• 제목/요약/키워드: Behavior test

검색결과 12,354건 처리시간 0.042초

해외직접구매의 두 요소 : 자기효능감과 구매충동성 (Two Factors of Overseas Online Shopping : Self-Efficacy and Impulsivity)

  • 이한석
    • 유통과학연구
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    • 제16권8호
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    • pp.79-89
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    • 2018
  • Purpose - This research aims to investigate the factors that influence consumer's overseas online shopping behavior. Consumers adopt overseas online shopping as a new buying way and more and more consumers prefer overseas online shopping than traditional shopping ways. Consumers' behaviors in this shopping experience can be different from other shopping experiences. With the increase of overseas online shopping, we need to find antecedents and results of overseas online shopping. Especially there would be positive or negative factors which influence overseas online shopping motivation. To find the relationship, this study examines self-efficacy and impulsivity as major factors which influence overseas online shopping. We also suggest that several attitude factors increase self-efficacy and it is positively related to customer satisfaction. On the other hand, we assume that overseas online shopping factors influence impulsivity of buying and it will decrease customer satisfaction. Research design, data, and methodology - This empirical study data were collected from Korean people who experience overseas online shopping. The subjects for this study were confined to shoppers who used overseas online shopping within the past six months. A total of 267 responses were gathered. SPSS 23.0, PLS 2.0 software were used in the data analysis. Descriptive statistics were used to show sample characteristics. We examined reliability, validity test for constructs. All measurement items used seven-point scales(1= very strong disagree, 7 = very strongly agree) drawn from previously published papers. Partial Least Square method was applied to find the relationship between antecedent factors and dependent factors and hypotheses were estimated. Results - Results show that perceived superiority, perceived ease of use, perceived transaction safety, perceived behavioral control positively affect self-efficacy. Self-efficacy influences positively to consumer's post purchase satisfaction. Perceived monetary benefit and perceived uniqueness motivated impulse buying. This can make consumer's post purchase dissatisfaction. Conclusions - This paper attempted to confirm the existence of both the positive and negative faces of overseas online shopping. The result reveals that self-efficacy is a major factor which may increase satisfaction in the overseas online shopping. Usually, we can think monetary benefit and uniqueness of products motivate overseas online shopping. But it can also intrigue impulse buying and negatively affect customer relationship. Therefore companies should provide enough products information to their potential customers and they might apply adequate processes such as recommendation, comparing systems to build long term relationship with their customers.

상권방문 추진동기와 몰입, 만족, 재방문 의도 (Visit Push Motivation for a Trading Area and Flow, Satisfaction, and Revisit Intention)

  • 이수덕;이용기
    • 유통과학연구
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    • 제16권9호
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    • pp.65-77
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    • 2018
  • Purpose - A trading area is very closely related to consumer life. A trading area is a cultural and social space that consumes culture and promotes human relationships as well as an economic space where consumers live their daily lives. In this context, a trading area research should be conducted objectively and empirically because it deals with the activities of consumer's life. The purpose of this study is to identify the intrinsic psychological motivation(push motivation) caused when consumers visit a trading area and to demonstrate how the push motivation for a trading area influence on consumer's flow, satisfaction, revisit intention. Research design, data, and methodology - In order to develop research hypotheses for this study, the development procedures for push motivation scale are as follows; (1) generating initial pool of items based on previous studies, (2) expert judgement to evaluate content and face validity, and (3) assessing convergent and discriminant validity using confirmatory factor analysis. In order to achieve these purposes, online surveys were conducted on frequent or familiar visitors to the trading areas around the Gangnam, Kunkuk University and Hongik University Station. Among the 1,343 questionnaires collected, 1,157 cases were analyzed by using SPSS 22.0 and SmartPLS 3.0 statistical package program, except for 186 responses in which responses were judged to be unfaithful. Results - The push motivation was classified into five sub-dimensions of excitement/stimulus, rest/relaxation, exit/refreshing, knowledge/learning and human relationship promotion as multidimensional and complex factors composed of individual and social-related dimensions. The excitement/stimulus and human relationship promotion of push motivation have positive effects on satisfaction. However, all dimensions of the push motivation have positive effects on flow. And flow has a positive effect on satisfaction and revisit intention. Meanwhile, the mediation test using boostrapping shows that flow plays a full mediating role in the relationship between rest/relaxation, exit/refreshing, knowledge/learning and satisfaction, but a partial mediating rol e between excitement/stimulus, human relationship promotion and satisfaction. Finally, satisfaction plays a partial mediating role between flow and revisit intention. Conclusions - This study shows that the push motivation is multidimensional and compositive depending on the situation of a consumer. In addition, it is found that the human relationship promotion(a social-related motivation) has a much more important effect on flow and satisfaction than other push motivations of individual dimensions. It also shows that satisfaction increases when consumers are being flowed at their visit and degree of revisit intention also grows as satisfaction increases. As implications of this study, a marketer should try to understand consumer's visit motivation at first and then develop factors that increase their flow, satisfaction, revisit intention. It also requires a marketer to approach subjects on a trading area more objectively and empirically based on the psychology and behavior of consumers, in order to establish a proper and efficient strategy on development of a trading area.

