• 제목/요약/키워드: Broadcasting Service

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방송 환경 고도화 지원 사업내용을 통해 본 서비스 고도화 활성화 방안연구 (A Study on the Revitalization Plan of Broadcasting Environment Advancement Service on Support Program)

  • 조현경
    • 한국인터넷방송통신학회논문지
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    • 제9권6호
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    • pp.233-237
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    • 2009
  • 방송 서비스 고도화를 위한 활성화 방안 연구의 주요사항과 필요성은 3분야의 카타코리를 통해 고찰되었으며 이러한 방안의 대안으로서 단순결합을 벋어난 융합의 서비스가 확립되고 있는 현실에서 방송환경 서비스 고도화의 작업으로 개념적 3단계 제안과 아울러 수요자 고도화 등의 구체적인 제안으로, 박물관 체험과 유적지 답사 등의 실시간 서비스, 기술 개발 모델 TV 수신기 및 정보 모니터를 생산, 개별적 자아개발 퍼스널 방송 통신 융합 프로그램 개발 등과 같은 내용 제안이 이루어졌다. 연구 방식은 방송 서비스 고도화 지원 사업의 전반적 내용의 연구를 통해 그 특성과 방향을 진단하고 활성화 방안을 위한 서비스 환경 개선을 위해 제안이 이루어졌으며 방송시스템 고도화를 위한 기술적 program적인 부분에서의 대 내외 서비스 고도를 위한 기대효과도 예측해 보았다. 단계별 주요단계수립 제안을 통해 수요자 및 방송 환경의 고도화의 중장기적 계획 진행이 이루어져야 한다는 내용이 결론으로 제안 되었고, 이것은 향후에도 더욱 구체적 단계의 계획 설계가 심도 있게 연구가 진행될 분야로서 남아있다.

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Novel Hybrid Content Synchronization Scheme for Augmented Broadcasting Services

  • Kim, Soonchoul;Choi, Bumsuk;Jeong, Youngho;Hong, Jinwoo;Kim, Kyuheon
    • ETRI Journal
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    • 제36권5호
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    • pp.791-798
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    • 2014
  • As a new hybrid broadcasting service, augmented broadcasting shows enhanced broadcasting content on a large TV screen, while augmented reality (AR) on a mobile device augments additional graphical content onto an input image from the device's own camera to provide useful and convenient information for users. A one-sided broadcasting service using AR has already been attempted in virtual advertisements during sport broadcasts. However, because its augmentation is preprocessed before the video image is transmitted, the viewer at home may have no influence on this formation; and no interaction for the user is possible unless the viewer has a direct connection to the content provider. Augmented broadcasting technology enables viewers to watch mixed broadcasting content only when they want such service and to watch original broadcasting content when they do not. To realize an augmented broadcasting service, the most important issue is to resolve the hybrid content synchronization over heterogeneous broadcast and broadband networks. This paper proposes a novel hybrid content synchronization scheme for an augmented broadcasting service and presents its implementation and results in a terrestrial DTV environment.

Development of Interactive Data Broadcasting System Compliant with ATSC Standards

  • Jeong, Jong-Myeon;Lee, Yong-Ju;Park, Min-Sik;Choi, Ji-Hoon;Choi, Jin-Soo;Kim, Jin-Woong
    • ETRI Journal
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    • 제26권2호
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    • pp.149-160
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    • 2004
  • In this paper, we present an interactive data broadcasting system compliant with the Advanced Television Systems Committee (ATSC) standards. The proposed system provides users not only with various data broadcasting services but also remote interactive services. For various data broadcasting services, we have adopted a synchronized data injector that calculates the transmission time of synchronized data accurately and multiplexes synchronized data with the data of an MPEG-2 audio-visual program according to the calculated transmission time. To support remote interactive services, we designed and implemented a return channel server connected on a bi-directional interaction channel. Test results show that the proposed system provides both an asynchronous and synchronized data broadcasting service and remote interactive service appropriately.

