• 제목/요약/키워드: Behavioral economic

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커피전문점의 지속가능경영이 점포이미지와 고객의 행동의도에 미치는 영향 (Effect of Sustainability Management at Coffee Houses on Customers' Store Image and Behavioral Intention)

  • 신중원;김소영;윤지현
    • 대한지역사회영양학회지
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    • 제17권4호
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    • pp.494-503
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    • 2012
  • The purpose of this study was to examine the effect of sustainability management (SM) at coffee houses on customers' store image and behavioral intention. In addition, customers' willingness to pay a premium for sustainable coffee houses was studied. During October 2011, a web survey was conducted via an on-line research company with customers aged 20 to 39 visiting one of the top five coffee houses in Korea at least once a month. A total of 300 targeted customers responded and all the data were analyzed. An exploratory factor analysis derived two dimensions of SM: SM in Social and Environmental Perspective and SM in Economic Perspective. The result of structural equation modeling indicated that SM in Economic Perspective at coffee houses had a significant positive effect on customers' behavioral intention with mediating effect by store image, but SM in Social and Environmental Perspective did not have such effect. Approximately one-third (31%) of the respondents were willing to pay a premium for a sustainable coffee house in a scenario. approximately 84% of the respondents unwilling to pay a premium for the sustainable coffee house chose the cost-related reasons including "Coffee price at the coffee house that they most often visit is already expensive (62.3%)" for such unwillingness. The results of this study showed that SM of coffee houses, especially that in Economic Perspective, could contribute to store image, and therefore increase customers' favorable behavioral intention, although the additional cost resulted from such SM practices might not be easily accommodated by customers.

Issues in Adults Prader-Willi Syndrome

  • Park, Sung Won
    • Journal of mucopolysaccharidosis and rare diseases
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    • 제1권2호
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    • pp.40-43
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    • 2015
  • Prader-Willi syndrome (PWS), a complex genetic disorder, arises from suppressed expression of paternally inherited imprinted genes on chromosome 15q11-q13. Characteristics include short stature, intellectual disability, behavioral problems, hypogonadism, obesity, and reduced bone and muscle. The life expectancy of persons with PWS has increased in recent years. Cardiovascular diseases, diabetes, dermatological, and orthopedic problems are common physical complaints in older people with PWS. Behavioral problems are major concerns in adults with PWS into old age. And aging is also associated with significant social and economic changes. Age-related physical morbidity, physical appearance, behavioral and psychiatric problems, functional decline and economic problems can be combined in older PWS. The care for older people with PWS requires a life span approach that recognizes the presence, progression, and consequences of specific morbidity.

Factors Affecting Emotional·Behavioral Problems in Early Adolescence: A Multilevel Model Study

  • Park, Hee Young;Choi, Yeon Hee
    • 지역사회간호학회지
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    • 제28권4호
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    • pp.482-493
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    • 2017
  • Purpose: This study aims to investigate the individual and environmental factors related to emotional/behavioral problems to early adolescence in Korea by applying multilevel modeling. Methods: From the database of the 2014 Korean Child and Youth Panel Survey (KCYPS), the researchers selected 1,977 adolescents who are in the second year of middle school. Multilevel model analysis was performed to estimate the impact of relevant factors at the individual and environmental levels. Results: At the individual level, the significant factors associated with emotional/behavioral problems included BMI and study tendency in boys, and drinking, study tendency and economic levels in girls. At the environmental level, the significant factor associated with emotional/behavioral problems included relationship with the teacher. Conclusion: The emotional/behavioral problems of early adolescence are influenced not only by the individual factors but also by the environment factor. Therefore, the environment surrounding the adolescents should also be considered to prevent emotional/behavioral problems.

아울렛 쇼핑센터의 이용의도에서 아이덴티티 현저성의 요인과 경제성의 역할 (The Roles of Economic Benefits and Identity Salience: Inducing Factors in the Behavioral Intent to Use Outlet Shopping Centers)