Cr-Si-Al-N 코팅의 상형성 및 표면 물성에 미치는 Si 함량의 영향 (Effect of Si Content on the Phase Formation Behavior and Surface Properties of the Cr-Si-Al-N Coatings)

  • 최선아;김형순;김성원;;김형태;오윤석
    • 한국표면공학회지
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    • 제49권6호
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    • pp.580-586
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    • 2016
  • Cr-Si-Al-N coating with different Si content were deposited by hybrid physical vapor deposition (PVD) method consisting of unbalanced magnetron (UBM) sputtering and arc ion plating (AIP). The deposition temperature was $300^{\circ}C$, and the gas ratio of $Ar/N_2$ were 9:1. The CrSi alloy and aluminum targets used for arc ion plating and sputtering process, respectively. Si content of the CrSi alloy targets were varied with 1 at%, 5 at%, and 10 at%. The phase analysis, composition and microstructural analysis performed using x-ray diffraction (XRD) and field emission scanning electron microscopy (FESEM) including energy dispersive spectroscopy (EDS), respectively. All of the coatings grown with textured CrN phase (200) plane. The thickness of the Cr-Si-Al-N films were measured about $2{\mu}m$. The friction coefficient and removal rate of films were measured by a ball-on-disk test under 20N load. The friction coefficient of all samples were 0.6 ~ 0.8. Among all of the samples, the removal rate of CrSiAlN (10 at% Si) film shows the lowest values, $4.827{\times}10^{-12}mm^3/Nm$. As increasing of Si contents of the CrSiAlN coatings, the hardness and elastic modulus of CrSiAlN coatings were increased. The morphology and composition of wear track of the films was examined by scanning electron microscopy (SEM) and energy dispersive spectroscopy, respectively. The surface energy of the films were obtained by measuring of contact angle of water drop. Among all of the samples, the CrSiAlN (10 at% Si) films shows the highest value of the surface energy, 41 N/m.

에폭시 수지/방향족 아민 경화물의 배합비 변화에 따른 열적 특성 분석 (The Thermal Properties Analysis of the Mixtures Composed with Epoxy Resin and Amine Curing Agent)

  • 김대연;김순천;박영일;김영철;임충선
    • 접착 및 계면
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    • 제15권3호
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    • pp.100-108
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    • 2014
  • 본 연구에서는 비스페놀 A 에폭시 수지/경화제(YD-128/DDM) 조성물의 비율을 조절하여 $170^{\circ}C$의 경화온도에서 접착성능 최적화 조성비를 얻기 위한 실험을 진행하였다. DSC, TGA, DMA, TMA 열분석 장비를 사용하여 YD-128/DDM 혼합물의 당량비 변화가 경화물의 열적 특성에 미치는 영향에 대하여 조사하였으며, 조성물의 경화시간은 YD-128/DDM (1 : 1.1) 조성물을 동적 DSC를 이용하여 측정된 시간당 누적 발열량을 총 발열량으로 나누어 계산한 전환율을 토대로 결정하였다. TGA를 이용한 분해 활성화 에너지 분석에서는 경화물의 DDM 당량비가 증가할수록 열안정성과 열분해 활성화 에너지가 높게 나타났고, DMA와 TMA를 이용한 경화물의 열적 특성 조사 결과에서는 당량비 1 : 1에서 다른 당량비 조건에 비해 우수한 탄성률 및 열팽창성이 관찰되었다. 또한 각기 다른 당량비의 조성물을 $170^{\circ}C$에서 경화하여 중첩 전단 강도를 측정하였다.

