• Journal of the Korea Furniture Society
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• v.27 no.3
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• pp.237-245
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• 2016

Single households currently account for 26.5% of all households and their number is expected to continue to rise, reaching 34.5% by 2035. An analysis of the consumption trends and needs of single households shows that they are rising as a new consumer group with a focus on investment on the individual and favouring: small but high-tech products: efficient use of limited resources: safety and peace of mind: self-improvement and leisure. Products which meet such demands are having an impact on the growth of home-furnishing market. An analysis of companies in Korea's home-furnishing market, with examples like the lifestyle company IKEA, shows a variety of brands such as SPA brand, furniture specialist, distributor and character products. And yet most are OEM products which lack differentiated product lines and compete with similar display and distribution structure. We needs the Single household consumption tendency of home-furnishing market and differentiation strategy through product analysis. In order to increase the value of companies in the home-furnishing market, in addition to differentiated design, product competitiveness must aspire to higher customer satisfaction with easy assembly, innovation in logistics, innovative sales methods such as virtual-reality simulation for products and space, individually-tailored furniture for the needs of single household and products which combine smart technology. For home-grown home-furnishing brands to have competitiveness, they must leverage on the strengths of the industry, offering differentiated and competitive products in a wider range of areas with convergence functions as well as differentiation in consumer interface and application of advancing technology; in-depth product research is called for.

• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.1
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• pp.90-100
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• 2013

This study uses a survey questionnaire to identify the major customer age class of adult women who frequently mountain climb as well as analyze their purchasing behavior and preference of mountain climbing pants. The field survey, classified the types of mountain climbing pants, selected the types of mountain climbing pants that consumers preferred, and then analyzed the degrees of satisfaction for mountain climbing pants based on an evaluation of wearing. Specifically, the patterns of mountain climbing pants preferred by national brands and licensed brands were compared and analyzed. The validities of commercially available mountain climbing pants were analyzed through an evaluation of wearing comfort and an evaluation of wearing on a 3D simulation of the human body. The basic data for the development of mountain climbing pants are presented based on the results. The survey questionnaire results indicate that the major class of women consumers of mountain climbing goods was in the 40s to 50s; in addition, the types they most wore were straight type and functional cut type. The preferred brand was KOLONSPORT (which occupies a 21.2% market share), followed by THE NORTH FACE (13.0%), K2 (11.5%) and Kolping (10.0%). The main reason (26.8% of responses) that they preferred these brands was functionality. The difference in measurement of climbing pants patterns could be analyzed accurately in the pattern analysis, the wearing evaluation by the self-sonsory test and evaluation of wearing comfort through 3D simulation. The results of ANOVA on motions and items indicates that no significant difference was found among motions; however, a significant difference was recognized among items. A comparison of straight type and functional cut type showed that the functional cut type excelled slightly in wearing comfort.

• Journal of Fashion Business
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• v.3 no.4
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• pp.93-101
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• 1999

The purpose of this study is to provide for the basic data useful to the effective production and thereby, help them improve their apparel life. For this purpose, 180 Korean mothers who bring up from newborns to fouryear-old babies were sampled to survey their practices of purchasing the infant's wear and positively identify the factors affecting the practices. Data is processed by a computer(SAS) and analyzed by using frequency, percentage, $\chi^2$-test, Duncan's Multiple Range test. The main results of this study are as follows; 1. The mothers tend to gather the information from the items displayed(50.6%) in the stores. The criteria for purchasing considerably depends on the 2. The places of purchasing on which the mothers rely most for infant's wear are department stores(35.2%) and stores nearby their house(28.5%). The frequency of infant's wear depend on the change of season and necessity. 3. It had been disclosed that the brand favored most by the mothers is AGABANG(48.6%). The most influential factors for the popularity of brands are Design(53.1%). The most important reference affecting the mother's choice of infant's wear is size(51.1%) followed by functionality and price(26.7%). After the purchase, mothers are discontent with the high prices of infant's wear. In all, it has been found through this study that the behavior of number in purchasing infant's wear was influenced by many external factors. Therefore, manufacturers and retailers should manufcture and sell products that are of the highest quality. This must be their utmost concern for the satisfaction of their customers.

