• Korea Trade Review
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• v.47 no.1
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• pp.25-42
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• 2022

This study identified consumers' shopping behavior in live streaming commerce. To this end, this study put the uncertainty issue of live shopping and the transfer of trust at the center of the discussion. The verification of the research model resulted in the following conclusions. First, reduced uncertainty in live shopping was a factor in increasing the level of involvement and attachment in the service. These results showed that resolving uncertainty in newly introduced services is a key factor in determining users' positive attitudes. Second, the trust in shopping sites influenced the current live shopping attitude. This is because the transfer of trust is also valid in live shopping, which demonstrated the importance of building trust. Third, this study proposed and validated a research model that could systematically understand the consumption process of live streaming shopping. Furthermore, this study provides a beneficial implication for those who want to use live shopping in practice.

• Journal of the Korean Institute of Rural Architecture
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• v.25 no.4
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• pp.1-8
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• 2023

This study is meaningful in figuring out how much the Korean people's awareness of hanok has increased even though interest in hanok has also increased due to the Korean Wave craze. Therefore, with respect to the exterior of hanok, which is visually recognized first, the level of experts and ordinary people is grasped through a semantic discrimination scale, and the degree of visual recognition is to be investigated centering on the color image of hanok buildings. This is the process of thinking about how the Korean image should be reflected in the design, and we want to suggest the direction that modern hanok should go. The study compared and analyzed the difference in visual color based on the elevation of the hanok using a 7-point and 5-point scale method for the general public and experts, and utilized the IRI adjective vocabulary scale and the color matching image scale to construct new hanoks with insufficient differences in appearance and shape. It can be applied to design and image preservation and construction of existing hanok.

• International Journal of Computer Science & Network Security
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• v.24 no.4
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• pp.141-146
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• 2024

A local area network (LAN) is a computer network within a small geographical area such as a home, school, computer laboratory, office building or group of buildings. A LAN is composed of interconnected workstations and personal computers which are each capable of accessing and sharing data and devices, such as printers, scanners and data storage devices, anywhere on the LAN. LANs are characterized by higher communication and data transfer rates and the lack of any need for leased communication lines. Communication between remote parties can be achieved through a process called Networking, involving the connection of computers, media and networking devices. When we talk about networks, we need to keep in mind three concepts, distributed processing, network criteria and network structure. The purpose of this Network is to design a Local Area Network (LAN) for a BAEC (Bangladesh Atomic Energy Commission) Head Quarter and implement security measures to protect network resources and system services. To do so, we will deal with the physical and logical design of a LAN. The goal of this Network is to examine of the Local Area Network set up for a BAEC HQ and build a secure LAN system.

• Korean Medical Education Review
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• v.26 no.1
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• pp.5-18
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• 2024

The author recommends the creation of a nationwide career guidance program at the national level through the establishment of a long-term cohort, involving collaboration among medical schools nationwide. This cohort would be constructed for the purpose of analyzing correlations from admission to medical school to post-graduate education, facilitating the development of a career guidance program. This will aid in career development through students' self-analysis and competency building. Each medical school should operate a systematic career guidance program. Career guidance for post-graduate major selection should be included in the regular curriculum. Schools are advised to operate student counseling rooms for various career guidance services. For example, medical schools can operate 1:1 career counseling, academic counseling, career guidance surveys, psychological tests, and counseling. It is advisable to establish a mentor-professor system, connect mentor professors, and build a network of experts related to majors to provide immediate support according to students' needs. Professional mentor training should be provided to mentor professors. To provide opportunities for students to experience their career paths in advance, early clinical exposure, long-term integrated clinical practice, community-based clinical practice, participation in student research programs, career fairs, and student internship programs are recommended. In South Korea, it is necessary to systematically operate the internship system and make improvements to facilitate optical career choices. Additionally, considering the significant influence of social factors on students' career choices in South Korea, efforts should be made to identify and address the issues related to these social factors.

• Journal of Distribution Science
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• v.22 no.7
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• pp.95-106
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• 2024

Purpose: This study explores the effect on supply chain agility and logistics performance of building mutual trust between manufacturing companies that have adopted supply chain management. Previous studies have categorized trust into affective and cognitive types, and speed, flexibility, and responsiveness are recognized as subfactors of supply chain agility. Methodology: A survey gathered responses from employees of domestic manufacturing firms with supply chain management implementations. 254 valid responses underwent statistical analysis using structural equation modeling (SPSS 23.0 and AMOS 23.0). Results: Affective trust positively influences speed and responsiveness but not flexibility. Cognitive trust positively affects speed, flexibility, and responsiveness. Supply chain agility positively impacts logistics performance. However, neither affective nor cognitive trust significantly influences logistics performance. Conclusions: The study suggests that cognitive trust based on capabilities is more important than affective trust for flexibility in corporate relationships, a subfactor of supply chain agility. However, trust alone cannot enhance corporate performance. This research is significant as it examines the roles of trust and agility in the context of the COVID-19 pandemic, which has exacerbated the manufacturing business environment.

