• Title/Summary/Keyword: Beauty tourism

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The Study on the Improvement of Curriculum for the Development of Beauty Tourism: Focusing on IPA (뷰티관광 활성화를 위한 교육과정 개선 방안 연구: IPA를 중심으로)

  • Hwang, Young-A;Yan, Wen-Yan
    • Journal of Digital Convergence
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    • v.20 no.5
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    • pp.233-238
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    • 2022
  • The purpose of this study is to improve the curriculum to revitalize beauty tourism by analyzing the difference in importance and satisfaction of the beauty tourism curriculum. And online and offline surveys were conducted for workers in the beauty tourism industry, and IPA analysis was conducted using 208 valid samples. As a result of the analysis, it was found that there was a difference in the importance and satisfaction of all educational contents. And than, it was found that there were no educational contents that needed improvement, and the training courses that required continuous maintenance were field practice, major practice, service and manners, customer consultation, customer management, marketing, and interpersonal relationships. Education content with low priority was found to be foreign languages, multicultural understanding, tourism, and beauty management. Based on the results, directions for improving the curriculum for revitalizing beauty tourism were suggested.

The effects of Chinese tourists' friendliness toward Korean culture and perceptions of beauty products on beauty tour purchasing behaviors (중국 관광객의 한국 뷰티상품에 대한 인식이 뷰티관광 구매행동에 미치는 영향과 한국 문화 친밀성의 매개효과)

  • Jeong, Ha-Eun;Kim, Mi Young
    • The Research Journal of the Costume Culture
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    • v.24 no.6
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    • pp.854-872
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    • 2016
  • The purpose of this paper is to examine the effect that Chinese tourists' perceptions of beauty products and their friendliness toward Korean culture have on beauty tourism, particularly on Chinese tourists' intent to purchase, re-purchase, and recommend beauty products. Between the 10th and 21st of June, 2016, a total of 277 questionnaires were distributed in Seoul, Busan, and Daegu using SPSS 21.0. Cronbach's ${\alpha}$ was undertaken to test the reliability of the questions and an analysis of the frequency, factors, t-test, and Sobel test used in the study. Korean beauty was derived from two factors: "product favorability" and "product excellence and credibility." Product favorability had a significant effect on the intent to purchase, as did participants' friendliness toward Korean culture. Re-purchases and the intent to recommend beauty products were also significantly affected. In the relationship between the perception of beauty products and the intent to purchase, the study revealed partial mediation effects of the participants' friendliness toward Korean culture on product favorability and complete mediation effects on product excellence and credibility. Friendliness toward Korean culture had partially mediated the effect that product favorability had on the intent to re-purchase and recommend. Tourists' friendliness toward Korean culture had complete mediation on the effect that product excellence and credibility had on the intent to re-purchase and recommend. According to the Gender Equality and Family Act, the difference between buying and selling beauty depends on the difference between purchase and intentions. Friendliness toward Korean culture has become an important variable thanks to product superiority and reliability.

Factors Influencing Intention of Vietnamese to Use Korean Medical Tourism (베트남인의 한국 의료관광 이용의도에 영향을 미치는 요인)

  • Yom, Young-Hee;Kim, Myoung Ae
    • Journal of Korean Academy of Nursing Administration
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    • v.22 no.4
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    • pp.332-343
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    • 2016
  • Purpose: The purpose of this study was to identify factors related to Vietnamese customers who use Korean medical and tourism services. The study was based on the Anderson Models Methods: Participants were 173 Vietnamese who were living in Ho Chi Minh and Hanoi in Vietnam. Data were analyzed using descriptive statistics, ${\chi}^2$, t-test and Multiple Logistic Regression. Results: Research necessary factors had the most significant effect among the preceding factors, possible factors and necessary factors. Human service and outstanding natural beauty of necessary factors had significant influence on customer intention to use. According to the result of the stepwise logistic regression analysis, the most important item in medical services was human service OR=1.89 (p=.014), and for tour services, outstanding natural beauty OR=4.30 (p=.033). The explained variance for customer intention to use was 91.9%. Conclusion: These results suggest the need to improve the human service and outstanding natural beauty to retain customers' intention to use.

