• Journal of the Korean Society of Clothing and Textiles
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• v.42 no.4
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• pp.584-598
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• 2018

This study classified respondents by consumption value and analyzed differences in the purchase behavior of men's suits among consumption value groups. Frequency analysis, factor analysis, cluster analysis, and analysis of variance were conducted in order to analyze research problems. Factor analysis results showed that male consumption values included safety-oriented value, individuality-oriented value, others-oriented value, pleasure-oriented value, aesthetic-oriented value, low price-oriented value, community-oriented value, utility-oriented value, innovation-oriented value, and self-expression oriented value. The study divided respondents into personal satisfaction pursuit group, beauty & functionality pursuit group, individuality pursuit group, and others-oriented & low cost preference group according to consumption value. There were significant differences in selection criteria for men's suit (product image, physical properties of product, and brand name), selection reasons of brand (fashion & ostentation, individuality, and refinement), store attributes (store environment/salesperson service, reputation/additional service, and product assortment/shopping convenience).

• Journal of the Korean Home Economics Association
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• v.46 no.7
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• pp.35-45
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• 2008

For the highly involved and emotional product, such as cosmetic product, the consumer focuses on the information about the symbolic meaning of a product. As a continuum, cosmetic advertising frequently requires a celebrity and/or cue since it provides identification between customer and cosmetic. Although many studies have examined the effectiveness of the congruence between brand image and self-image, there are little research regarding the congruence between advertising image and self image. The objective of this study is to examine the attitudinal effectiveness of the congruence between cosmetic advertising image and self-image. For the experiment, 2(ad type: rational vs emotional) factorial designs were performed. A total of 240 undergraduate female students participated in the experiment. The results of the study are as follows. First, the congruence had a significantly positive influence on advertising attitude, but not on brand attitude. Second, the type of cosmetic advertising caused differences in attitudinal persuasiveness affected by the congruence.

• Journal of the Korea Fashion and Costume Design Association
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• v.7 no.2
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• pp.75-85
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• 2005

This study analyzed the factors of change of women's underwear in the Renaissance, which had a sudden change of shape. First, the spirit of the Renaissance was focused on human-attached importance to glamorous beauty of the body and pursued the glamorous well-proportioned figure as the ideal of the human body. This expressed a woman's beautiful curved lines by reduction of their waist size and emphasis of breast and hip lines. It also created and emphasized one's physical figure, which is a characteristic of sex. Also the materials and size of underwear cleared up the classification of class. Second, through the development of weaving techniques, more textiles were produced, from linen, the most common material used, to silk in underwear and stomacher, and chemise, which was made more splendid be devising elaborate embroidery techniques. Third, as we know that the farthingale was devised in Spain and transmitted to France because of the prevalence of printing and trade, where it changed and developed to more convenient style, this shows that information interchange was active, and we can see the phenomenon that it is developing continually through the prevalence of printing and trade.

• International Journal of Costume and Fashion
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• v.4
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• pp.113-130
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• 2004

Korea may have the social environment that has a high interest and demand for the fashion industry, but the relative importance that the Hanbok industry occupies in the fashion industry is very low. It can be found that this is attributed to the difficulty in identifying the trends of Hanbok due to the smallness of Hanbok material producers and Hanbok producers, a change in consumers' consciousness of Hanbok, the difficulty of ties and integration between Hanbok-related organizations, the lack of support from government and the like. Given the recent trend that the principal factor that enables the Korean fashion industry to be competitive in the world fashion business community is based on the beauty of Hanbok, this indifference to the Korean Hanbok industry would be the roadblock to internationalizing the Korean fashion industry. Accordingly, this study attempted to identify the problem of Hanbok-rela1ed department as the basic work for the development of the Hanbok industry and present the plan to activate it, thereby providing basic materials for exploiting the new arena of the Hanbok cultural industry the domestic and foreign fashion market in the 21st century.

• Korean Journal of Plant Resources
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• v.24 no.3
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• pp.330-336
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• 2011

The recent disaster of earthquake and tsunami on March 11, 2011 severely attacked East Japanese cities and people, and in addition, the accident of nuclear power station will inevitably damage the agricultural activities there. The economical depression influences on the horticulture and floriculture industry as well, through the reluctant consumption all over the country. Such a situation reflects a conventional perception that the garden plants or ornamental plants have been regarded as a symbol of capitalism, representing the success, luxury, beauty or other metaphors indicating the winners of business war. But as the word "culture" means "cultivation" originally, horti "culture" or flori "culture" should have played some roles in cultivating lands as well as cultivation of human minds, leading to develop a modern "culture" which may lay emphases on personality, originality, partnership, cooperation, diversity and so forth. In this article, a brief history of garden plants in Japan, as well as some current movements in Japanese horticulture and floriculture, is reviewed with some commodities which possess messages on creating a new humane culture.

