• 한국조리학회지
• /
• 제14권4호
• /
• pp.150-160
• /
• 2008

This study examines carving decoration which makes visual beauty and luxury mood upon serving foods to customers in the food service industry. 413 cooks working for hotels and luxury restaurants were investigated for how they need carving decoration. First, general importance upon serving foods to customers and upon carving decoration was examined; and it was considered if such importance shows statistically meaningful difference by cooks' general characteristics(e.g., gender, academic career, age, work experience). Also, this study explores the necessity of carving decoration in their situation. As a result, cooks regard carving decoration as very important, and its necessity was as high as cooking experience. In addition, necessity was high in buffet, Japanese foods and Chinese foods. A cook can provide visual pleasure to customers and heighten the artistry of foods with carving and decorating skills, so opening a relative course of study seems to be required in cooking-related fields and institutes in order to foster manpower with learned carving and decorating skills.

• 농촌계획
• /
• 제29권4호
• /
• pp.183-189
• /
• 2023

As South Korea faces a general decline in population, similar to other regions, its rural areas are also experiencing a downward trend. This study examines how the scale and shifts in population within rural towns(eup·myeon) are affecting the number of essential services such as hospitals, laundry shops, and beauty salons. Our analysis encompassed the populations of 1,403 towns, excluding nine areas due to lack of data as of 2020. Since the availability of basic services can vary with population size, we normalized the figures to reflect the number of services per 10,000 people, allowing for a comparative analysis across different population sizes. Generally, areas with more people showed an increase in the number of services per capita. Our review of changes from 2000 to 2020 revealed patterns in how service numbers adjust with population variations. Future research should delve into more detailed trends of these facilities and forecast the rural population's future to ensure that residents in areas where service sustainability may be challenging will have full access to necessary services.

• 서비스연구
• /
• 제9권4호
• /
• pp.97-114
• /
• 2019

관여도가 높은 서비스 산업 분야에서 소비자가 지각하는 관계 품질과 서비스 실패의 복구 수준은 서비스 제공자의 이미지와 매출액에 직접적인 영향을 미치는 중요한 요인이다. 특히 성공적인 관계마케팅 전략의 실행과 서비스 실패에 대한 효과적인 복구는 맞춤형 서비스를 기대하는 고객들에게 더욱 많은 만족을 제공하며 기업과 소비자와의 관계를 강화시킨다. 본 연구는 이러한 선행연구들 기반으로, 서비스 실패의 심각성을 관계마케팅과 귀인이론의 관점에서 접근하여 서비스 복구 기대와 구전에 영향을 미치는 변수간의 인과관계를 규명하고자 진행되었다. 실증분석을 위하여 헤어살롱 이용 고객 360명을 대상으로 서비스 실패상황이라는 시나리오를 제시하여 설문조사를 실시한 후에, 불성실한 응답을 제외한 총 333부의 설문지를 최종 분석에 사용하였다. 구조방정식 모형을 이용하여 가설을 검정하였고, 그 결과는 다음과 같다. 첫째, 소비자가 서비스 실패의 심각성을 크게 지각할수록 관계 품질은 나빠진다는 가설이 규명되었다. 둘째, 소비자가 서비스 제공자와 좋은 관계를 유지할수록 서비스 실패의 원인을 일시적이고 통제 불가능한 것이라고 간주한다는 사실도 확인하였다. 셋째, 소비자가 서비스 실패 상황을 일시적인 것으로 지각할수록 서비스 복구에 대한 기대 수준도 높아질 것이라는 가설이 지지되었다. 넷째, 소비자는 서비스 제공자와 관계가 좋을수록 높은 서비스 복구 수준을 기대하며, 동시에 서비스 제공자에 대하여 긍정적인 구전을 할 가능성이 높아진다는 사실이 규명되었다. 본 연구의 이러한 결과는, 서비스 기업의 고객 지향적 비즈니스 모델 개발에 실무적인 도움을 줄 수 있으며 고관여 분야의 서비스 마케팅 연구를 위한 새로운 방향을 제시하였다는 점에서 학문적 의의를 찾을 수 있다.

