• Proceedings of the Korean Nuclear Society Conference
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• 1999.10a
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• pp.364.2-364
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• 1999

• The Journal of the Korea Contents Association
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• v.16 no.1
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• pp.595-610
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• 2016

This study investigates the parameters that affect the choice of Korean medical services, as well as the relationship between the cultural characteristics and the behavioral intention to use Korean medical services. The cultural characteristics of Chinese and Russian individuals have an impact on the national image and image of Korea's medical services, and that this affects their behavioral intention to use Korean medical services. Nevertheless, there were differences among the cultural characteristics, in terms of specific elements. Among Chinese individuals, the national image is affected by 'power distance', 'individualism-collectivism', and 'long-term orientation'; for Russians, it is affected by 'individualism-collectivism', 'power distance', 'uncertainty avoidance', and 'long-term orientation'. On the other hand, for Chinese, the image of Korean medical services is affected by 'power distance' and 'long-term orientation', while for Russians it is affected by 'power distance' and 'uncertainty avoidance'. These in turn influence their behavioral intention to use Korean medical services. As such, by recognizing these cultural properties, and by designing and offering suitable services with these in mind, Korean medical institutions can nurture among foreign visitors greater satisfaction and a desire to revisit.

• Knowledge Management Research
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• v.23 no.3
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• pp.259-284
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• 2022

In order to help the understanding of web novel users, this study was intended to quantitatively verify the user's behavioral types according to the characteristics of web novels. For this purpose, the direction of the study proceeded as follows. First, the motives of web novel users were investigated by referring to the motives of other digital content users. In addition, specific behavioral types of users were also collected. As a result, the motivation for using web novels was found to be 'interpersonal relationships and information acquisition with others', 'leisure activities', and 'escape from reality/relieve tension'. After that, the groups were classified as to whether there was a difference between groups according to the motives of use. As a result, the 'hobbies' type, a group with a particularly high motivation for using leisure activities, the 'stress relief' type, a group with very high escapism and tension relief characteristics, and a group with high interpersonal relationships and information acquisition with others The 'communication' type was classified as a 'multipurpose' type with high overall motivation characteristics. Then, in order to find out the specific characteristics between the types, personas were constructed based on the different behavior type data. Through this, the theoretical contribution of this study is meaningful in that it revealed the motives of web novel users. As a practical contribution, the persona was formed by combining the users' motives and behavioral patterns and visualized to be close to the actual representative users. These results are expected to help improve the web novel service by providing useful indicators for actual writers, platform managers, and users.

• Journal of the Korean Home Economics Association
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• v.46 no.5
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• pp.97-109
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• 2008

Atopic dermatitis is the fastest growing skin disorder among children from infancy to adolescence in Korea. The side-effects of atopic dermatitis not only include physical discomfort, but also psychological trauma which ultimately affects the developmental growth of children. This study was conducted in order to investigate the behavioral characteristics of an atopic dermatitis sufferer. As part of this research, the relative influence of behavioral problems and, self-perceived competence were analyzed in relation to the social competence of an atopic child. In total, 301 atopic and non-atopic children, between 2 and 6 years of age, and their mothers and teachers participated in the study. From this number, 109 children had atopic dermatitis, while 192 children did not. Mothers were asked to complete a parent-report questionnaire that required information on parental stress, according to the scale parenting methodology of Abbdin(1990) and Cho(1999). Teachers were subjected to teacher-report questionnaires which included topics on social competence, socia-emotional assessment and behavioral problems of an atopic child. Furthermore, children also completed questionnaires on self-perceived competence. According to analysis on K-CBCL, ITSEA, social competence, self-perceived competence and parental stress, children with atopic dermatitis showed higher scores in depression/anxiety and depression/withdrawal, compared to children in the normal control group. In relation to parental stress, daily stress, parental role stress, and stress related disease, mothers with atopic dermatitis children exhibited higher scores. In establishing relationships among the related variables, atopic children who demonstrated more social competence were more likely to suffer less from withdrawal, attention problems, and depression/anxiety. Stress related disease in mothers with atopic children was positively related to attention problems of the child. In terms of relative influences, behavioral problems was the most significant variable, accounting for 23% of variance. Lower behavioral problems was positively related to more social competence. In summation, this study investigated the general characteristics of atopic children. In conclusion, atopic children and their mothers had difficulty in dealing with this disease. It is our belief that an atopic child would not only require physical treatment, but also need appropriate psychological care.

• The Korean Journal of Franchise Management
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• v.10 no.3
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• pp.37-52
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• 2019

Purpose - This study examined the relationship between service quality, perceived value, customer satisfaction and behavioral intention of coffee shop using CoffeeSERV scale. In this model, CoffeeSERV scale consists of fundamental characteristics, physical environment, confidence, beverage characteristics, and representation factors. In particular, this study tried to demonstrate the moderating effect of customer's regulatory focus orientation among in the relationships between service quality, perceived value, customer satisfaction and behavioral intention. Research design, data, and methodology - This study intends to expand the existing service quality research by using the coffee shop service quality measurement tool developed by domestic researchers. I wanted to find some implications for the trend. In particular, this study applied the regulatory focus theory to identify individual differences of customers regulatory focusing motivation. In order to verify several hypotheses, the data were 227 college students and analyzed with SPSS/PC 21.0 and SmartPLS 3 program. The moderating role of customer's regulatory focusing motivation was tested using multi-group analysis with SmartPLS 3 program. Results - The resutls are as follows. First, the fundamental characteristic factors only had a significant influence on the utilitarian value perception, but in the hedonic value perception, all other service factors except for the beverage characteristic had a statistically significant effect. Second, utilitarian and hedonic value had significant effects on customer satisfaction. Third, customer satisfaction had a significant effect on behavioral intention. Finally, the regulatory focus orientation played a moderating role in the relationship between beverage characteristic - utilitarian value, representation - utilitarian value, fundamental characteristic - hedonic value, physical environment - hedonic value, confidence - hedonic value, and utilitarian value - behavioral intention. Conclusions - The results of this study show that the various service quality factors that make up the CoffeeSERV scale have different effects on utilitarian and hedonic value. This means that perceived benefits from product and service experience have different impacts on the customer's experience. Therefore, marketers should identify the impacts of service quality dimension that customers who use coffee shops consider important, understand the impact process of these quality factors on experience value, customer satisfaction, and behavioral intention, and allocate limited marketing budget. The results also show that it is possible to establish differentiatied response strategies using customer's regulatory focus orientation to find ways to enhance utlitarian and hedonic value, customer satisfaction, and behavioral intention using various Coffeeshop service quality factors. At the end of this paper, some limitations and future research directions were suggested.

