• Journal of Information Technology Applications and Management
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• 제19권4호
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• pp.171-184
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• 2012

We suggest that cultural differences among nations should have a significant impact upon the exports of Korean broadcasting contents due to the fact that production and consumption of the contents are influenced by their own cultural aspects. Based on Hofstede's cultural dimensions frequently cited in the literature, we perform empirical analysis to identify the impact of cultural dimensions upon the export amounts by investigating four-year export data of Korean broadcasting industry. In our research model, Hofstede's cultural dimensions and GDP per capita are independent variables and a genre of broadcasting contents is used as a moderating variable. We find in our analysis that three cultural dimensions such as individualism, uncertainty avoidance, masculinity significantly affect the export amount but do not find the impact of power distance.

• 비교문화연구
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• 제27권
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• pp.145-166
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• 2012

In this Study, the search and analysis for the contents of the mass media, especially, such as newspaper articles, broadcast campaigns, broadcating advertisings, the Internet, etc, are accomplished under the assumption that the cause of the negative and fragmentary images about Africa holds a place in Korea's heart resulting from Korean mass media. Africa was seen as not only the continent of famine and diseases, but also a safari and the Nature's repository. However, these images are only the fragments of information about the African continent. So, we have to understand and recognize the origin of Africa in aspect of its learning and the mythology as well as the truth of the African as modern human origins. Moreover, we have to do our endeavor to have a good perspective about Africa as our future partner somewhat less than the wretched continent that we applaud their effort to the pursuit of stability and the development in terms of their modern cities, economy and politics and we have to aid and send relief cargoes simply.

• 디지털콘텐츠학회 논문지
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• 제18권3호
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• pp.475-483
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• 2017

본 연구에서는 자기해석수준의 차이에 따라서 가치 지향적 미디어 콘텐츠 프로모션의 효과가 어떻게 달라지는지 규명하기 위하여 Schwartz의 가치체계 이론(1992)과 Gutman의 수단목적사슬이론(1982)을 접목하여 가설을 수립하였다. 독립적 자기해석집단의 경우에는 개방성의 가치를 강조하는 미디어 콘텐츠 프로모션이 더 효과적인 반면, 상호의존적 자기해석집단에서는 보존성의 가치를 강조하는 미디어 콘텐츠 프로모션이 더 효과적일 것으로 가정하였는데, 실험결과 이 가설은 지지되었다. 또한 Schwartz가 제시한 개방성 차원, 보존성 차원, 자기향상성 차원, 자기초월성 차원의 가치들은 상호 대립적 보완적 역학관계에 있음이 증명되었다.