• Title/Summary/Keyword: Brand Language

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Understanding the Food Hygiene of Cruise through the Big Data Analytics using the Web Crawling and Text Mining

  • Shuting, Tao;Kang, Byongnam;Kim, Hak-Seon
    • Culinary science and hospitality research
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    • v.24 no.2
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    • pp.34-43
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    • 2018
  • The objective of this study was to acquire a general and text-based awareness and recognition of cruise food hygiene through big data analytics. For the purpose, this study collected data with conducting the keyword "food hygiene, cruise" on the web pages and news on Google, during October 1st, 2015 to October 1st, 2017 (two years). The data collection was processed by SCTM which is a data collecting and processing program and eventually, 899 kb, approximately 20,000 words were collected. For the data analysis, UCINET 6.0 packaged with visualization tool-Netdraw was utilized. As a result of the data analysis, the words such as jobs, news, showed the high frequency while the results of centrality (Freeman's degree centrality and Eigenvector centrality) and proximity indicated the distinct rank with the frequency. Meanwhile, as for the result of CONCOR analysis, 4 segmentations were created as "food hygiene group", "person group", "location related group" and "brand group". The diagnosis of this study for the food hygiene in cruise industry through big data is expected to provide instrumental implications both for academia research and empirical application.

Artification of Luxury Fashion Products (럭셔리 패션제품의 아티피케이션 연구)

  • Beom, Seohee;Yim, Eunhyuk
    • Journal of the Korean Society of Clothing and Textiles
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    • v.45 no.2
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    • pp.346-355
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    • 2021
  • Art strategies have been addressing the problem of volume growth caused by changes in the distribution environment of luxury brands. Art is a universal language that transcends borders and communicates across cultures, therefore, artification acts as a strategy for the globalization of luxury brands. This study aims to study how contemporary luxury brands communicate their artifacts strategically through branded products via artification. As a research method, a literature review and case studies were combined. The cases of artification range from the 2000s to the present, and the top 100 brands in the luxury category of Millward Brown were selected. Drawing on the characteristics of artification defined in this study we analyzed the cases of articulation of luxury brands. As a result, first, appropriation of art in the product frame is carried out by borrowing ideas from renowned works or artists. Second, as an experimental attempt, it is effective to associate the international reputation of an artist with a product through a reinterpretation of the product. Third, as an artistic creation for the brand narrative, luxury products are sublimated into artwork and idealized.

Employment preparation and job preference of dental hygiene majoring students (치위생(학)과 졸업예정자의 취업준비 및 선호도에 관한 조사연구)

  • Hwang, Ji-Young;Yang, Song-Yi;Son, Ga-Yeon;Won, Bok-Yeon;Oh, Sang-Hwan
    • Journal of Korean society of Dental Hygiene
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    • v.13 no.4
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    • pp.677-684
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    • 2013
  • Objectives : The purpose of this study was to investigate dental hygiene majoring students on employment preparation and job preference. Methods : Subjects were 471 dental hygiene majoring students in Seoul, Gyeonggi-do, Gangwon-do, Daejeon, Chungcheong-do, Busan, and Jeju-do. Except 34 incomplete answers, 437 copies were analyzed. Results : Female accounted for 98.9%. Grade point average(GPA) ranged from 3.5 to 4.0 (38.8%). Most of the students lived in Gyeonggi (20.4%). Out of 364 students, 58.5% had hospital coordinator certificates and 36.3% had computer related certificatse. Those who studied in Gyeongnam wanted to work in Gyeongnam (90.6%), and those who studied in Seoul wanted to work in Seoul (79.7%). These results revealed the same tendencies in Gangwon(56.8%), Gyeonggi(47.6%) and Jeju(39.3%). Except for Chungbuk and Gyeongnam, most students preferred Seoul as a preferable working location (p<0.000). The reason for the preferable working locations included easy commutation (31.0%), higher income (28.5%), and brand value of hospital (22.5%). Most students chose job for easy commutation (44.8%, p<0.000) and welfare benefits (29.6%). Preference for income ranged from 15,000,000~20,000,000 Korean Won including Daejeon (75.0%), Gyeongnam (59.4%), Chungbuk (58.4%), and Jeju (56.7%). Conclusions : It is necessary to implement the various curricula development including future planning and mastery of foreign language education focused on globalization.

