• Title/Summary/Keyword: Behavioral determinants

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Determinants of Behavioral Intention and Usage of Mobile Money Services in Ethiopia (에티오피아 모바일화폐 서비스의 채택의향과 사용행태 결정요인)

  • Bereket, Tiru Beza;Hwang, Gee-Hyun
    • Journal of Digital Convergence
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    • v.18 no.2
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    • pp.23-35
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    • 2020
  • Mobile Money is a key factor of financial inclusion that can revolutionize the financial service delivery and hence enhance access to finance in emerging economies, especially the East African countries. This study therefore aims to study the determinants of individual's behavioral intention and usage of Mobile Money services in Ethiopia by usiing the UTAUT2 model. The research model was tested by sampling 200 respondents from different areas of Ethiopia. The analysis results found that Government Support, Facilitating Conditions, Performance Expectancy, Trust and Effort Expectancy are the key factors that affect the usage of Mobile Money service, while Lower Transaction Cost factors and Social Influence were not statistically significant. The findings provide useful information that only government's active efforts and support to promote mobile money services, through appropriate policies and regulations rather than lower transaction cost, can facilitate the adoption and dissemination of such services in Ethiopia.

Key Determinants for Users Intention to Use Smarthome Devices in Vietnam

  • Nguyen, Thi-Hong-Linh;Duong, Minh-Hung;Nguyen, Hai-Dang;Vo, Dang-HongNgan;Vu, Duy-Phuong-Trinh;Le, Hoanh-Su
    • Journal of Multimedia Information System
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    • v.5 no.4
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    • pp.283-290
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    • 2018
  • Smarthome is one of the remarkable fields of the industrial revolution 4.0, which are popular in many countries such USA, EURO, Japan and Korea. However, how Vietnamese people are considering and having intension to use smarthome devices is still a question for marketers and researchers. This study develops a comprehensive research model that can explain potential customers' behavioral intentions to adopt and use Smarthome services in Viet Nam and figure which key factors affect the intention. This study proposes and validates a new theoretical model that extends the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2). The model consists of eight factors that affect one element (Behavioral Intention), specifically: Habits, Perceived usefulness, Perceived ease of use, Trust, Innovativeness Personal, Perceived value, Hedonic motivations and Social influences. Data were collected from 304 Vietnamese citizens by sending the email to survey questionnaire, direct contact with the experienced smarthome users. Through regression analysis, data from samples were analysed with SPSS 20 software and verification of hypotheses, the results show the key determinants affecting the intention to use smarthome appliances in Vietnam: Perceived Value, Social Influence, Perceived Usefulness, Perceived Ease of Use and Trust. From this result, several recommendations have been suggested to to smarthome devices vendors and marketer to improve products as well as marketing approaches to meet customer needs.

Development of "Drink Smart" Alcohol Education Program for University Students: Application of the Intervention Mapping and Transtheoretical Model (대학생 절주교육 프로그램(과음없는 캠퍼스 만들기) 개발: Intervention Mapping과 Transtheoretical Model의 적용)

  • Kim, Hye-Kyeong;Kim, Myung;Lee, Eun-Hee;Kwon, Eun-Joo;Cho, Han-Ik
    • Korean Journal of Health Education and Promotion
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    • v.28 no.5
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    • pp.145-160
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    • 2011
  • Objectives: This study attempted to apply the Intervention mapping and Transtheoretical models to develop a program to promote moderate alcohol drinking in university students. Methods: Surveyed data from 1,137 university students were analyzed to identify personal and environmental determinants for alcohol drinking. Based on these determinants, program objectives were established. Crossing the objectives with related important determinants resulted in matrices of learning objectives for which educational strategies were developed. Subsequently, an intervention program were designed to achieve those objectives. Results: Identified personal determinants included awareness, attitudes, self-efficacy and behavioral skills. Environmental determinants were binge drinking behaviors of family members and peers, and social pressure for drinking. Program, impact and learning objectives were developed to change the identified determinants. Program activities included provision of information on positive and negative consequences of binge drinking, opportunities for assessing one's drinking pattern, increasing outcome expectancies of and skill building for monitoring drinking, resisting peer pressure and managing stress. To facilitate adoption and maintenance of the program, an intervention diffusion plan was suggested. An evaluation plan was developed by utilizing RE-AIM framework. Conclusions: In order to expand evidence bases for effective theory-based programs, the developed program should be tested in diverse university settings.