• Journal of KIISE:Computing Practices and Letters
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• v.16 no.12
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• pp.1214-1218
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• 2010

As a study on activities associated with sleeping, this paper is aimed to trace a behavior log by differentiating human behavior patterns. Toward this research purpose, we define a behavior log and a simplified feature vector about human behavior patterns associated with sleeping. Then, based on thresholds of the feature vector, we did experiments applying the individual-base behavior pattern decision algorithm to human behavior patterns. The important results derived from these experiments indicate that the proposed approach reflecting individual behavioral characteristics is more useful than the existing single group approach.

• Korean Journal of Human Ecology
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• v.6 no.2
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• pp.73-82
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• 1997

This study intends to recognize the old as an independent consumer, and to examine the behavioral characteristics of the old through literature review. This study also tries to suggest the direction of study on the elderly consumers' behavior. It has been generally accepted that the elderly consumers are highly constricted in purchase behavior or in information process capacity by the decline of biological competence. But according to the literature review, this general viewpoint does not reflect the reality. The literatures say that the old consumers do not so much differ from the non-old consumers in behavioral characteristics. They rather seem to be more active consumers. Nevertheless, what they claim could be a fallacy due to the overspecialization of sample. And another direction of future research is to change the age boundary of the old. The existing studies were largely based on the distinction between the old and the non-old by the age of 60 or 65. It is possible that behavioral difference is diffused by the common purchasing patterns of cohort around the age of 60 or 65. Accordingly it would be a good attempt to widen the range of age group more than 10 years.

• Journal of Korean Academy of Nursing
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• v.28 no.3
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• pp.662-675
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• 1998

The purpose of this study was to provide basic data on preschool children for accident prevention and to improve their health through a sound, safe living environment with safety education established through more systematic methods. Data were collected from 516 preschoolers from 4 to 6 years old using APP paper test which consists of a question and drawing. The children's general characteristics and accident proneness prospect were investigated. The relationship between the children's general characteristics and the accident proneness prospect were analyzed. The findings of the study are as follows : 1. The institution which children attended had a significant difference in accordance with the living safety (p=.015) and behavioral character(p=.033). 2. The housing pattern in which children lived had a significant difference in accordance with the movement speed(p=.027). 3. The children's age had a significant difference in accordance with the living safety(p=.002), traffic safety(p=.001), the reasoning power(p=.000), movement speed(p=.00), movement stability(p=.000) and attentional power(p=.000). 4. The children's sex had a significant difference in accordance with the movement stability and behavioral character (p=.003, p=.008). 5. The children's past accidental experience had a significant difference in accordance with the behavioral character(p=.001). 6. General assessment of the APP test had a significant difference in accordance with the children's age(p=.000) and children's past accidental experience(p=.020).

• Journal of The Korean Digital Architecture Interior Association
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• v.9 no.3
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• pp.103-111
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• 2009

This study examined the arrangement features in public library infant and children's reading room and provide basic material in after children's reading room space planning by studying the space features, which are valued in the environment behavioral point of view. We limited the check list to libraries built after year 2000 that are located around Seoul and from 5 libraries with children reading rooms. After analyzing items by the space features, considering children's environment behavior, pleasantness was most favorable, children scale, safety, comfortableness, flexibility followed in order. It shows the basic surroundings and the furniture that composes the children's reading room are relatively favorable, but in the other hand, it seems that reading rooms lack the ability to form an environment that can adapt to children's growth, inducting new activity areas flexibly or rearrange them. there are limitations to getting the children's needs objectively and significantly, so survey research, interview research and not only studying Korean's but comparing and analyzing with foreign country's cases will be needed.

• Journal of Distribution Science
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• v.16 no.8
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• pp.39-50
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• 2018

Purpose - The ultimate purpose of this research is to analyze the influence of personal disposition on shopping value and behavioral intention by expanding the theory of planned behavior (TPB). Research design, data, and methodology - An attempt was made to examine the effects of personal disposition (reflecting duty-free shop characteristics) on three selective actions of consumers - compulsive buying, variety seeking, and price sensitivity. We conducted a questionnaire survey with the users of airport duty-free shops, downtown duty-free shops (offline), and online duty-free shops. In total, 410 copies of the questionnaire were analyzed using a structural equation model. Results - According to the results, compulsive buying, variety seeking, and price sensitivity significantly affected shopping value. Shopping value and subjective norms both had significant effects on attitude, the major variable in the TPB, and attitude had the greatest effect on behavioral intention, followed by subjective norms and perceived behavioral control in descending order. Conclusions - This study has academic implications in that it extends the existing theories of planned behavior and applies it to consumer characteristics and shopping value. It has practical implications as well in that it provides basic data that can be used to establish concrete marketing strategies for duty-free shop owners targeting segmented markets by closely examining customer desires.