• The Journal of the Korea Contents Association
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• v.20 no.4
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• pp.212-229
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• 2020

'Live + Sale' is actively promoted in China and 'Wang-Hong', also known as Chinese internet celebrities are dominating this format of marketing strategy recently. They introduce products to consumers through live broadcasts, promote online shopping, and frequently evoke impulsive buying. Under this context, it is worth focusing on what factors influence impulse buying during Wang-Hong's live broadcast. This study investigated the impact of Wang-Hong characteristics on impulse buying behavior when watching live sales. Also, the mediating role of flow experience and viewing satisfaction was explored. Furthermore, we expected that the different live broadcast circumstances could have a different impact on flow experience, viewing satisfaction, and impulse purchase. A total of 242 Chinese women who have experience of viewing live sales were recruited through a Chinese research platform. The results revealed that Wang-Hong's trustworthiness and attractiveness positively affected the viewer's impulse buying directly, and indirectly through flow experience and viewing satisfaction, whereas expertise did not have any impact on impulse purchase. However, there were no significant differences between the two live broadcast circumstances. This research can enhance understanding of the impulse buying process during Wang-Hong's live sale and help brands come up with effective influencer marketing strategies using live sales.

• Science of Emotion and Sensibility
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• v.20 no.2
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• pp.87-102
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• 2017

With increasing interest in 3D printing, the interest in the 3D modelling training that should precede the 3D printing is increasing. However, the existing 3D modelling software is developed mostly by foreign brands. Thus, the interfaces are all in English. 3D modelling software training for Korean novices who are not familiar with these terms has constraints. This study aims to explore what to consider when developing a Korean model for 3D modelling educational software for 3D printing in the face of such reality. For this goal, after having novices with no experience in 3D modeling to perform a house building task using either 12D Design or Tinker CAD, we conducted a survey. It was found in the result that more users favored Tinker CAD over 123D Design, and the errors involved while working with the Tinker CAD were less than those with the 123D Design, and the ratio of people who completed the task with the Tinker CAD was higher than that with the 123D Design. In general discussion, an introductory level educational 3D modeling software development is proposed which utilize characteristics of Tinker CAD (easy modelling is possible by three-dimensional figures) and web-based method. Also, a beginner/intermediate level educational 3D modeling software development is proposed which utilize characteristics of 123D Design (with finer measurement manipulations and figure alignment) and Windows-based method.

• Korean Journal of Construction Engineering and Management
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• v.18 no.2
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• pp.49-57
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• 2017

This study intends to determine the decision making criteria of leasing in mix-used shopping mall, analyze the variation of their weight by store size inside mall and lend-lease perspective for lessor and lessee towards the identification of optimal leasing environment in mix-used shopping mall development. The decision making have been identified based on the number of prior literature review and expert consultation. And the AHP methodology and Fuzzy theory have been implemented to develop the weight for criteria based on experts survey. Research finding indicates that the 2 categories with 6 criteria and 24 sub-criteria have been determined. It is noteworthy that the large sized group would be located in both ends on main floor with their requested store size; middle sized group done over second floor with low rent by attracting with both competitive brands and key-tenants; small sized group done in both ends on main floor or on 2 to 3 floor connecting to main circulation. This should be examined in the planning stage of SPA lessee solicitation by the lessor in mix-used shopping mall development project.

• Journal of the Korea Fashion and Costume Design Association
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• v.18 no.2
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• pp.15-33
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• 2016

Women in their 30s and 40s, who are at the center of "ageless" and "down-aging" consumer trends, are likely to encounter problems with fitting and size conformity when they wear casual clothes targeting women in their 20s. Hence, differences in upper body sizes and body types between women in their 20s and women in their 30s and 40s were analyzed. The data for this study was from the 6th Size Korea survey of body measurements of 1,675 female adults in their 20s-40s. SPSS 21.0 for Windows was used for analysis of the collected data. To examine differences in average upper body size between women in their 20s and women in their 30s and 40s, descriptive statistics and independent sample t-tests were conducted. Factor and cluster analyses were used to classify body types by age groups. Comparing direct measurement items showed that women in their 20s tend to have higher average values for most height-related items-including body height-and lower average values for circumference, thickness, and width than women in their 30s and 40s. Factors in determining the upper body shapes of women in their 20s to 40s were narrowed to five; through a cluster analysis, upper body shapes of women were classified into three body types as follows. Type 1 women are shorter and thinner with small frames; Type 2 women have the highest vertical values for their upper bodies and average values for obesity-related categories of circumference, thickness, and width. Type 3 women are the shortest and has the highest body mass index (BMI), verifiable as obese. By analyzing differences in body type distribution according to age groups, it was found that more than 90% of women in their 20s belong to Types 1 and 2. On the other hand, most women in their 30s and 40s are identified as Type 3.

