• Title/Summary/Keyword: Boycott effect

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A Study on Influencing Factors on Consumer Boycott intention by Applying Extended Model of Goal-Directed Behavior (확장된 목표지향적 행동모델을 적용한 소비자 불매운동의도에 대한 영향요인 연구)

  • Zhang, Meng Jiao;Lee, Seung Sin;Ryu, Mi Hyun
    • Human Ecology Research
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    • v.55 no.6
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    • pp.675-687
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    • 2017
  • This study is to apply a goal-directed model for ethical consumption behavior and to see which factors influence consumers' boycott intention. We identify factors related to a goal-directed model for consumers, level of ethical consumption tendency, and boycott desire; in addition, factors that affect boycott intentions were also analyzed. The results of this study are as follows. First, consumers' boycott intentions are not high and public intention motivation is relatively low. Second, negative anticipated emotion shows an indirect effect with boycott desire as a mediator. Third, ethical consumption tendency has a significant effect on boycott desire and boycott intention. Therefore, we have to let consumers know that boycott actually shows a consumer's right and that it is also necessary to conduct various ethical consumption education.

Study on the Factors Affecting the Intention to Participate in the Boycott: Focusing on the Mediating Effect of Anger and the Moderating Effect of Online and SNS News Usage (불매운동 참여의도에 영향을 미치는 요인에 관한 연구: 분노의 매개효과와 온라인 및 SNS 뉴스이용의 조절효과를 중심으로)

  • Lee, Jang-Suk;Kim, Ye-In
    • The Journal of the Korea Contents Association
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    • v.21 no.12
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    • pp.436-447
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    • 2021
  • The boycott of Japanese products triggered by Japan's economic retaliation has heated up the Republic of Korea. This study examined the factors affecting the boycott participation intention in 217 college students and ordinary people in their 20s and 30s. The results of the study showed that perceived egregiousness, self-efficacy, and subjective norm had a positive effect on boycott participation intention, and perceived egregiousness had an indirect effect on boycott participation intention through anger. In addition, these overall impacts were moderated by online and SNS news usage. This study is significant in providing academic and practical implications for understanding boycott phenomena by verifying various influencing factors on consumer boycott intentions and comprehensively reviewing the mediating effect of anger and the moderating effect of online and SNS news usage.

Experimental study to evaluate design procedure and proposed improvement measures for clarifier with inclined plates

  • Lee, Byonghi
    • Environmental Engineering Research
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    • v.20 no.3
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    • pp.298-305
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    • 2015
  • The Standards for Water Works issued by the Korean government prescribed the insertion of inclined plates in a clarifier to enhance the settling of the suspended solids. In this study, in order to verify the role of the inclined plates, two identical laboratory-scale rectangular clarifiers were constructed and eight inclined plates were inserted into one of the clarifiers and inflow from same source was treated in both the clarifiers. Dye tests revealed that only the front three of the seven slots received the inflow at $0.57m^3/m^2{\cdot}h$, which was the highest SOR (surface overflow rate). Three different SORs, with 12 different SS (suspended solid) concentrations at each overflow rate, were fed to both clarifiers. However, the clarifier with the inclined plates failed to show an improved removal rate for the SS. In order to enable the Boycott effect within the slot, it is suggested that each slot created by the inclined plates receives equalized inflow. Moreover, collision of the inflow with the settled sludge at the bottom of the clarifier has to be avoided. These provisions, which can maximize the Boycott effect, should be added to the Standards for Water Works endorsed by Korean government.

Moderating Effects of Online Platform Business Ecosystems between Customer Participation and Psychological Ownership: A Comparison of Kakao and Facebook Ecosystems (고객참여와 심리적 주인의식의 관계에서 온라인 플랫폼 비즈니스 생태계 유형의 조절효과: 카카오와 페이스북 생태계의 비교)

  • Joo, Jaehun;Shin, M. Minsuk
    • The Journal of Information Systems
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    • v.25 no.1
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    • pp.75-104
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    • 2016
  • Purpose The business ecosystem perspective offers a new lens in which to view customers. Customers as the member of business ecosystems influence firms by participating in both the firm level activities and the business ecosystem level activities. For example, customers participate in the business ecosystems by forming interest groups, allowing their voice to be heard the within business ecosystems. Customers can also, turn public opinion around and foster the business ecosystems favorable to firms. On the other hand, as an extreme case of customer participation, customers can engage in community activities to boycott the purchase of products or services from certain firms or business ecosystems. Design/methodology/approach This study views content creation and feedback activities as customer participation in the firm level. On the other hand, word-of-mouth (WOM) and boycott activities are considered as customer participation in the business ecosystem level. This study presents a research model regarding the relationships among customer socialization, customer participation, and psychological ownership. The proposed model is validated through an empirical analysis on online platform business ecosystems. Findings When the two business ecosystems are compared, different results were drawn. In the Facebook ecosystem, boycott and psychological ownership did not have a significant relationship. However, in the Kakao ecosystem, the two had a significant positive relationship. The mediating effect of the business ecosystem type sheds a light on the mission, purpose, vision, and other values associated with the theory of the business on the customer-firm relationship. Further implications for theory and practice were discussed in this study.