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Consumer Preferences for Digital Cable Broadcasting Service in Korea: A Choice Experiment Study

  • Ku, Se-Ju;Yoo, Seung-Hoon;Kwak, Seung-Jun
    • Asian Journal of Innovation and Policy
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    • 제5권2호
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    • pp.185-196
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    • 2016
  • A digital cable broadcasting service is a multimedia broadcasting service that provides high definition and various supplementary services by using digital transmission. Korea implemented a complete digital broadcasting service by 2012. This study applied a choice experiment to investigate consumer preferences, and it calculated the marginal willingness to pay for this service. Moreover, we employed a multinomial probit model to relax the assumption that all respondents have the same preference for attributes being valued. The results suggest that respondents value channels, definition, video-on-demand (VOD) service, pay-per-view (PPV) service, and commerce based on TV (T-commerce). On the other hand, online gaming may be less important as an attribute for digital cable broadcasting service in Korea.

In-service Real-time and Continuous Objective Video Quality Assessment for DTV Broadcasting

  • Han, Chan-Ho
    • 한국멀티미디어학회논문지
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    • 제16권1호
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    • pp.50-55
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    • 2013
  • This article presents a simple and reasonable in-service, real-time, and continuous single-ended objective video quality assessment model for DTV broadcasting using a multiburst signal at the bottom of the transient effect area, similar to Vertical Interval Test Signals. The issue of in-service video-quality monitoring in DTV broadcasting is addressed, and an effective method of quality monitoring is presented. The proposed method is also implemented and tested in a range of situations using a simulated HDTV broadcasting network.

Metadata Broadcasting for Personalized Service: A Practical Solution

  • Kang, Kyeong-Ok;Kim, Jae-Gon;Lee, Hee-Kyung;Chang, Hyun-Sung;Yang, Seung-Jun;Kim, Young-Tae;Lee, Han-Kyu;Kim, Jin-Woong
    • ETRI Journal
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    • 제26권5호
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    • pp.452-466
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    • 2004
  • As the number of broadcasting channels and programs increases rapidly, the importance of personalized service has been emphasized. In this paper, we propose a practical framework of metadata broadcasting to provide personalized service according to user preferences and various terminal/network conditions. First, we present an overall system architecture of a metadata broadcasting system and then propose several core technologies (particularly in the parts of metadata authoring, metadata encoding, and metadata-based personalized content consumption). For interoperability, the proposed solution is designed to be compliant with the relevant standards of the TV-Anytime Forum, MPEG-7 Systems, and MPEG-2 Systems. Considering a home network environment, we also propose a metadata-based content adaptation scheme. Each component technology has been implemented individually, integrated into an end-to-end prototype broadcasting system, and successfully tested with a set of personalized service scenarios that are also developed in this study.

신규 융합형 방송서비스 속성에 대한 소비자 선호 분석을 통한 미래 방송서비스 시장 예측 (Forecasting Future Broadcasting Service Market based on the Consumer Preferences for the Attributes of New Convergence Broadcasting Services)

  • 고대영;김태유;이종수
    • 기술혁신연구
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    • 제14권1호
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    • pp.227-254
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    • 2006
  • Under the recent trend of telecommunications and broadcasting convergence, much more various forms of new convergence broadcasting services are being introduced than ever before. Owing to the unique advantages, new convergence broadcasting services are expected to bring drastic changes to the current broadcasting service market. In this research, we attempt to examine what kind of attributes critically affect the competition among new convergence broadcasting services, and how much competitive they will be, based on the quantitative information about consumer preferences for the important attributes of new convergence broadcasting services. Conjoint survey was used in order to obtain stated preference data of consumers. From the results, some implications are obtained as follows. First, even though new convergence broadcasting services have many unique advantages, still price is the most important for the consumers. Second, it is expected that considerable consumer valuation exists for the unique advantages of new convergence broadcasting services like mobility and dual-way interactivity, which will add the competitiveness of those services in the future. Third, since midterm advertising puts negative utility on consumers, broadcasting services with midterm advertising will not be preferred to those with neither advertising nor midterm advertising. Fourth, service coverage and the number of consumers using the same broadcasting service have a significant feedback effect on the competition between broadcasting services from the dynamic aspect. Lastly, the consumer preference can be affected by demographic variables like age and gender, and broadcasting service usage patterns such as channel switchover for escaping advertisement and frequency of using other recorded media. Main findings of our research might become useful information for both telecommunication and broadcasting companies, contents providers, advertisers, and policy and regulation makers to cope with the uncertain environment of telecommunication and broadcasting convergence.

