• 제목/요약/키워드: Broadcasting Music

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A Case Study on Kakao's Resilience: Based on Five Levers of Resilience Theory

  • Song, Minzheong
    • International Journal of Internet, Broadcasting and Communication
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    • 제9권3호
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    • pp.44-58
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    • 2017
  • The purpose of this study is to prove the Korean Internet company, Kakao's resilience capacity. For it, this paper reviews the previous literatures regarding Kakao's business models and discusses 'resilience' theory. Then, it organizes the research questions based on the theoretical background and explains the research methodology. It investigates the case of Kakao's business and organization. The case analysis shows that five levers of resilience are a good indicator for a successful platform business evolution. The five levers are composed of coordination, cooperation, clout, capability, and connection: First lever, coordination that makes the company to restructure its silo governance in order to respond to actual business flow starting from the basic asset like game and music content; second lever, cooperation where the firm provides creative people with playground for startups such as KakaoPage; third lever, clout where the company shares its data by opening its API of AI and chatbot to $3^{rd}$ party developers; fourth lever, capability where the firm establishes AI R&D center, KakaoBrain as the function of multi-domain generalist for developing diverse platforms tackling customer needs; and the last fifth lever, connection where the firm continues to expand its platform business to the peripheries, O2O businesses such as KakaoTaxi, KakaoOrder, KakaoPay, and KakaoBank. In conclusion, this study proposes Internet companies to be a resilient platform utilizing those five levers of resilience in order to form successful platform. This study contributes to the agile innovation of Internet platform with ecological sense.

Meta's Metaverse Platform Design in the Pre-launch and Ignition Life Stage

  • Song, Minzheong
    • International Journal of Internet, Broadcasting and Communication
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    • 제14권4호
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    • pp.121-131
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    • 2022
  • We look at the initial stage of Meta (previous Facebook)'s new metaverse platform and investigate its platform design in pre-launch and ignition life stage. From the Rocket Model (RM)'s theoretical logic, the results reveal that Meta firstly focuses on investing in key content developers by acquiring virtual reality (VR), video, music content firms and offering production support platform of the augmented reality (AR) content, 'Spark AR' last three years (2019~2021) for attracting high-potential developers and users. In terms of three matching criteria, Meta develops an Artificial Intelligence (AI) powered translation software, partners with Microsoft (MS) for cloud computing and AI, and develops an AI platform for realistic avatar, MyoSuite. In 'connect' function, Meta curates the game concept submitted by game developers, welcomes other game and SNS based metaverse apps, and expands Horizon Worlds (HW) on VR devices to PCs and mobile devices. In 'transact' function, Meta offers 'HW Creator Funding' program for metaverse, launches the first commercialized Meta Avatar Store on Meta's conventional SNS and Messaging apps by inviting all fashion creators to design and sell clothing in this store. Mata also launches an initial test of non-fungible token (NFT) display on Instagram and expands it to Facebook in the US. Lastly, regarding optimization, especially in the face of recent data privacy issues that have adversely affected corporate key performance indicators (KPIs), Meta assures not to collect any new data and to make its privacy policy easier to understand and update its terms of service more user friendly.

Success Factor in the K-Pop Music Industry: focusing on the mediated effect of Internet Memes (대중음악 흥행 요인에 대한 연구: 인터넷 밈(Internet Meme)의 매개효과를 중심으로)

  • YuJeong Sim;Minsoo Shin
    • Journal of Service Research and Studies
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    • 제13권1호
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    • pp.48-62
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    • 2023
  • As seen in the recent K-pop craze, the size and influence of the Korean music industry is growing even bigger. At least 6,000 songs are released a year in the Korean music market, but not many can be said to have been successful. Many studies and attempts are being made to identify the factors that make the hit music. Commercial factors such as media exposure and promotion as well as the quality of music play an important role in the commercial success of music. Recently, there have been many marketing campaigns using Internet memes in the pop music industry, and Internet memes are activities or trends that spread in various forms, such as images and videos, as cultural units that spread among people. Depending on the Internet environment and the characteristics of digital communication, contents are expanded and reproduced in the form of various memes, which causes a greater response to consumers. Previously, the phenomenon of Internet memes has occurred naturally, but artists who are aware of the marketing effects have recently used it as an element of marketing. In this paper, the mediated effect of Internet memes in relation to the success factors of popular music was analyzed, and a prediction model reflecting them was proposed. As a result of the analysis, the factors with the mediated effect of 'cover effect' and 'challenge effect' were the same. Among the internal success factors, there were mediated effects in "Singer Recognition," the genres of "POP, Dance, Ballad, Trot and Electronica," and among the external success factors, mediated effects in "Planning Company Capacity," "The Number of Music Broadcasting Programs," and "The Number of News Articles." Predictive models reflecting cover effects and challenge effects showed F1-score at 0.6889 and 0.7692, respectively. This study is meaningful in that it has collected and analyzed actual chart data and presented commercial directions that can be used in practice, and found that there are many success factors of popular music and the mediating effects of Internet memes.

