• 제목/요약/키워드: Business English

검색결과 194건 처리시간 0.049초

실용가구용어사전 편찬을 위한 연구 1 (Study for Encyclopedia of Furniture Ⅰ)

  • 문선옥;조숙경;전수경;강호양;한규성
    • 한국가구학회지
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    • 제21권4호
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    • pp.338-346
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    • 2010
  • This study intends to gather terminology as a first step for encyclopedia of furniture from four areas such as traditional Korean furniture and architecture, modern and contemporary furniture, wood science, and wood culture by each expert. Since China, Japan, America, and European countries have chronologically influenced domestic furniture culture, the furniture terms are currently used by mixed languages such as Chinese characters, Japanese, English, Russian, Korean, etc., in the furniture fields and education. Domestic furniture companies and schools have had lots of difficulties in carrying out works due to the furniture terms not unified. This paper carried out through domestic furniture fields, internet, and furniture books from the inside and outside of the country, including the references of architecture, interior, crafts, and wood science and culture in order to research the terminology, results in the confusing language use of furniture terms at the furniture companies, schools for furniture education, and wood workshops having their own furniture terms. Therefore, for unified and standard furniture terminology, the terms gathered must be reviewed and conformed through the committee composed with the relevant experts so that it will be able to help the relevant business and education carry out their work better.

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방한 외래관광객의 의류상품 구매동기와 구매행동에 관한 실증적 연구 (An Empirical Study on the Clothing Merchandise Purchase Motivation and Behavior of Foreign Visitors in South Korea)

  • 서철현;조지현
    • 한국생활과학회지
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    • 제11권4호
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    • pp.367-380
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    • 2002
  • This study tries to search and analyze empirically the clothing merchandise purchase motivation and behavior made by foreign visitors who bought clothes as tour memorials in South Korea. To make a empirical study we made survey research and evaluated 30 items for the survey of clothing purchase motivation and 25 items for the survey of the importance and satisfaction revealed at the time of purchase with the standard of Likert 5 point. We had chosen 614 sample participants including 176 English speakers, 211 Japanese speakers, and 277 Chinese speakers among those foreign tourists who had purchased clothing materials at the Dongdaemun Shopping Mall. The result of analysis is as follows : As the result of factor analysis about the clothing merchandise purchase, we had 6 factors. They are (1)impulse, (2)utility, (3)fashionableness, (4)tour commemoration (5)psychology (6)economy. As the result of cluster analysis based on the standard of selected 6 factors of clothing merchandise purchase motivation, we could divide three groups such as (1)the pursuit type of clothing merchandise purchase, (2)the pursuit type of recreation of feeling (3)the pursuit type of tour memorial. As the result of analysis on the items of purchased clothing merchandise, the highest frequency of purchase was made by T-shirt, then by the order of sweater, blouse, and aloha shirt, pants, and jacket. In regard to the importance of items related to clothing merchandise, the highest importance was made by design, then by the order of price, size, color and utility, and style. In regard to the items related to the service of shopping mall, the highest satisfaction was made by the convenience of business hour. Meanwhile, the lowest satisfaction was made by the inconvenience of fitting room, the speaking and by ability of foreign languages by sales agents.

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SNS대상의 지능형 자연어 수집, 처리 시스템 구현을 통한 한국형 감성사전 구축에 관한 연구 (Research on Designing Korean Emotional Dictionary using Intelligent Natural Language Crawling System in SNS)

  • 이종화
    • 한국정보시스템학회지:정보시스템연구
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    • 제29권3호
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    • pp.237-251
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    • 2020
  • Purpose The research was studied the hierarchical Hangul emotion index by organizing all the emotions which SNS users are thinking. As a preliminary study by the researcher, the English-based Plutchick (1980)'s emotional standard was reinterpreted in Korean, and a hashtag with implicit meaning on SNS was studied. To build a multidimensional emotion dictionary and classify three-dimensional emotions, an emotion seed was selected for the composition of seven emotion sets, and an emotion word dictionary was constructed by collecting SNS hashtags derived from each emotion seed. We also want to explore the priority of each Hangul emotion index. Design/methodology/approach In the process of transforming the matrix through the vector process of words constituting the sentence, weights were extracted using TF-IDF (Term Frequency Inverse Document Frequency), and the dimension reduction technique of the matrix in the emotion set was NMF (Nonnegative Matrix Factorization) algorithm. The emotional dimension was solved by using the characteristic value of the emotional word. The cosine distance algorithm was used to measure the distance between vectors by measuring the similarity of emotion words in the emotion set. Findings Customer needs analysis is a force to read changes in emotions, and Korean emotion word research is the customer's needs. In addition, the ranking of the emotion words within the emotion set will be a special criterion for reading the depth of the emotion. The sentiment index study of this research believes that by providing companies with effective information for emotional marketing, new business opportunities will be expanded and valued. In addition, if the emotion dictionary is eventually connected to the emotional DNA of the product, it will be possible to define the "emotional DNA", which is a set of emotions that the product should have.