Behavioral Symptoms in Nursing Home Residents with Dementia: Developing a Nursing Practice Model

  • Kim, Hyo Jeong
    • Korean Journal of Adult Nursing
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    • v.18 no.3
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    • pp.488-499
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    • 2006
  • Purpose: Behavioral symptoms in dementia (BSD) are one of the most disturbing behaviors to caregivers and a major reason for nursing home placement. Behavioral symptoms are often treated with psychotropic drugs (PD), however, the effect of such drugs for the frail elderly dementia patient is not certain because of their critical adverse effects. Theoretical model applicable to nursing practice for BSD in nursing homes, which is essential in guiding and evaluating such interventions, is absent. This article presents the process of developing a theoretical model of BSD in nursing homes. Method: Using Walker and Avants' theory synthesis method, three behavior models and two system models were incorporated into the proposed model to provide the theoretical and analytical explanation of the relationships between PD usage, its determinants, and BSD. Results: Resident variables and nursing home variables related to the two focal concepts (i.e., PD usage and BSD) were identified. Resident variables include demographical characteristics such as age and gender, and dementia-compromised functions such as cognitive and functional impairment. Nursing home variables include facility characteristics such as ownership type and size, and physical and psychosocial environment. Conclusion: The proposed model suggests that fulfillment of resident unmet needs through improvement of physical and psychosocial environment may produce better health outcomes of nursing home residents with BSD. Assessment and intervening environmental triggers of such behaviors are also suggested to be prior to the PD usage.

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The determinants of consumers' pro-environmental behavior in the stage of purchase, usage, and disposal (구매, 사용, 처분단계에서 소비자의 환경보전행동 결정요인 분석)

  • Huh, Kyung-Ok
    • Korean Journal of Human Ecology
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    • v.14 no.1
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    • pp.81-94
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    • 2005
  • With an analysis of recent, nationwide data, this study figured out the level of consumers' pro-environmental behavior and investigated tile behavioral determinants in the hight of purchase, use, and disposal of pro-environmental goods. The major results are as below: Married consumers or consumers in their 40s were more likely to purchase pro-environmental goods. Consumers with high income-for example, over 3 million won per month-were less likely to purchase such goods. Married women or 40s/50s consumers tended not to buy used goods. Males than females, non-married than married, employed than unemployed had a higher pro-environmental behavior in the use stage. Furthermore, in the disposal stage, male than female, married than non-married, young than old, and consumers with low income than high income showed more active pro-environmental behavior. The purchasing behavior of pro-environmental goods was supported by both perspectives of rational behavior and social behavior. On tile other hand, the purchasing behavior of used goods was supported only by rational behavior perspective. It is also revealed that personal value perspective, along with the above two, influences the pro-environmental behavior in the stage of use and disposal. Overall, a high level of pro-environmental behavior was detected in such consumers as rational, public rule-abiding in favor of environmental policy, and also in consumers with strong family values or those with less materialistic value.

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A Study on the Space Determinants of the Medieval Plaza (중세광장의 공간결정요소에 관한 연구)

  • Nam, Ho-Hyeon;Min, Sang-Choong
    • Journal of architectural history
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    • v.17 no.4
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    • pp.83-95
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    • 2008
  • This study was firstly to reflect upon the background of the generation and the urban spatial value and significance of the medieval plaza. The main aim of this study was to extract the spatial determinants which give the great influence on the formation of the medieval plaza and in addition the endogenous rules and aesthetical grounds regarding the respective elements. Especially they could be applied to the design guideline. They are dimension(volume and scale), shape, elevation as the morphological elements and enclosure, proportion, grade difference, spatial sequence and plaza group as the spatial determinants and visual sequence, visual or spatial boundary, approaching axis and perspective effect as the aesthetic and visual elements and function(use), human behaviour as the social-behavioral elements and otherwise, for instance, plaza furniture, ground decoration and vegetation. This study was intended to analyze each elements based on the classical historical literatures and to suggest the planning conditions for composing the ideal plaza referring to the cases and literature review on the medieval plaza and finally is expected to contribute to the plaza design methodology.

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Determinants of Urban Growth in Korea (시.공입체모형에 의한 한국의 도시성장 결정요인 분석)

  • 박연수
    • Journal of the Korean Regional Science Association
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    • v.13 no.2
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    • pp.93-118
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    • 1997
  • Main findings of this study are as follows. Time-space model of Korea for urban growth model is established. The variables of space model resulted in job and education, which both are significant at 0.01 level and positive. The effect of job and education on the urban growth are 0.76 and 0.29 respectively in average. the determinants for deciding the influences for job variable are income variable and price-level variable. Income variable contributes 68.66% and the direction is negative while contribution of price-level variable is 29.90% and the direction is positive. The determinants for education variable are income, unemployment and wage difference between university graduates and high school graduates. The contribution and the high school graduates. The contribution and the direction of each variable for education variable are 63.6% and positive for the unemployment variable, 15.99% and negative for the income variable and 13.75% and positive for the wage difference variable. This study in different from previous works in three ways. The first is to establish the time-space model which could consider the time and space factor simultaneously. The second is to build data bases which contain the data of almost every city and every year in Korea during the objective period, which make the analysis continuous. The third is that the general analytic framework for the study is macrosocial one rather than a behavioral one, which means the unit of analysis is the metropolitan community and each city occupies population actively through it's potential power such as jobs, education and so on rather than a city population is the passive result of migration.

