• Title/Summary/Keyword: Brand images

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Study of Changes in Names of Outdoor Space and the Characteristics of Their Image in Apartment Complexes after the IMF Restructuring (IMF 이후 아파트 단지 옥외공간 명칭변화와 이미지 특성 연구)

  • Kim, Do-Kyong;Jeong, Joo-Seok
    • Journal of the Korean Institute of Landscape Architecture
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    • v.35 no.1 s.120
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    • pp.36-47
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    • 2007
  • This study intended to provide basic data for the future naming of outdoor areas in apartment complexes by conducting research into the causes, lengths of time, trends, and characteristics of the changes of outdoor space names of apartment complexes and by analyzing current images of outdoor space names. In order to explore the causes and intervals of changes of outdoor spaces in apartment complexes, related literature was surveyed, with on-site inspections being made to examine outdoor space names by time intervals. At the site selected for this study, a case study was conducted to determine the outdoor space names and to understand the trends in the changes of these name in the apartment complexes. Moreover, a questionnaire survey incorporating selected adjectives was administered to investigate the perceived images of outdoor space names and finished construction spaces. The results are as follows: 1. Causes driving changes in apartment outdoor space names included changes in apartment complex planning concepts, changes in the values and demands of apartment buyers, social values, and changes of brand. Intervals of changes were divided into two with the 1997 IMF financial restructuring of the Korean economy as the division. 2. In regards to trends in changes of apartment outdoor space names and their characteristics, various features applied to spaces have caused many changes, which resulted in the phrase $'\bigcirc\;\bigcirc+garden'$, expressions suggesting various images, and Korean names. 3. The results of the analysis of apartment outdoor space names and finished construction images revealed that there was a difference in all the spaces. This is thought to be mainly due to such issues as paved min, the use of ready-made goods, and figurative expressions. The results of the study above indicate that changes in outdoor space names of apartment complexes have been made simply as part of marketing strategies, with no consideration of the residents. Apartments, an important means of housing in Korea, account for more than 50% of Korea's total housing, and the naming of outdoor space serves as an essential element for residents. Therefore, outdoor spaces of apartment complexes should be named in consideration of the final appearance after construction is completed, with effort by the industry being required.

A Study on Consumer's Evaluations on and Preferences for Formative images of Products (제품디자인을 위한 조형 이미지의 평가와 선호에 관한 연구)

  • 김관배
    • Archives of design research
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    • v.13 no.1
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    • pp.167-178
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    • 2000
  • Today's world has been changing form post-industrial society to information society, and criteria of human value, also, has been changing from physical to intellectual and sensible. Based on this trend, intellectual and sensible value of a product is becoming more important in comsumer's market than physical value. The environment of product design has been rapidly changing. Users and consumers pursuit sensible satisfaction through their lives based on images of products. As the environment in which a product is used has been more important, companies have placed more emphasis on consumers and users, and are trying to satisfy their consumers by developing products with emphasis on their design, as well as to develop human technology. In ever-changing environment, a question is if sensible design can be developed in product design. Companies could upgrade their competitive power and brand image only if they could develope designs which could satisfy consumers through sensible design approach with a base on systematic research on h~man sensibility. In this context, the purpose of this study was to: investigate consumer's evaluations on and preferences for formative images of products according to the types of human sensibility. This research study placed emphasis on quantitative analysis of consumers' emotional needs to find out consumer's evaluations on and preferences for formative images of products. The researcher reviewed related literature on human sensibility and design, as well as G-Kansei and product design. Data were collected through a questionnaire and analyzed through a statistical program, and highly effective design strategy was investigated through analysis of data and interpretation of the results.

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A Study on Automotive Head Lamp Design Using Layers Concept and Prototype Production by Welding on Dissimilar Materials (레이어 개념을 이용한 자동차 헤드램프 디자인과 이종재료 접합을 통한 시제품 제작에 관한 연구)

  • Lee, Jung-Hyun
    • Journal of the Korean Society of Manufacturing Technology Engineers
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    • v.19 no.1
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    • pp.108-113
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    • 2010
  • Decreasing products lifecycles and increasing consumers desires for quality and design make the automotive industries try to reduce time for developing new designs. In order to reduce developing time, I have designed head lamps, which are really important to have an effect on brand identities and images, using layers concept that is one of the international automotive design trends by alias and photoshop, and produced prototype by RP. To assemble the produced prototype to the body and manufacture the frame to exterior modelling efficiently, I have studied on joining dissimilar materials of aluminum alloy that can make the prototype lighter and stainless steel, which is good for corrosion resistance by using laser beam. These materials were welded for finding the optimum joining condition and evaluating the soundness of joining zone. The joining was performed under the condition of laser power 500, 550, 575, 600W and 11~14Hz. In this study, the suitable joining condition between aluminum alloy (Al 2024) and stainless steel (STS 304) can be obtained at the laser power 575W and frequency 12Hz.