• The Journal of the Convergence on Culture Technology
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• v.6 no.2
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• pp.207-215
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• 2020

The purpose of this study is to examine the effectiveness of PBL in a college AD/PR class. This class was run under the theme of 'Sinchon Regeneration Project' in the 'Seodaemun-gu & University Collaborative Project Program'. As a result of the pre-post surveys, the authors found a significant increase in the place attachment to Sinchon, which was considered as a critical variable in this program. This research is an important study with high practicality in the area of cultural content production education PBL. The PBL teaching method can contribute to enhancing the class satisfaction and strengthening the competitiveness of students in cultural content related majors.

• Journal of Digital Convergence
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• v.16 no.10
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• pp.465-477
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• 2018

The purpose of this study is how it affect them what the effect of skin recognition on the purchasing behavior and propensity to buy facial cleanser in 311 women in their 20s and 50s. This study analyzed by importance, interest, and satisfaction of skin recognition, and type of impulse buying, type of depending on brand, type of planning buying. The group with high interest in skin recognition had a long time to clean. As they got a purchasing information the group with low knowledge had the information from nearby, and the group with high knowledge got information from internet. At the view of purchasing propensity the women who are highly interested in the skin have a tendency of type of impulse buying and type of planning buying, and the women with high skin importance are less inclined to type of impulse buying. In conclusion, Skin recognition uses purchasing behavior and propensity to buy facial cleanser.

• Culinary science and hospitality research
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• v.21 no.4
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• pp.339-348
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• 2015

The purpose of this study is to suggest positioning strategy according to franchising family restaurant brands. Discriminant Analysis was utilized to suggest methodological framework that seeks to find their relative positions in the family restaurant brands. As a result, the results show that five factors (employee service, physical environment, marketing, accessibility, and food quality) were extracted from Exploratory Factor Analysis that contains twenty three questions related to service quality of family restaurant. Second, Discriminant Analysis revealed that three factors out of five including employee service, physical environment, and accessibility showed the highest discriminant power. Based on the three factors, positioning maps were made and the location of four brands were identified. Third, service quality, satisfaction, and willingness had a significant influence on revisit intention.

• Management & Information Systems Review
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• v.4
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• pp.349-374
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• 2000

With rapid advances on Interactive technology, and the growing popularity of the Internet, Internet shopping receives considerable attention in both the popular-press and academic journals. The Internet has enormous commercial possibilities. But it is a new and dynamic medium that poses special challenges for marketers. The revolutionary nature of the Internet mandates that established wisdom on consumer marketing along with marketing-mix strategies has to be reexamined and perhaps radically revised. In order to assist marketers in this endeavor it is critical to understand consumers' buying behaviors of Internet shopping. But research in this area still very much its infancy. This study examined previous researches of Internet shopping and developed conceptual framework of Internet shopping modes. Additionally, this study examined empirical investigation of Internet shopping. Preliminary results suggests that there are significant differences in individuals' perceptions of Internet shopping and traditional shopping modes. Various factors influences on consumers' buying behavior on Internet shopping. There are Individuals' factors(personality, lifestyle, prior experience, perceived risk etc), shopping mall factors(trust, vividness, security, promotion, etc), product characteristics(product category, brand, etc), situational factors(time pressure, locational constraints etc), social/cultural factors(Norms, importance of other peoples etc). Additionally, We conducted empirical study of the impact of the Internet on consumer shopping behavior. We gathered consumers' reactions via an open-ended survey using a sample of 90 shoppers. We related the reactions to the factors of consumers' satisfaction or dissatisfaction of the Internet shopping. Consequently, there are many questions regarding factors that might influence Internet shopping. From theoretical and practical perspectives, studies that examine these factors would seem to offer much to the discipline. This paper has attempted th provide insights and direction of future empirical examination of Internet shopping.