The Value, Knowledge, and Sustainable Consumption Behavior of Fashion Consumers (패션 소비자의 가치, 지식 및 지속가능한 소비행동에 관한 연구)

  • Suk, HyoJung;Lee, Eun-Jin
    • Journal of the Korean Society of Clothing and Textiles
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    • v.37 no.3
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    • pp.424-438
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    • 2013
  • This study examines the value, knowledge and sustainable consumption behavior of fashion consumers. The study shows that universalism/harmony, security/benevolence, power, and tradition/faith have positive effects on buying/usage behavior; however, hedonism/wealth has a negative effect. Stimulation/self-direction and universalism/harmony positively influence boycott behavior; however, power has a negative influence. Universalism/harmony and politeness have positive impacts on care/disposing behavior. Consumer knowledge about fashion related environmental problems, labor practices, ethical issues and sustainable environment knowledge influence sustainable buying/usage behavior; in addition, knowledge about ethical issues and sustainable environmental problems positively influence boycott and care/disposing behavior. Moreover, there were significant differences in values, knowledge, and consumption behavior by age.

The effects of fashion consumers' moral identity and empathy propensity on ethical consumption attitude and donation behavior (패션 소비자의 도덕적 정체성과 공감성향이 윤리적 소비태도 및 기부행동에 미치는 영향)

  • Lee, Eun-Jin
    • The Research Journal of the Costume Culture
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    • v.29 no.3
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    • pp.307-327
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    • 2021
  • This study analyzed the effects of fashion consumers' moral identity and empathy propensity on ethical consumption attitude and donation behavior, and the effect of ethical consumption attitude on donation behavior. The survey was conducted on consumers over the 20s who experienced the donation of fashion products, 384 responses were used for data analysis. The result showed that the internality and symbolism of moral identity had a positive effect on ethical consumption attitudes. The all factors of empathy propensity positively affected eco-friendly oriented consumption, and cognitive empathy and social empathy positively affected boycott oriented consumption. The cognitive empathy, social empathy and relational empathy positively affected community oriented consumption and practice oriented consumption. Furthermore, social empathy and relational empathy positively affected recycling oriented consumption. The eco-friendly, boycott, community, and recycling oriented consumption positively affected temporal donation. The all factors of ethical consumption attitude positively affected emotional donation, and eco-friendly, community, recycling, and practice oriented consumption positively affected material donations. The internality and symbolism of moral identity positively affected temporal and emotional donation, and the symbolism except internality positively affected material donation. The cognitive empathy, social empathy and relational empathy positively affected the temporal donation and material donation. In addition, the all factors of empathy propensity positively affected emotional donation. The results of this study will contribute to the ethical product strategy, marketing, and sustainable development of the fashion industry.

Issue Recognition and Communicative Behavior of Online Public on a Social Issue: An Application of the Situational Theory of Problem Solving on Nationwide Civil Boycott of Japanese Goods (문제해결 상황이론의 적용을 통한 온라인 공중의 사회적 쟁점인식과 커뮤니케이션 행위 분석: 한·일 관계악화에 따른 일본 불매운동 이슈를 중심으로)

  • Lee, Sangyoun;Rhee, Yunna
    • The Journal of the Korea Contents Association
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    • v.20 no.6
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    • pp.326-341
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    • 2020
  • Based on theoretical background of Situational Theory of Problem Solving(STOPS), we have examined the role of STOPS variables on a group of online public in their issue recognition and communicative behavior on Korea's nationwide civil boycott movement of Japanese goods. Results from 524 survey cases from a Korea's major online community show that two independent variables(Problem Recognition, Referent Criterion) revealed positive in their effect on mediating variable(Situational Motivation in Problem Solving). Situational Motivation also revealed positive in its effect on six dependent variables(Information Forefending, Information Permitting, Information Forwarding, Information Sharing, Information Seeking, Information Attending) of Communicative Behavior. Involvement Recognition and Constraint Recognition revealed positive without proper statistical significance. As a result, study on the case of online public in Korea supports STOPS theory as high-level of Problem Recognition and Referent Criterion effects on Communicative Behavior in positive way via Situational Motivation. Implications from the findings have discussed and proposed suggestions for government public relations and further studies.

An Empirical Study on the Use Dissatisfaction of Online Game Contents Service (온라인 게임 콘텐츠 서비스 이용 불만에 대한 경험적 연구)

  • Lee, Ji-Hun
    • Journal of Korea Game Society
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    • v.9 no.6
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    • pp.93-103
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    • 2009
  • The domestic online game market is rapidly growing and changing because of the game service that makes game users agreeable to their characters. However, the game service cannot satisfy with game users' need because it only considers game users' characters. As a result of this, there gives rise to side effects such as a secession from a customer group and a boycott. Furthermore, these have effect on life or death in the game market. Therefore, the purpose of this study examines game users' dissatisfaction and satisfaction about online game how to express. Through this process, this study willing to suggest a strategy for recovering service of the game company.

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