A Study on the Urban Archives of Building Direction (도시아카이브 구축 방향에 관한 연구)

  • Yeo, Jin-Won;Chang, Woo-Kwon
    • Journal of the Korean Society for Library and Information Science
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    • v.47 no.2
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    • pp.315-335
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    • 2013
  • As the indigenous history of the city gets recorded and today's history is lively reflected as it draws breath, the city will have its own symbolic images. This study is to show the new city archives of building direction by the status survey and analysis of the city archives based on theoretical study in respect of the comprehension of the characteristics of the city and the need to archive. To this end, the city of Seoul, Busan, and Wonju, was surveyed and were given the suggestion it should efficiently build its city archive based on the results of its analysis.

Development of High Performance Indium Tin Oxide Films at Room Temperature by Plasma-Damage Free Neutral Beam Sputtering System

  • Jang, Jin-Nyoung;Oh, Kyoung-Suk;Yoo, Suk-Jae;Kim, Dae-Chul;Lee, Bon-Ju;Yang, Ie-Hong;Moon, Ji-Sun;Kim, Jong-Sik;Choi, Soung-Woong;Park, Young-Chun;Hong, Mun-Pyo
    • 한국정보디스플레이학회:학술대회논문집
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    • 2007.08b
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    • pp.1715-1718
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    • 2007
  • New ITO thin film of good performance has been developed by brand-new, plasma-damage-free sputtering process at the room temperature. The room temperature-processed ITO films with optimized conditions as neutral beam acceleration bias of -30V and In & Sn composition ratio of 99:01 gives lower resistivity as $4.22{\times}10^{-4}{\Omega}-cm$ and higher transmittance over 90% a wavelength of 550 nm. The transmission electron microscope (TEM) images of the films show a nano-crystalline structure.

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Diagnosticity of Product Names and Product Evaluations in M-Shopping

  • Lee, Eun-Jung
    • International Journal of Advanced Culture Technology
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    • v.8 no.3
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    • pp.148-158
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    • 2020
  • With the limited product information available in the m-shopping context, product-naming strategies affect consumer choices by expressing the key product features or the brand's images. Given the increasing dominance of the mobile commerce in consumption across various product categories, few studies have examined the role of product naming in consumer choices in the m-shopping. In filling the research gap, this study empirically analyzes the influence of the perceived diagnosticity of product names in m-shopping on consumer attitude towards the product. Moreover, the study tests the moderating influences of the individual characteristics of consumers (i.e., age, gender, and m-shopping experience) in the dynamics of the perceived diagnosticity impacting the product evaluations. The results of the study using an online survey reveal that the perceived diagnosticity of the product names significantly increases consumer attitude towards the product. Additionally, the moderating effects of gender, age, and m-shopping experience are all found significant: (1) The positive influence of the perceived diagnosticity of the product names is greater for males than for females. (2) The older the respondent, the more statistically significant the positive influence on diagnosticity. (3) The more respondents having m-shopping experience, the more positive the impact of the diagnosticity. Implications and limitations of the study are discussed.

A Study on the Choice Attributes and Customer Satisfaction of a Take-out Coffee Shop (테이크아웃 커피전문점의 선택속성과 고객만족에 관한 연구)

  • 김영옥
    • Culinary science and hospitality research
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    • v.9 no.3
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    • pp.141-154
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    • 2003
  • The purpose of this study is to find customer satisfaction at take-out coffee shops by examining their choice attributes, and to find the operational suggestion of the shops by identifying relations between customer satisfaction and choice factors and by finding significant factors, in order to offer subsequential developments for take-out coffee shops. When it comes to choosing a take-out coffee shop, women are found to consider pleasantness, kindness, and warranty more than men do. By age, those in the thirties are found to think much of typicalness, pleasantness, and trust than people in any age do, while those under the twenties kindness. By job, it is found that office workers think typicalness, pleasantness to be important, while students trust The more customers are satisfied at trust and kindness, the more customers are willing to use the shop again. Thus, to make the better service of take-out coffee shops, it requires drastic, continuous training for employees, introduction of specific marketings, management of corporate brand images, manpower administration that will maximize profits with small members, continuous menu development, study of taste, stage preparation and standardized service quality techniques and know-how specific to a coffee shop that will lead customers to revisit the shop.

