• Title/Summary/Keyword: Behavioral strategy

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The Effect of CSR Activity on Customer's Behavioral Intention in Insurance Industry (보험산업에서의 기업의 사회적책임(CSR) 활동이 고객행동의도에 미치는 영향에 관한 연구)

  • Hong, SoonRan;Bae, JeongHo;Park, HyeonSuk
    • Journal of Service Research and Studies
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    • v.10 no.1
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    • pp.33-53
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    • 2020
  • The purpose of this study is to empirically examine the causal relationship of CSR activities, customer trust and CCID, customer behavior intention(B.I) in the relationship between CSR activities and customer behavior intention(B.I) in the insurance industry, thereby enable top management of insurance company to take it in their consideration that CSR activity help link to customer behavioral intention by customer trust in them and CCID. To achieve the purpose of the study, the hypothesis was established based on preceding research and theoretical background regarding CSR, trust, CCID, behavioral intention(B.I). And this study conducted AMOS statistical analysis based on effective 526 survey data collected from insurance customers across country through online research company. The result of this empirical study is as follows. First, insurance company's CSR activity has a positive impact on customer's trust and CCID, but it did not have a direct significant effect on the customer's behavioral intention(B.I). Second, both customer's trust and CCID have a positive and significant effect on customer's behavioral intention. Third, we have also found that both Trust and CCID played a mediating role between CSR activity and B,I. Fourth, it was found that authenticity did not moderate the enfluence relationship between CSR activity and Trust, CCID. The result of this study shows that insurance company's active CSR activity increase customer trust, thereby create a sense of unity between the customer and the company, In addition, it shows that when CSR activities are mediated by customer trust and CCID, it could lead to customer behavioral intention(B.I) such as repurchasing and positive word-of-mouth activities. to others. The result of this study will contribute to the future research on CSR literature and the marketing strategy of insurance companies.

A study on Factors Affecting the Relational Commitment of Application Developers to the Market (스마트폰 애플리케이션 개발자의 마켓결속 요인에 관한 연구)

  • Park, Su-Yong;Lee, Jung-Hoon;Park, Jae-Bum
    • Journal of Information Technology Applications and Management
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    • v.18 no.4
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    • pp.183-202
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    • 2011
  • Since smart phones are changing the media for communication and its related mobile market, it is imperative to attract more application developers for success in application store business in order to attract more app users. By using aspects of the commitment marketing theory and the relationship marketing theory, this research study identified factors that influence on the relational commitment of application developers to the market. Survey of application developers from Korean mobile application developers' community was conducted to test the hypothesized model. The empirical results showed from an economic behavioral perspective market demand for applications and perceived usefulness of development tool led to relational commitment of developers mediated by perceived satisfaction while attractiveness of alternatives had no significant effect. In addition, fairness of review process and interactivity, based on the relationship marketing theory perspective, showed significant effect on the relational commitment of developers mediated by trust for application market.

Professional Bureaucracy as an Organization of Design in Nursing Aduniristration (간호행정 조직설계의 방향과 전문가 관료제)

  • 이은주
    • Journal of Korean Academy of Nursing
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    • v.21 no.2
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    • pp.186-194
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    • 1991
  • Nursing, a profession, continues its efforts founard professionalization. Attention to efficiency and effectiveness of its organizational system must be balances with that of maintaining quality of care. The wise use of personnel is of particular concern. The structure of nursing's administrative organization is very important, because most nursing services are delivered through an organization. Professional bureaucracy is recommended for the structure and managerial strategy of nursing's administrative organization, Specifically, considerable decision -making in their work should be transferred to the staff nurses who provicle professional nursing services in direct interaction with the public. The co -ordinative parameters of the system should be based on professional nursing knowledge. The premise required by this commitment would be built on the identification of nursing knowledge and intellectual and behavioral standard of nursing practice.

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Extended TAM including Organizational Culture as an External Variable (조직문화변수를 포함한 확장된 인터넷수용모형 - 중소기업 조직원을 중심으로 -)

  • 장원경;김태균
    • Journal of Information Technology Applications and Management
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    • v.11 no.2
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    • pp.149-166
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    • 2004
  • In the wake of Fishbein and Ajzen's the Theory of Reasoned Action (TRA), Davis (1989) proposed a Technology Acceptance Model (TAM) to account for how perceived ease of use, perceived usefulness, and attitude predict behavioral intention to use Information Systems (IS). However, TAM is incomplete in one important respect: it does not account for social influence In the acceptance and utilization of new information systems. This study investigated the relationships between organizational tasks and intention to use internet using TAM. For using internet, social network is an important factor because the natural characteristic of internet is community-based. The results showed that Organizational Culture (OC) plays an important role in explaining intention to use the internet. Using O'Reilly et al. 's measurements, we extended and empirically validated the proposed model using Structured Equation Modeling (SEM). These findings enable future researchers and practitioners to apply the OC variable in the various contextual domains.

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Children's Strategies in Peer Conflict Situations : Relationships with Social Behavior and Peer Acceptance (또래갈등상황에서의 유아의 전략, 사회적 행동특성, 그리고 또래수용도와의 관계)

  • Song, Mi Sun
    • Korean Journal of Child Studies
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    • v.22 no.3
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    • pp.229-239
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    • 2001
  • This study investigated the relations among children's strategies in peer conflict situations, social behavior and children's peer acceptance. Eighty-seven kindergarteners were asked about their strategies in response to 8 hypothetical peer conflict situations. Classroom teachers completed the social behavior rating scale to evaluate children's behavioral characteristics. Children's peer acceptance was measured by peer acceptance rating scale. Results indicated that children's strategies for responding to peer conflicts and their social behavior correlated with peer acceptance, although the linkages were different for boys and girls. Furthermore, children's strategies correlated with their social behavior.