• 한국산학기술학회논문지
• /
• 제10권12호
• /
• pp.3953-3962
• /
• 2009

병원부설 피부미용실과 자영 피부미용실의 경영형태에 알맞은 적절한 경영 전략과 경쟁력을 강화시키고자 2009년 9월16일부터 10월 16일까지 경상북도 구미시와 울산광역시에 거주하는 병원부설 피부미용실과 자영 피부미용실 이용 고객 600명을 설문조사한 결과, 병원부설 피부미용실의 주 고객은 여드름, 모공, 피지 등과 같은 피부 트러블이 있는 20대의 회사원 여성이었다. 반면에, 자영 피부미용실은 30대와 40대의 전업주부나 자영업자인 여성들이 주고객이었으며 주름이나 탄력 저하로 방문하는 것으로 나타났다. 병원부설 피부미용실과 자영 피부미용실 이용고객은 피부 미용실을 선택할 때 관리 효과를 가장 우선적으로 고려하는 것으로 나타났으며, 국가자격증을 취득한 피부미용사가 피부미용 업무를 담당해야 한다고 응답하였고, 위생적인 최신시설 및 기자재 확충 그리고 피부미용사의 자격 면에서는 병원부설 피부미용실 보다 자영 피부미용실이 더 많은 개선이 요구 되었다. 이 조사에 따르면 병원부설 피부미용실과 자영 피부미용실의 차별화 된 서비스의 제공을 확립하여 경쟁력을 갖추는데 기본 자료가 되고, 향후 더 많은 전략과 구체적 방안이 제시되어야 할 것이다.

• 복식문화연구
• /
• 제29권5호
• /
• pp.706-718
• /
• 2021

The purpose of this study is to identify the relationship between experience marketing using makeup services and theme park users' satisfaction, loyalty, and revisit intention. This is because it can identify the usefulness of makeup services and provide implications for effective field marketing strategies. In order to achieve the purpose, 668 users of the theme park were surveyed after convenience screening as research participants. The main theme was the makeup service for visitors to Lotte world, Everland, and Hapcheon Ghost theme park. this study reviewed previous studies and applied them to the makeup service. Based on this, the research model and the hypothesis were established, and as part of the empirical research, the hypothesis was verified through analysis methods such as frequency analysis, reliability verification, factor analysis, and structural equation modeling. The summary of the research results based on empirical analysis is as follows. First, as a result of analyzing experience marketing using makeup services has a positive impact on the satisfaction of customers using theme parks. Second, experience marketing using makeup services has a positive effect on customer loyalty. Third, experience marketing using makeup services has a positive effect on intention to return. Fourth, satisfaction and loyalty were found to affect the intention to return. Based on this research, we hope that the makeup service as experiential marketing can be effectively applied in various fields, and that the research can be used as basic data to make the makeup service into the representative cultural contents marketing.

• 한국조경학회지
• /
• 제38권4호
• /
• pp.45-53
• /
• 2010

본 연구는 유비쿼터스 환경에서 참여형 환경조형물의 이용자 만족도에 관한 연구를 통하여 앞으로 유비쿼터스 시대에 이용자들이 사용하게 될 환경조형물에 대한 만족도의 체감을 높이기 위한 사용성과 서비스, 기능성, 조형성에 대한 유비쿼터스 도시 공간 속에서의 U-환경조형물의 좀 더 발전적인 방향을 제시하고자 강남대로 U-Street에 설치되어진 U-환경조형물인 미디어 폴을 조사 대상지로 선정하였다. 연구결과를 요약하면 다음과 같다. 유비쿼터스 환경에서 시작단계의 환경조형물인 미디어 폴의 부문별 만족도 중에서 서비스 만족도, 기능성 만족도, 조형성 만족도와 미디어 폴의 종합적인 만족도로 설정한 후 조사 분석하여 만족도 연구를 수립하였다. 미디어 폴의 부문별 만족도에서 서비스 만족도는 대중교통 안내도, 기능성 만족도는 거리문화의 촉매제, 조형성 만족는 '형태성', 미디어 폴의 부문별 만족도와 종합 만족도 관계에서 기능성 만족도가 가장 큰 영향을 주는 것으로 나타났다. 이는 미디어 폴의 만족도에 가장 큰 영향을 주는 요인으로 나타난 만큼 도시공간에서 U-환경조형물의 만족도의 체감을 높이기 위한 미디어 폴의 다양한 컨텐츠 개발과 사용, 편리한 기술개발, 미디어 폴의 기능성 만족도에 대한 지속적 연구와 강남의 랜드 마크가 되기 위해서는 시민들과 소통하기 위한 즐거움과 감동을 줄 수 있는 스토리가 담긴 인간 중심의 기능성 요소 개발이 중요할 것이다. 현재 유비쿼터스의 초기단계는 가로 경관으로서 자연성이 결여, 환경조형물의 외피에 대한 개발, 인간에게 감동을 줄 수 있는 스토리텔링의 부재, 기술적 측면 부족, 수익성을 낼 수 있는 다양한 컨텐츠 개발, 투자에 비해 수익성 창출의 어려움, 사회소통 매개로서의 기능 등의 문제점을 보완해야 하며, 첨단 기술만이 아니라 경제적, 사회적, 문화적 측면을 고려한 똑똑한 기술보다는 편안하고 친인간적 기술로서 공간개발과 U-환경조형물의 설치가 요구되어야 할 것이다.

