• 아태비즈니스연구
• /
• 제3권2호
• /
• pp.8-15
• /
• 2012

Mobile Entertainment is the new era in mobile communication. Mobile Entertainment service is a combination of games, music, videos, chatting and telecommunication which has created a wide market in India. There is a variation between male and female customers towards Mobile Entertainment services. This study is aimed at analyzing gender impact of attitude, subjective norm, perceived behaviour control intention and behaviour towards mobile entertainment services. The Theory of planned Behaviour (TPB) provided a framework. Total 566 male and 376 female mobile users of different age groups participated in the research. The data analysis was conducted in three-stages. First, reliability tests were performed. Upon satisfactory results, confirmatory factor analysis (CFA) is used to analysis convergent, concurrent and discriminant validity of the model. Once the model was validated Structural Equation Model (SEM) Multi-group analysis is used to find the impact of gender behaviour towards Mobile entertainment services. The results of the study confirmed that the model is viable in predicting variation in gender impact on mobile entertainment services. The findings have revealed that attitude, perceived behaviour control and intention has a significant impact on behaviour to use mobile entertainment but subjective norm has no significant impact on behaviour to use mobile entertainment.

• 국제초고층학회논문집
• /
• 제12권1호
• /
• pp.83-91
• /
• 2023

Under the dual pressure of population growth and land shortage, threedimensional development is the inevitable choice for cities in China. In such a scenario, a mixed-use complex has considerable potential in its realization and research. Based on space syntax and the three-dimensional visibility graph analysis, this paper describes the spatial and functional layout of the Shanghai Super Brand Mall and studies the relationship between spatial visibility and user behaviour through linear regression analysis and correlation analysis. This paper studies three different types of user behaviour, namely, path selection, staying selection, and store selection, and finds that spatial visibility and accessibility have different effects on user behaviour depending on the type and purpose of the activity. This paper reveals the influence of spatial and functional layout on user behaviour and puts forward the corresponding design strategy under the three-dimensional environment.

• 한국철도학회:학술대회논문집
• /
• 한국철도학회 1999년도 추계학술대회 논문집
• /
• pp.226-233
• /
• 1999

The crash behaviour analysis of KHST is studied. KHST is modeled in 3D using the multibody dynamic analysis program DADS. The forward and side crash behaviour is predicted by tile dynamic analysis model and compared with those of another dynamic model. This study shot's that it is possible to predict tile crash behaviour of the trains in three dimension.

• Structural Engineering and Mechanics
• /
• 제12권3호
• /
• pp.283-295
• /
• 2001

The postbuckling behaviour of thin plates is an important phenomenon in the design of thin plated structures. In reality plates possess small imperfections and the behaviour of such imperfect plates is of great interest. To numerically study the postbuckling behaviour of imperfect plates explicit incremental or secant matrices have been presented in this paper. These matrices can be used in combination with any thin plate element. The secant matrices are shown to be very accurate in tracing the postbuckling behaviour of thin plates.

• Structural Engineering and Mechanics
• /
• 제61권4호
• /
• pp.463-473
• /
• 2017

Reinforced concrete is a complex material to be modeled in finite element domain. A proper material model is necessary to represent the nonlinear behaviour accurately. Though the nonlinear analysis of RC structures evolved long back, still an accurate and reliable model to predict the realistic behaviour of components are limited. It is observed from literature that there are three well-known models to represent the nonlinear behaviour of concrete. These models include Chu model (1985), Hsu model (1994) and Saenz model (1964).A new stress-strain model based on Weibull distribution has been proposed in the present study. The objective of the present study is to analyze a reinforced concrete beam under flexural loading by employing all the models. Nonlinear behaviour of concrete is considered in terms of stress vs. strain, damage parameter, tension stiffening behaviour etc. The ductility of the RC beams is computed by using deflection based and energy based concepts. Both deflection ductility and energy based ductility is compared and energy based concept is found to be in good correlation with the experiments conducted. The behavior of RC beam predicted using ABAQUS has been compared with the corresponding experimental observations. Comparison between numerical and experimental results confirms that these four constitutive models are reliable in predicting the behaviour of RC structures and any of the models can be employed for analysis.

