• The Research Journal of the Costume Culture
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• v.10 no.2
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• pp.103-115
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• 2002

The purpose of this study is to investigate the consumers′ cognition and buying behavior on sports brand character. Since the character industries are booming, this study focused on the source and the expression method of sports brand characters that are already known to consumers. Subjects of this study were university students who were interested in sports brand characters, living in Seoul and Kyenggi-do. The questionnaire were developed based on the previous studies. Data were analysed by Frequency analysis, ANOVA, Duncan Test, and Spearman′s Rho. The results were as follows: 1. The most preferred source of sports brands character was "illustrated human figure"(i.e. a famous athlete like Michael Jordan). And the most favorite expression method of character was the combination of letter and symbol as the character of ASICS and NIKE. 2. The important design factors of sports brand character were the symbolism and aesthetics. The consumer recognized NIKE as the most well-designed character design. 3. Consumers′ preference of sports brand was found to be NIKE, REEBOK, ADIDAS, and FILA, in order. The reasons for preference were the design, the brand image, and the quality. On the other hand, the most frequently purchased brand was NIKE, FILA, and ADIDAS in order. Most of the purchase took place in the brand outlet store, and the consumers usually came with their friends for purchase of sports brand. The display of store was the consumers′ major source of information. 4. The preference group of sports brand character recognized more importantly color, design, brand, and especially fashionability than the non-preference group. And the most important criteria for brand selection were design, price, and comfort orderly. 5. Female consumers recognized more importantly color, design, brand, and others′ recommendations than male consumers. The aged consumers recognized importantly durability, comfort, and quality.

• Journal of KIISE:Computing Practices and Letters
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• v.15 no.10
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• pp.776-780
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• 2009

As smartphones appear as suitable devices to implement ubiquitous computing recently, there are many researchers who study about personalized Intelligent services in smartphones. An intelligent synthetic character is one of them. This paper proposes a method generating behaviors of an intelligent synthetic character. In order to generate more natural behaviors for the character, the Bayesian networks are exploited to infer the user's states and OCC model is utilized to create the character's emotion. After inferring the contexts, the behaviors are generated through the behavior selection networks with using the information. A usability test verifies the usefulness of the proposed method.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2012.05a
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• pp.521-523
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• 2012

In the field of virtual reality and game production with realistic, real-time character's behavior is frequently used. In this paper, the terrain changes or other actions on the surrounding environment by implementing adaptive any action that is the most natural and can be adapted to analyze real-time character animation is implemented. For this purpose, in order to control the various movements of the character of the human body, by highlighting the major joints Kinematic dummy character animation is to create a way. Changes in terrain height difference of the two stairs that could cause analysis of the behavior in the environment and the other on the surrounding environment by adapting behavior to analyze the behavior of the slope climbing Based on this, the character animation is implemented.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.5
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• pp.561-572
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• 2002

This study was intended to examine the consumer preference and purchasing behavior far the character image used in fashion commodies. The subjects were 491 high school and college female students. The data were analysed using factor analysis, MANOVA, ANOVA and frequency analysis. The results of questionnaire survey were as follows; 1. Both groups of high school and college female students showed to have similar images toward 9 characters included in the study. 2. College female students had higher preference to Tweety, Bunny than high school girls. But, high school students showed higher preference for Hello Kitty, Pazama Sister's and Dalki, than college students. 3. There was no significant difference between the groups in interest, purchase intention, purchase reason, purchasing items, types of shops, and information sources. But, college students seemed to do less planned purchasing and more impulsive buying compared to high school students.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.7 no.5
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• pp.941-948
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• 2003

Character agent based Multimodal Presentation Markup Language(MPML) has been developed to increase the efficiency of the presentation using a computer. However, authoring of a presentation by using MPML is not simple because MPML describes only the behavior of the character agent. It describes the presentation background by importing HTML documents. This paper proposes EMPML(Extended MPML) which describes not only the behavior of the character agent but also the presentation background. And an authoring tool for the EMPML has been designed and implemented. By integrating the editing of the presentation background and character agent behavior, the proposed authoring tool supports WYSIWIG(What You See Is What You Get) mode designing. By using the proposed authoring tool, users can make a multimodal presentation without knowing the details of EMPML.