A Study on the Characteristics of Space Production for Art Museums Reflex Media Art (영상미디어 아트 공간연출 표현특성에 관한 연구 - 미술 전시장을 중심으로 -)

  • Yoo, Jae-Yeup
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2004.05a
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    • pp.156-160
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    • 2004
  • Our time is called as the era of information-oriented society and up-to-date scientific technology, but it can be also called as the era of image. It is because the image has much influence upon our everyday life. In the deluge of images, the delivery of image Is a better and faster synergic tool than the delivery of language, and this trend is consistent with the phases of the times in which the analog modality of synergy is converted into the digital one. The image is a picture that is formed by a physical process, and is all the figures reflected by electronic equipments that reproduce the image. After the discovery of photograph in 1893, the image has been appeared first with the form of movie, and then with the form of TV. However, the appearance of such unidirectional synergic tools as movies and TV. has provided artists with some creative motives with which they intercommunicate their messages via some experimental bidirectional synergic tools. Among image-media arts, the performance of installation and participation is an important example that causes many changes through conceptional conversion, such as the conception of the time in space and formative characteristics. What satisfy this trend have been videos, lasers, holographic, and etc. Furthermore, the appearance of computer has provided a synesthesia, that is, a virtual reality, and mixed a real image with a visional one. The image-media art will realize better synergy through combining brand new machines, informational technology, and art, and have much influence upon our everyday life formatively and artistically in the future. with this study, through analyzing the meaning of relationship between image equipments and space.

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Education-Training Program for Hotel Employees by Importance Performance Analysis (호텔종사원의 교육훈련프로그램에 대한 중요도와 만족도 분석)

  • Park, Jae-Wan
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.11
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    • pp.6604-6612
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    • 2014
  • The purpose of this study was to provide basic knowledge and a proper education-training program for hotel enterprises. The results are as follows. First, an education-training program was focused on five factors. Service quality, Job, Organization culture, Self improvement, and Language. Second, the Importance Performance Analysis Result show that Keep the Good Work variables are the Customer reception, Food hygiene, Hygienic management, Cooking, First aid, Self development, and Communication. Possible excesses include Customer satisfaction, Business vision, Brand, Prevention of sexual harassment, Multiple cultures. Finally, an education training program should focus mainly on 'Manner', 'Table manner', 'Personal hygiene' and 'Chinese'.

A Survey research on Current Situation and Effectiveness of Performance Information in the Hang-Tag of Functional Outdoor Jacket (기능성 아웃도어 재킷의 행택을 통한 성능정보 제공 현황과 유용성 및 대안연구)

  • Lee, Eun Byol;Bang, Gi seong;Yoo, Shin Jung
    • Fashion & Textile Research Journal
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    • v.16 no.5
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    • pp.800-810
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    • 2014
  • In this study, the current status of product information of functional outdoor jackets in the hang-tags was investigated in perspective of consumer protection. Effectiveness and preferred alternatives to hang-tag information were also investigated. For the market survey, 1560 hang-tags from 676 functional outdoor jackets were investigated. For the effectiveness and preferred alternatives, 472 adults in their 20-60's were surveyed. The average number of hang-tags was 2.3 but 5.9% did not provide any product information. The contents included functional property of fabric; quality guarantee; brand introduction; product characteristics; instructions for care/usage; subsidiary material information, and they were different depending on end-use of jackets. Consumers strongly wanted explanations of the terms used in the hang-tag and could not accurately figure out the functions of the products from hang-tag information regardless of expression methods. The percentage of incorrect answer of 'figure/foreign language' method was extremely high. It is a noticeable feature of graph method that customers perceived that the graph was difficult to understand, but the percentage of correct answers was much higher than other methods, implying that graph method was possibly more useful at delivering accurate information to the customers who pursuit information. Customers strongly agreed to need of alternative methods and preferred an unified performance grade from selected functions based on the end-use of products. Customers also wanted to include the information of performance change after laundering. The results could provide practical insights to the consumers, companies, and the government to prepare proper guideline/policies for consumer protection.