• The Journal of Industrial Distribution & Business
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• v.11 no.8
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• pp.39-49
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• 2020

Purpose: Current study aimed at exploring the roles of system justification in the effects of consumers' self-identification with the threatened social in-group on the within-domain versus across-domain consumption. It focused on whether there are positive effects of both of the self-definition and the self-investment on the in-group system justification, and also explored whether the system justification, in turn, could make positive effects on the consumption. Research design, data and methodology: The self-identification was approached in view of self-definition and self-investment when the in-group was threatened by members of their out group. The empirical study was performed with the single factor within-subject design based on the feeling of the consumers' being threatened when the in-group was criticized by the others. The in-group threatened was accessed from the memory of each of the undergraduate students participating in the empirical study by asking them to remember the events by which their important in-group was perceived to be threatened in their past life. Questionnaire data collected from the undergraduate students were used to verify research hypotheses by structural equation model in Amos 21.0 program. Results: First, the self-definition positively affected the within-domain versus across-domain consumption, but did not affect the in-group system justification. Second, the self-investment positively affected the in-group system justification. Third, the system justification made positive effects on the within-domain versus the across-domain consumption. Therefore, this article could contribute to the development of the theory related to compensatory consumption in the view that there could be the positive mediation roles of system justification in the effects of consumers' self-investment to their in-group on the within-domain versus across-domain consumption when the in-group is threatened. Conclusions: The results of this study could give managerial implications to brand or product marketing managers. How to vitalize consumers' self-definition with, and self-investment to, the threatened in-group is at issue to the marketers when consumers' important in-group was threatened by others. By evoking the in-group-based self-investment to consumers when the in-group was threatened, the marketers should increase the level of the system justification, and the marketers should promote the consumers to recognize that their products or brands are included into the within-self domain.

• The korean journal of orthodontics
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• v.33 no.6 s.101
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• pp.465-474
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• 2003

The great variety of commercial brands of orthodontic wires available on the market, stimulated by the so called superior wires (nickel titanium with shape memory effect and superelastic nickel titanium), makes the professional choice for a suitable and less expensive material difficult. The in vitro study of the mechanical properties of the orthodontic wires acts as an auxiliary tool for the professional. In this paper, a comparative study of mechanical properties was made, using stress strain tests for 4 types of orthodontic wires (conventional stainless steel, multistranded steel, superelastic nickel titanium and thermoactivated nickel titanium) separated into 5 groups. A series of 6 tests were tested for each group of wires. Initially, each group was tested 3 times until the wires broke. Furthermore, 3 more tests for each group were performed, stretching the wires under standardized activation loads, for a reliable comparison of their mechanical properties, during loading and unloading. 1 tests were applied to check differences among the groups. In vitro, the results suggest that regarding the mechanical properties supposedly desirable for physiological teeth movement, such as resilience, elasticity modulus, strength liberated during unloading, and the way that strength is liberated, thermoactivated nickel titanium wires, acting under mouth temperature, seems to be a good choice, fellowed by superelastic nickel titanium, multistranded stainless steel, and conventional stainless sleet. Superelasticity was demonstrated for superelastic nickel titanium wires. When at $37^{\circ}C$, thermoactivated nickel titanium wires showed shape memory effect, showing that temperature is important for enhancing the mechanical properties.

• Culinary science and hospitality research
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• v.15 no.4
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• pp.273-285
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• 2009

In order to find how the recovery justice from the service procedure and result failure affects the quality of customer-brand relationship, we conducted this study following pre research, its correction and supplement of the customers who experienced some service failures in food restaurant. We selected the best five brands in Korean food franchise in the rank of the sales on basis of data of Korean Food Restaurant Information in year 2009. The participants of this research were the people who live in Seoul metropolitan area and ever experienced any service failure within recent 6 months. Of the 500 copies of survey questionnaires distributed, 391 were used for the analysis. The method used for this analysis was the SPSS for WIN 12.0 program and the analysis such as technical statistics analysis, reliability analysis, research element analysis and regression analysis were applied. As a result, the service shortage factor which is one of the service process failures was confirmed to affect procedural justice and distributive justice. It has been confirmed that procedural justice and distributive justice are influenced by the hygiene deficiency which is one of the result failures. It was also found that the product factor affects distribution justice. As for the effect of the quality of recovery justice and a customer-brand relationship, procedural justice and distributive justice were found to affect the mutual dependency while procedural justice affects a familiarity.

• The Research Journal of the Costume Culture
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• v.8 no.6
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• pp.853-863
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• 2000

