• Title/Summary/Keyword: Brand Design

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A Study on the Outsourcing and the Effective Application Method for Men's Wear Industry in Korea (국내(國內) 패션산업(産業)의 아웃소싱(outsourcing) 현황(現況)과 효율적(效率的) 활용방법(活用方法)에 대(對)한 연구(硏究) - 남성복(男性服)을 중심(中心)으로 -)

  • Kim, Il;Lee, Joung-Chan
    • Journal of Fashion Business
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    • v.8 no.2
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    • pp.56-68
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    • 2004
  • Korean fashion industry is not exceptional in terms of positive offense of multinationals and management circumstance of corporations which is changeful momentarily. Accelerated by continuous industry growth and particular policy to promote fashion industry, Korean fashion industry has been inflated quantitatively. In this paper the author presents a effective model which is applicable to the area of outsourcing in Korean men's wear industry incomplete and non-systematic. Studying and analyzing the state of outsourcing in other industries which use advanced outsourcing systems, the author suggests how to customize their advanced systems to men's wear industry. For the successful outsourcing, fashion brands have to recognize the specialized ability of outsourcing companies, go into partnership with them horizontally and concede their own value, not only for cost reduction. On the other hand, outsourcing companies should mediate between two parties, fashion brands and manufacturers, have the ability to create new designs, be able to present merchandises that fashion brands want, invest money in developing creative designs and new products which have good quality, and handle many manufactures specialized in their own areas to play an important role in mediating fashion brand sand manufactures. In this paper, the author tries to study forward direction of specialized outsourcing companies theoretically and is going to apply this theory to men's wear industry to make Korean fashion industry survive in international market successfully.

A Study on the Purchasing Conditions of Infant's Wear (유아복(乳兒服) 구매실태(購買實態)에 관(關)한 조사(調査) 연구(硏究))

  • Kim, Jee-Yeon;Sohn, Hee-Soon
    • Journal of Fashion Business
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    • v.3 no.4
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    • pp.93-101
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    • 1999
  • The purpose of this study is to provide for the basic data useful to the effective production and thereby, help them improve their apparel life. For this purpose, 180 Korean mothers who bring up from newborns to fouryear-old babies were sampled to survey their practices of purchasing the infant's wear and positively identify the factors affecting the practices. Data is processed by a computer(SAS) and analyzed by using frequency, percentage, $\chi^2$-test, Duncan's Multiple Range test. The main results of this study are as follows; 1. The mothers tend to gather the information from the items displayed(50.6%) in the stores. The criteria for purchasing considerably depends on the 2. The places of purchasing on which the mothers rely most for infant's wear are department stores(35.2%) and stores nearby their house(28.5%). The frequency of infant's wear depend on the change of season and necessity. 3. It had been disclosed that the brand favored most by the mothers is AGABANG(48.6%). The most influential factors for the popularity of brands are Design(53.1%). The most important reference affecting the mother's choice of infant's wear is size(51.1%) followed by functionality and price(26.7%). After the purchase, mothers are discontent with the high prices of infant's wear. In all, it has been found through this study that the behavior of number in purchasing infant's wear was influenced by many external factors. Therefore, manufacturers and retailers should manufcture and sell products that are of the highest quality. This must be their utmost concern for the satisfaction of their customers.

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A Study on Sizes Specifications of Infants' Apparels (유아복(乳兒服)브랜드 치수규격(値數規格) 실태(實態) 조사(調査) 연구(硏究) II)

  • Kim, Jin;Sohn, Hee-Soon
    • Journal of Fashion Business
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    • v.3 no.4
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    • pp.31-39
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    • 1999
  • The purpose of this study is to survey and analyze the general conditions of infants' apparel brands in Korea, review the sizes and specifications of each brand, analyze the differences and correlations among brands, and thereby, present the reasonable sizes and specifications for infants' apparels in consideration of domestic and foreign specifications and infants' health conditions. for this purpose, 13 brands manufacturing the apparels for the infants aged from 0 to 4 were sampled, and their design directors and outside pattern suppliers were surveyed through direct interviews. The collected data were processed for frequencies, mean, median and mode. The results of this study can be summarized as follows; 1. The sample infants' apparel brands were mostly launched as national brands in 1990's, while their target ages were diverse : 0 $\sim$ 72 months, 0 $\sim$ 36 months, 0 $\sim$ 48 months, 0 $\sim$ 60 months, 12 $\sim$ 24 months, etc. 2. More brands were restructuring the pattern suppliers' sizes and specifications rather than developing them directly, which suggests that most of infants' brands depend much on pattern suppliers. 3. Infants' apparel brands were presenting the 'space suites' sized from #60 to #90 because consumers prefer those space suites distinct in their upper and lower parts and convenient for their toddlers aged 36 months or older. The brands were setting the sizes for 6 parts: total length, breast, sleeve length, hip, hip height, leg. 4. The sizes for infants' one-pieces were #70, #75, #80, #85, #90, #95, #100, #110 and #120, while their subsizes were determined for 4 parts: total length, breast, sleeve length, hip.