미세역학적 시험법을 이용한 단-섬유 형태 형상기억합금/에폭시 복합재료의 계면특성 및 응력-경화 감지능 (Interfacial Properties and Stress-Cure Sensing of Single-Shape Memory Alloy (SMA) Fiber/Epoxy Composites using Electro-Micromechanical Techniques)

  • 장정훈;김평기;왕작가;이상일;박종만
    • 접착 및 계면
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    • 제9권3호
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    • pp.20-26
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    • 2008
  • 형상기억합금(SMA)의 구조는 부가된 온도 혹은 응력에 의해 마텐자이트로부터 오스테나이트로의 변화가 가능하다는 것은 잘 알려져 있다. 형상기억합금섬유의 자체 형상회복력으로 인해 응력과 온도가 적용되는 동안에 응력이나 경화 모니터링 센서 또는 작동기로서 사용되었다. 초탄성 현상은 연속적인 기계적 하중 하에서나 온도변화 중에 응력-변형률 곡선에서 확인되었다. 반복하중 실험을 통해 응력-변형률 곡선에서 나타난 초탄성 현상 구간이 나타나는 응력 이력현상이 발생함을 확인하였다. 이것은 형상기억합금섬유 혹은 에폭시에 함침된 형상기억합금섬유 복합재료가 반복하중으로 계면물성 저하로 인한 형상기억 회복 성능의 저하를 의미한다. 강성도가 큰 에폭시 사용과 형상기억합금섬유의 표면처리 이후 형상기억합금섬유와 에폭시 사이의 계면결합력의 증대에도 불구하고 유사한 불완전한 초탄성을 보여 주었다. 단-형상기억합금섬유/에폭시 복합재료 내부에 남은 잔류 열과 이에 따른 잔류 응력으로 인해 에폭시에 함침된 단-형상기억합금섬유에서는 경화과정에서 불완전한 회복을 나타났다.

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한국 웩슬러 아동 지능검사-4판(K-WISC-IV)에서 일반능력 지표(GAI)의 임상적 유용성: 주의력결핍 과잉행동장애 아동을 대상으로 (Cognitive Characteristics of Attention-Deficit Hyperactivity Disorder in Korean Wechsler Intelligence Scale for Children-Fourth Edition: Focused on General Ability Index and Cognitive Proficiency Index)

  • 구민제;오상우;이상열;백영석;이지혜;황규식
    • Journal of the Korean Academy of Child and Adolescent Psychiatry
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    • 제27권4호
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    • pp.313-318
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    • 2016
  • Objective: The purpose of this study was to investigate the clinical utility of the Korean Wechsler Intelligence Scale for Children-Fourth Edition (K-WISC-IV) and General Ability Index (GAI) in children with attention-deficit hyperactivity disorder (ADHD). Methods: The GAI and Full Scale IQ (FSIQ) in K-WISC-IV were compared for a group of 79 children with ADHD and 234 normal children. The mean differences within each group were testified by the t-test and Cohen's d. The Wechsler's descriptive classifications for each GAI and FSIQ score were analyzed in the children with ADHD. Additionally, the critical value for the difference between the means of the FSIQ and GAI was calculated in the normal children. Results: The score on the GAI was higher than that on the FSIQ in the children with ADHD, with a mean difference of 2.19 points. The implications of these findings are discussed regarding the cognitive characteristics of the children with ADHD. According to Wechsler's descriptive classification, the application of the GAI showed a lower (7.59%), equal (61.65%) or higher (60.76%) prevalence of ADHD compared to the application of FSIQ. Conclusion: The implications of these findings are discussed regarding the cognitive characteristics of the children with ADHD. The GAI reflecting the attention and behavioral problems in children with ADHD could be utilized as an alternative global intelligence estimate that considers their potential for development.