  • 최낙환;임아영;안려나
    • 유통과학연구
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    • 제11권6호
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    • pp.41-50
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    • 2013
  • Purpose - Inducing consumers' behavioral intent to use an outlet shopping center is a critical issue for managers since it can be used as a guide for developing marketing strategies. Low prices could lead to a growth in retail purchases, but there might also be a positive relationship between prices and customer perceptions of product quality. The extent to which consumers use price as a predictor of quality may differ according to the availability of important alternative cues such as brand, store name, and identity salience triggered by the store. Consumers can obtain non-economic benefits from marketing exchanges that go beyond basic economic achievement. We argue that identity salience can play a crucial mediating role when consumers, acting as exchange partners, seek to obtain social benefits. This study shows that identity salience could mediate the relationship between identity salience-inducing factors such as multi-finality, prestige and role performance, and consumers' behavioral intent to use an outlet shopping center. Research design, data and methodology - The survey was conducted on college students enrolled in marketing classes. A total of 200 questionnaires were distributed, of which only 194 were returned. After five incomplete questionnaires were excluded, a final sample of 189 was used for empirical analysis. Using a covariance structural analysis in Amos17, we confirmed the fit of the research model and estimated its parameters by using the maximum likelihood method. Results - The results of the hypotheses testing are as follows. First, both identity salience and economic benefits have positive effects on the behavioral intent to use an outlet shopping center. Second, role performance, prestige, and multi-finality have positive effects on identity salience. Finally, the additive analysis of the direct effects of identity salience-inducing factors shows that the role performance, prestige, and multi-finality factors have no direct effects on the behavioral intent to use an outlet shopping center, suggesting that identity salience plays a positive mediating role. Conclusions - This study informs marketers that not only price but shoppers' identity salience directly affects their intent to visit an outlet shopping center. To strengthen shoppers' identity salience, marketers should find ways to help shoppers fulfill their multiple social roles, realize their multiple goals, and achieve prestige. In other words, outlet shopping centers must improve their personal service environment in order to enhance their employees' service quality and assist the execution of multi-finality by minimizing the perceived costs (e.g., travel time, effort) associated with shopping trips, thus making it easier for consumers to combine visits to multiple stores in outlet shopping centers and buy the items required for their consumption goals. Outlet shopping centers must also offer assortments with both breadth and depth in order to help consumers play the social roles their social networks have given them.

가계의 경제적 불안과 소비행동 (Economic Distress of Households and Consumption Behavior)

  • 정혜경;여정성
    • 대한가정학회지
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    • 제37권8호
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    • pp.1-14
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    • 1999
  • The purpose of this study has to investigate the economic distress and consumption behavior changes of urban households. Data for this study were collected from 519 households who have resided in seoul area. The results showed that the income distress was higher than the employment distress. The variavles that influenced on income distress were mainly economic variables, while in the employment distress, social-demo variables were. According to the resets that investigated the changes of consumption behaviors with respect to the dimensions of behavioral consumption, the quantity and price directive consumption changed greatly. Finally socio-economic variables were affecting on consumption behavior through the economic distress directly and indirectly.

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The Effects of Attitude, Subjective Norm, and Behavioral Intention on Perceived Values in Traditional Marketplaces

  • YANG, Jae-Jang;AHN, Sun-Choung
    • 유통과학연구
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    • 제18권10호
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    • pp.25-38
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    • 2020
  • Purpose: Traditional markets have served as important locations for social-cultural and economic activities. It is a hub of economic transactions and where people gather and exchange information and goods, while also serving as the center of social activities, including commercial exchanges. Accordingly, this study aimed to contribute to the studies on the perceived value in traditional markets for customers in different aspects. Research design, data, and methodology: To analyze the proposed model, data was collected from 456 respondents and analyzed with SPSS 21.0 and AMOS 21.0. The data was analyzed with structural equation modeling (SEM) using path analysis. Results: According to the results of the analysis, the perceived value comprises utilitarian value, emotional value, economic value, and social value, all of which had a positive impact on attitude. Emotional value and social value had a positive impact on subjective norms, while utilitarian value and economic value did not have an impact on subjective norms. Also, attitudes and subjective norms were found to have a positive impact on behavioral intention. Conclusions: Through this study, the value that the traditional markets need to provide to consumers have been identified. Traditional markets should develop into places that can provide value for their consumers.

크루즈관광에서 기존-잠재 고객간 행동의도 결정요인 차이에 관한 연구 -인천지역을 중심으로- (A Study on the Difference of Determinants between Behavioral Intentions of Existing and Potential Customers in Cruise Tourism -Focusing on the Region of Incheon-)

  • 김병일;김홍섭
    • 한국항만경제학회지
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    • 제28권4호
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    • pp.39-57
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    • 2012
  • 본 연구는 국내 크루즈 수요층을 대상으로 크루즈관광에 있어 고객 행동의도와 그것의 결정요인이라 할 수 있는 서비스품질, 고객만족과 같은 마케팅 변수들과의 관계를 파악하고자 하였다. 그를 통해서 잠재고객의 유치를 위해서는 어떤 서비스 요인을 더 강조해야 하고, 기존고객들의 행동의도를 높이기 위해서는 어떤 서비스 요인에 대해 더 집중해야 할 지 전략적 방안을 모색하였다. 연구결과 기존고객의 경우 서비스품질 세차원의 구성요인 중 물리적환경만이 행동의도에 유의하게 영향을 미치는 것으로 나타났다. 즉 전용부두건설 등 편의시설 구축에 우선적인 마케팅 노력이 필요할 것으로 보인다. 잠재고객의 경우 서비스전달이 행동의도에 가장 크게 영향을 미치는 것으로 나타났다. 따라서 크루즈 기항빈도, 쇼핑 및 먹거리 시설, 크루즈상품 등에 대한 이슈 발굴 및 개발 그리고 홍보 등의 촉진활동이 요구된다.

