• Journal of Fashion Business
• /
• v.17 no.5
• /
• pp.14-30
• /
• 2013

The purpose of this research is to identify the differences in appearance satisfaction, self-esteem and the feeling of happiness according to the demographic variables of teenagers. The conclusion of this research indicate that appearance satisfaction has significant impacts on the self-esteem and the feelings of happiness for adolescence. Teenage students who attend vocational schools get more Allowances than students who attend general high schools, and those who have parents with lower education level also get more Allowances. But the higher the economic standard and grades the students have, the more self-esteem and the feelings of happiness they possess. Thus, the students who attend general high schools have higher self-esteems and feelings of happiness than those in vocational schools. Additionally, the students who have higher economic standards and parents with better'- education levels show more appearance satisfactions for their face, skin and body. Therefore, the level of appearance satisfaction according to the types of school, economic standards, amount of Allowances and parents' education level is an important variable, which can also affect the self-esteem and the feelings of happiness. Teenagers' appearance satisfaction have a significant impact for determining the level of self-esteem and the feeling of happiness.

• Journal of Fashion Business
• /
• v.17 no.5
• /
• pp.165-182
• /
• 2013

This study conducts a survey based on 425 Chinese females in their twenties to thirties in order to examine the relevance between the cognitions of appearance effectiveness, ideal appearance seeking behavior and clothing image preference which have effects on their self-identity and interpersonal relations. The results of this study are as follows ; First, from the factor analysis for cognition of appearance effectiveness, and ideal appearance seeking behavior, a total of 4 factors such as psychological benefits, social benefits factors, pursuit of plastic surgery and pursuit of beauty treatment are being were drawn. As a result, there are significant correlations between heights of demographic variables and the cognition of appearance effectiveness, together with the ideal appearance seeking behavior. Respondents with higher heights represent the higher cognitions of appearance effectiveness, while the respondents with lower heights show more pursuits of beauty treatment behavior to reach the ideal image. Second, factor analysis of the clothing images are 4 factors such as classic-trendy, natural-dynamic, casual-formal, and masculine-feminine images. There are significant correlations between the four factors from clothing preference images and four factors from the cognition of appearance effectiveness, and ideal appearance seeking behavior. This suggests that higher social status such as job, income, residential district, and age among the demographic factors has greater effects on the clothing image preference.

• Journal of Fashion Business
• /
• v.6 no.1
• /
• pp.53-70
• /
• 2002

The purpose of this study is to review the innovation of Vidal Sassoon's hair design. His hair styling was created in 1950-60, and it was related to the Zeitgeist, 'Convulsion'. It was aesthetic reform that eliminated artificially of headdress through new design concept and high technique. It was social renovation that changed women's life through freedom, ease and mobility of hair form. Also, it was scientific innovation that emphasized improvement of hair care. Therefore this researcher set a high value on his contribution in beauty industry, and studied the formative characteristics of his hair styling. The results are as follows: The formative characteristics are classified into the simplicity of form, the mobility of construction, and the variety of color and texture. 1. The simplicity of form showed through geometric form. Vidal Sassoon's hair design had the overthrow traditional concept of femininity and beauty; in addition, it conferred freedom on not only hair itself but also women's action. 2. The naturalism and mobility of construction was found in layered and softly swinging hair made up by skillful cutting technique. It was developed by studying on the dynamism of sports in 1984 LA Olympic games. 3. The variety of color and texture showed conspicuously its visual evidence because of the simplicity of form. Especially, he borrowed factors of fine art, that is to say, form, space, texture, line, color and light, and created a performance art. His work is analyzed into an art, and he is one of the best artists.

• Journal of Fashion Business
• /
• v.9 no.2
• /
• pp.20-27
• /
• 2005

To find suitable color for an individual is very important in personal image-making. In recent years, the importance and role of personal image is also more emphasized. This study deals with the necessity d personal color system and the proposal of color which looks nice on a person as a result d personal color system. It also includes the method of making personal image by balancing between and using both favorite color and unfavorite color. Besides, I study how does the color image affect the personal appearance image in this paper. From clinical experiments, I concluded as follow. First, Each person has his suitable color. When the color is used, the color, pimples, flows and so on are covered and defects of his face are made up for. Second, By changing the factors of his own original color-group and decision factors - color d skin, hair, eye, etc -, I can change personal color-group. Third, The image of color affects the personal appearance image, when it used in make-up and hair-color. Considering above results, If one uses one's suitable color, one will complement defects done's face and improve merits of one's. Besides, One will be more confident and active by using one's suitable color.

