail, and internet business. Females preferred internet business, retail, and restaurants than service industry field. The young persons under 20 showed higher probability to choose internet business. The college level and high school graduates preferred retail and restaurants than service industry. The developmental level of entrepreneurial traits were higher in male and highly educated. By this study, we could find the divide between groups with high and low probabilities of failure: restaurants and retail field showed higher failure probability than service industry in the business fields of self-employed. Furthermore, we could identify that entrepreneurial traits also had been developed differently depending on the groups. It is necessary to refrain from entering into the fields with high failure probabilities as well as to provide supporting policies to build the systems and environment to reduce the cases to begin new business without special knowledges and know-hows. The competency development training should be provided in the early stage of start-ups considering their entrepreneurial traits and aptitudes. Not only the assessment of the entrepreneurial traits but also professional counseling from initial stage are necessary.

• Proceedings of the KSR Conference
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• 2004.10a
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• pp.1581-1587
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• 2004

This study investigates the major railway firms in the world in the perspectives of organization, financing structure, business fields, and strategies. The analysis gives us some implication of how railway system, in particular, high speed trains developed in Korea go aborad.

• Journal of The Korean Society of Agricultural Engineers
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• v.60 no.2
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• pp.13-24
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• 2018

As food consumption pattern changes (reduced rice consumption and increased consumption of fresh vegetables), managing upland fields became a greater priority. However, the agricultural infrastructure projects have been focused on rice farming, and the infrastructure level to support dry fields cultivation is insufficient. The purpose of this study was to spatial distribution analysis of these dry fields with farm manager registration information. Using FRAGSTATS, we analyzed landscape indices (TA/CA, NP, PD, LSI, LPI, PLADJ, COHESION, CONNECT, AI) of farmlands in which farmers in 13 regions (Si or Gun) cultivated dry-field crops. As results of this analysis, the total area of the fields in Naju-si, Hampyeong-gun and Suncheon-si were found to be wider, but the average area of a patch in Youngam-gun, Hampyeong-gun and Jangseong-gun were wider than other regions. On average, each farmer had farmlands containing of 1.7~2.4 patches and cultivated crops in fields of 0.2~0.5 ha. Farmlands of Hampyeong-gun, Youngam-gun, Naju-si showed high values in adjacency indices, however the farmlands of Suncheon and Gwangyang showed fragmented distribution with low values in adjacency indices. These results of fragmentation analysis of farmlands could be used when we establish the plan of an agricultural infrastructure project or select places for a collaborative agricultural management business promotion project.

• The Journal of the Convergence on Culture Technology
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• v.10 no.3
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• pp.451-459
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• 2024

Recently, the size of the online education service market has been growing, but the B2C platform education service market, where companies take the lead in creating content and consumers consume the content, has become widespread. This makes content creation rigid and may have limitations in creating at various levels. This Study newly establishes the concept and type of customer needs, wants, innovation, and platform business, and presents new start-up success factors in all fields of platform business start-up and a standard diagnostic process for the possibility of platform start-up success. Through the presented process, customers, core activities, and value proposition factors can be derived. Finally, a business model for starting a C2C platform for elementary, middle, and high school education is built centered on the business model canvas.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.2
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• pp.223-234
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• 2008

This Study is designed to identify the appropriate fields of culture and art supporting activities in fashion business and to propose an effective culture and art strategy on establishment of positive fashion brand attitude. Subjects of this study were 242 young male and female consumers interested in fashion and culture marketing activities. Data were analyzed by using SPSS 12.0 with Independent-Sample T-Test, ANOVA, Duncan test. Also, we suggested the FBFit(Fashion Brand-Mecenat Fit) model by using Prefmap3. The results are as follows: First, it was revealed that culture art marketing activities such as a film, a popular music, a musical of the art and culture fields were important for maintaining the positive fashion brand image. Second, the consumer with recognition of culture and art supporting activities had a positive attitude on culture and art marketing of fashion brand. Third, FBFit model was revealed that there was a significant difference an appropriate culture and art fields for each fashion brand image. Therefore, each fashion brand has to select appropriate fields of culture and art marketing activities by considering their fashion brand image with a long term perspective.

• International Journal of Internet, Broadcasting and Communication
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• v.12 no.4
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• pp.137-147
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• 2020

The Corona 19 pandemic is bringing a big change in the fields of politics, economy, society, culture, environment, ecosystem, science and technology, and business management activities and advertising. Therefore, in this study, after the Corona 19 pandemic, we predicted how the characteristics of future advertising and the types of future advertising will change, and we studied countermeasures. We used, a method of analyzing related literature and the Delphi Survey method predicting the future, as a research method. As expert Panel, the subject of the Delphi technique survey, we recruited 30 experts in the field of advertising and future fields with professional insight. We study to predict how the characteristics of future advertising and the types of future advertising will change according to changes in the advertising environment such as social changes, business changes, and consumer changes after the Corona 19 pandemic. In order to cope with these changes in future advertising, it is necessary to actively prepare the advertising industry and advertising experts. Therefore, we suggested countermeasures so that the advertising industry and advertising experts can understand and respond for future advertising changes.