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Sequencing Strategy for Autonomous Mobile Robots in Real Environments (이동로봇 자율주행을 위한 행위모듈의 실행순서 조정기법)

  • 송인섭;박정민;오상록;조영조;박귀태
    • Journal of Institute of Control, Robotics and Systems
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    • v.5 no.3
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    • pp.297-305
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    • 1999
  • Autonomous mobile robots are required to achieve multiple goals while responding quickly to the dynamic environments. An appropriate robot control architecture, which clearly and systematically defines the relationship among the inputs, the processing functions and the outputs, thus needs to be embedded in the robot controller. This paper proposes a kind of hybrid control architecture which combines the key features of the two well-known robot control architectures; hierarchical and behavioral- based. The overall control architecture consists of three layers, i.e. the highest planner, the middle plan executor, and the lowest monitor and behavior-based controller. In the planned situation, only one behavior module is chosen by the logical coordinator in the plan executor according to the way point bin. In the exceptional situation, the central controller in the plan executor issues an additional control command to reach the planned way point. Several simulations and experiments with autonomous mobile robot show that the proposed architecture enables the robot controller to achieve the multiple sequential goals even in dynamic and uncertain environments.

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Metabotropic Glutamate Receptor and Anxiety (Metabotropic Glutamate 수용체와 불안)

  • Park, Young-Min;Yi, Hyeon-Lyung;Lee, Seung-Hwan
    • Anxiety and mood
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    • v.3 no.1
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    • pp.8-14
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    • 2007
  • Although treatments of anxiety symptom have been available for decades, the biological basis for anxiety disorders in humans is just beginning to emerge. Recently, there is a growing body of literature suggesting that group II metabotrpic glutamate (mGlu) receptors and group I mGlu receptors are important in the physiological and behavioral sequelae associated with stressful stimuli. Moreover, compounds selective for mGlu receptors, particularly mGlu2/3 and/or mGlu5, have proven as effective as classical anxiolytics in various animal models of anxiety without producing many of the unwanted side effects that are typical of current therapies. This article will focus on the emerging preclinical and clinical data that implicate modulation of the mGlu receptors as a potential anxiolytic strategy.

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The Effect of Security Awareness Training on the Use of Biometric Authentication: Focusing on the Protection Motivational Behaviors

  • Jung, Seungmin;Park, Joo Yeon
    • Journal of Information Technology Applications and Management
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    • v.27 no.2
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    • pp.1-21
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    • 2020
  • The purpose of this study is to investigate the behavioral factors affecting the security attitude and intention to use biometrics password based on the protection motivation theory. This study also investigates security awareness training to understand trust, privacy, and security vulnerability regarding biometric authentication password. This empirical analysis reveals security awareness training boosts the protection motivational factors that affect on the behavior and intention of using biometric authentication passwords. This study also indicates that biometric authentication passwords can be used when the overall belief in a biometric system is present. After all, security awareness training enhances the belief of biometric passwords and increase the motivation to protect security threats. The study will provide insights into protecting security vulnerability with security awareness training.

Managerial Involvement in Investment Decision: A Study of Hydropower Enterprises

  • Gautam, Dhruba Kumar;Dahal, Rewan Kumar
    • Asia-Pacific Journal of Business
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    • v.4 no.2
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    • pp.11-20
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    • 2013
  • This study extends the extant scope of understanding investment decision, beyond the dominant 'technical' emphasis on the application of discounted cash flow techniques. The research methodology draws the positivist and interpretive research paradigms. It uses a deductive approach, survey strategy and principal component analysis for the analysis. Three key sets of factors emerged as important in the investment decision process in the hydropower sector. They are: group consensus (framing), influences on own judgment (heuristics), and application of knowledge & experience (intuition). The use of purposive and convenient sampling might have some unintended impact on the findings. Consequently, any generalizations of the findings to a wider population of organizations and managers need to be made with care. It is hoped that this paper will encourage other researchers to go beyond the analytic techniques of investment appraisal that have dominated investment decision research and seek to balance the emphasis by focusing on human involvement and behavioral aspects of investment decision.

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Pauses Characteristics in Slowed Speech of Treated Stutterer (치료 받은 말더듬 성인의 느린 구어에서 나타나는 휴지 특성)

  • Jeon, Hee-Sook
    • Speech Sciences
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    • v.15 no.4
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    • pp.189-197
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    • 2008
  • In the process of speech therapy, fluency is acquired and speech rate increases in the process when the behavioral modification strategy, inducing speech fluency by making speech rate slower intentionally in an early stage, is applied. Therefore, the purpose of this study was to investigate the pause characteristics in slowed speech intentionally of treated stutterer. In this study, 10 developmental stutterers who had well established fluency in speech were involved. We had collected each 200 syllables sample of intentionally much slowed speech and a little slowed one in reading task. To measure the features of pause, total frequency of pauses, total durations of pauses, average duration of pauses and proportions of pause were investigated. The findings were as follows: Both the total durations and total frequency of pauses of much slowed speech were higher than that of a little slowed one. However, both the average duration and proportions of pauses of much slowed speech were not significantly higher than that of a little slowed one.

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