• 제목/요약/키워드: Brand name

검색결과 309건 처리시간 0.025초

국내 교복브랜드 TV 광고에 나타난 상징적 의미 분석 -2000년 이후 광고를 중심으로- (Symbolic Meanings of The TV Commercials for Korean School Uniforms -Focus on CF Since 2000-)

  • 한자영;남궁윤선
    • 한국의류학회지
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    • 제31권1호
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    • pp.11-20
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    • 2007
  • The purpose of this study is to analyze the various signs seen on TV commercials for school uniforms since year 2000, thus uncovering the connotative meanings in them. For this study, the semiotic approach has been used. The signs seen on the TV commercials are separated into linguistic and visual signs. They are found to have symbolic connotations. The results are as follows: First, there are plenty of signs expressing the sense of belonging to the student group and sense of conformity to his or her peer group. They are intended to garner their collective identity in the peer group of teenagers. Second, the TV commercials express the self that is realizing one's value dynamically. The frequent designation of 'I', 'me' and 'myself' represents that I am at the center of the world. Furthermore, the suggestion of diverse student roles beyond mere academic pursuits symbolically shows the ideal self that most teenagers wish to have. Third, the TV commercials implied a commercial ideology. That is expressed in the emphasis on aesthetic value that teenagers can realize their self only by consuming expensive school uniform brands. Forth, there are many signs related to appearance and appearance care. They are expressed with very specific signs such as 3 : 7 proportion, long legs, small face, and so on. Repeating or emphasizing the importance of looks and a certain brand name as the tool to accomplish better looks indicates that it contains the ideology of appearance management.

스트릿 몰(Street Mall)의 매장 배분계획과 영업활성화의 관계에 대한 연구 - 국내 스트릿 몰의 사례를 중심으로 - (Research on the relationship of store unit configuration and business activation of street mall - Based on case studies of street malls in Korea -)

  • 우승현;윤혜경
    • 한국실내디자인학회논문집
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    • 제18권6호
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    • pp.202-210
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    • 2009
  • This research was undertaken to prove the relationship between street mall activation and architectural plan design. The research methodology was established based on the analysis of data of two existing street malls in Korea (Western Dome & LaFesta) and theoretical studies of outdoor space design. The findings from this study are the following: First, building blocks with segments in every 50m or so are ideal for detailed communication between visitors and building contents. Second, the ratio of width of main corridor and building height should be less than 1 to provide intimate feel and keep visitors' attention concentrated in the facility. Third, store unit should have more storefronts to be exposed more to passers-by and lead more pedestrian traffic. Fourth, shape of store unit would rather be wide and shallow, instead of narrow and deep, to have more exposure to the central corridor. Fifth, the building block of the busiest(most expensive) area that is usually at the main entrance area of street mall should be flexible to fit more smaller units to maximize the profitability. Sixth, the main entrance of store should face the main pedestrian corridor to induce the influx of visitors. Lastly seventh, anchor tenant that has strong name recognition is usually located on basement or higher level to induce pedestrian traffic into the mall, key tenants that are strong and familiar brand names should be located at the corner of building block with spacing to attract visitors, provide even distribution of traffic, and support wayfinding, and local tenant should be located at small units along the central corridor or remainder spaces occurred from building core layout.

하이패스 이용시 승용차 연료소모 및 연료비용 절감효과 (Effect of Passenger Car Fuel Consumptions and Fuel Cost Savings by Hi-Pass System)

  • 곽진호;김동녕;정애라
    • 한국ITS학회 논문지
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    • 제14권1호
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    • pp.94-102
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    • 2015
  • 고속도로 하이패스 이용률은 59.4%(2013년말 기준)로서 지속적으로 증가하고 있는 추세이다. 본 연구에서는 고속도로 영업소를 이용하는 승용차의 연료소모량을 측정하기 위해서 4개 차종을 대상으로 차대 동력계를 이용한 탄소균형법을 적용하였고, 일반 영업소와 하이패스 영업소의 주행 모드 18개를 설정하여 실험하였다. 그 결과 폐쇄식 구간의 경우 차종에 따라 21.0~56.4ml/veh, 개방식 구간의 경우 10.5~28.1ml/veh의 연료소모 절감효과가 있는 것으로 분석되었다. 또한, 하이패스 이용률에 따른 연간 연료비용 절감효과는 이용률 70%일 경우 282~573억원, 80%일 경우 322~655억원, 90%일 경우 362~737억원, 100%일 경우 403~819억원으로 산정되었다.