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미래 방송서비스의 수요예측 연구: i-TV를 중심으로

  • 유설희;박명철
    • 한국기술혁신학회:학술대회논문집
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    • 한국기술혁신학회 2001년도 추계학술대회
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    • pp.37-57
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    • 2001
  • Digital technology enhanced the improvement of technological aspects in the both broadcasting and telecommunications industries. The infrastructures of each industry converged to one, which impacts not only on technology but also on the broadcasting service. The current broadcasting service is characterized by one-way service, but it'll changed to be customized, or two-way service that reflects the interest of customers. This change requires a new standard to categorize and analyze the future broadcasting service converged and market structure, differing from the present standard based on the transmission channels. This study aims at forecasting the demand of interactive TV service as a representative broadcasting service in the near future, and analyzing the market structure of the broadcasting services. We assume that the present broadcasting and information and telecommunications services such as terrestrial, cable TV, satellite, digital TV services and high-speed broadband service have strong relationship with interactive TV service. First we use Bass diffusion method to predict the diffusion curve of the present five services. Then we analyze the relationship between the present services and interactive TV service by Delphi method. Finally we estimate the potential subscription number of interactive TV service based on the relationship among the services and diffusion parameters.

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Implementation and Field Test for Smart Hybrid Mobile Broadcasting System

  • Song, Yun-Jeong;Kim, Youngsu;Yun, Jeongil;Lim, HyoungSoo
    • IEIE Transactions on Smart Processing and Computing
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    • 제3권5호
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    • pp.325-330
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    • 2014
  • The era of convergence is being applied to all areas of Information and Communication Technology (ICT). The convergence of broadcasting service and communication service almost occurs on smart devices including smartphone. The smart hybrid Digital Multimedia Broadcasting (DMB) is a typical example of the convergence of broadcasting and wireless communication service. The hybrid mobile broadcasting service can support seamless video, 3D, high quality, and additional data services based on network connection between the broadcasting and wireless network. The gateway and terminal (including apps on the smartphone) take the role of the main components on the hybrid service. This paper presents the service concept, main components structure, the implementation of gateway and terminals, and field test to the urban areas for the mobile hybrid system.

차세대 방통융합서비스 사업모델 평가에 관한 사례 (A Case Study on Business Model Evaluation for Broadcasting Telecommunication Convergence Service)

  • 임규건;강상욱;설중호;여등승
    • 한국IT서비스학회지
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    • 제16권1호
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    • pp.83-98
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    • 2017
  • Broadcasting telecommunication convergence service means a service where broadcasting and telecommunication converge. Recently with the advancement of technology, broadcasting telecommunication convergence service has been evolving to provide multimedia contents through various devices including wired and wireless network environment. Up to now, IPTV and smartphone-based convergence services have been dominant, but more developed and evolved technology and media will appear in the future. In order to derive the next generation broadcasting telecommunication convergence service supporting model, this study derives an evaluation model of broadcasting telecommunication convergence service and presents a case of evaluation of 30 demonstration projects supported by the Korean government from 2010 to 2014. In this study, we derive an evaluation model and evaluate the demonstration projects by reflecting the position of the main stake holders of service such as users, experts, and related organizational institutions, away from the existing simple service evaluation method. Expert questionnaire used AHP (Analytic Hierarchy Process) method, and the evaluation results were divided into upper and lower groups to provide key implications by a gap analysis. From this analysis this study suggests guidelines for next generation broadcasting telecommunication service support projects. The next generation broadcasting convergence service business should be based on open platform type in terms of service type. In terms of service media, it should be centered on open devices such as smart phones and smart TVs. In terms of types of business responsibilities, it should be led by public organizations and it is necessary to increase the fund matching ratio by at least 62% when the private sector participates.