국제물품매매계약상(國際物品賣買契約上) 물품일치성(物品一致性)의 기준(基準)에 관한 법리적(法理的) 고찰(考察) (A Legal Study on the Standard for Conformity of the Goods in the International Sale of Goods)

  • 송명복
    • 무역상무연구
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    • 제12권
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    • pp.133-162
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    • 1999
  • The international sale transaction is in essence a sale of goods and presents all those commercial and legal problems in any sale of goods. As a result, A International sales contract imposes several duties on the parties : the seller must deliver the goods and transfer ownership in them, while the buyer must pay the price and take delivery of the goods. However, there are several problems which impede a active transaction between seller and buyer who have their places of business in other countries each other. Therefore, It is necessary to provide the concept on the conformity of goods in the Int'l Sale of Goods. Especially, In our consideration for the point of time when defects occurs, the existence of non-conformity of goods should be judged on the basis of time of delivery rather than time of contract. Moreover, The burden of proof about nonconformity of goods is another fact which make an international dispute between the contractual parties in an international trade. Thus, The consistency in the interpretation of law must be maintained betweened the warranty and seller's liability. In the Uniform Commercial Code and UN Convention, non-conformity of contract is made of contract liability. And in our civil and commercial law provisions of warranty should be understand as the special ones of the provisions of general non-performance of obligation liability. As a result, More concrete study of them is required because they may have a great influence especially on international trade. As a result, We should be our best in finding a helpful and systematic structure that the dualistic structure of nonperformance of obligation liability and warranty liability must be unified by studying the theories of English and American warranty and our legal system, as well as international practice and usage being used in an international trade.

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은행의 성과평가시스템 운영실태와 개선방안 - 균형성과표를 중심으로 - (Operation status and improvement plan of bank's performance evaluation systems - focused on the balanced scorecard -)

  • 이기국;지성권;이대식
    • 디지털융복합연구
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    • 제12권11호
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    • pp.159-169
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    • 2014
  • 본 연구의 목적은 균형성과표 형태의 성과관리시스템을 도입하여 운영하고 있는 국내 I은행을 대상으로 성과관리시스템에 대한 운영실태를 파악하고, 개선방향에 대하여 연구하는 것이다. 연구의 목적을 달성하기 위하여 문헌적 연구와 설문조사를 바탕으로 한 실증연구를 병행하였다. 이를 위해 동남권 소재 I은행 직원들을 대상으로 성과관리시스템 운영실태에 대한 설문조사를 실시하였으며 응답한 설문문항을 면밀히 분석하여 현 성과관리시스템의 문제점이 무엇인지를 도출하고 다양한 이론적 배경 및 선행연구들의 결과를 참고하여 이를 어떻게 개선시킬 것인지에 대해 탐색하였다. 이를 통해 문제점이 무엇인지 도출한 후, BSC 형태의 성과관리시스템이 그 기능을 올바르게 수행하기 위해 개선되어야 할 부분이 무엇인지를 제시하고자 한다.