C2C 중고거래 플랫폼에서의 중고의류제품 판매 정보 분석 - NVivo를 활용한 내용 분석을 중심으로 - (Analysis of Sales Information of Secondhand Clothing Goods on the C2C Secondhand Trading Platform - Focusing on Content Analysis Using NVivo -)

  • 박현희
    • 한국의류산업학회지
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    • 제23권3호
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    • pp.358-369
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    • 2021
  • This study aims to classify the dimensions of the sales information of secondhand clothing goods on the C2C secondhand trading platform and to systematically analyze the components of each dimension. To this end, the NVivo 12.0 qualitative data analysis software was used. The content analysis showed that the sales information of secondhand clothing goods was classified into four dimensions: detailed information of the sale goods, information specific to secondhand clothing goods, seller opinion information, and service information. The components of each dimension were as follows. The detailed information of the sale goods included size, sale price, item, design, brand name, material, color, wearing season, fit, gender, etc. The information specific to secondhand clothing goods included the number of times the item was worn, its purchase history, and product condition. Seller opinion information included product review, sales motivation, notes for the transaction, coordination proposal, and usage proposal. The service information included the transaction mode, exchange·return·refund, and promotion. The frequency analysis showed that the highest frequencies were sale goods(37.47%), information specific to secondhand clothing goods(24.63%), seller opinion information(20.54%), and service information(17.37%). This study will help C2C secondhand trading platform managers or sellers establish clear standards for presenting sales information and developing ideas toward constructing differentiated platform contents.

소비자 만족도에 관한 경험적 연구: 신흥 시장의 휴대폰 이용자를 대상으로 (An empirical study on customer satisfaction: Mobile phone users in an emerging market)

  • 자한 너스랏;라하만 모스타피줄;호싸인 알람기르;사이풀혹큐
    • 디지털융복합연구
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    • 제17권4호
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    • pp.75-85
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    • 2019
  • 휴대폰을 구매하는 과정에서, 소비자들의 선택 기준은 다양한 요인으로 구성된다. 이동 통신의 중요성이 증대된다는 점을 고려하여, 이 연구는 구조 방정식 모델을 통해 소비자 만족 행동에 영향을 미치는 요소들을 조사하고자 했다. 이 연구는 소비자 만족을 결정하는 여섯 가지 주요 요인을 제안하며, 인구통계학적 요인들의 조절 효과를 검증했다. 386 명의 적극적인 이용자로부터 수집한 설문 데이터를 분석했다. 연구 결과는 브랜드 명칭, 사회적 영향력, 그리고 애프터 서비스가 소비자 만족의 세 가지 중요한 결정 요인임을 보여준다. 또한 연구 결과는 인구통계학적 속성이 고객 만족에 영향을 미친다는 점을 제안한다. 이 연구는 휴대폰 소비자의 만족을 신흥 시장의 관점에서 조망함으로써, 이론적 이해를 확대하고 실무적 함의를 제공한다.

석출강화형 극저탄소강의 특성에 대한 고찰 (Characteristics of Precipitation Hardened Extra Low Carbon Steels)

  • 윤정봉;김성일;김인배
    • 대한금속재료학회지
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    • 제46권10호
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    • pp.609-616
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    • 2008
  • Conventional bake-hardenable(BH) steels should be annealed at higher temperatures because of the addition of Ti or/and Nb which forms carbides and raises recrystallization start temperature. In this study, the development of new BH steels without Ti or Nb addition has been reviewed. The new BH steels have nearly same mechanical properties as the conventional BH steels even though it is annealed at lower temperature. The steels also show smaller deviation of the mechanical properties than that of the conventional BH steels because of the conarol of solute carbon content during steel making processes. The deviation of mechanical properties in conventional BH steels is directly dependent on the deviation of solute carbon which is greatly influenced by the amount of the carbide formers in conventional BH steels. Less alloy addition in the newly developed BH steels gives economical benefits. By taking the advantage of sulfur and/or nitrogen which scarenge in Interstitial-Free or conventional BH steels, fine manganese sulfides or nano size copper sulfides were designed to precipitate, and result in refined ferrite grains. Aluminum nitrides used as a precipitation hardening element in the developed steels were also and resull in fine and well dispersed. As a result, the developed steels with less production cost and reduced deviation of mechanical properties are under commercial production. Note that the developed BH steels are registered as a brand name of MAFE(R) and/or MAF-E(R).