• Journal of Environmental Science International
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• v.12 no.2
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• pp.171-177
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• 2003

This study gives prospects and tasks for the development of Korean herb industries and suggests as follows; There are some preconditions to be considered for the applications of functional traits of herbs and the effect of the profits when herb garden are promoted in Korea later. To activate Korean herb industries, the development of Korean unique herbs and aromatherapies should be settled down with training of specialists to reconcile the health, the beauty and interiors using herbs with human everyday lift in Korea and the effects of economic benefits should be reconsidered with the activation of processing industries by developing the competitive goods from natural plants outside. To continue the development of Korean herb industries, some businesses should be executed step by step like the expansion of recognition far herbs, the promotion of the bases for the herb industry development and the increase of earnings with using herbs while the industrial-educational cooperation system are built and the settlement of the herb industries should be promoted with systematic devices for those systems preceded.

• Journal of the Korean Society of Costume
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• v.66 no.2
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• pp.117-133
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• 2016

Fashion reflects various cultures, including the spirit and the lifestyle of the period. South Korea has experienced rapid social changes, including the Korean War, industrial development, and the inflow of Western influence. Modern Korean fashion has developed along with these changes. Acceptance of suits and the reformism of the Hanbok are the two notable changes in Korean fashion. Gyungja Choi, and her fashion show, is known for combining modern fashion and traditional beauty by entwining traditional Korean fashion design elements into modern fashion. This research investigated Gyungja Choi as a fashion designer, a fashion education executive who cultivated fashion designers through the education business, and a fashion publisher who published the first professional costume magazine. This research classified the Korean-style design elements in Gyungja Choi's fashion show by analyzing the clothes exhibited in her fashion shows. In conclusion, Choi's design utilized Korean-style fashion design elements, such as line, colors, patterns, and materials. Which can be said to be the introduction period that expressed Korean style image in fashion considering the period.

• Culinary science and hospitality research
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• v.14 no.2
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• pp.237-248
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• 2008

This study is on the carving decoration which makes visual beauty and luxury mood upon serving foods to customers in the food service industry. It investigated 413 cooks working for hotels and luxury restaurants to examine how they recognize carving decoration. The purpose of this study is as follows. First, it examines the present condition of educating cooks about carving decoration. Next, for their general perception of carving decoration, it investigated the most popular field in which carving decoration is used, the types of carving decoration they want to learn most, and the types of business which need carving decoration most by the type of carving. The research result finds out that many cooks have much interest in carving decoration, and it seems that carving decoration is necessary when they are working. However, educational institutions they can learn the skills have not been established. This research shows its necessity in the education system with fundamental data.

• Journal of the Korea Safety Management & Science
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• v.10 no.4
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• pp.31-38
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• 2008

Recently, there are many research of musculoskeletal disorders in manufacturing industry because of increasing interest of that disorders, but the research is still lacking in the small business and service industry. So we researched relationship between working characteristics and subjective symptoms associated with musculoskeletal disorders by get information of 145 hairdresser about working hour, work record, position and working pattern. The results of this research show that there are many musculoskeletal disorders of hairdressers' neck, shoulder, arm, knee and also close relationship between working characteristics and subjective symptoms associated with musculoskeletal disorders. Besides, some parts of subjective symptoms have an effect on other parts of body. This information contributes to future reference and a precautionary measure about musculoskeletal disorders for hairdressers.

• The Research Journal of the Costume Culture
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• v.28 no.5
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• pp.692-704
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• 2020

The aim of this study is to select MLMA and Noen Eubanks as representatives of Gen Z's unique subculture 'E-girl' and 'E-boy' to analyze fashion images and determine their meaning through the perspective of persona. To conduct this study, a literature review and case studies were combined and fashion images of E-girl and E-boy appearing on social media were analyzed to identify the personas they expressed. A case study of MLMA and Noen Eubanks' Instagram and TikTok account posts showed that grotesque, kitsch, and gender-related images stand out. The digital personae demonstrated by E-girl and E-boy fashion images were demonstrated to be a strange persona that reject perfect beauty and a playful persona escaping from reality and anxiety. Lastly persona of individual identity was shown to be formed. This study provides a basis for understanding and interpreting Gen Z's culture and aesthetics that will lead to future trends. Based on this study, I hope that various studies on E-girl and E-boy apparel will be conducted, and that by understanding the importance of E-girl and E-boy culture for Gen Z (which is paying attention to fashion trends), this can be used as a marketing strategy to consider their characteristics, with data used to inform design development.