• Journal of the Semiconductor & Display Technology
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• v.23 no.1
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• pp.71-78
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• 2024

In indoor environments, since global positioning system (GPS) signals can be blocked by obstacles, such as building structure. the performance of GPS-based positioning methods can be degraded because of the loss of GPS signals. To solve this problem, various localization schemes using inertial measurement unit (IMU) sensors, such as gyroscope, accelerometer, and magnetometer, have been proposed to enhance the positioning accuracy in indoor environments. IMU-based positioning methods can estimate the location of the user by calculating the velocity and heading angle of the user without the help of GPS. However, low-cost MEMS IMUs may lead to drift error and large bias. In addition, positioning errors in IMU-based positioning approaches can be caused by the irrelevant motion of the pedestrian. In this study, we propose an enhanced indoor positioning method that provides more reliable localization results by using the camera, light detection and right (LiDAR), and ARKit framework on the iPhone. Through reliable positioning results and augmented reality (AR) experiences, our indoor positioning system can provide indoor space guidance services.

• Journal of Distribution Science
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• v.22 no.4
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• pp.79-89
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• 2024

Purpose: This study aims to enhance airport service quality by examining their impact on brand image, advocacy, and mediating brand trust in the aviation service distribution sector. Research Design, Data, and Methodology: Using existing literature, we propose a structural model exploring the relationships between key components which are service quality, brand trust, brand Image and brand advocacy. An online survey, based on prior literature, was administered to 287 Koreans who have experienced using facilities or services at Incheon International Airport (IIA). Statistical analysis employed confirmatory factor analysis (CFA) and structural equation modelling (SEM). Results: Research findings show significant impacts of airport service quality on brand trust. Increased brand trust positively influences airport brand image and advocacy. Conclusion: The study emphasizes the aviation industry's potential to boost brand trust through improved airport service quality via users' interactions. Service quality is critical factors in building brand trust. The findings emphasize the critical role of service quality in fostering brand trust. It underscores the importance of user's satisfaction with service quality in fostering brand trust which can lead to brand image and brand advocacy. The aviation industry should formulate policies and strategies to enhance brand trust improved service quality, thereby improving brand image and brand advocacy.

• International Journal of Advanced Culture Technology
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• v.12 no.1
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• pp.202-208
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• 2024

Objective: The purpose of this study is to examine the competitive environment of 7-Eleven using Porter's 5 Force model to analyze the specific competitiveness of 7-Eleven that has maintained continuous growth as a competitive company. Methods: This study is a case study of 7-Eleven. Results: As a result of the analysis, 7-Eleven has reinforced its competitiveness with existing competitors by raising entry barriers by expanding domestic stores and developing overseas convenience store business, focusing on North America, based on economy of scale. In addition, 7-Eleven seeks to differentiate itself from other convenience stores by developing a "private brand" and strengthens its bargaining power with suppliers through the development of new products by gathering information and know-how of experts in product development based on customer needs. The bargaining power with customers has been strengthened by building loyalty and trust in the brand by allowing consumers to purchase the same products at the same price no matter which store they visit. As a threat to potential competitors, 7-Eleven has secured a competition advantage by raising the barrier to entry by concentrating stores in specific areas through a dominant franchise development strategy and increasing awareness of 7-Eleven among consumers. In the case of threats from substitute products, it was confirmed that 7-Eleven has overcome the threat from substitute products by opening 24 hours a day and providing various services such as ATMs and copiers.

• The Korean Journal of Food & Health Convergence
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• v.10 no.4
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• pp.9-19
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• 2024

This qualitative study explores the impact of online food delivery platform attributes on customer satisfaction and repurchase intentions. Employing a phenomenological approach, we conducted in-depth interviews and focus group discussions with 15 participants to gain rich insights into user experiences. Thematic analysis revealed key factors influencing satisfaction and loyalty: service quality dimensions (efficiency, reliability, fulfillment, privacy), expectation disconfirmation, perceived usefulness and ease of use, multi-level customer value, relationship quality, electronic word-of-mouth, value co-creation, and phased loyalty formation. Our findings extend customer behavior theory in digital platforms, offering a comprehensive framework for understanding the complex mechanisms underlying user satisfaction and repurchase decisions. The study provides valuable implications for platform operators, highlighting the importance of exceeding customer expectations, enhancing user experience, building trust, leveraging user-generated content, and fostering co-creation processes. Methodologically, we demonstrate the efficacy of qualitative approaches in uncovering nuanced insights in digital service contexts. While acknowledging limitations in generalizability, this research establishes a solid foundation for future investigations into the rapidly evolving domain of online food delivery services. The integrated theoretical approach offers a robust model for analyzing customer behavior in emerging digital service environments, contributing significantly to both academic understanding and practical application in the field of digital service provision and platform management.

• International conference on construction engineering and project management
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• 2024.07a
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• pp.689-697
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• 2024

According to the South Korean Ministry of Land, Infrastructure, and Transport, instances of defect dispute resolutions, primarily between construction contractors and apartment occupants, have been occurring at an annual average of over 4,000 cases since 2014 to the present day. To address the persistent issue of disputes between contractors and occupants regarding construction defects, it is crucial to use customer sentiment analysis to improve customer rights and guide construction companies in their efforts. This study presents a methodology for effectively managing customer complaints and enhancing feedback analysis in the context of defect repair services. The study begins with collecting and preprocessing customer feedback data. Semantic network analysis is used to understand the causes of discomfort in customer feedback, revealing insights into the emotional sentiments expressed by customers and identifying causal relationships between emotions and themes. This research combines text mining, and semantic network analysis to analyze customer feedback for decision-making. By doing so, defect repair service providers can improve service quality, address customer concerns promptly, and understand the factors behind emotional responses in customer feedback. Through data-driven decision-making, these providers can enhance customer rights and identify areas for construction companies to improve service quality.