• Title/Summary/Keyword: Behavior items

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A Study on Clothing Purchasing Behavior and Preference Images of the Fashion Items according to the Age Groups of the Elderly Woman (노인 여성의 패션아이템별 구매실태 및 선호이미지에 관한 연구)

  • Kim, Jeam-Hae;Lee, Young-Ju
    • Fashion & Textile Research Journal
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    • v.12 no.3
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    • pp.279-290
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    • 2010
  • The purpose of this study was to investigate the clothing purchasing behavior, clothing preference images of the elderly woman according the fashion Items by 3 age groups(65-69 yr, 70-74 yr, over 75 yr). The subjects in this study were 372 elderly women over sixty-five years old in Kimhae and Busan. The major objectives of this study were as follow; 1. Compare the differences in the fashion interest according to the age groups. 2. Compare the differences in the clothing behaviors according to the age groups. 3. Compare the differences in the preference styles of the clothing items according to the age groups. 4. Relationship between age and clothing preference images according the fashion items. The results were as follows: 1. In the fashion interests, 3 age groups of the elderly woman showed significant difference in following fashion interest. 2. In the clothing behaviors according the fashion items, 3 age groups of the elderly woman showed significant difference in the outer, the upper, the underwear, the sportswear and the accessories. 3. In the clothing preference styles according the fashion items, 3 age groups of the elderly woman showed significant difference in the length of jacket, the pants, the skirt. 4. In the clothing preference images according the fashion items, 3 age groups of the elderly woman showed significant difference in all images of the jacket, the pants, the skirt and the one-piece dress.

FolkRank++: An Optimization of FolkRank Tag Recommendation Algorithm Integrating User and Item Information

  • Zhao, Jianli;Zhang, Qinzhi;Sun, Qiuxia;Huo, Huan;Xiao, Yu;Gong, Maoguo
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.15 no.1
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    • pp.1-19
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    • 2021
  • The graph-based tag recommendation algorithm FolkRank can effectively utilize the relationships between three entities, namely users, items and tags, and achieve better tag recommendation performance. However, FolkRank does not consider the internal relationships of user-user, item-item and tag-tag. This leads to the failure of FolkRank to effectively map the tagging behavior which contains user neighbors and item neighbors to a tripartite graph. For item-item relationships, we can dig out items that are very similar to the target item, even though the target item may not have a strong connection to these similar items in the user-item-tag graph of FolkRank. Hence this paper proposes an improved FolkRank algorithm named FolkRank++, which fully considers the user-user and item-item internal relationships in tag recommendation by adding the correlation information between users or items. Based on the traditional FolkRank algorithm, an initial weight is also given to target user and target item's neighbors to supply the user-user and item-item relationships. The above work is mainly completed from two aspects: (1) Finding items similar to target item according to the attribute information, and obtaining similar users of the target user according to the history behavior of the user tagging items. (2) Calculating the weighted degree of items and users to evaluate their importance, then assigning initial weights to similar items and users. Experimental results show that this method has better recommendation performance.

Development and Validation Study of a Cell Phone Addiction Scale for Korean Children (아동용 휴대전화 중독 도구 개발 및 타당화 연구)

  • Koo, Hyun-Young;Yoo, Myung-Sook
    • Child Health Nursing Research
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    • v.18 no.2
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    • pp.76-84
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    • 2012
  • Purpose: This study was done to develop a cell phone addiction scale for Korean children. Methods: The process included construction of a conceptual framework, generation of initial items, verification of content validity, selection of secondary items, preliminary study, and extraction of final items. The participants were 268 children from grades 4 to 6 in two urban elementary schools. Construct validity, internal consistence reliability, and split-half reliability were used to analyze the data. Results: Nine items were categorized into 2 factors explaining 61.29% of total variance. The factors were labeled as obsessive compulsion (6 items) and dependency (3 items). Cronbach's alpha coefficient for the 9 items was .87, and Spearman-Brown coefficient was .83. Scale scores identified children as high risk users, at risk users, or average users by standard scores. Conclusion: The above findings indicate that the cell phone addiction scale for children has good validity and reliability when used with Korean children.

Behavioral Item List for Korean Infants by Naturalistic Observation (한국인 영아의 행동 관찰 목록)

  • Han Kyung-Ja;Bang Kyung-Sook;Whang In-Ju
    • Child Health Nursing Research
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    • v.9 no.3
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    • pp.285-293
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    • 2003
  • Purpose: This study was conducted to identify behavioral items for Korean infants under 24months by naturalistic observation. These items will be the basis for developmental scale for Korean infants. Method: Data were collected by observing and interviewing fifty one infants and their mothers during the period from November 15 to December 14, 2003. Raw data in descriptive form were obtained by unstructured naturalistic observation, and were reformed to behavioral items through discussion with professors in pediatric nursing and experienced nurses in child care department. Also, behavioral items were classified into five developmental areas. Result: Total number of behavioral items was two hundreds and thirty eight. 52 items for motor development, 66 items for personal-social, 40 items for hearing and speech, 41 items for eye-hand coordination, and 39 items for performance. Conclusion: This is meaningful that fundamental items for Korean developmental scale for infants were identified by observing behaviors of Korean infants. On the basis of these items, average age will be calculated for passing each item by testing Korean infants. We hope to develop Korean infant developmental scale as a final outcome in the future research.

