• Journal of the Korean Home Economics Association
• /
• v.43 no.10 s.212
• /
• pp.81-90
• /
• 2005

The purpose of this study was to investigate the successful managerial strategy based on managerial failure in small apparel stores by using the qualitative research method. Data were collected by face to face interviews with 15 owners/managers who experienced failure in small business operation in January and February 2004. The entrepreneurship, supply chain management and managerial cleanness/QR(quick response) related weak management were shown to be important managerial points.

• Journal of the Korean Society of Costume
• /
• v.56 no.7 s.106
• /
• pp.96-104
• /
• 2006

The purpose of this study is to analyze the makeup done to two female protagonists in the film, 'Chicago,' and explore how this makeup - nonverbal communication means - is realized in the area of makeup presentation for femme fatale and how it is societally accepted. Makeup varies by the femme-fatale types, and the general female population can apply these for images they want to express. In the future research, it might be interesting to examine specifically which femme-fatale images are preferred in Korea and the makeup and clothing of Korean stars who primarily influence these images.

• Fashion & Textile Research Journal
• /
• v.6 no.2
• /
• pp.177-183
• /
• 2004

This study was interested in dissatisfaction in the service encounter from the service employee's viewpoint by exploring employee dissatisfaction and the problem customers as the causes. The study explored the incidents leading to dissatisfactory service encounters from the service employee's viewpoint, the causes of the dissatisfactory incidents, and the attitudinal, verbal and behavioral expressions of the customers involved in the incidents. Employees of the beauty service business were individually interviewed, and 204 incidents were analyzed. The incidents were categorized to identify the events and related behaviors of customers that caused employee dissatisfaction. Three major groups were classified: the way dissatisfied customers complain; customers' misbehaviors; and customers' no harmful behaviors. Further the major groups were classified into 8 categories. Based on the findings the study provided implications for employee and customer management.

• Proceedings of the Korean Geotechical Society Conference
• /
• 2008.10a
• /
• pp.614-625
• /
• 2008

The project of Construction of Siem Reap bypass road in Cambodia consists of alignment improvement of existing route, extension of width of road and laterite paving. This project is carried out by fast-track method on the design and construction for bypass road of 15.2 km length and 8m width for five months. Though some difficulties for the construction works such as the location of borrow pit and rock source, rainy seasons etc, the construction could be completed successfully owing to the cooperation of related authorities, company and residents. This 2 way Angkor detouring road will function as industrial roads in Siemreap region. These new two roads will not only bring better logistics requirements and safety, but also impact to poverty alleviation and preservation the beauty of the ecological environment of Angkor region. The basic information related to geotechnical engineering of this project is introduced.

• Proceedings of the Korean Society of Computer Information Conference
• /
• 2014.01a
• /
• pp.457-460
• /
• 2014

본 논문에서는 네트워크의 발전과 빅 데이터 등의 차세대 기술에 발맞추어 단방향적 정보전달이 아닌, 고객 중심의 고객만족 서비스를 제안하고자 하나의 앱을 제작한다. 뷰티 캐스터 앱은 사용자들의 기본정보, 환경정보, 외부정보를 통합 분석한 '개인별 뷰티지수' 산출 등의 개인 정보 서비스와 함께 개인별 뷰티지수를 활용한 'Auto-counselling' 제공하고, 사용자의 정보로부터 획득한 히스토리를 분석하여 맞춤형 Commerce를 구성한다. 이러한 뷰티 캐스터 앱은 실제 코스메틱 기업에서 활용 가능하여 어플리케이션 상용화 시, 정보를 제공하는 기업과 기능을 제공하는 뷰티 캐스터 모두 이익을 얻을 수 있을 것이며, 이러한 뷰티 캐스터는 빅 데이터를 기반으로한 사용자의 니즈 파악이 빠른 어플리케이션 이므로 사용자들의 구매에 따라 컨텐츠가 변화하기 때문에 고객들이 원하는 정보를 빠르게 습득하여 전달 할 수 있다. 또한, 뷰티 지수의 고도화를 통한 '대한민국 코스메틱 지표화'를 기대하여 그 지표를 통해 고객들의 코스메틱 구매 기준을 마련할 수 있다.

• The Journal of Asian Finance, Economics and Business
• /
• v.9 no.1
• /
• pp.83-92
• /
• 2022

Religions and beliefs can affect the shopping behaviors of its followers and practitioners. However, the knowledge about the factors that motivate, facilitate and even constrain customers' purchase of spiritual goods, such as feng shui items, is limited. Therefore, in this study, I examined the reasons, facilitators, and constraints of purchasing spiritual goods from the buyers' perspective. Two research questions directed the examination process, including (1) why users buy spiritual goods? And (2) what factors may facilitate or constrain the purchase and use of spiritual goods? Using Vietnam's feng shui market as the context, I applied the autoethnographic and ethnographic methods to collect and analyze the data. I found that the two main reasons to purchase the feng shui items were the products' meaning and beauty. In addition, I observed three groups of factors that could facilitate or constrain the purchase and use of feng shui items, including information about the products and their sellers, disposable income and life stage of the buyers, and price and authenticity of the products. Finally, based on these findings, I discussed the practical implications for managing the spiritual goods market in Vietnam.