• 경영과학
• /
• 제21권3호
• /
• pp.85-99
• /
• 2004

The retention of customer is an increasingly pressing issue in today's competitive environment. The proposes of this paper is a personalized defection detection and the procedure of prevention based on economic analysis of customer defection possibility, and behaviour state transition cost. This procedure is based on the observation that potential defectors have a tendency to take a couple of months or weeks to gradually change their behaviour before their eventual withdrawal. In this procedure, the SOM(Self-Organizing Map) is used to determine the possible states of customer behaviour from past behaviour data, and to prevent the defection of potential defectors, the proposed procedure recommends the desirable behaviour state for the next period based on the analysis of transition cost. and likelihood of defection. The case study has been conducted for a Korean on-line game provider to evaluate of this procedure.

• 패션비즈니스
• /
• 제16권5호
• /
• pp.1-22
• /
• 2012

This study aims to examine the effect of talent types and self-appearance perception on make-up and hair appearance management behaviour in 367 adults(female and male). The present study is the first to consider both human talent type and the self-appearance perception on make-up and hair appearance management behaviour correlates to appearance management behaviour. Correlation analysis showed that there were statistically significant correlation between the talent types, the self-appearance perception and the make-up and hair appearance management behaviour, appearance managing reason, appearance managing area, and consulting with doctor related to appearance unsatisfaction. Also, regression analysis revealed that the effects of interpersonal talent, bodily kinesthetic talent among 8 talent types on the make-up and hair appearance management behaviour were significant, and that the effects of real and ideal self-appearance perception factors on the make-up and hair appearance management behaviour were significant.

• Structural Engineering and Mechanics
• /
• 제51권1호
• /
• pp.131-140
• /
• 2014

This study focuses on seismic behaviour of tall piers characterized by high slender ratio. Two analysis models were developed based on elastic-plastic hinged beam element and elastic-plastic fiber beam element, respectively. The effect of the division density of elastic-plastic hinged beam element on seismic demand was discussed firstly to seek a rational analysis model for tall piers. Then structural seismic behaviour such as the formation of plastic hinges, the development of plastic zone, and the displacement at the top of the tall piers were investigated through incremental dynamic analysis. It showed that the seismic behaviour of a tall pier was quite different from that of a lower pier due to higher modes contributions. In a tall pier, an additional plastic zone may occur at the middle height of the pier with the increase of seismic excitation. Moreover, the maximum curvature reaction at the bottom section and maximum lateral displacement at the top turned out to be seriously out of phase for a tall pier due to the higher modes effect, and thus pushover analysis can not appropriately predict the local displacement capacity.

• Structural Engineering and Mechanics
• /
• 제9권4호
• /
• pp.323-338
• /
• 2000

An analytical approach for the prediction of the behaviour of steel-fiber reinforced concrete beams subjected to torsion is described. The analysis method employs a special stress-strain model with a non-linear post cracking branch for the material behaviour in tension. Predictions of this model for the behaviour of steel-fiber concrete in direct tension are also presented and compared with results from tests conducted for this reason. Further in this work, the validation of the proposed torsional analysis by providing comparisons between experimental curves and analytical predictions, is attempted. For this purpose a series of 10 steel-fiber concrete beams with various cross-sections and steel-fiber volume fractions tested in pure torsion, are reported here. Furthermore, experimental information compiled from works around the world are also used in an attempt to establish the validity of the described approach based on test results of a broad range of studies. From these comparisons it is demonstrated that the proposed analysis describes well the behaviour of steel-fiber concrete in pure torsion even in the case of elements with non-rectangular cross-sections.

• Asian Pacific Journal of Cancer Prevention
• /
• 제15권17호
• /
• pp.7287-7290
• /
• 2014

Background: Brief physician counselling has been shown to be effective in improving smokers' behaviour. If the counselling sessions can be given at the workplace, this would benefit a larger number of smokers. This study aimed to determine the effectiveness of a ten-minute physician counseling session at the workplace in improving smoking behaviour. Materials and Methods: This prospective randomised control trial was conducted on smokers in a factory. A total of 163 participants were recruited and randomised into control and intervention groups using a table of random numbers. The intervention group received a ten-minute brief physician counselling session to quit smoking. Stages of smoking behaviour were measured in both groups using a translated and validated questionnaire at baseline, one month and three months post intervention. Results: There was a significant improvement in smoking behaviour at one-month post intervention (p=0.024, intention to treat analysis; OR=2.525; CI=1.109-5.747). This was not significant at three-month post intervention (p=0.946, intention to treat analysis; OR=1.026; 95% CI=0.486-2.168). Conclusions: A session of brief physician counselling was effective in improving smokers' behaviour at workplace, but the effect was not sustained.