Background Music Identification in TV Broadcasting Program Algorithm using Audio Peak Detection (오디오 피크 검출을 적용한 TV 방송 프로그램 내 배경음악 식별 알고리즘)

  • Lee, Jung-Sung;Kim, Hyoung-Gook
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • 한국방송공학회 2013년도 하계학술대회
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    • pp.34-35
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    • 2013
  • 본 논문에서는 오디오 피크 검출을 적용한 TV 방송 프로그램내 배경음악 식별 알고리즘을 제안한다. 제안한 알고리즘은 음악 핑거프린트 추출 및 전송부, 음악구간 검출부, 음악 핑거프린트는 고속 매칭 및 정보전송부 세 부분으로 구성되어 있다. 음악 핑거프린트 추출 및 전송부에서는 음악 원음 오디오 데이터를 퓨리에 변환하여 스펙트럼 계수를 추출한다. 추출된 스펙트럼의 성분 중에서 일정한 문턱값 이상의 에너지를 가지는 값을 피크로 검출하고 검출된 피크를 이용하이 핑거프린트를 생성하고 데이터 베이스화한다. 음악구간 검출부에서는 입력된 방송 프로그램 오디오 데이터에 GMM(Gaussian Mixture Model)을 적용하여 음악과 음악 외 오디오 데이터를 분류한다. 음악 핑거프린트 고속 매칭 및 정보전송부에서는 음악구간이라고 인식된 쿼리 오디오 데이터를 음악 핑거프린트 추출 및 전송부와 동일한 과정을 통해 핑거프린트를 생성하고 데이터 베이스화된 음악 원음의 핑거프린트들과 비교하여 가장 유사한 음원의 정보를 TV의 화면에 자막으로 보여준다.

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Design of Multimedia Contents and Internet Search System for Passenger in Train (열차 승객을 위한 멀티미디어콘텐츠 및 인터넷 검색 시스템 설계에 관한 연구)

  • Chang, Duk-Jin;Kang, Song-Hee;Park, Hyun-Hyu;Kang, Dae-Ho;Heo, Jae-Seok;Song, Dahl-Ho
    • Proceedings of the KSR Conference
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    • 한국철도학회 2010년도 춘계학술대회 논문집
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    • pp.442-447
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    • 2010
  • For the remarkable enhancement of high-speed rail passenger services, a system which provides various multimedia contents and Internet search functions was designed. The system gets inputs from a passenger and displays various multimedia contents on the touch sensitive LCD panel attached on a passenger seat. This kind of service is new in Korea and not easy to find in other countries, either. In this paper, we presented a design of a system which provides not only one-way broadcasting services but also searching capability of various information interactively. Informations to be provided are train schedule, transfer information, tour information, E-books, movies, music, ets. Successful completion of the system development in the following years is expected to strengthen international competitiveness of Korean railway industry.

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A Study on Mobile Target Estimation Resolution using Effects of Model Errors and Sensitivity Analysis

  • Lee, Kwan Hyeong
    • International journal of advanced smart convergence
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    • 제2권1호
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    • pp.21-23
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    • 2013
  • The antenna pattern in this case has a main beam pointed in the desired signal direction, and has a null in the direction of the interference.The conventional antenna pattern concepts of beam width, side lobes, and main beams are not used, as the antenna weights are designed to achieve a set performance criterion such as maximization of the output SNR.A new direction of arrival estimation method using effects of model errors and sensitivity analysis is proposed. Two subspaces are used to form a signal space whose phase shift between the reference signal and its effects of model error signal. Through simulation, the performance showed that the proposed method leads to increased resolution and improved accuracy of DOA estimation relative to those achieved with existing method. Since a desired signal is obtained after interference rejection through correction effects of model error, the effect of channel interference on the estimation is significantly reduced.