• Journal of the Korean Society of Fashion and Beauty
• /
• v.4 no.1 s.7
• /
• pp.4-11
• /
• 2006

Masstige goods aimed consumers who want the fame and the emotional contents with reasonable price are presented overall and around the life style, from all the fashion items like bag and apparel to car, electric household, food, sports goods, furniture, toys, pets and performance of art, etc. Masstige casual, essentially different from the passed casuals which emphasized only price strategy, appeals to teenagers and young of twenties with a definite brand concept. Therefore masstige casual might be separated from business casual of a target aged thirties. Established celebrity brands have launched masstige brands matching the popularization of prestige goods. Armani Exchange from Armani, Marc by Marc Jacobs from Louis Vuitton are representative ones. DKNY from Donna Karen, MiuMiu from Prada, Paul smith Pink from Paul Smith can be added. These are relatively inexpensive, however the quality, design and shop's atmosphere are more exclusive than general brands. Consumers are over middle class and have a pride and fidelity to those brands. Leading Masstige trend, new luxury brands put the importance to the quality and aims middle class. To succeed in this field, companies should know exactly what consumers want, considering not only functional aspect but also emotional pleasure. Even though masstige has a weakness in pricing, it has to keep brand's proper benefit. Its price range could be wide to be in great demand but has to have elasticity and not to be expanded too much. Masstige industry should do its best not to damage original brand's identity. Forming family brand, like Armani made Georgic Armani, Emporio Armani and Armani exchange, system of parent brand and sub brands would be recommendable. From the launching time, masstige needs the effects to create a sensation and bring it into vogue and offer emotional value to the consumers.

• Journal of the Korean Society of Fashion and Beauty
• /
• v.1 no.1 s.1
• /
• pp.27-47
• /
• 2003

This research is to build the foundation of systematic application of color in cosmetology by analyzing color attributes in women's makeup presentation. The result were as follows. 1. The most popular color series in make up were R then RP and YR. The most popular color tone is 'd' and 'lt'. 2. Colors in make up according to age was as follows. For eye shadow, people aged 18 to 24 used 'lt' tone of the R color series; people aged 25 to 34 used 'lt', 's', 'sf tone of the R color series, 'lt' tone of the PB color series, 'lt' tone of the YR color series; people over 35 'g' tone of the YR color series, 'sf' tone of the P color series. For lipstick, people aged 18 to 24 used 'd' tone of the R color series; people aged 25 to 34 used 'd', 'sf' tone of the R color series; people over 35 used 'd' tone of the R color series. For lip-gloss, people aged 18 to 24 used 'v', 'lt', 'b', 's' tone of the R color series; people aged 25 to 34 used 's' 'd' 'dp' 'sf' tone of the R color series; people over 35 used 'b' tone of the R color series. 3. Make up colors according to marital status was as follows. For eye shadow, while married interviewees used 's', 'dk' tone of the R color series, single interviewees used 'lt', 'sf' tone of the R color series. For lipstick, while married interviewees used 'd', 'g' tone of the R color series, single interviewees preferred to use madder 'd', 'sf' tone of the R color series. For lip-gross, while married interviewees used 'd' tone of the R color series, single interviewees used 'b' tone of the R color series the most.

• Journal of Digital Convergence
• /
• v.11 no.4
• /
• pp.147-152
• /
• 2013

Now, plastic surgery has become the industry for beauty. In order to know the characteristics of high-visit web sites that many people have visited, 33 high visit websites of plastic surgery were compared to 60 benchmark sites of same industry. We selected 34 web site attributes that can be measured objectively from existing studies. For analysis, Multiple Discriminant Analysis(MDA) is conducted for searching what attributes divide two group definitely. The result of this study shows the dividing attributes fall into 2 categories like 'Community', 'Up to date'. Thus, we are able to conclude that high-visit plastic surgery web sites are community-centric site but not contents-centric and are maintained with tide up to date. The methodology employed in this study provides an efficient way of improving satisfaction of visitors of plastic surgery website.

• Journal of Convergence for Information Technology
• /
• v.9 no.10
• /
• pp.264-271
• /
• 2019

Currently, teenagers value the beauty of appearance due to the proximity of the media. Therefore, acne on the skin is not a serious disease, but if it is managed incorrectly, it will leave scars and marks on the face, which leads to students' depression, stress and loss of confidence. Therefore, this study analyzed how acne skin afects adolescent's stress, depression and self-esteem and recognized that acne is not a simple skin disease but is closely related to mental health. And three hypotheses were established to be more effective in managing acne skin and to be used as basic data for skin care. As a result, it was found that acne development of junior high school students had an actual effect on stress and depression. Acne skin care is considered to be necessary for mental health, not superficial management.