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Discriminant Validity of the CBCL 1.5-5 in Diagnosis of Developmental Delayed Infants (발달지체 진단에서 CBCL 1.5-5 유아행동평가척도-부모용의 변별력)

  • Ha, Eun-Hye;Kim, Seo-Yun;Song, Dong-Ho;Kwak, Eun-Hee;Eom, So-Yong
    • Journal of the Korean Academy of Child and Adolescent Psychiatry
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    • v.22 no.2
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    • pp.120-127
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    • 2011
  • Objectives:The purpose of this study was to verify discriminant validity and the clinical cutoff score of Child Behavior Checklist 1.5-5 in the diagnosis of developmental delayed infants. Methods:The participants were screened by Denver II which includes 156 developmental delayed infants and 288 normal infants. Chi-squared test, t-test, ROC curve analysis, odds ratio analysis were performed on the data. Results:Only 47 items out of 99 items among the CBCL 1.5-5 of total groups, 36 items of boys and 48 items of girls, discriminated developmental delayed infants well. Discriminant validity was confirmed by mean differences on the subscales of Withdrawn, Sleep Problems, Attention Problems, Internalizing Problems, Externalizing Problems, Total Problems, DSM Pervasive Developmental Problems and DSM Attention Deficit/Hyperactivity Problems between the two groups. Additionally, ROC analyses demonstrated that Withdrawn, Attention Problems, Internalizing Problems, Total Behavior Problems and DSM Pervasive Developmental Problems significantly predicted developmental delayed infants compared to normal infants. Also, the clinical cutoff score criteria adopted in the Korean CBCL 1.5-5 for subscales of Withdrawn, Attention Problems, Internalizing Problems, Total Behavior Problems and DSM Pervasive Developmental Problems were shown to be valid. Conclusion:The subscales of Withdrawn, Attention Problems, Internalising Problems, Total Behavior Problems and DSM Pervasive Developmental Problems significantly discriminated in the diagnosis of developmental delayed infants well.

A Study on Standardization of a Career Preparation Behavior Scale for College Students (대학생용 진로준비행동검사의 표준화 연구: 4년제 대학생을 대상으로)

  • Seo, Hee-jung;Yun, Myung-hee
    • Journal of vocational education research
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    • v.33 no.3
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    • pp.105-125
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    • 2014
  • The purposes of this study are to develop the standardized tests of career preparation behavior of career preparation behavior for college students. For these, the 'Career Preparation Behavior Scale for College Students' which was developed in 2011 was reviewed and revised. After 609 students were involved and analyzed for the pretest, 1,244 subjects were collected by taking into account gender, grade, major, and location of colleges for developing a standardized test. The Career Preparation Behavior Scale consisted of 3 subareas and 30 items: 11 items for learning area, 12 items for counseling and information collecting area, 7 items for employment action area. The levels of reliabilities, construct validity, discriminant validity, and the concurrent validity were relatively high. Also, the suitability index of the structural model was analyzed to check the structural significance. The degree of career reparation behavior among norm groups was increased in general according to the grades. Scores of students majoring in humanities and social sciences received significantly high scores compared with those of majoring in science and technology or in art and music. But the levels of satisfaction on career preparation behavior were no difference according to gender, grade, and major. 'The Standardized Career Preparation Behavior Scale for College Students' would be used for conducting career education or programs for college students in the future.

A Study on the Store Patronage Mix Behavior According to Various Clothing Items and Situations (의류제품유형과 상황에 따른 점포혼합애고 행동에 관한 연구)

  • Park Jae-Ok;Shin Jung-Hye
    • Journal of the Korean Society of Clothing and Textiles
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    • v.29 no.7 s.144
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    • pp.1037-1047
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    • 2005
  • The purpose of this study was to find out consumer's store patronage mix behavior among different types of apparel stores according to interaction between clothing items and situations. The subjects of this study were female adults who lived in Seoul. The sampling method was quota sampling. The data was obtained from 391 questionnaires. The data were analyzed using frequency, one-way ANOVA, Duncan test, and two-way ANOVA by means of SPSS. The results were as follows; 1. According to, clothing items, store patronage mix of consumer was found to be significantly different in cases of department stores and high-fashion boutiques, brand stores, discount stores of famous brands, mass-wholesale stores and mass-agent stores. 2. According to the situations, patronized store types were found to be significantly different among department store and high-fashion boutiques, brand stores, discount stores of famous brands, mass-wholesale stores and mass-agent stores. In a gift-purchasing situation, department stores and high-fashion boutiques got the highest score, in a self-usage situation, mass-wholesale stores, discount stores of famous brands and brand stores got the highest score. 3. Store patronage mix of consumer was found to be significantly related to the interaction between clothing items and situations. Department stores and high-fashion boutiques have the highest score far a consumer to purchase a suit for a gift, meanwhile brand stores have the highest score for self·usage.

