• Journal of the Korea Society of Computer and Information
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• v.26 no.8
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• pp.39-46
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• 2021

When conducting social big data analysis for franchise stores, reviews of multiple branches of a franchise can be collected together, from which analysis results can be distorted significantly. To improve its accuracy, it should be possible to filter reviews of other branches properly which are not subject to the analysis. This paper presents a method for social big data analysis which reflects characteristics of franchise stores. The proposed method consists of search key configuration and review filtering. For the former, the open data provided by Small Business Promotion Agency is used to extract region names for collecting reviews more accurately. For the latter, open search APIs provided by Naver or Kakao are used to obtain franchise branch information for filtering reviews of other branches that are not subject to analysis. To verify performance of the proposed method, experiments were conducted based on real social reviews collected from online, where the results showed that the accuracy of the proposed review filtering was 93.6% on the average.

• Journal of the Korean Operations Research and Management Science Society
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• v.39 no.4
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• pp.51-69
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• 2014

Times to multiple events (TMEs) are a major data type in large-scale business and medical data. Despite its importance, the analysis of TME data has not been well studied because of the analysis difficulty from censoring of observation. To address this difficulty, we have developed a Bayesian-based multivariate survival analysis method, which can successfully estimate the joint probability density of survival times. In this work, we extended this method for the analysis of precedence, dependency and causality among multiple events. We applied this method to the electronic health records of 2,111 patients in a children's hospital in the US and the proposed analysis successfully shows the relation between times to two types of hospital visits for different medical issues. The overall result implies the usefulness of the multivariate survival analysis method in large-scale big data in a variety of areas including marketing, human resources, and e-commerce. Lastly, we suggest our future research directions based multivariate survival analysis method.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.39 no.2
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• pp.54-63
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• 2016

As technology has developed and cost for data processing has reduced, big data market has grown bigger. Developed countries such as the United States have constantly invested in big data industry and achieved some remarkable results like improving advertisement effects and getting patents for customer service. Every company aims to achieve long-term survival and profit maximization, but it needs to establish a good strategy, considering current industrial conditions so that it can accomplish its goal in big data industry. However, since domestic big data industry is at its initial stage, local companies lack systematic method to establish competitive strategy. Therefore, this research aims to help local companies diagnose their big data capabilities through a reference model and big data capability assessment system. Big data reference model consists of five maturity levels such as Ad hoc, Repeatable, Defined, Managed and Optimizing and five key dimensions such as Organization, Resources, Infrastructure, People, and Analytics. Big data assessment system is planned based on the reference model's key factors. In the Organization area, there are 4 key diagnosis factors, big data leadership, big data strategy, analytical culture and data governance. In Resource area, there are 3 factors, data management, data integrity and data security/privacy. In Infrastructure area, there are 2 factors, big data platform and data management technology. In People area, there are 3 factors, training, big data skills and business-IT alignment. In Analytics area, there are 2 factors, data analysis and data visualization. These reference model and assessment system would be a useful guideline for local companies.

• International journal of advanced smart convergence
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• v.8 no.1
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• pp.87-97
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• 2019

Data mining technology is applied to various fields because it is a technique for analyzing vast amount of data and finding useful information. In this paper, we propose a big data analysis method that uses Apriori algorithm, which is a data mining technique, to find the related factors that have negative and positive influences on school adjustment. Among Korea Child and Youth Panel Survey(KCYPS), data related to adjustment to school life and data showing parental inclinations were extracted from the data of fourth grade elementary school students, first year middle school students, and high school freshman students, respectively and we have mapped the useful association rules among them. As a result, the factors affecting school adjustment were different according to the timing of the growth process, we were able to find interesting rules by looking for connections between rules. On the other hand, the factors that positively influenced school adjustment were not significantly different from each other, and overall, they were associated with positive variables.

• The Journal of the Korea Contents Association
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• v.16 no.8
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• pp.517-528
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• 2016

This study attempted to explore and examine a new user experience (UX) research method for IoT products which are becoming widely used but lack practical user research. While user experience research has been traditionally opted for survey or observation methods, this paper utilized big data analysis method for user online reviews on an intelligent agent IoT product, Amazon's Echo. The results of topic modelling analysis extracted user experience elements such as features, conversational interaction, and updates. In addition, regression analysis showed that the topic of updates was the most influential determinant of user satisfaction. The main implication of this study is the new introduction of big data analysis method into the user experience research for the intelligent agent IoT products.