• The Korean Journal of Food And Nutrition
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• v.27 no.6
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• pp.979-989
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• 2014

The purpose of this study was to investigate the association between dietary behavior and temperament & character in preschool children, and to offer basic data that can be applied for nutrition education and counseling. A total of 211 parents of preschool children aged 3~5 years performed the Korean version of Preschool Temperament and Character Inventory (K-psTCI), a questionnaire based on Cloninger's seven-factor model of personality, along with a questionnaire about the dietary behaviors of their children. K-psTCI represented seven factors such as harm avoidance (HA), novelty seeking (NS), reward dependence (RD), persistence (P), self-directedness (SD), cooperativeness (CO), and self-transcendence (ST). The subjects were divided into either the high rank group or low rank group based on the mean score of each factor. The high rank group of HA showed significantly less physical activity and less appetite than the low rank group of HA. The children in the high rank of NS were more likely to have picky eating and a late night snack. The children in the low rank of SD or CO were more likely to have undesirable dietary behaviors, such as picky eating, too much snacking, and lower appetite than those in the high rank of SD or CO. In conclusion, individual temperament & character in preschool children may be associated with their dietary behavior, and understanding temperament & character in children may be important facts to screen and to develop an effective nutrition education program for children.

• East Asian mathematical journal
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• v.31 no.2
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• pp.189-210
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• 2015

Character means a person's nature and the mind and behavior to lead a desirable life personally and socially. Also character can be changed with education and environment. Therefore character education will be possible to do practice through various educational activities and life experiences in school. In other words, we think that students will get person's character required to lead a desirable life personally and socially beyond what they just learn knowledge and skill, enter the higher schools and succeed one's way. This study accepts merits of existing character education policy through subject(mathematics) education and focus on direction for character education through subject(mathematics) education for systematic and synthetic approach for practice of character education. For this, we will see applicability of the plan for character education in the whole subject education, in particular focusing on cases of character education in mathematics subject.

• Journal of Industrial Convergence
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• v.13 no.4
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• pp.39-45
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• 2015

This thesis is to analyse the correlations between superior's behavior and subordi nate's personal character. In order to do this study first, I set up a hypothesis. Second, I surveyed the result from the questionnaire to verify it on the basis of the data on the 442 employees who work at Ban-Wol Complex in Ansan City Third, I used the SPSS program. Based on the result of the research, the hypothesis is proved as follows: The result from superior's autonomy shows high subordinate's Self-esteem and Self-regulation, but result from strong superior's regulation shows low Self-esteem and Self-regulation.

• Proceedings of the KAIS Fall Conference
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• 2003.11a
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• pp.10-15
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• 2003

In computer graphics, most animations of characters have been created using the traditional and often highly labor intensive key-framing technique. Recently, character animation is demanded increasingly automated techniques for animation according to interaction with the user or environment of the user. In this paper, we will propose a new method which can animate characters automatical/y with user interactions. The character's behavior is determined as a result of understanding the emotional condition of the user. Psychology and cognitive AI provide some ideas about how to approach this problem. Our study is based mostly on the theories of Ortony, Clore and Collins, which were designed to be implemented computationally. In our system, we can make 22 emotion types and some more behavior features and we apply to some characters.

• Journal of Digital Convergence
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• v.14 no.3
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• pp.361-372
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• 2016

The purpose of this study was to examine the mediating effect of moral elevation and self control on the relationship between moral identity, character strengths, family strengths, and altruistic behavior in the times of convergence. The collected data were analyzed by SEM. The results of this study were as follows: First, moral self has indirect effect on altruistic behavior through moral elevation and self control in turn, and character strengths, have indirect effect on altruistic behavior through moral elevation and self control and moral elevation, self control in turn, and family strengths have indirect effect on altruistic behavior through self control. Second, it was found that there was a significant gender difference in the structural weights of character strengths and moral elevation.