An Empirical Study on the Clothing Merchandise Purchase Motivation and Behavior of Foreign Visitors in South Korea (방한 외래관광객의 의류상품 구매동기와 구매행동에 관한 실증적 연구)

  • Suh, Chul-Hyun;Cho, Ji-Hyun
    • Korean Journal of Human Ecology
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    • v.11 no.4
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    • pp.367-380
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    • 2002
  • This study tries to search and analyze empirically the clothing merchandise purchase motivation and behavior made by foreign visitors who bought clothes as tour memorials in South Korea. To make a empirical study we made survey research and evaluated 30 items for the survey of clothing purchase motivation and 25 items for the survey of the importance and satisfaction revealed at the time of purchase with the standard of Likert 5 point. We had chosen 614 sample participants including 176 English speakers, 211 Japanese speakers, and 277 Chinese speakers among those foreign tourists who had purchased clothing materials at the Dongdaemun Shopping Mall. The result of analysis is as follows : As the result of factor analysis about the clothing merchandise purchase, we had 6 factors. They are (1)impulse, (2)utility, (3)fashionableness, (4)tour commemoration (5)psychology (6)economy. As the result of cluster analysis based on the standard of selected 6 factors of clothing merchandise purchase motivation, we could divide three groups such as (1)the pursuit type of clothing merchandise purchase, (2)the pursuit type of recreation of feeling (3)the pursuit type of tour memorial. As the result of analysis on the items of purchased clothing merchandise, the highest frequency of purchase was made by T-shirt, then by the order of sweater, blouse, and aloha shirt, pants, and jacket. In regard to the importance of items related to clothing merchandise, the highest importance was made by design, then by the order of price, size, color and utility, and style. In regard to the items related to the service of shopping mall, the highest satisfaction was made by the convenience of business hour. Meanwhile, the lowest satisfaction was made by the inconvenience of fitting room, the speaking and by ability of foreign languages by sales agents.

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Correlation among oral health behavior, oral health knowledge and dietary control of university students (일부 지역 대학생들의 구강보건행위와 구강보건지식도 및 식이조절과의 연관성)

  • Lee, Seon-Ok;Jang, Yun-Jung
    • Journal of Korean society of Dental Hygiene
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    • v.16 no.5
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    • pp.725-732
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    • 2016
  • Objectives: The purpose of the study was to investigate the influencing factors of oral health behavior and oral health awareness of university students by assessing oral health practice. Methods: A self-administered questionnaire was completed by 500 university students in Jeonbuk from June 2 to 15, 2014. Except ten incomplete answers, 490 data were analyzed. The questionnaire consisted of general characteristics of the subjects, subjective oral health status (8 items), oral health knowledge (18 items), and oral health practice (22 items) by Likert 5 point scale. Results: Oral health behavior had a significant effect on smoking status (${\beta}=-0.200$, p<0.001), oral health knowledge (${\beta}=-0.235$, p<0.001), dietary control practice (${\beta}=-0.123$, p<0.05), and daily toothbrushing frequency (${\beta}=-0.240$, p<0.001). With respect to factors influencing oral health knowledge, significant effect was found in oral health behavior (${\beta}=0.258$, p<0.001), dietary control awareness (${\beta}=0.208$, p<0.001), and dietary control practice (${\beta}=-0.136$, p<0.05). Conclusions: Oral health knowledge of university students is an important factor to cause a change in the behavior of oral health practice. Consequently, oral health education is essential to university students. In order to help improve the oral health, more customized and organized oral health programs will be necessary and it will encourage changes in university students oral health practices.

Market Segmentation and Purchase Behavior for Consumers Purchasing Korean Cultural Fashion Items - Focused on Inbound Japanese Tourists - (한국패션문화상품 소비자에 대한 시장세분화와 구매행동연구 - 방한 일본관광객을 중심으로 -)

  • Lee, Jin-Hwa
    • Fashion & Textile Research Journal
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    • v.8 no.4
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    • pp.427-432
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    • 2006
  • The purpose of this study was 1) to segment the market of inbound Japanese tourists based on the importance of tour activity that tourists perceived and 2) to examine the behavior of each segmentation purchasing cultural fashion items in Korea. Data were collected using a self-administered questionnaire survey in Seoul. Clustering analysis, Chisquare, and ANOVA test were used to conduct the data analysis on 288 out of 400 questionnaires. The inbound Japanese tourists market was segmented into 3 groups; culture oriented group, shopping oriented group, and multi-activity group. Three groups were significantly different in terms of age, income, purchase amount, purchase criteria, and degree of shopping satisfaction. Marketing strategies for segmented markets were discussed.