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Re-engineering framework for improving reusability of embedded software (임베디드 소프트웨어의 재사용성 향상을 위한 리엔지니어링 프레임워크)

  • Kim, Kang-Tae
    • Journal of the Korea Society of Computer and Information
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    • v.13 no.4
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    • pp.1-9
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    • 2008
  • Most consumer electronics companies hold numerous line-ups to cope with divergent customer's needs. To cope with current situation, most products are derived from the 'base product' which is developed for brand new features with respect to the change requests. That is called derivation. After 'base code' is developed for newly introduced products, some modification will occur corresponding to the derivative product models. So, quality attributes of 'base code' affects quality and productivity of 'derived code'. But in the middle of continuous modification to 'base code', violation of architectural design decision and unauthorized or maybe unsophisticated change to source code willing to happen and thus it cause critical problem. Those code has 'aging symptom' both architectural and code level in nature. In this paper, we introduced reengineering framework which guide the procedure and tactics to find and fix 'aging symptom' for improvement on quality attribute of 'base code'.

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The Effect of Selection Attributes for Makgeolli on the Customer Satisfaction, Repurchase Intention and Recommendation Intention (막걸리의 선택 속성이 만족도와 추천 의도, 재구매 의도에 미치는 영향)

  • Kim, Young-Gab;Kim, Sun-Hee
    • Journal of the East Asian Society of Dietary Life
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    • v.20 no.3
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    • pp.389-395
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    • 2010
  • This research was focused on observing the effect of Makgeolli's selection attributes on customer satisfaction, recommendation intention, and repurchase intention. The purpose of this study was to examine to present a marketing-related suggestion by finding the components that needs to be discussed in order to satisfy the customer and lead to positive word of mouth and repurchasing in the perspective of a corporation. The evidence to achieve the research purpose can be summarized as below. To begin with, the causes of Makgeolli's selection attributes were classified into 9 types, which are design and ad image, expertise and tradition, drinking experience and in harmony with food, taste and freshness, materials and origin, brand image, flavor and color, alcoholic and nutrition, and finally price and recommendation. And it showed up that the average importance of the taste and freshness is the highest. Moreover, the study on the Makgeolli's state of being potable showed up that the drinking number was no more than once a month, and one drink was almost all less than a bottle. The drinking place was usually tavern, and word of mouth was the most often used information medium that contacted Makgeolli. The potential of the Makgeolli's globalization is 80.6% which added positive and very positive, that enables us to infer that the Makgeolli's global dependency is very high. Third, from the 9 types of classification mentioned before, taste and freshness, and price and recommendation were proved to be influential in satisfaction, and recommendation is affecting the repurchase intention and the recommendation intention.

Study on the analysis of model of business process for textile industry of Korea (한국 섬유산업의 비즈니스 프로세스 모형 분석에 관한 연구)

  • Jang, Doc-Sung
    • Journal of the Korea Society of Computer and Information
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    • v.11 no.1 s.39
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    • pp.223-235
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    • 2006
  • Textile industry of Korea has been assumed advanced textile industry nation's aspects with production system and equipment. But has been descended in the sector of design, brand, recognition comparing with Italy, Japan, England. And products of middle and low price do not have competitiveness against China, South East Asia. The world's textile industry nation has been confronted with Free Trade, and Regional Trade Blocks. New market has been opened with free Trade, but Trade Blocks(NAFTA, EU, APEC etc.) which encourage regional member country's profit maximize made textile export driven nation to consider strategies to cope with. Advanced textile industry nation divided the work among themselves and composed linking system among them which highly valuable products are manufactured at advanced nation and low price products are manufactured by global outsourcing. The purpose of this study is to analyze impact of process which requires to secure international competitiveness into business performance experimentally.

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The Character of Ethnic Make up by Observation of 21's Century Fashion Trend (21 세기 패션에 표현된 에스닉 메이크업의 특징에 관한 고찰)

