• The Journal of the Convergence on Culture Technology
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• v.3 no.4
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• pp.53-58
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• 2017

The objective of this study was to search the effect of individual personality (big five personality) on creative behavior. In particular, we tried to find out how the individual characteristics of the students who are perceived as unique majors in university and students who are in non-art, music and physical education affect the creative behavior. To perform this, questionnaires were distributed to 150 university students in art, music and physical education and 150 non-art, music, and physical education university students in C University located in Gwangju Metropolitan City. 275 copies (91.7%) of valid questionnaires were used among them. As a result, extroversion, openness, Friendliness, and sincerity were found to affect creative behaviors, excluding neuroticism (emotional stability) among five factors of personality. Additional analysis was performed by departmentalizing the majors of respondents as art, music and physical education and non-art, music, and physical education. In the case of art, music and physical education, extroversion, openness, friendliness affected the creative behavior, and in the case of non-art, music and physical education, only extroversion and openness influenced creative behavior. This difference can be understood as the difference of habits according to major, and it has been proved that it is also similar to previous research results.