A Study of April Greiman's Work (에이프릴 그레이만의 작품에 관한 연구)

  • 홍석일
    • Archives of design research
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    • v.9
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    • pp.1201-1208
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    • 1994
  • During the 1970s, as Los Angeles-based designer April Greiman made her professional way, her work was popularly labeled "New Wave: The term no longer seems to fit. Today, Greiman refers to her brand of design as "hybrid imagery." For combining photography, drawing, video, computer-generated images and typography in her designs, she creates a crossbreed that blends but is unlike any of its parts. To her credit, Greiman was one of the first designers who saw potential in the "textures" of video and computer-based imagery, and was brave enough to integrate this new visual language into the mainstream design work she was creating. She was also one of the designers to use the Macintosh computer as her primary design tool. Despite her pioneering work, she refuses the label of "experimental" designer. She prefers to say she, is interested in process, in layering images to evoke both a thoughtful and emotional response. thoughtful and emotional response.

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Early Works of Japanese Secessionist Architects (일본 분리파건축회의 초기작품에 관한 연구)

  • Hwangbo, A.B.
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.5
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    • pp.3176-3182
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    • 2014
  • In the early 1920s Japan, a new concept of architecture emerged abruptly. Comprised of six new college graduates, Japanese Secessionist Architects, so called Bunriha Kenchikukai, proclaimed that they reject any historical baggage that Japan had so far inherited, and decided to build a brand new way for modern Japanese architecture. Their modernism differed from eclectic measurement done by earlier generations. For them, contemporary modern Japanese architecture was only copious to historic monuments of Western civilization. Bunriha architects' statement not only advocates an escape from nationalist historicism and Westernization, but also intends to resolve the dilemma in that it substitutes a technical syncretism inherent in all avant-garde movements. This paper intends to elucidate that Japanese Secessionist architecture is greatly indebted to German Expressionist architecture in terms of its formal language and avant-garde utopian idealism.

A Study on the Meaning Extension of User-Centeredness in UX Design (사용자 경험 디자인의 사용자 중심성에 대한 의미 확장 연구)

  • Lee, You-Jin
    • Journal of Digital Convergence
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    • v.19 no.8
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    • pp.301-310
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    • 2021
  • The purpose of the study was to induce meaning of the UX design from users' interview. The study covers interviews from 20 untact finance application users in their twenties in written form. It aims to examine previous studies on UX design and to overcome their shortcomings by categorizing usability qualities focusing on verbs used in the interview. The followings are the result: Usability of UX design can be summarized into Unity, Trust, Persistency, Recognition and Approachability of the information to the 20 users in their twenties. As for the data earned from interviews focusing on verbs, usability included Security, Familiarity, Accessibility, Convenience of Operation and Visibility. Each of the qualities fell into related categories such as Security, Information, Brand and Design. In conclusion, analysis based on verb choices led to better understanding of the user-based experience compared to using objective means in previous studies and can be a suggestion to make up for errors in the former evaluation process.

A Study on the Evaluation Differences of Korean and Chinese Users in Smart Home App Services through Text Mining based on the Two-Factor Theory: Focus on Trustness (이요인 이론 기반 텍스트 마이닝을 통한 한·중 스마트홈 앱 서비스 사용자 평가 차이에 대한 연구: 신뢰성 중심)

  • Yuning Zhao;Gyoo Gun Lim
    • Journal of Information Technology Services
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    • v.22 no.3
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    • pp.141-165
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    • 2023
  • With the advent of the fourth industrial revolution, technologies such as the Internet of Things, artificial intelligence and cloud computing are developing rapidly, and smart homes enabled by these technologies are rapidly gaining popularity. To gain a competitive advantage in the global market, companies must understand the differences in consumer needs in different countries and cultures and develop corresponding business strategies. Therefore, this study conducts a comparative analysis of consumer reviews of smart homes in South Korea and China. This study collected online reviews of SmartThings, ThinQ, Msmarthom, and MiHome, the four most commonly used smart home apps in Korea and China. The collected review data is divided into satisfied reviews and dissatisfied reviews according to the ratings, and topics are extracted for each review dataset using LDA topic modeling. Next, the extracted topics are classified according to five evaluation factors of Perceived Usefulness, Reachability, Interoperability,Trustness, and Product Brand proposed by previous studies. Then, by comparing the importance of each evaluation factor in the two datasets of satisfaction and dissatisfaction, we find out the factors that affect consumer satisfaction and dissatisfaction, and compare the differences between users in Korea and China. We found Trustness and Reachability are very important factors. Finally, through language network analysis, the relationship between dissatisfied factors is analyzed from a more microscopic level, and improvement plans are proposed to the companies according to the analysis results.