• Asia Marketing Journal
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• 제20권1호
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• pp.49-68
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• 2018

It is appropriate and useful to interpret some product classification schemes as buyer behavior models; such classifications permit investigations of discrepancies between classification predictions and actual buyer behavior. We review existing product classifications and identify underlying behavioral assumptions of various classification schemes that have been used in the marketing discipline for more than nine decades. Recognizing the irrelevance of existing product classifications for current products, we propose a new reclassification framework by incorporating transparency concepts. Based on this extended product classification, we highlight the potential roles of product classification study as an important link between consumer research and marketing strategy, emphasizing behavioral implications.

• 한국산학기술학회논문지
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• 제18권2호
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• pp.342-348
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• 2017

본 연구는 유아의 문제행동에 대한 부모와 교사의 인식차이 연구로 유아의 문제행동에 대해 부모와 교사 간 인식차이 분석 결과 유아의 모든 문제행동 유형에 대하여 부모와 교사 간의 인식 차이가 뚜렷한 것으로 나타나고 특히 부모보다 교사들이 문제행동에 대해서 비교적 문제가 있다고 인식하고 있는 것으로 나타났다. 그리고 유아 지도전략에 대한 부모와 교사의 인식 차이에 있어서도 유아의 지도전략에 대해 부모와 교사의 인식에 있어, 반응적 상호작용과 교육기관에서의 예방실제가 선호되는 것으로 나타나 이는 부모보다 교사가 통계적으로 유의미하게 높은 것으로 나타난 반면 사회정서 전략에 있어서는 유의미한 차이가 없는 것으로 나타났다. 이 같은 결과는 원래 유아들의 다양한 문제행동을 통제관리 해야 하는 교사의 입장에서 편중된 지도전략보다 사회 정서적으로 인식되고 있는 공통적 지도전략에 바탕을 두되 교사 유아 간 발생되는 문제행동 유형과 대상유아에 따라 반응적 상호작용하는 지도전략이 선호되고 특히 돌출문제 행동이 많이 발생하는 유아의 행동 특성을 고려할 때 돌출문제 유아의 행동억제와 예방에 중점을 둔 반응적 상호작용 전략과 예방실제 지도전략이 선호되고 있음을 시사한 것으로 평가 할 수 있다.

• 한국의류학회지
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• 제40권4호
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• pp.685-700
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• 2016

This study investigated the effects of experience elements on store identity, shopping satisfaction, and behavioral intention in lifestyle shops. The respondents of the study were 300 adult males and females who visited lifestyle shops. The data were analyzed by using SPSS 18.0 for exploratory factor analysis and reliability analysis, and AMOS 18.0 for confirmatory factor analysis and path analysis. The results showed that there were four experience elements: entertainment, education, escapist, and esthetic. The experience elements are based on Pine & Gilmore's Experience Economy Theory. The result of path analysis showed that the entertainment experience and escapist experience had significant influences on store identity. Store identity positively influenced shopping satisfaction, but it had no significant influence on behavioral intention. Shopping satisfaction was found to have a significant effect on behavioral intention. The indirect effect analysis showed that the entertainment and escapist experiences have positive influences on shopping satisfaction and behavioral intention mediated by store identity. The store identity had an influence on behavioral intention mediated by shopping satisfaction. This study provides helpful information to domestic lifestyle brands for the establishment of a competitive store identity strategy by implementing the important store experience elements of lifestyle shops.

• Journal of Ecology and Environment
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• 제31권3호
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• pp.177-181
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• 2008

Recently, the evolutionary study of human psychology and behavior has undergone rapid growth, diversifying into a few distinct sub-disciplines. One fundamental issue over which researchers in Human Behavioral Ecology and Evolutionary Psychology (EP) have different views is the role of formal optimality modeling for making hypotheses and deriving predictions about human adaptations. The study of EP typically rests on informal inferences and rarely uses optimality modeling, a strategy which human behavioral ecologists have severely criticized. Here I argue that EP researchers have every reason to make extensive use of optimality modeling as its research method. I show that optimality modeling can play an integral role in identifying the functional organization of human psychological adaptations.

• Journal of Information Technology Applications and Management
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• 제19권2호
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• pp.17-38
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• 2012

The purpose of this study is to investigate the research model attempting to explain factors influencing consumers' attitude towards Smartphone adoption and behavioral intention to use a Smartphone. The 357 sets of data are tested against the model using SEM (structural equation model). The research results reveal that organizational and social influences, consumers' self-actualization, and trust affect consumers' attitude towards Smartphone adoption, and behavioral control influences behavioral intention. Implications of the findings suggest that Smartphone should be approached with a holistic view, suggesting that Smartphone research should emphasize Smartphone as a convergent device including both hardware and software with services and applications. Research results are discussed, and limitations of the current study and future research are presented.

• 농촌지도와개발
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• 제22권4호
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• pp.395-404
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• 2015

The purpose of this study was to examine the structural relationships between attributes, satisfaction, and behavioral intention of rural tourism activity. For this study, an onsite survey was conducted to tourists of 35 rural tourism farms. A total of 408 samples were collected for the analysis. The SPSS 20.0 and AMOS 18.0 statistical package were used for frequency, reliability, exploratory factor, confirmatory factor, and path analysis. Through exploratory factor analysis, four dimensions of rural tourism activity attribute were identified from 20 variables: 'human resource', 'activity', 'rural culture', and 'facility and environment'. The results of structural equation modelling indicate that 'human resource', 'activity', 'rural culture' had positive effect on behavioral intention. Through the results, agritourism farm operators will be able to develop effective marketing strategy and management skill.