• The Research Journal of the Costume Culture
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• v.10 no.2
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• pp.200-212
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• 2002

The purpose of this study is to make the internet website on the order-made fashion design so as to do meet the need of netizen in the 21st century. It made the consumer do the design which he or she wants by the combination of the compositions that do select the pattern of the skirt design to fit his or her size and body shape. For the set-up of website, the elements of composition must be considered, and also the planning and design must be done fur the order-made fashion design. With the internet website, it's possible to do reach the below points; first, it can make the consumer do the design which he or she wants by himself or herself; second, it can provide him or her the information of measuring his or her body shape to buy the design pattern which he or she wants. Third, it can be contributed to make the brand more active by improving his or her satisfaction with the design and pattern which he or she wants. Also it can bring up the effects as fellows; first, lashing power of the design can be increased by the order-made fashion design to attract his or her interest, and also it can make him or her more satisfied. Second, the competitiveness can be strengthened by the differentiation of the fashion site between the existing design and the order-made fashion design. Third, the production of design can be higher and also its expense can be reduced even for the small and medium-sized clothes maker or merchants. Finally, it is able to enlarge the applicable field into the design of small articles, home fashion, and textile which they want to sell the differentiated and order-made products.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2008.05a
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• pp.116-122
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• 2008

As a model house has attempted a role change from a conceptual perspective as a housing cultural center starting from the 90ties, it began to direct the change into a high end building. In particular, large construction companies have recently invested on an unimagined scale, unlike in the past, in building a model house and pursued the construction of new attractions of cities as well as the upgrade of a brand image by hiring and implementing the designs of celebrity architects or designers. In addition, they have been in pursuit of a change by enhancing the satisfaction and pride of residents by offering spaces and programs for various cultural arts for apartment residents or potential customers and having them participate in those programs. This study aims to expound on the possibility of the utilization of a housing cultural center as a local complex community center by analyzing the spatial organization and the operational program of a housing cultural center appearing since the 90ties. With this aim, the study analyzed the cases of a complex community center and the program and the operational method of a housing cultural center within the case study in order to propose the possibilities for the utilization of a local complex community center. The elevation of the cultural and economic level of citizens and a rapid social change are shown as various demands for welfare, and the subsequent social physical change has led to the expansion of a space as a complex community. A housing cultural center is also directed to grow as a complex community center from the perspective of diverse demands and participations of consumers, and prepares a field for a broad spectrum of communications from the perspective of housing and cities.

• Journal of Information Technology Services
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• v.11 no.4
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• pp.1-23
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• 2012

The growing interest in smartphones has increased the number of studies conducted on technology acceptance and user satisfaction. It is now over two years since the launching of smartphones, but there are not many researches on the usage behavior of today's smartphone users. Smart devices have evolved from smartphone to smart pad and smart TV, but there are still not many studies on variables such as knowledge about the parent product and the ability to use it. With this, I decided to study how the motivation and the ability of using smartphones affected the smartphone user's intention to use smartpads. This study presents the usage behavior of smartphone users and proves that the ability to use a parent product (smartphone) affects the user's intention to use an extension product (smartpad). The research results showed that the smartphone usage ability affected both variety of use and rate of use. The convenience and passing time factors affected variety of use; and the social interaction, entertainment and passing time factors affected rate of use. As for the intention to use smartpads, the smartphone usage ability and variety of use positively affected the smartphone user's intention to use smartpads. This study showed that the more the user used a smartphone to pass time and for convenience, the more effectively the user could use various functions. It proves that the variety of use of smartphone is highly related to the acceptance of smartpads. This study also proves that usage ability is an important factor in using innovative products, such as smart devices.