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A Study on the Make-up Expression and Purchasing Behavior Make-up Cosmetics Based on the Lifestyle (라이프스타일에 따른 색조화장 표현도와 색조화장품 구매행동에 관한 연구)

  • 홍성순;오은정
    • Journal of the Korean Home Economics Association
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    • v.39 no.7
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    • pp.85-100
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    • 2001
  • A Study on the make-up expression and purchasing behavior of make-up cosmetics based on the lifestyle. The intention of this study is to classily the consumer group based on the lifestyle, to research the characteristics and desire of the each group, and to find out the differences of the make-up expression and purchasing behavior of make-up cosmetics among each group. The result of this study are as follow; 1. We have obtained seven factors out of twenty six lifestyle items by using AIO lifestyle measurement. The seven factors are make-up high involvement factor, brand loyal factor, make-up bases factor, economical and natural beauty oriented factor, impulsive consumption oriented factor, stubborn choice factor, sensitive to others view factor 2. We have formed four groups based on the seven factors. The four groups are impulsive consumption type, professional make-up type, intentional make-up type, basic type. 3. It was examined that women want to express smart, ellegant and intelligent images form the make-up 4. According to the examination of the differences of the purchsing behavior, only the purchase motive, information source and cosmetics purchase amount per month was differentiate among the groups.

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A Study on Aesthetic Characteristics of T-shirt Design (티셔츠 디자인의 미적 특성)

  • Choi, Jung-Hwa
    • Fashion & Textile Research Journal
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    • v.9 no.4
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    • pp.363-372
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    • 2007
  • T-shirt has changed into advanced and stylish outwear by new paradigm, taste of consumer, awareness of recycling, spread of subculture, DIY culture, refusal of standardization and pursuit of high quality goods, etc. The purpose of this study was to analyze aesthetic characteristics of t-shirt designs that changed into diverse designs in world fashion college since 2000. The method of this study was to analyze documentaries, fashion magazines and internet fashion site. Aesthetic characteristics of t-shirt designs were expressed in deconstruction, mixture, integration and imitation. And each of external expressions and internal meanings was as follows: First, deconstruction was expressed in partial cutwork and three dimensional texture by sewing and construction drape. It means breaking the conventional structure and break-ing the boundary of t-shirt and another item and possibility of multi-vocal analysis. Second, mixture was expressed in collage of diverse ornaments, diverse fabrics and diverse patterns. It means exceeding the limit of material, elaboratenes and high quality of handwork, reflection of self-identity, brand image, fashion trend, consumer's psychology and mind of experimentation and couture. Third, integration was expressed in extension of length, width, use and style. It means unification of functions, deconstruction of items and extension of meanings and images. Forth, imitation was expressed in stain of dye, irregular and ripped sign, cut out, rough warp, drawing and washing, etc. It means subculture, rarity value, monopolization, diversity, familiarity, yearning and uniqueness.

Analysis on Determinant & Substitutive Relationship for Family Restaurant's Visit Demand (패밀리레스토랑 방문수요 결정요인 및 대체관계 분석)

  • Yoo, Chang-Keun;Yoon, Dong-Hwan;Lee, Min-Seok
    • The Journal of the Korea Contents Association
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    • v.11 no.3
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    • pp.418-427
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    • 2011
  • The purpose of this study is to investigate demand-determinant factors based on the number of visits and substitutive relations inter-restaurants, which are four major domestic family restaurants. Findings indicate that the factors of demand-determinant for visiting are affected by demographic characteristics, brand images of family restaurants, and the rate of the number of visits. In addition, this study used partial co-relation analysis to determine the substitutive relations of competitive restaurants. Considering these results, this study suggests how family restaurants' marketing strategy could be differentiated by discriminating the determinant factors which affect the number of visits. Also, this study makes it possible to arrange the opportunity to strengthen restaurants' competitiveness by examining competitive relations to the inter-restaurants.