대전 뿌리공원 관광지 선택속성이 관광객 만족 및 행동의도에 미치는 영향 연구 -관광지 이미지를 조절효과로- (Impact of Daejeon ppuri park tourist attraction selection attribute on tourist satisfaction and behavioral intentions: Image of tourist attraction as a moderated effect)

  • 김효중;김시중
    • 한국경제지리학회지
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    • 제15권4호
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    • pp.735-751
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    • 2012
  • 관광지 관광객의 경험을 중심으로 관광객의 관광지 선택속성에 대해 파악하고, 관광지 선택속성이 만족 및 행동의도에 대한 영향관계를 확인하는 연구는 매우 필요하다. 이에 본 연구에서는 대전 뿌리공원 관광객을 대상으로 방문 후의 설문조사를 통하여 대전 뿌리공원 관광지 선택속성이 관광객의 만족 및 행동의도에 어떠한 영향을 미치는지를 규명함에 목적이 있었다. 이에 실증분석을 통하여 관광지 선택속성이 만족 및 행동의도에 미치는 영향 관계, 그리고 관광지 선택속성이 만족 및 행동의도에 미치는 영향관계에서 관광지 이미지의 조절효과에 대한 분석이 이루어졌다. 본 연구의 가설 검증결과, 대전 뿌리공원 관광지 선택속성과 만족과의 관계에서 '활동 체험성' 및 '접근 비용성' 요인은 만족에 있어 영향관계가 높은 것으로 나타났다. 그리고 관광지 선택속성과 행동의도 관계에서 '활동 체험성', '접근 비용성' 과 '친숙성' 요인이 행동의도에 영향관계가 있는 것으로 파악되었다. 마지막으로 관광지 이미지 조절변수에 따른 관광지 선택속성과 만족간의 관계에서는 유의한 조절관계가 있는 것으로 나타났지만, 행동의도에는 조절역할을 하지 못하는 것으로 나타났다.

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How Is the RMB Exchange Rate Misaligned? A Recent Application of Behavioral Equilibrium Exchange Rate (BEER) to China

  • Cui, Yuming
    • East Asian Economic Review
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    • 제17권3호
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    • pp.281-310
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    • 2013
  • The aim of this paper is to estimate the degree of RMB misalignment from its equilibrium exchange rate by applying the Behavioral Equilibrium Exchange Rate (BEER) approach. We employ monthly data with reference to China's top 20 trading partners covering the period of 1997 to 2012. We find that the RMB was slightly overvalued before 2001 and significantly undervalued by up to 20 per cent in the end of 2006. There is evidence showing that the RMB approached to its equilibrium level from 2007 to 2008. However, the global financial crisis interrupted the trend of declining misalignment of RMB exchange rate. The RMB's total misalignment increased to around 25 per cent in the mid-2011 mainly because the RMB was re-pegged to the US dollar and some currencies of China's main trading partners depreciated during the period of crisis. More recently, the degree of RMB misalignment slightly declined since 2012 when the RMB proceeded to appreciate and China's ratio of current account surplus to GDP dropped considerably. Our findings prove that there is a trend of the RMB approaching to its equilibrium exchange rate since 2007 except for the period of crisis.

Analyzing the Impact of Value Satisfaction on Behavioral Intention to Use E-Resources

  • Kumar, Vinod;Garg, Ruchi Jain;Vandana, Vandana;Zia, Adil
    • Journal of Information Science Theory and Practice
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    • 제10권3호
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    • pp.1-14
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    • 2022
  • The present study investigates the impact of perceived value metrics in driving satisfaction and behavioral intention to use e-resource among its users. Utilitarian, hedonic, uniqueness, epistemic, and economic are key values selected for the purpose of investigation in the study. This empirical study is carried out through a survey and responses have been analyzed using structural equation modelling. The target group is selected by means of simple random sampling (users of e-resources in selected business schools). Findings of the study reveal that utilitarian values, hedonic values, epistemic values, and uniqueness values have a significant impact on the usage intention of e-resources; however, economic values reflect an insignificant relationship to intention to use e-resources. The study is a distinctive piece of work on investigating the most and the least significant value(s) associated with satisfaction and usage intentions of e-resources.