• The Journal of Asian Finance, Economics and Business
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• v.9 no.10
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• pp.73-83
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• 2022

On the underpinning theory of the Resource Based Theory, this research examines the impact of corporate social responsibility and green marketing strategy on business performance with the moderating role balanced scorecard. Corporate social responsibility concentrates on related to government, the environment, customers, and employees. Green marketing strategy concentrates on approaches in terms of green products, green prices, green places, and green promotion. Business performance is measured by groups of indicators financial, and non-financial. The moderating role balanced the scorecard at the financial, customer, process, learning, and growth level. Research results with survey data from 419 managers at different food enterprises in Ho Chi Minh City processed through the structural analysis method, showed that corporate social responsibility has the strongest positive impact on business performance, followed by the green marketing strategy as the second strong positive impact on the business performance and results also showed that the balanced scorecard moderating role increases the level of the strong positive impact of the above relationship. Besides, it also showed the difference in the demographic control variables. Based on the findings, some implications are drawn to help the managers of enterprises improve the moderating role balanced scorecard when implementing corporate social responsibility and green marketing strategies thereby contributing to increasing business performance.

• Proceedings of the Korea Society of Information Technology Applications Conference
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• 2005.11a
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• pp.365-368
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• 2005

While the goal of new IT adoption in small and medium sized firms is to choose an optimal system to fit with their own environments and conditions, that of IT post-adoption usage is to fully implement new IT and maximize their benefits from it. Therefore, the decision-making environments of new IT adoption is definitely different from those of post-adoption. Also, The direct experience of IT usage can provide some learning effect and the change of users' beliefs on new IT. From this point of view, this study attempts to figure out the differences of influencing factors on IOS usage intention between adopters and non-adopters. The results show that there are clear differences of influencing factors between two groups. Non-adopter group shows that perceived financial cost and ability of use have significant influences on IOS usage intention, while relative advantage and perceived risk in adopter group have statistically significant influences on post-adoption usage of IOS.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.26 no.1
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• pp.279-302
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• 2015

The purpose of this study is to analyze researchers' information use behaviors in the field of business administration in order to provide library services based on user information needs. The methods of this study targeted the members of K Society in the business administration field, and employed user survey using a web-based questionnaire. A total of 202 users answered the questionnaire. The questionnaire focused on items such as by age and status, general information use, electronic resources use, SNS and mobile services information use, library and information center use, and specialized business administration library use. The results of this study suggested improving several library services.

• International Journal of Internet, Broadcasting and Communication
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• v.15 no.1
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• pp.203-210
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• 2023

As the environment changes become more complex, learners should establish the learning strategy for the 4th industrial era and the post-COVID-19, also change. This paper focuses on the importance of self-regulated learning. Through this learning strategy, learners will form more positive attitudes and reduce negative attitudes toward the 4th industrial era. This attitude change will lead to an improvement in learners' career decision-making efficacy as a sense of future efficacy. As a result of the study, it was demonstrated that self-regulated learning improves career decision-making efficacy through the mediating effect of positive attitude formation toward the fourth industry. This article emphasizes the necessity of self-regulated learning as a valid learning strategy for the new era. The effect of self-regulated learning is explained as an improvement in attitude toward the future and a sense of efficacy. Through this learning strategy, learners' future performance could be improved.

• The Journal of Fisheries Business Administration
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• v.53 no.1
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• pp.1-16
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• 2022

This paper aims to propose a new systematic approach to analyze the factor productivity and to investigate those characteristics of factor productivity in operational and managerial perspectives. The Cobb-Douglas production function is adopted to estimate the labor and capital productivity. In estimating those productivities the data of The Research on the Actual Condition of Coastal Fisheries (RACF), especially those of Jeon-Nam Province are used. The statistical analysis of RACF data shows that the characteristics are a little bit different between labor and capital of the operational equipment in the coastal fisheries. The Cobb-Douglas type production function is useful in estimating the factor productivity, especially in case of 'coastal Stow-net fishery' even though the limited data is used. However, in case of 'trap fishery,' the Cobb-Douglas production function appears to have some limitations in estimation. This implies that estimating the factor productivities in fisheries employing broad perspectives and various methods are needed.

• Journal of East Asia Management
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• v.3 no.2
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• pp.65-82
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• 2022

The purpose of this study is to analyze the effects of start-up risks on university students's entrepreneurial intention. In particular, the start-up risk considers the recent ongoing Covid_19 Pandemic along with the level of awareness of the start-up risk of business administration university students. For this purpose, a total of 204 questionnaires collected for two months from October to November in 2020 were used to verify this relevance empirically through multiple regression analysis. The empirical analysis results are as follows. First, the level of students' awareness of start-up risks has no statistically significant relevance to their entrepreneurial intention, but the higher the level of negative perception of Covid_19 Pandemic, the lower the entrepreneurial intention. On the other hand, additional analysis showed that the students with low self-efficacy majoring in business administration, it was found that negative perceptions of start-up risk had a negative effect on start-up willingness. This study is timely and different from previous studies in that it empirically verified the effect of start-up risk on business administration university students' entrepreneurial intention at a time when negative perceptions of start-up risk increase and COVID_19 Pandemic make it increasingly difficult to start a business administration universit student.

• East Asian Journal of Business Economics (EAJBE)
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• v.4 no.1
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• pp.5-15
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• 2016

With vigorous development of global network community, smart phones and mobile devices, enterprises can rapidly collect various kinds of data from internal and external environments. How to discover valuable information and transform it into new business opportunities from big data which grow rapidly is an extremely important issue for current enterprises. This study treats Company S as the subject and tries to find the factors of big data application in enterprises by a modified Decision Making Trial and Evaluation Laboratory (DEMATEL) and perceived benefits - perceived barriers relation matrix as reference for big data application and management of managers or marketing personnel in other organizations or related industry.

• Korean Business Review
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• v.12
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• pp.67-82
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• 1999

This study empirically examines the profit impact of different strategies under different types of competition: price competition, promotion competition, high intensity price-promotion competition. And the result of this study is appeared that in the case of the market entry of a venture business there is a critical relationship between market competition and the goal of a firm. Also established is that the goal of a firm has a significant correlation with a strategic behavior in the market.

• International Journal of Quality Innovation
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• v.5 no.2
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• pp.106-121
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• 2004

This paper investigates customer knowledge management activities of Taiwan's plastic industries. The results demonstrate that the bulk of customer knowledge comes from data related to customer purchase orders and complaints. Furthermore, marketing, production, and research and development are the main departments that developed and reuse customer knowledge. The benefits derived from knowledge management for enterprises do not vary with the position of the vendor on the business scope. In addition, the benefits derived by customers from knowledge management are directly related to the benefits gained by the five major business functions, while the benefits derived from the customer knowledge management are also directly related to customer satisfaction. Summarizing the above results, an Acquisition-Development-Reuse (ADR) model is proposed and can provide the enterprises with a systematic reference model when the business attempts to construct a customer knowledge management system.

• East Asian Journal of Business Economics (EAJBE)
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• v.2 no.3
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• pp.33-42
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• 2014

The main purpose of this study intends to study the theoretical interconnection between human response capability and customer relationship management advantage while considering the essential role of service application of information technology as direct, indirect (mediating), and interactive (moderating) influences in the theory. Based on the study sample, the new findings help comprehend the overall interconnected relationship which includes the direct and indirect (mediating) effects of information technology service capability and human response capability as well as their interaction (moderation) on customer relationship management advantage. The new insights interprets the two capabilities (human and information technology) are vital to business because they are the foundation set of service resources significantly to enhance customer relationship management advantage.