This study is planned to present the future direction of the study of Korean clothes through the realistic recognition of the changes of studying issues of each area of the related clothes. For this purpose, the writer of this thesis have collected, classified and analyzed those various kinds of papers and theses published in the professional magazines of clothes such as Journal of Korean Home Economics, Journal of the Korean Society of Clothing and Textiles, Journal of the Korean Society of Costume, The Research Journal of the Costume Culture so that I might examine and study the main trend of the related study. The result of the study is as follows. 1. Since the first publication of Journal of Korean Home Economics in 1959 and Journal of the Korea Society of Clothing and Textiles, and Journal of the Korean Society of Costume, the study of clothes has been gradually increased. Furthermore, since 1990 the issuing times of various kinds of Journals have been continuously increased with the foundation of The Research Journal of the Costume Culture and Journal of Fashion Business. 2. Theses and papers published in the four greatest Journals of Korean Clothing and Textiles have been studies for the detailed classification and analysis of the data. According to the study, It is found that the theses in Journal of the Korea Society of Clothing and Textiles have actively studied textiles as they had studied before 1990s and those in Journal of the Korean Society of Costume have studied history of costumes and those in The Research Journal of the Costume Culture have studied the composition and science of clothes. 3. The order of studying subjects was 1) Design and Aesthetics, 2) Fashion Merchandising 3) Textiles, 4) Clothing Construction, 5) History of Costumes, 6) Costume Culture, 7) Socio-Psychology of clothing, 8) Others. Considering the above mentioned result of the study, most of the main fields of the clothing and textiles study have been studied continuously in balance since 1990 unlike the past although the past studies had been performed largely in some main fields only. And it was found that fields of clothing styles and clothing goods have been studied most actively since 1990s. 4. The studying field of Design and Aesthetics has showed to have the trend to be studied very actively since 1990s, which has utilized various relevant data with scholastic approach to psychology and aesthetics. Regarding Fashion Merchandising, the study of consumers decision process has been performed most actively. And theses on the international trades have been published considerably more than ever before, which resulted in gradual increase in gradual increase in the study of the fields related with global marketing, internet marketing, textile products exports, and overseas brands, etc. Regarding Textiles, the field of clothing sanitation and management has been studied more actively than that of clothing materials. In case of clothing construction, the study of physical styles and pattern making has been more active than the other related fields. Fields of socio-psychology of clothing and history costume have been a little reduced. Field of costume culture has been firmly rooted as an independent subject to be studied in the clothing related study. And study of the clothes has shown various trends of studies of ethnic & folk clothes, religious and ceremonial garments, linguistic & favorite approach to clothes and academic analysis of the data.

• Journal of the korean academy of Pediatric Dentistry
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• v.30 no.3
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• pp.530-539
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• 2003

The aim of this study was to evaluate the resistance to degradation of four commercial composite resins in an alkaline solution. The brands studied were Charisma, Filtek P 60, Palpique Estelite, and Spectrum. Preweighed discs of each brand were exposed to 0.1N NaOH solution at $60^{\circ}C$. After 2 weeks they were removed, neutralized with HCl, washed with water and dried. Resistance to degradation was evaluated on the basis of following parameters: (a) mass loss(%) - determined from pre-and post-exposed specimen weights; (b) Si loss(ppm) - obtained from ICP-AE analysis of solution exposed to specimens; and (c) degradation depth(${\mu}m$) - measured SEM and CLSM from polished circular sections of exposed specimens. The results were as follows: 1. The sequence of mass loss was in descending order by Palpique Estelite, Filtek P 60, Charisma, and Spectrum. 2. The sequence of the degree of degradation layer depth was in descending order by Filtek P 60, Charisma, Palpique Estelita, and Spectrum. 3. The sequence of the Si loss was in descending order by Chrisma, Spectrum, Palpique Estelite, and Filtek P 60. 4. The correlation coefficient between mass loss and degradation layer depth was relatively high(r=0.704, p<0.05). 5. When observed with SEM, destruction of bonding was observed between resin matrix and filler. 6. When observed with CLSM, degradation layer depth of composite resin surface was observed.

• Journal of the Korea Fashion and Costume Design Association
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• v.19 no.2
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• pp.29-37
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• 2017

Due to the pursuit of individuality by modern consumers, the day has come when it is hard for design to be sustained solely by external beauty. Accordingly, products with the psychological value and brand stories are appearing, so that products that reinterpret traditional crafts are now being appreciated for their merits. Handmade goods defined as new luxury goods or products of high-quality craftsmanship are being used to enhance the consumer's individual image, and has created an unprecedented consumer stratum structure. Japan is one of the countries that actively applies traditional crafts to contemporary design and this study aims to investigate cases that are being reinterpreted in modern fashion in the theme of Boro, which is not as well known among Japanese traditional crafts. The purpose of this study is to offer basic data for designers by investigating the cases of the reinterpretation of traditional crafts. In addition, in reinterpreting traditional crafts into other fields, it is regarded as a meaningful way to contribute to a variety of other ideas. As the research method, first, the definition and kind of Boro were investigated utilizing the related literature information about the traditional fabric of Boro, which is the starting point and basis of the research. Second, Japanese aesthetic sense defined in the previous research was classified and the relationship of the anti-decorative aesthetic sense and Boro investigated. Third, after classifying the reinterpretation cases of Boro that have appeared in four major fashion collections and designer brands from 2011 to 2016 by the selected aesthetic sense, its characteristics were investigated. The search for examples of the reinterpretation of Boro uses the results of the keyword search of Boro and Boro Fashion via the internet search engine Google from April 2016 to December 2016. In addition, the search results were selected on the basis of whether the designer specified borrowing from Boro or whether Boro on the collection order was included or not. In addition to introducing an unknown fabric craft, this study also raises the methodological problems of the reinterpretation of traditional crafts. Products containing psychological value are expected to come into the spotlight in the upcoming consumer market. Therefore, as a follow-up study, it is suggested to research examples in which various crafts are being applied as products before one knows, how this creates new originality, and the limitations involved in this.