• The Journal of the Korea Contents Association
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• v.20 no.6
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• pp.1-8
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• 2020

The use of text data in big data analytics has been increased. So, much research on methods for text data analysis has been performed. In this paper, we study Bayesian learning based on conjugate prior for analyzing keyword data extracted from text big data. Bayesian statistics provides learning process for updating parameters when new data is added to existing data. This is an efficient process in big data environment, because a large amount of data is created and added over time in big data platform. In order to show the performance and applicability of proposed method, we carry out a case study by analyzing the keyword data from real patent document data.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2017.10a
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• pp.140-141
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• 2017

Big data analysis, in the large amount of data stored as the data warehouse which it refers the process of discovering meaningful new correlations, patterns, trends and creating new values. Thus, Big data analysis is an effective analysis of various big data that exist all over the world such as social big data, machine to machine (M2M) sensor data, and corporate customer relationship management data. In the big data era, it has become more important to effectively analyze not only structured data that is well organized in the database, but also unstructured big data such as the internet, social network services, and explosively generated web documents, e-mails, and social data in mobile environments. By the way, a meta analysis refers to a statistical literature synthesis method from the quantitative results of many known empirical studies. We reviewed a total of 750 samples among 50 studies published on the topic related as IDT between 2000 and 2017 in Korea.

• Journal of Distribution Science
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• v.21 no.1
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• pp.53-63
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• 2023

Purpose: Big Data analytics (BDA) has been recognized to improve firm performance because it can efficiently manage and process large-scale, wide variety, and complex data structures. This study examines the determinants of Big Data analytics adoption toward marketing and financial performance of global logistic companies in Thailand. The research framework is adopted from the technology-organization-environment (TOE) model, including technological factors (relative advantages), organizational factors (technological infrastructure and absorptive capability), environmental factors (industry competition and government support), Big Data analytics adoption, marketing performance, and financial performance. Research design, data, and methodology: A quantitative method is applied by distributing the survey to 450 employees at the manager's level and above. The sampling methods include judgmental, stratified random, and convenience sampling. The data were analyzed by Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM). Results: The results showed that all factors significantly influence Big Data analytics adoption, except technological infrastructure. In addition, Big Data analytics adoption significantly influences marketing and financial performance. Conversely, marketing performance has no significant influence on financial performance. Conclusions: The findings of this study can contribute to the strategic improvement of firm performance through Big Data analytics adoption in the logistics, distribution, and supply chain industries.

• Journal of Digital Contents Society
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• v.19 no.9
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• pp.1769-1778
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• 2018

As the value of using Big Data is increasing, various researches are being carried out utilizing big data analysis technology in the field of education as well as corporations. In this paper, we propose a method to predict learning achievement using big data cluster analysis. In the proposed method, students in Korea Children and Youth Panel Survey(KCYPS) are classified into groups with similar learning habits using the Kmeans algorithm based on the learning habits of students of the first year at middle school, and group features are extracted. Next, using the extracted features of groups, the first grade students at the middle school in the test group were classified into groups having similar learning habits using the cosine similarity, and then the neighbors were selected and the learning achievement was predicted. The method proposed in this paper has proved that the learning habits at middle school are closely related to at the university, and they make it possible to predict the learning achievement at high school and the satisfaction with university and major.

• Journal of Information Processing Systems
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• v.17 no.3
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• pp.630-644
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• 2021

Educational data analysis is attracting increasing attention with the rise of the big data industry. The amounts and types of learning data available are increasing steadily, and the information technology required to analyze these data continues to develop. The early identification of potential dropout students is very important; education is important in terms of social movement and social achievement. Here, we analyze educational data and generate predictive models for student dropout using logistic regression, a decision tree, a naïve Bayes method, and a multilayer perceptron. The multilayer perceptron model using independent variables selected via the variance analysis showed better performance than the other models. In addition, we experimentally found that not only grades but also extracurricular activities were important in terms of preventing student dropout.