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The Determinants and Barriers of Outsourcing Third-Party Online Delivery: Perspectives of F&B Entrepreneurs in Malaysia

  • SIN, Kit-Yeng;LO, May-Chiun;MOHAMAD, Abang Azlan
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.5
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    • pp.979-986
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    • 2021
  • Online food delivery and food delivery apps have continued to grow exponentially in Malaysia. Fundamental aspects in entrepreneurship of the food and beverage industry, such as knowledge and attitudes towards online food delivery services being outsourced, have yet to be extensively recognized. The present study intends to explore this area of subject matter within the Malaysian context by using behavioral reasoning theory. The actual interview for this study took place in May 2020, and 14 interviews had been carried out. All interviews were audio-recorded with the consent from the respondents for reference purposes and subsequently transcribed verbatim. The transcripts were then checked against audio records. Content analysis was used to analyze the transcripts by focusing on n frequency counts and coding of themes. A qualitative method has been adopted by employing an interview to elicit the perspectives of entrepreneurs from Sarawak on the determinants and barriers in outsourcing online food delivery services. Results indicate that high potential in revenue, broad exposure to reach customers, convenience, and provision of job opportunities are the four factors that determine to outsource. In contrast, food quality maintenance, trustworthiness, high cost incurred, and consumer technology resistance are four factors that serve as barriers towards outsourcing third-party online delivery.

The Determinants of Entrepreneurial Intentions in Local Brand Fashion: A Perspective from Vietnamese Youth.

  • Cuong NGUYEN;Tien HUYNH;Khanh HA
    • The Journal of Economics, Marketing and Management
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    • v.12 no.2
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    • pp.19-26
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    • 2024
  • In recent years, entrepreneurship has become a significant movement in Vietnam. Vietnamese youth has paid more attention on entrepreneurship. Local brand fashion is currently booming in Vietnam. Many young Vietnamese choose to start up in local brand fashion. Vietnamese government has show strong commitment to support entrepreneurial movement among young people. Purpose: The research focused on assessing the determinants of entrepreneurial intentions in local brands fashion in Vietnam. Research design, data and methodology: The sample size consist of 293 young Vietnamese who are passionate on starting up their business in fashion. The research method employ Exploratory Factor Analysis (EFA) and SPSS software is used to analysze the collected data. Data collection involved a mixed-methods approach, combining surveys and case studies. Results: The research findings confirm the determinants of entrepreneurial intentions in local brand fashions are Attitude towards behavior, Subjective norms, Cognitive behavioral control, Entrepreneurship education, and Capital. Conclusion: The study not only delved into the influencing elements for starting a business but also examined the current landscape of the youth-oriented local fashion brand market. Managerial implications are provided to promote entrepreneurial intention among young Vietnamese in fashion industry. Limitations and further research are also discussed to provide recommended research directions for future studies.

Factors Affecting On Caregiving Self-efficacy among Dementia Caregivers (치매노인 주부양자의 자기효능감에 영향을 미치는 요인)

  • Choi, Eun-Sook;Kim, Kyung-Sook
    • Research in Community and Public Health Nursing
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    • v.21 no.2
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    • pp.210-219
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    • 2010
  • Purpose: The study evaluated the determinants of caregiving self-efficacy among dementia caregivers. Methods: Data were collected through a structured questionnaire survey from dementia sufferers and caregivers by nurses or social workers caring for dementia sufferers at health centers during July to September 2007. Multiple stepwise regression analysis using SAS Version 9.1 was performed to examine the determinants of caregiving selfefficacy. Results: Factors affecting caregiving self-efficacy were behavioral and psychological symptoms of dementia (BPSD), activities of daily living (ADL), and age of dementia sufferer. Conclusion: To increase dementia caregivers' self-efficacy, there is a need to reduce difficulties of dementia caregivers in caring BPSD and increasing the ADL level of dementia sufferers by providing guidelines of care and intervention programs for BPSD and ADL management.