일부 농어촌과 도시 청소년들의 식행동 특성 및 식품기호도 (Food Behaviors and Food Preferences of the Teenagers in Urban, Fishing, and Rural Areas)

  • 김말분;이연경;이혜성
    • 동아시아식생활학회지
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    • 제7권3호
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    • pp.341-354
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    • 1997
  • The purpose of this study was to investigate the food behaviors and food preferences of teenagers by regional groups. The subjects were composed of 365 third grade students in middle schools from urban, rural and fishing areas in Kyungpook province. The data was collected by using a survey questionnaire. The results of the study are summarized as follows: Eating habits of 21-47% of the subjects, according to the regions, were poor and female students in large city showed the best eating habits while female students in fishing village showed the poorest eating habits. Out of the three regional groups studied, the subjects from the fishing villages had the highest rates of skipping meals and eating between meals. Out of all the people investigated, thirty to forty percent had unbalanced diets, the highest percentage coming from the urban areas and the lowest from the fishing villages. All together an allergic reaction to food was the highest in the fishing villages' subjects and female students were more sensitive compared to the male students. Students from the urban area had higher frequency of symptoms of lactose intolerance. Upon the investigation of the subjects 'food preferences, they preferred boiled rice to any other rice as a staple food. Cha jang myun was the most preferred out of all noodles and breads. It was found that teenagers preferred one course meal such as fried rice to a rice-centered regular meal. Out of all various meat soups, beef soup and beef-rib soup were preferred the most. As for subsidiary foods the most preferred were soybean paste stew and cuttlefish stew which they ate daily. There was a very high preference for fried foods, the most favored being pork cutlet followed by fried vegetables, sweet potatoes, and minced meat. The most preferred cooked vegetables were bean sprouts and seasoned cucumber. Seasoned cubed radish roots were the most preferred kind of kimchi. For desserts there was a very high preference for the following fruits: apples, plums, strawberries, and oranges. For beverages the most popular choice were chocolate drinks followed by orange juice, apple juice, milk and tomato juice. According to these investigations, most teenagers liked daily foods which they are used to. The study showed that on the whole the teenagers had poor eating habits. A problem that needs immediate attention is that female students and students from the fishing villages have a high rate of skipping meals. It is expected that the results of this food preference test of teenagers could be useful in the meal planning of middle school lunch programs in the future.

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거시적 모델을 다르게 고려한 철근콘크리트 벽체의 비선형 해석 연구 (Research on the Non-linear Analysis of Reinforced Concrete Walls Considering Different Macroscopic Models)

  • 신지욱;김준희;유영찬;최기선;김호룡
    • 한국지진공학회논문집
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    • 제16권5호
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    • pp.1-11
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    • 2012
  • 본 연구에서는 주기하중에 대하여 거시적 모델링 방법을 다르게 적용하여 철근콘크리트 벽체의 비선형 해석을 수행하고 기존에 나타난 실험 연구와 비교/분석하였다. ASCE41-06에서 제시하는 높이-길이 비에 따른 벽체의 파괴유형을 참고하여 기존에 수행된 실험연구 중에서 높이-길이비가 3.0을 초과하는 세장한 벽체와 높이-길이비가 1.5인 낮은 벽체를 선택하였다. 각 실험체에 대하여 거시적 모델을 다르게 고려하여 비선형 해석을 수행하였다. 본 연구에서 적용한 거시적 모델은 휨에 대한 거동을 정확히 묘사할 수 있는 방법과 벽체의 복부에서 발생되는 대각 전단을 고려할 수 있는 방법이다. 세장한 벽체는 거시적 모델에 따른 실험과 해석의 결과 차이가 거의 없는 것으로 나타났지만 낮은 벽체는 모델링 방법에서 고려할 수 있는 요소에 의해 이력 거동이 크게 달라지는 것으로 조사되었다. 또한, 높이-길이 비가 1.5인 철근콘크리트 벽체가 건축물에 적용된 경우 정확한 횡 저항능력을 평가하기 위해서 복부의 대각 압축 전단을 고려할 수 있는 모델을 사용하는 것이 타당하다.