  • Kim, Mi-Jung;Kim, Mi-Hyun
    • Korean Journal of Human Ecology
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    • v.16 no.5
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    • pp.1061-1068
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    • 2007
  • The study has sought to explore how fashion emerges as a comprehensive tool of dress for increasing its brand appeal and express one's artistic sense and fashion by using everything from make-up to hair to trappings. Therefore, when it comes to fashion trends reflected in collections, the study is designed to improve understanding of make-up as one of the elements of total fashion and to help create diverse ideas in expressing creative and free make-up that can help perfect fashion concept in harmony with all the other elements. The study has pondered upon collection, trends and fashion make-up through literature study, and has gathered image data via the Internet. It also has conducted analysis of Ethnic style reconstructed combining past and the future, East and the West, and futurism style using asymmetrical forms without no defined patterns and hi-tech textures, which emerges as a result of post-modernism. The results of the study are as follows. Ethnic fashion that pursues strange and exotic beauty is characterized by its simple and idyllic images of traditional costume in Asia or primitive clothes in Africa. Make-up represent images of matt and pale skin, tanned yellow, glossy and thickly powered squeaky white skin. Point make-up highlighted eye lines, red chick, small and voluptuous red lips. Hair and accessory seeks diversity combining various ethnic styles together such as oriental, Indian, Islam and Africa. In addition, future-oriented fashion of the 21st century, twists in texture, various kinds of materials and changes in technique help give impressions of freedom and bizarreness.

An assessment of the production of padded jackets in casual brands and a study of padded jacket patterns for women in their 20s (캐주얼 브랜드의 패딩 재킷 생산실태 조사 및 20대 여성용 패딩 재킷 패턴 연구)

  • Lee, Hea-Seung;Suh, Mi-A;Uh, Mi-Kyung
    • The Research Journal of the Costume Culture
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    • v.21 no.2
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    • pp.183-194
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    • 2013
  • In recent years, intense cold spells caused by climate change have encouraged an increasing number of people to wear a variety of padded jackets. In this context, this paper aims to address the production of padded jackets in casual brands and to develop basic patterns for well-fitted padded jackets targeted toward women in their 20s. The study centered on the production of padded jackets from 13 apparel companies. In addition, three sample jackets were created with 3oz. fill in the body and 2oz. fill in the sleeves, and they were subjected to a wearing test to determine their movement functionality. The research findings were as follows. Woven jackets constituted 53.4% of the winter jackets produced by casual brands; padded jackets accounted for 25.3%, leather jackets 12.6%, and other jackets 8.7%. Thus, data showed that padded jackets accounted for a considerable proportion of overall winter jacket production. Based on the wearing test results, the basic measurements of a padded jacket for women in their 20s were as follows: bust girth of B/4+3cm front length and B/4+3.5cm back length; waist girth of W/4+3.1 cm front length and W/4+1.9cm back length; and hip girth of H/4+3.3cm front length and H/4+2.8cm back length. The jacket length was set at 62.8cm, with a 63.8cm sleeve length. This study concluded that providing padded jacket manufacturers with basic pattern designs for a well-fitted jacket is expected to boost the efficiency of pattern design processes and the production of padded jackets.

Development of FBG Accelerometer for Railway Tunnel Vibration (철도터널 진동 모니터링을 위한 광섬유 가속도계 개발)

  • Lee, Su-Hyung;Shin, Min-Ho;Kim, Hyun-Ki;Lee, Kyu-Wan
    • Journal of the Korean Society for Railway
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    • v.14 no.4
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    • pp.364-369
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    • 2011
  • For the safety management of tunnel, effective measurements should be continuously carried out. Most of sensors currently being applied for tunnels measure only the local status, thus many of them are needed to monitor an entire tunnel. For the railway tunnel where trains of same conditions are regularly operated, dynamic responses of tunnel structure to train operations can be a good index to estimate the deformation of tunnel structure in wide area. Meanwhile, the electromagnetic interference caused by overhead centenary in railway tunnel obstructs the use of electric-based sensors. In this study a brand new accelerometer using FBG optical fiber sensors is developed to solve these problems. Sensitivity and capacity of the accelerometer are enhanced with effective structural design of its components and verified with laboratory tests. A case history where the developed accelerometers were applied to a safety monitoring system of a high-speed train tunnel is presented. The performances of the developed accelerometers are validated from the measured acceleration data.

Mobile Shopping Motives and Fashion Application Acceptance (모바일 쇼핑동기와 패션애플리케이션 수용)

  • Lee, Mi-Jin;Lee, Kyu-Hye
    • Journal of Digital Convergence
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    • v.11 no.1
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    • pp.153-163
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    • 2013
  • The application demand has been rapidly increasing along the growth of smart devices. Companies actively use the application as marketing tools. In particular, fashion businesses expect the improvement of customer loyalty and brand image by using the applications as the communication channel with consumers. This paper investigated the relationship between mobile shopping motives and mobile shopping acceptance. Influence of such variables on perceived importance of various fashion application attributes was also accessed. Data from male and female respondents were analyzed for the empirical study. Results indicated that mobile shopping motives were classified into convenience, ubiquity, impulsiveness and economic motives. Fashion application attribute was classified into contents, continuous management, design/visibility, downloading and community. Mobile shopping motives had significant correlation with fashion application acceptance. Shopping motives and fashion application acceptance had significant impacts on perceived importance of various fashion application attributes.