기술직에서 이공계학위와 인적자원요소의 가치평가 : 미국사례 (Science & Engineering Degrees and Human Resource Element Value Estimation in Technology Jobs : the US Case)

  • 이세재;이현수
    • 산업경영시스템학회지
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    • 제40권4호
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    • pp.221-229
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    • 2017
  • In the international businesses human resource elements acquired in different countries might have different values in varied industries due to the different quality of education and experiences in the original countries. Using selection models to evaluate expected values in earnings equation of human resource elements such as education and experiences etc. acquired in sending countries, system equations are expanded to examine also the values of science and engineering degrees in technology jobs with selectivity bias correction. This paper used the US census survey data of 2015 on earnings, academic degrees, occupations etc. The US has long maintained the policy of accepting more STEM workers than any other countries and helped maintaining own technological leadership. Assuming per capita GDP gap between the sending country and the US downgrades immigrant human resource quality, it rarely affects occupational selection but depresses earnings on average by two or more years' worth of education. Immigrant quality index in the sense of GDP gap appears to be a valid tool to assess the expected earnings of the worker with. Engineering degrees increase significantly the probability of selecting not only engineering jobs but also general management jobs, as well as increasing the expected earning additionally over nine years'worth of education. Getting a technology job is additionally worth about four years of education. Economics and business degrees are worth additionally almost six years of education but humanities degrees depress expected earnings. Since years after immigration does not very fast enhance earnings capacity, education level and English language ability might be more useful criteria to expect better future earnings by.

국내 체류 외국인들의 출신지역에 따른 한식에 대한 인지도 및 선호도 연구 (A Study on Recognition and Preference of Korean Foods for Foreigners in Different Nationality)

  • 윤혜려
    • 한국식생활문화학회지
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    • 제20권3호
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    • pp.367-373
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    • 2005
  • The study investigated the recognition and preference of foreigner to Korean foods in different nationality. Questionnaires consisted of two languages- Chinese and English were given to 180 residing foreigners in Insa-dong and COEX mall areas and interview methods were used. A total of 157 questionnaires were analyzed for statistical analysis. The statistical analysis was completed using SPSS Win(ver 11.0) for descriptive analysis, ${\chi}^2-test$, ANOVA and Tukey's test. Main results of this study were as follows: First, the factors foreigners considered when they chose food of other countries were; 1.new taste, 2.curiosity, 3.foreign culture, 4.foreign tradition. People from European and Asian countries were inclined to 'New taste' first, while people from American and Oceanian countries were inclined to "curiosity". Second, most of respondents have tried Bulgogi and Galbi before and many of them also have tried Kimchi, Kimbop, and Bibimbop as common Korean foods. Third, the preference was different according to their origins. Asian people liked diverse cuisines including Bulgogi, Galbi, Kimchi, Dubu Doenjan chige, and Samgaetang, while European and Oceanian people liked Bulgogi, Galbi, and Bibimbop. The preference for Kimchi was considerably high among Asian people, however, low among American and Oceanian people(p<0.05). Fourth, Deviation was little on the taste, color, and table settings of Korean foods; most of the respondents was satisfied on those factors. European and Oceanian people who were familiar with table setting according to time were satisfied at table setting of Korean foods, which focused on space, rather than time. Fifth, most of the respondents, especially Asian people, remarked that Korean foods were spicy. The opinion on the taste of Korean foods was variable according to their nations. Currently many of culinary companies from Korea were leading their active business in foreign countries such as China and United States. Their domain was not limited to traditional Korean foods, but expanding to various fields such as fast foods, bakery goods, and fusion snacks.

건축가 A. 딕슨의 초기작품에 나타난 예술과 공예운동의 특성 (Early Architecture of A. Dixon and Art and Craft Quality)

  • 황보봉
    • 한국산학기술학회논문지
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    • 제20권3호
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    • pp.263-268
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    • 2019
  • 이 논문은 영국 건축가 A. 딕슨의 초기 건축작품에 나타나는 건축적 특징을 파악하고 그의 건축언어로 이해하고자 했으며, 이를 통하여 예술과 공예운동을 깊이 이해할 수 있는 근거로 삼고자 했다. 딕슨은 많은 건축작품을 남기지는 않았지만 예술과 공예건축의 중요한 인물로 평가되고 있으며, 현재에도 큰 존재감을 가지고 있다. 이 논문은 딕슨의 초기작품에 대한 연구가 행해지지 않은 점에 주목하고 딕슨이 설계한 버밍검 길드 홀, 성 앤드류 교회 그리고 성 바질 교회를 대상으로 문헌연구와 현장조사를 거쳐 그의 건축에 나타나는 특징을 규명하고자 했다. 버밍검 길드 홀 설계로 대표되는 그의 작품은 지역의 역사성과 전통성을 중시하는 예술과 공예운동의 속성을 그대로 드러내주고 있으며, 건물의 조형성은 물론 사용되는 재료와 적용된 기술 모두 건축물이 세워지는 지역의 역사와 전통을 따르고자 시도했다. 로마네스크 양식의 차용을 통해 저소득 근로자 주거지에 세워지는 교회에 절제되고 섬세한 디자인을 적용하고 소박한 조형미를 통하여 교회건축의 본질을 표현하고자 한 딕슨의 노력은 주목받을 가치가 있다.