Determinants of SNS Photo Sharing Behavior of Teenagers at an Outdoor Music Festival in China

  • Zhu, Zong-yi;Kim, Hyeon-Cheol
    • International journal of advanced smart convergence
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    • 제9권2호
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    • pp.129-139
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    • 2020
  • This study aims to understand the determinants and effects of SNS photo sharing on festival satisfaction among teenage festivalgoers, to derive strategies that festival organizers could employ to maintain long-term relationships with their audience. In this paper, we followed the festival attribute and SNS photo sharing behavior approaches for developing measurement constructs, by investigating previous related studies. Statistical analyses revealed that festival attributes positively impact consumer perceptions of festival value, which in turn influences SNS photo sharing behavior and festival satisfaction. In addition, SNS photo sharing behavior has a significant mediation effect on the process. Moreover, the differing intensities of SNS usage among the festivalgoers resulted in consumers presenting significantly different SNS photo sharing behavior. Our findings offer insights for marketers in the festival business who are interested in gaining a better understanding of the behavior of teenage festivalgoers.

Status of 3D Audio Technology Development for the difference of Listening Environments (청취환경 차이에 따른 3차원 오디오 기술 개발 동향)

  • Seo, Jeong-Il;Lee, Yong-Ju;Jang, In-Seon;Yu, Jae-Hyeon;Gang, Gyeong-Ok
    • Broadcasting and Media Magazine
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    • 제13권1호
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    • pp.82-96
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    • 2008
  • 3D Audio Technologies include whole signal processing steps from acquisition to reproduction through encoding and transmitting technologies. However, there is a certain difference on adapted technologies according to audio presentation environments, because the presentation environment is the last step to provide 3D audio th listeners. In this paper, we describe variable 3D audio technologies to adapt variable audio presentation environments for consuming music contents.

Vocal Exercises for Reducing Vocal Damages Caused by Breathy Phonation in Pop Singing (실용음악의 기식성발성으로 인한 목소리 손상 최소화 연습방법)

  • Yu, Miran
    • Journal of the Korean Society of Laryngology, Phoniatrics and Logopedics
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    • 제28권1호
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    • pp.14-16
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    • 2017
  • Pop singers frequently use breathy voice to express diverse emotion. Such method is the major factor that divides vocalization in pop and classical music. Using breathy voice too much for a long time could make singer short-winded, which might cause the voice injured. In order to prevent the problem, singers need to find resonance balance between high notes and low notes and among vowels. Moreover, they should take more attention when producing resonance in consonants with much air flow. Along with finding resonance balance, if skilled at controlling the volume of voice, singers can use the breathy voice selectively at the desired part, adjusting close quotient freely. Through this kind of approach, pop singers can develope their unique style of vocalization and avoid the vocal damage.

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A Study on Semiotic Analysis of Popular Songs' lyric - Analysis of 'Kang San-ae's 1st album' Lyrics as a Text - (대중가요 노랫말의 기호학적 분석 - Text로서 '강산에 1집'의 노랫말 분석을 중심으로 -)

  • Joung, Woo-Il
    • Proceedings of the KAIS Fall Conference
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    • 한국산학기술학회 2010년도 춘계학술발표논문집 2부
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    • pp.603-605
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    • 2010
  • 본 논문에서는 실용음악학과를 지원하는 수험생들의 입시준비교육기관인 실용음악학원의 교육과정과 실태에 대하여 기술한다. 또한 영리 목적의 대형 실용음악학원들의 입시 프로그램과 다양한 세부전공 수험생들의 보편적 전략을 비교함으로써 입학 후 실기 곡 위주의 입시교육으로 인해 발생할 수 있는 신입생들의 전공실기 이수능력문제와 대학의 실용음악교육과정 운영상의 문제점을 분석한다. 아울러 일관성 있는 심화교육을 위하여 실용음악학원과 대학 상호간의 교육프로그램 연계와 실용음악학원의 단계별 입시프로그램을 제안하고자 한다.

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