시간종속요소를 이용한 5층 RC건축물의 비좌굴가새 보강에 대한 내진거동 (Seismic Behavior of a Five-story RC Structure Retrofitted with Buckling-Restrained Braces Using Time-dependent Elements)

  • 신지욱;이기학;이도형;정성훈
    • 한국지진공학회논문집
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    • 제14권6호
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    • pp.11-21
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    • 2010
  • 본 연구에서는 시간종속요소를 이용하여 상부벽식-하부골조구조가 고려된 중 저층 철근콘크리트 구조물의 동적응답을 조사하였다. 시간종속요소란 사용자가 원하는 시간간격에서 부재를 활성화할 수 있는 진보된 요소로써 기존의 수행되었던 실험을 통해 가장 우수한 성능을 보인 채널형 비좌굴가새가 해석에서 보강요소로 고려되었다. 시간종속요소로 고려된 비좌굴가새는 1차 지진하중에 의해 구조물이 손상된 후에 2차 지진하중이 발생하기 전에 모멘트골조에 설치, 보강된 것으로 가정되었다. 이러한 가정을 바탕으로 내진설계가 고려되지 않은 5층 콘크리트 건물에 연속지진하중의 적용을 통하여 시간종속요소의 영향에 따라 구조물의 동적응답을 비교하였다. 2차 지진파가 발생했을 때 비좌굴가새를 활성화시키는 것은 1차 지진하중에 의해 손상이 집중된 모멘트골조의 변형을 크게 감소시키는 것으로 조사되었다. 그러나 전단벽시스템은 BRB시스템이 활성화된 이후에도 손상이 증가하는 것으로 나타났다. 모멘트골조의 보강효과에 비해 전단벽시스템의 누적손상이 매우 미세하기 때문에 연속지진하중에 대한 BRB시스템은 효과적인 보강방법으로 조사되었다.

사상체질과 A/B형 성격에 관한 연구 (A Study on the Sasang Constitution and Type A/B Personality in Kangwon Province)

  • 이규은;김남선;류재규
    • 기본간호학회지
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    • 제9권2호
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    • pp.201-212
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    • 2002
  • Purpose: The purpose of this study was to identify the association between Sasang constitution and type A/B personality. Method: The subjects for this study were 113 Korean adults living in Kangwon Province, the northeastern part of Korea. The data were collected from March 10 to April 13. 2002 using a structured questionnaire. The instrument for this study were QCSSII (Questionnaire for Sasang Constitution Clsssification II) by Kim et al.(1996), and the Revised Type A/B personality by Eysenck & Fulker(1983). The data were analyzed through the SPSS 10.0 for Windows program using frequency, percentage, $x^2$-test, ANOVA, and Pearson correlation coefficient. Results: The results of the study are as follows : 1. Of 113 Korean adults, the portion who were Taieum-in, Soeum-in, Soyang-in was 39.8%, 34.5%, 25.7% respectively. 2. For type A/B personality, mixed type was most common, 19.4% of the participants were of type B and 8.0%., type A. 3. For type A/B behavior, mixed type was most common at 47.8% and type A was 2.7%. 4. There were statistically significant differences in the Sasang constitutional type according to BMI (F=14.542, P<.001), and alcohol consumption (F=4.256, p<.018). 5. There were significant difference between type A/B Personality and BMI (F=3.592, P<.032). 6. The data shows correlations between BMI and amount smoked per day (r=2.74, P<.004), between BMI and alcohol consumption (r=-.303, p<.008), between BMI and Sasang constitutional type (r= -.592, p<.0001), between BMI and type A/B personality (r=285, p<.011), between amount smoked per day and alcohol consumption (r= .-361, p<.001). between alcohol consumption and Sasang constitutional type (r=-.306, p<.019). between perceived health state and type A/A personality (r= .246, p<.011). Conclusion: According to the above findings, it can be concluded that further research is need to understand the Sasang constitution for the discipline of Nursing and for nurses to prepare nursing protocols relevant to Sasang constitutional care. Also, Sasang constitution has to be considered in research and practice in the health care delivery system.

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