The Influence of Display Components & Customer Satisfaction for Beauty shop Customer Lifestyle (미용실 고객의 라이프스타일이 디스플레이 구성요소와 고객만족에 미치는 영향)

  • Cho, Soo-Hyun;Rhee, In-Ae;Kim, Na-Hie
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.2
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    • pp.891-901
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    • 2014
  • This study is The inclination of the display element, and use a lot of beauty is being affected. As such, the display elements are important at the current time. The Influence of Display Components for Beauty shop Customer Lifestyle, the difference between customer satisfaction and beauty shop Customer Lifestyle and the Influence of Customer Satisfaction for Display Components. Effective and efficient hair salon to salon management ideas on display for customer satisfaction by providing the strategy was to provide useful information. The results of this study are as follows: First, Lighting and the overall atmosphere is one of the most influencing lifestyle factors' convenience-oriented(significance level p< 0.05). Second, Color is one of the most popular lifestyle factors that affect 'appearance-oriented'(significance level p< 0.05). Third, 'Jean Louis David' is a young progressive display of consumption inclination with beauty shop customers appeared to be suitable for(significance level p< 0.05).

Economic Empowerment of Agro Tourism "Jawaunik" (Java Unique): A Case Study in Indonesia

  • NURLAELA, Siti;MURSITO, Bambang;SHODIQ, M. Fajar;HADI, Pramono;RAHMAWATI, Rahmawati
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.5
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    • pp.741-748
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    • 2021
  • The purpose of this study is to find out how to empower the community in developing Unique Javanese Agro Tourism in the Klaten regency, Central Java Indonesia. Community economic empowerment is carried out by 1) conservation-based development, namely the pattern of community development while maintaining the authenticity of ecosystems by seeking to preserve natural, historical, cultural, and recreational natural resources. Community development can be done in stages, that is, carried out before the area becomes an object of agro-tourism and after the area becomes an object of agro tourism, 2) Community empowerment in the development of unique Javanese agro-tourism can be done with the development of community-based agro-tourism, intended to pattern community development that places agrotourism as empowering farmers to obtain good value from agricultural products as well as from tourist visits; the dual effect of absorption of agricultural products by tourism businesses and developers of agro-tourism areas/regions; by the government as an area to develop agrotourism; synergy between communities; and the role of tourism institutions and agricultural institutions in fostering agro-tourism so that this can enhance the aesthetic value and beauty of nature.

Advantages of the Wellness Tourism and its Future Implications

  • Soo-Hee LEE
    • The Journal of Industrial Distribution & Business
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    • v.15 no.7
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    • pp.11-18
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    • 2024
  • Purpose: The current research has investigated the question of how wellness tourism can be optimized to serve the diverse needs of its participants better while ensuring sustainable and inclusive growth. It will help design and implement better health and tourism policies to improve health and tourism policies to improve societies and economies. Research design, data and methodology: This research adopts a systematic literature review approach in collecting and synthesizing previous research works contained in the study to develop the result discussed in the next section. This review adheres to the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) checklist. Results: The findings of this research have indicated total of four brief suggestions to answer the research question, such as (1) Integration of Health and Wellness Programs in Mainstream Tourism, (2) Economic Revitalization of Rural and Underdeveloped Areas, (3) Enhancement of Public Health through Preventive Wellness, (4) Promotion of Sustainable Tourism Practices. Conclusions: Finally, this research concludes that incorporating health and wellness programs into mainstream tourism is a strategic focal area in hospitality practice. By raising the stakes in, for example, physical activities, beauty treatments, healthy meals, and mental health sessions, old-fashioned hotels or resorts can broaden their client base.

Consumer Analysis for Increasing Occupancy Rates of Tourism Hotel

  • Gozaly, Jimmy
    • Industrial Engineering and Management Systems
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    • v.16 no.1
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    • pp.103-108
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    • 2017
  • Tourism is a sector that plays an important role in the economic growth of Indonesia. Bandung as the capital of West Java province is known as the city with diverse tourism potential, both in the attractiveness of the city and surrounding natural beauty. DHR is a three stars resort hotel in the city with a strategic location. As a three stars resort hotel, DHR has been experiencing occupancy rate problems, consequently, it cannot often reach the set targets, both during high season and low season. The purpose of this study is to identify the factors of hotel performance that influences consumer staying back decision in the future. Questionnaires have been distributed to hotel guests to gather information regarding their interest and the performance assessment of the hotel services and facilities, and staying back decision in the future. Discriminant Analysis and Hypothesis Testing are used to determine which hotel performance variables will directly affect consumer staying back decision. The result of this study provide marketing strategy that should be implemented by the hotel management in order to increase its occupancy rate.