• Journal of Fashion Business
• /
• v.19 no.5
• /
• pp.63-76
• /
• 2015

The purpose of this study was to design a training program for utilization of 3D special makeup mask program. This study was conducted with a 3D computer graphics software program, for special makeup mask using a variety of creative educational models and case study with comparative analysis. The makeup program applied to the majors and liberal arts classes for program design. Inthis study, the selected major courses included ' stage make up ', make up application', and illustrations and color '. Students were required to take a class targeted to questionnaire completion and analysis. The research method included literature search, and Internet navigation, of experimental research. The research targeted select college students attending a 4-year university located in Dae-jeon, Korea. ETRI's "3D mask special makeup simulation program" was used in support. A survey of the study conducted from September 1, 2013, to August 30, 2014, showed a total of 94 additional statistical analyses. First, grade 3 44.6% was attained by 91.7% of the first year student majoring in liberal arts classes, Second, students' in the 3D special dress up mask program Interestingly, attained high recognition in its mastering, usability, and creativity. Furthermore, the major student satisfaction was higher for the '3D special makeup mask program. Third, students '3D special dress up was one of the biggest advantages of the program', the mask ' that models 3D ' faces. In addition, the student's delicate dress called for critical technology skills. It is thought to be suitable for practical training and improving the efficiency and performance if applied to universities and beauty schools, such as the regular high school curriculum through research.

• Journal of Fashion Business
• /
• v.13 no.4
• /
• pp.60-76
• /
• 2009

Expression of woman characters in fusion traditional dramas plays a role of making the progress of dramas not bigoted and new. Especially, woman characters have a high weight as a heroine by an increase in their image in fusion traditional dramas. Expression of characters harmonizing modern with tradition has also given a help in reflecting a trend of the present times. Hair style and face makeup of woman characters in fusion traditional dramas are in the process of fusionization getting an effect from postmodernism. They are expressing the hair style of symbolization modern elements of hair style to traditional hair styles. They also expressed a neutral image with faded hair styles in the shaggy cut style and dye of neoplaticism. Neo-hippie style was changed into the style of naturalism and nationalism and the hair style braided in various branches as the one of Indians was changed into a primitive and national feature. It is producing a new style by permitting even a long-hair permanent wave hair style. Expression of straight hair style, a long-hair shaggy & bulging wave style and a hair style of neoplaticism, was distinguished. In the side of face makeup, they expressed its luxurious and splendid style by attaching great importance to its luster and are exposing images of characters by a smoky makeup emphasizing eye lines. Their face makeup was almost never separated from present dramas as using pearl shadow in a glossy lips makeup and color, which made it possible to express it more dramatically in fusion traditional dramas than in present dramas. In the event of the makeup element of fusion traditional dramas permitting diversity, the character makeup of fusion traditional dramas made a foundation to show people diverse elements of makeup by mix & match a present elements and past elements of historical research, which made it possible to express a unique makeup or a special makeup. Diverse makeup expressions were limited by reflection of illumination even in the existing videos. Therefore, 'Fusion' made it possible to express it more freely in fusion traditional dramas than in present dramas.

• Journal of Fashion Business
• /
• v.12 no.5
• /
• pp.77-93
• /
• 2008

The purpose of the study was to examine make-up expression elements of horror characters as an evil spirit, a vampire, a zombie, a monster and a psycho murderer through make-up, focused on horror movies of the United States after1960s. First, an evil spirit was expressed that the pupil grew dim without a focus and the skin was torn by going bad and rot completely. Also, it was expressed that its teeth was changed to pointed canine teeth as a wild beast and its pale and bloodless face showed blood vessels clearly. To express its bloodless and pale skin, air brush was swept into the skin over several times. Its canine tooth was made acryl powder into its shape and was harden to make its shape smooth. Also, it was colored to show people like the real thing. Second, a vampire was expressed by make-up elements as long nails, a sharp canine tooth, a pale skin with a blood vessel and dead eyes. Its rough skin and long nails were manufactured with latex foam, which was colored like the skin. Third, a monster image as a werewolf was expressed by make-up elements as fur, sharp teeth, changed nails and toenails, a rough skin and a face changed to a wolf. Rubber mask and rubber body suit were manufactured as a make-up of special character and so all its body was changed. Fourth, a psycho murderer and body-deformed man were expressed by make-up elements as a distorted mask, swelled-up and deformed skull and face form, terribly deformed body, discolored and hang down skin and teeth with an indeterminate form. Its body and face were manufactured by the foam latex technology according to make-up design as a make-up of special character.