RELATIONAL CONTRACTING: THE WAY FORWARD OR JUST A BRAND NAME?

  • Fiona Y.K. Cheung;Steve Rowlinson
    • 국제학술발표논문집
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    • The 1th International Conference on Construction Engineering and Project Management
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    • pp.1013-1016
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    • 2005
  • Accounts of the development of a successful construction project often stress the importance of team relationship, project environment and senior management commitment. Numbers of studies carried out in the past decades indicate there needs to be a change of culture and attitude in the construction industry. In order for a turn around in the industry, relational contracting approaches have become more popular in recent years. However, not all relational contracting projects were successful. This paper details the fundamental principles of relational contracting. It further reports findings of a research currently taking place in Australia, how effective is relational contracting in practice. The problem addressed in this research is the implementation of relational contracting: • Throughout a range of projects • With a focus on client body staff The context within which the research was undertaken is: • Empowerment, regional development and promotion of a sustainable industry • The participating organisations have experience of partnering and alliancing • Success has been proven on large projects but performance is variable • Need has been identified to examine skill sets needed for successful partnering/alliancing The practical rationale behind this research is that: • Partnering and alliancing require a change of mind set - a culture change • The Client side must change along with contracting side • A fit is required between organisation structure and organisation culture Research Rationale: The rationale behind this project has been to conduct research within participating organisations, analyse, rationalise and generalise results and then move on to produce generic deliverables and "participating organisation specific" deliverables. This paper sets out the work so far, the links between the various elements and a plan for turning the research output into industry deliverables.

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갑상선 세침흡인세포검사 2023년 베데스다 시스템, 3판의 하이라이트 (Highlights of the 2023 Bethesda System for Reporting Thyroid Cytopathology, 3rd Edition)

  • 송동은
    • 대한두경부종양학회지
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    • 제40권1호
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    • pp.1-5
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    • 2024
  • The Bethesda System for Reporting Thyroid Cytopathology (TBSRCT) is crucial for cytopathologists to use a standardized, category-based reporting system for thyroid fine needle aspirations and is effective for clear communication with the referring physicians. The new Bethesda System for Reporting Thyroid Cytopathology, the third edition in 2023, provides several key updates. The most important update is the assignment of only single name for each of the six diagnostic categories: (I) nondiagnostic; (II) benign; (III) atypia of undetermined significance; (IV) follicular neoplasm; (V) suspicious for malignancy; and (VI) malignant. An implied risk of malignancy (ROM) for each of six categories has been updated based on extensively published data since the second edition of TBSRTC in 2017 and offers both an average ROM for each category and the expected range of cancer risk. Estimated final ROM after excluding "Noninvasive Follicular Thyroid Neoplasm with Papillary Like Nuclear Features (NIFTP)" for each of six categories has been updated based on the reported mean decreases in the ROM if excluding NIFTP. For atypia of undetermined significance (AUS) category, the subcategorization is simplified and more formalized into 2 subgroups, AUS-nuclear atypia or AUS-other, based on the implied ROM and molecular profiling. For the pediatric thyroid disease, pediatric ROMs and management algorithms are newly added for the same six reporting categories for this age group. New or revised disease nomenclatures including high-grade follicular-derived carcinoma has been updated according to the recently published 2022 World Health Organization Classification of Thyroid Neoplasms. Brand new two chapters are added including clinical perspectives and imaging studies (Chap. 13) and the use of molecular and other ancillary tests (Chap. 14). The atlas is updated with new images to illustrate more effectively for new disease entity and diagnostic criteria.

오운선수작위엄고대언인영득금패(奥运选手作为广告代言人赢得金牌), 비새중화비새후적고표개격상양(比赛中和比赛后的股票价格上扬) (Olympic Advertisers Win Gold, Experience Stock Price Gains During and After the Games)