Effects of Chinese tourists' beauty tour preferences and attitude toward Korean culture on beauty tour purchasing behaviors (중국 관광객의 뷰티관광 선택속성과 한국문화 친밀성이 뷰티관광 구매행동에 미치는 영향)

  • Jeong, Ha-Eun;Kim, Mi Young
    • The Research Journal of the Costume Culture
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    • v.24 no.5
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    • pp.653-669
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    • 2016
  • This study examined how Chinese tourists' beauty tour preferences and attitudes toward Korean culture impacted their purchasing behaviors, repurchasing intentions, and the likelihood that they would recommend the products and services they received. Between the 10th and 21st of June, 2016, a total of 277 questionnaires were distributed in Seoul, Busan and Daegu using SPSS 21.0. On the surveys, beauty tour preferences were divided into the following categories: human service, high quality service, convenience accessibility & cost, and facility & atmosphere. The study found that high quality service and convenience & accessibility significantly affected respondents' purchasing intentions, with high quality service showing the higher standardized beta value. Friendliness to Korean culture also had a significant impact on beauty tour purchasing intentions. Preference for human service, high quality service, and facility & atmosphere significantly affected the purchasing intentions and the likelihood o f respondent recommendations, with higher standardized beta values shown (from high est to lowest) in the preference for facility & atmosphere, and preference for human service and high quality service respectively. Concerning perceptions of beauty products, preference for quality had a significant impact on the repurchasing intentions and intentions of respondents to make recommendations, as did the respondents', friendliness toward Korean culture. This study suggests that, to be most effective, beauty tours should emphasize human service and facility & atmosphere, as well as high quality service. In addition, preference for beauty services or products, and friendliness to Korean culture must be considered.

Interest on Beauty of Beauty Salon Customers' and Beauty Shop Consumption Sentiment according to COVID-19 (미용실 고객의 뷰티에 대한 관심도 및 코로나 19에 따른 뷰티샵 소비심리)

  • Shin, Kum Soon;Lee, Keun Kwang
    • Journal of Naturopathy
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    • v.11 no.1
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    • pp.51-61
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    • 2022
  • Background: There was a need to investigate the interest in beauty and consumption sentiment in beauty shops on COVID-19 among beauty customers in their 20s and older in Daejeon Metropolitan City. Purpose: To investigate the degree of interest in beauty and consumption sentiment of beauty shops according to COVID-19 targeting beauty customers. Methods: A survey was conducted targeting beauty customers in their 20s or older in Daejeon. A total of 263 questionnaires were analyzed using the SPSS 27.0 program. Results: Beauty customers' interest in beauty was above average in hair style, makeup, skin care and body shape management, but nail care was below average. In addition, it was found that there were some statistically significant differences or no difference in beauty shop consumer sentiment due to COVID-19 according to gender, marital status, age, and occupation. It was found that there was a positive (+) correlation between interest in beauty and consumption sentiment of beauty shops due to COVID-19. Conclusion: The beauty interest in beauty of the customers in their 20s or older in Daejeon Metropolitan City and the consumption sentiment of beauty shops on COVID-19 outbreak indicated some statistically significant differences depending on gender, marital status, age, and occupation, or seems no difference. Therefore, it is evaluated that the results will serve as basic data for research in this field.

Research and Development of Cultural Products, Cultural Heritage has been Applied Design Elements Bekuje - Focusing on the pattern Jinmyosu - (백제권 문화재 디자인 요소를 적용한 문화상품 개발연구 - 진묘수 문양 중심으로 -)

  • Kim, Chung-Ho;Kang, Ho-Yang
    • Journal of the Korea Furniture Society
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    • v.23 no.3
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    • pp.252-260
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    • 2012
  • Cultural products, applying the design elements of cultural heritage Bekuje content of the product, we chose the useful material that can be used on a desk stand in the smart-phone Sticky Notes (Post-it) for use in modern life. The goal of the development design, developed in the design and excavation element modeling can be taking advantage of the characteristics of traditional decor come connected by a pattern of Baekje, eggplant in harmony with modern life, a new sense was harmony, design. He stressed the beauty of decorative molding to apply discriminatory morphological changes associated with each, a unique pattern of human pattern Jinmyosu Bekuje was elected to the motif of cultural property. You can also use a visual representation of the beauty obviously sophisticated pattern that appears frequently in Baekje, was also emphasized inheritance and traditions of Korea. We also attempted a new way to make sure we can diversify and whether it is possible as a new form, enhance the value of products, from concept to molt general existing tourism products.

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