• 보건교육건강증진학회지
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• 제35권5호
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• pp.25-33
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• 2018

Objectives: The purpose of this study was to investigate safety consciousness (SC), cognitive-behavioral strategy (CBS), and safety behavior (SB) among university students living in dormitories on campus. Methods: The data was analyzed to compare the safety behavior by sex, safety related factors, and safety consciousness index in the SPSS 23 program using Chi-square test, t-test, Pearson correlation coefficients, and multiple regression. Results: The participants in the health and safety behaviors survey were 2,721 students who have been in dormitories on campus. On the mean of items, the Public Safety Consciousness Index (PSCI) was 93.1, SC was 26.9, CBS was 15.7, and SB was 50.4. It were significant correlations between SC, CBS, and SB among university students (r=0.74-0.78), and CBS was identified as the mediator. Finally, it was significant increase the SC, CBS, and SB by sex and participation on safety education, but decrease by age and experience of accident and disaster. Conclusions: It is necessary to develop safety education program enhancing safety consciousness and safety behavior in order to prevent accidents on campus. And it suggests that safety education should be included in regular curriculum of university to improve health status and achieve academic goals.

• 한국병원경영학회지
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• 제24권4호
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• pp.13-32
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• 2019

Purposes: This research is an empirical research to analyze the effect of self-leadership on the job satisfaction and organizational citizenship behavior and the mediating effect of psychological capital. Methods: This research investigates the effect of self-leadership and psychological capital on job satisfaction and organizational citizenship behavior of public health workers. The analysis was carried out to 4 local medical staffs in Chungcheongnam-do province, which distributed 330 copies and recovered 313 copies (94.8% recovery) and analyzed 304 copies (effective response rate 92.1%). Findings: First, causality was found in self-leadership and psychological capital. Second, it was found to have a significant effect on psychological capital and job satisfaction. Third, psychological capital was found to have a significant effect on organizational citizenship behavior. Fourth, psychological capital has a positive effect on both Self-leadership's behavior-oriented strategy, natural reward strategy, and strategic thinking pattern strategy. In the job satisfaction relationship, there was a partial mediating effect. Fifth, psychological capital has a positive effect on both self-leadership and organizational citizenship behavioral behavior-oriented strategy, natural reward strategy, and strategic thinking pattern strategy. The organizational citizenship behavioral relationship was found to have a partial mediating effect. Practical Implications: Taken together, the results indicate that the members of the four public health care organizations run by Chungcheongnam-do have a high weight on the natural reward strategy of achieving job satisfaction through the pleasures of doing their favorite activities or jobs.

• 영어어문교육
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• 제17권1호
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• pp.165-190
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• 2011

This research investigates listening strategies and the relationship between the employment of strategy and listening proficiency of Korean EFL middle school students. One hundred and four middle school students (N = 104) participated in this study and their strategy use was assessed through a questionnaire adapted from Oxford's (1990) SILL and O'Malley and Chamot (1990). To measure listening proficiency, the English Listening Ability Test designed by 15 city and provincial offices of education in Korea was used. The results show that students employed a moderate use of strategies; compensation strategies were used most frequently and metacognitive strategies were used the least frequently. Significant differences were found in the use of implicit strategy among different listening proficiency groups, but not in their use of behavioral strategy. Furthermore, there were significant differences in the use of implicit memory, cognitive and compensation strategies among groups of students with different listening proficiencies, but not in their use of metacognitive strategy. The results from multiple regression analysis indicate that implicit strategy use could play an important role in listening comprehension. The findings suggest the need for additional research to explore the effect of listening strategy training for English language learners.

• International Journal of Human Ecology
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• 제11권1호
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• pp.49-63
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• 2010

The current study examined the effects of socio-demographic characteristics and peer relations on the emotional, behavioral, and comorbid disorder symptoms among low-low-SES children, using the Young Lives Survey: an International Study of Childhood Poverty: Round 1, 2002. Participants were 1,000 8-year-old children (502 boys and 498 girls) from low-low-SES families. Data were analyzed using ANOVA, t-tests, post hoc test (Scheffe's method), correlations, and multiple logistic regression analyses according to the analysis strategy. There was a moderate correlation between selected socio-demographic variables and emotional/behavioral disorder symptoms, and the caregiver's marital status, child's health compared to others, child's work status corresponded to significant differences in their emotional/behavior levels. Regarding the logistic regression analysis, in addition to the effects of socio-demographic variables reflecting the characteristics of less-developed countries, marital status, child's working status, and conflicts with peers proved to be detrimental to emotional, behavioral, or comorbid disorder symptoms in low-SES children, who have been lack quality parenting, social resources, and child human rights. Results indicated the need to develop health care services that would address those problems and appropriate intervention and prevention programs targeting children in low-income families. Moreover, careful assessment and intervention for child's health status, child's working status and peer relationship problems are suggested as possible strategies for helping children at risk of exhibiting further problematic behaviors.