  • Tomovick, Chuck;Yelkur, Rama
    • 마케팅과학연구
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    • 제20권1호
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    • pp.80-88
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    • 2010
  • 相当多的调查目的是为了证明股东资产值和一些市场战略之间的关系. 之前的研究包括关于股票价格表现和广告之间的关系, 顾客服务学, 新产品介绍, 研究与开发, 名人转让, 品牌感知, 品牌价值评估, 公司名称变化, 以及运动相关的赞助者地位. 另一个据调查可以对股东资产值产生影响的因素是内含特殊体育事件的电视广告, 例如超级杯. 调查指出以超级杯为题材做了广告的公司股票价值都有所提升. 报告给出广告投资和股东价值提升之间的关系, 作为既普通又特殊的事件, 令人吃惊的是调查关注的奥林匹克运动会的相关广告投资以及之后的效果对股东价值的影响效果较小. 然而调查结果显示奥林匹克运动会的主办地却备受关注, 另外所受关注的是赛事的电视广播进行期间广告的财政稳固. 著名的包括Peters (2008), Pfanner (2008), Saini (2008), and KellerFay Group (2009). 这篇论文提出了有关在2000, 2004以及2008年夏季奥林匹克运动会期间在美国国家广播中进行过电视广告宣传的客户的研究.以下为所验证的五个假设: 假设一: 2008, 2004和2000年在美国电视广播中播放奥运广告的公司股票价格在同期比斯坦普500股票价格指数表现要好. 假设二: 奥运相关股票价格比斯坦普500股票价格指数在整个广告播放期间都表现的更好, 播放期间是指从奥运开始前的周一到当年年底. 假设三: 奥运相关股票价格比斯坦普500股票价格指数长期都表现的更好, 长期是指从奥运开始前的周一第二年的年中. 假设四: 在没有奥运会的期间, 奥运相关股票价格和斯坦普500股票价格指数间没有明显差异. 假设五: 在美国电视广播中播放奥运广告的公司的当年年报比其他非奥运年份要好. 本研究记录在过去三届奥运会期间做广告公司的股票价格(北京奥运, 雅典好运, 悉尼奥运). 我们通过Google和电视网络(例如NBC)来确定这些广告. NBC在过去的三届奥运会获得了在美国转播权. 我们使用互联网来确定这些做过广告的品牌的母公司. 股票价格是通过使用Yahoo财经频道来获得的. 本文所使用的所有的信息都是被公开的信息. 总共有117个奥运广告在2008, 2004和2000年在美国播放. 细节可以从图例1中获得. 结果表明这些奥运相关股票在奥运期间以及奥运前期比斯坦普500股票价格指数表现要好. 相同的结果也可以在奥运开始以后到当年年底, 以及之后半年的记录中获得. 价格压力, 信号理论, 高收视率, 以及企业的刺激战略都对这一个结果有着贡献. 论文最后为广告商和研究者提出了建议并对以后的研究提出了方向.

Chloromethylisothiazolinone (CMIT)과 Methylisothiazolinone (MIT)의 건강영향에 대한 고찰 - 가습기 살균제 폐 손상을 중심으로 - (Review of Health Effects Caused by Chloromethylisothiazolinone (CMIT) and Methylisothiazolinone (MIT) - Focusing on Humidifier Disinfectant-associated Lung Injury (HDLI) -)

  • 박동욱;김지원;류승훈;박지훈;권정환;이소연;박소영
    • 한국환경보건학회지
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    • 제46권3호
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    • pp.312-323
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    • 2020
  • Objective: This study aimed to summarize the physiochemical properties, toxicity, and legal regulation of chloromethylisothiazolinone (CMIT) and/or methylisothiazolinone (MIT), review the health effects caused by exposure to CMIT/MIT, and evaluate the individual association of lung injury with the use of humidifier disinfectants (HD) containing a mixture of CMIT and MIT. Method: A literature review was conducted by searching keywords such as CMIT, MIT, health effect, dermatitis, asthma, and lung injury, either singly or combined. Results: Both CMIT and/or MIT were found to be associated with the development of several types of adverse health effects. In particular, respiratory diseases including asthma, nasal symptoms, cough, and rhinitis were caused by the use of products including CMIT or/and MIT. The mixture of CMIT/MIT has been banned in cosmetics. As of the end of 2017, nine patients who were confirmed to have HD associated lung injury (HDLI) were found to have used only an HD brand containing CMIT and MIT. Their responses regarding the name of the HD used could be trustworthy based on the short duration of HD use (less than six months) before the onset of HDLI and frequent use of HD per day. Conclusion: According to the toxicity and HDLI cases, the use of HD containing CMIT and /or MIT can cause fatal lung injury. Further study with manufacturers' assistance is necessary in order to obtain more clear evidence on the causal relationship since HDLI cases are being reported continuously.