• Journal of Fashion Business
• /
• v.19 no.3
• /
• pp.31-42
• /
• 2015

The purpose of this study is to develop a new makeup-kit brand for education, analyzing customer satisfaction of makeup-kits used in makeup lessons provided by lifelong education centers of colleges. The research method is as follows. In order to understand the current status of the kits used in makeup lessons offered by lifelong education centers of colleges in South Korea, the study conducted a survey from October 10 of 2014 to October 31 via fax, telephone and e-mail targeting these 98 colleges that were open makeup-courses available in October 2014. As for an analysis technique, the study used a frequency analysis. In order to develop a makeup-kit brand, the study investigated these makeup-kits as well and presented a BI draft and a makeup-kit design that the study had created for itself using Photoshop CS6 and Illustrator CS4. According to findings of the survey, the students were not satisfied with kits that had too many items, were high in price and had poor case design. In the light of that, the study conducted to develop a low to middle priced makeup-kit ranging from 110,000 KRW and 150,000 KRW with approximately 26 items. In terms of a case design, black was a dominant color which would make the case feel simple and modern. Dimensions of a small size makeup-kit container were 22cm*35cm*37cm with a sponge and rubber pad proposed as product ideas. The study also worked on a BI design.

• Journal of Fashion Business
• /
• v.19 no.3
• /
• pp.88-100
• /
• 2015

In our increasingly aged society, the term centenarian, meaning people 100 years old or older, is used more and more frequently. Indeed, anticipating long life, middle-aged to advanced-age people have changed their lifestyles to purchase goods for themselves. In addition, as the social trend of careful grooming for positive appearance spreads within the Korean society, the demand for senior male cosmetic products is likely to grow as the society ages further. However, previous large studies on the market for senior male cosmetics are limited. Since information is lacking about senior male consumers' awareness of cosmetics, this study examined their use of cosmetic products, purchase behaviors, and demand for cosmetics in order to explore correlations among interest levels in appearance, cosmetic purchase behavior, and cosmetic demand levels through diverse factors related to multiple variables. The results of this study were as follows : First, the more senior men managed their practical appearance, the more frequent their functional and psychological purchase behaviors. Second, the higher their practical purchase behavior, the stronger their demand for reasonable cosmetic prices. Third, the higher their value-oriented purchase behavior, the stronger the demand for greater product diversity. This study investigated men aged 50 or older residing in Seoul. Therefore, generalizing the findings of this study will be limited. Relevant subsequent studies should examine men aged 50 or older in each Korean region and more clearly identify the correlations among interest in appearance, cosmetic product purchase behavior, and cosmetic product demand using various factors related to multiple variables.

• Journal of Fashion Business
• /
• v.23 no.1
• /
• pp.116-126
• /
• 2019

The purpose of this study is to objectify the shape of curvature and average change rate of angular and arched eyebrow makeup. The data for the analysis were the final 336 pieces for the cosmetology students in the whole country. SPSS 20.0 program was used for the collected data, frequency analysis, factor analysis, reliability analysis, and crossover analysis were performed. First, the frequency of the average change rate of eyebrow makeup (angular and arcuate) was analyzed. As a result, the eyebrows suitable for the angled type showed the highest level of 'A-2' and the arched eyebrows had the highest level of 'B-2'. Second, to analyze the important factors of eyebrow makeup, frequency of eyebrows was the most important, followed by the inclination of eyebrows and eyebrow tail. Third, factor analysis and reliability analysis were conducted to examine each dimension of eyebrow makeup perception, and it was derived from three factors including acceptability, aggressiveness, and playability. Fourth, in order to analyze the difference of important factors in the form of the standard eyebrow makeup, the cross - analysis was performed with chi - square test, and it was confirmed that the angular eyebrow makeup showed the most objectivity when the average change rate was 0.29 and the curvature was 0.67. Fifth, arcuate eyebrow makeup showed the most objectivity when the average change rate was 0.57 and curvature was 0.56. The results of this analysis can be used as objective data of aesthetic criteria when designing the eyebrow shape.