K-Pop Music Worldwide and Digital Marketing Role in Brazil

  • Lourenco, Patricia Portugal Marques de Carvalho;Kim, Sang Yong
    • Asia Marketing Journal
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    • 제17권4호
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    • pp.63-88
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    • 2016
  • K-Pop is hugely promoted offline/online in East Asia, while efforts to promote it elsewhere are kept to a minimum. Whilst addressing the role of digital marketing in the promotion of K-Pop in the Brazilian music industry this study aims to demonstrate that K-pop will provide its audience with a unique and engaging experience if it thinks globally and acts locally in its marketing and communication strategies. A survey of K-Pop's world fan base was carried out online with 1,074 fans to determine the validity of the hypothesis. The results have demonstrated the need to adapt global and intercultural strategies to local markets with increasing brand awareness through utilizing digital marketing. For example, to increase K-Pop's popularity and market share in Brazil, it is not required to sing in Brazilian Portuguese, contrary to what might be perceived but fully singing in English would help breaking into the market dominated by domestic music as songs would have a higher probability to be included in the international soundtrack of a Brazilian telenovela and promote the K-Pop artist not only across Brazil but also give the artist exposure in all the markets the Brazilian telenovela is exported to, opening an entry door to those markets. K-Pop audience segmentation and psychographic profiling is crucial to the understanding of each market's consumer's preferences, likes, dislikes and their buying habits as it was proven through Brazil's digital media, social media, digital music market and K-Pop market analysis within the global context of the study. It should be also considered that brand extensions are not standard everywhere and that there are cultures where different product categories are not directly associated with its main corporate owner which requires extensive local market knowledge to succeed. The primary and secondary data research that we conducted for this study intended to demonstrate that K-Pop can be successful in Brazil and in Latin America and increase their local and regional market share if digital marketing and communication strategies are tailored to each individual market.

Research Trends Analysis on ESG Using Unsupervised Learning

  • Woo-Ryeong YANG;Hoe-Chang YANG
    • 융합경영연구
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    • 제11권3호
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    • pp.47-66
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    • 2023
  • Purpose: The purpose of this study is to identify research trends related to ESG by domestic and overseas researchers so far, and to present research directions and clues for the possibility of applying ESG to Korean companies in the future and ESG practice through comparison of derived topics. Research design, data and methodology: In this study, as of October 20, 2022, after searching for the keyword 'ESG' in 'scienceON', 341 domestic papers with English abstracts and 1,173 overseas papers were extracted. For analysis, word frequency analysis, word co-occurrence frequency analysis, BERTopic, LDA, and OLS regression analysis were performed to confirm trends for each topic using Python 3.7. Results: As a result of word frequency analysis, It was found that words such as management, company, performance, and value were commonly used in both domestic and overseas papers. In domestic papers, words such as activity and responsibility, and in overseas papers, words such as sustainability, impact, and development were included in the top 20 words. As a result of analyzing the co-occurrence frequency of words, it was confirmed that domestic papers were related mainly to words such as company, management, and activity, and overseas papers were related to words such as investment, sustainability, and performance. As a result of topic modeling, 3 topics such as named ESG from the corporate perspective were derived for domestic papers, and a total of 7 topics such as named sustainable investment for overseas papers were derived. As a result of the annual trend analysis, each topic did not show a relatively increasing or decreasing tendency, confirming that all topics were neutral. Conclusions: The results of this study confirmed that although it is desirable that domestic papers have recently started research on consumers, the subject diversity is lower than that of overseas papers. Therefore, it is suggested that future research needs to approach various topics such as forecasting future risks related to ESG and corporate evaluation methods.