• 한국의류학회지
• /
• 제42권4호
• /
• pp.584-598
• /
• 2018

This study classified respondents by consumption value and analyzed differences in the purchase behavior of men's suits among consumption value groups. Frequency analysis, factor analysis, cluster analysis, and analysis of variance were conducted in order to analyze research problems. Factor analysis results showed that male consumption values included safety-oriented value, individuality-oriented value, others-oriented value, pleasure-oriented value, aesthetic-oriented value, low price-oriented value, community-oriented value, utility-oriented value, innovation-oriented value, and self-expression oriented value. The study divided respondents into personal satisfaction pursuit group, beauty & functionality pursuit group, individuality pursuit group, and others-oriented & low cost preference group according to consumption value. There were significant differences in selection criteria for men's suit (product image, physical properties of product, and brand name), selection reasons of brand (fashion & ostentation, individuality, and refinement), store attributes (store environment/salesperson service, reputation/additional service, and product assortment/shopping convenience).

• 패션비즈니스
• /
• 제16권4호
• /
• pp.186-199
• /
• 2012

Most of employees in service area frequently and strongly experience job-stress caused by emotional labour than in general. This job-stress is supposed to incur employees' burn-out, which burn-out brings a lower service quality in various aspects of physical and spiritual hospitality. The purpose of this study is to identify the impacts of burn-out on emotional labour of hair designer, with 155 primary data from a sample of 200 employees of hair shop in Seoul and Gyeongnam area. The reliability and validity of the collected data were checked through the calculation of Cronbach's ${\alpha}$ and factor analysis. The empirical research made by regression analysis confirms that emotional labour significantly has a negative effect on burn-out of hair designer. Therefore, hypothesis presented to mediate the effect of burn-out on emotional labour of hair designer was supported in positive. Hopefully, this study contributes to hair business shops for setting up a management strategy on effective job-satisfaction of hair designer.

• 동아시아경상학회지
• /
• 제9권2호
• /
• pp.75-84
• /
• 2021

Purpose - The purpose of this study is to derive practical implications for human resource management to improve service quality by demonstrating the moderating effect of perceived supervisor support in the relationship between self-leadership, job satisfaction, and customer orientation. Research design, data, and methodology - 800 questionnaires were distributed and collected for beauty service companies with two or more employees. Among them, 602 data were analyzed using SPSS 24 and AMOS 24. For the assessment of goodness of fit of the models, TLI, CFI, RMSEA indices were used. Result -The empirical results are as follows. First, it was found that self-leadership had a positive effect on job satisfaction and customer orientation. Second, job satisfaction was found to have a positive effect on customer orientation. Third, it was found that job satisfaction had a mediating effect in the relationship between self-leadership and customer orientation. Fourth, empirical data showed that the moderating effect of supervisor support in the relationship between self-leadership on job satisfaction was significant. Conclusion -This study contributed to the expansion of related theories by analyzing the moderating effect of perceived supervisor support in the relationship between self-leadership, job satisfaction, and customer orientation, and provides practical implications for efficient human resource management.

• 복식문화연구
• /
• 제26권4호
• /
• pp.519-530
• /
• 2018

Nail-care services are growing rapidly. If causes for the increase in nail-care service consumption is diversion or self-satisfaction, we can speculate that consumers perform self-care through nail-care services. Nail-care-service consumption should be allowed to increase because of the positive psychological effects such as improving mood or alleviating depressed emotions. Moreover, the psychological effects of nail-care services differ according to consumers' tendencies. Therefore, this study divides the types of consumers, to investigate whether there is a difference in the psychological effects of nail-care services depending on the types. This study used the questionnaire survey method. Results of the study revealed that the sub-factors of self-esteem, extracted as two factors, were "personal self-esteem" and "social self-esteem". Consumers were classified according to the sub-factors of self-esteem into four groups. There were differences in the psychological effects of nail-care services according to these four groups. It was found that all groups had psychological effects above the average value. This result indicates that only the degrees of psychological effects differ in accordance with the types of self-esteem, and that psychological effects generally play a large role in all types. Since psychological effects were positive for everyone regardless of their self-esteem, utilizing nail-care services considerably reduces the depression and anxiety of modern people. Nail-care services expected to become the basis of the nail therapy field.