• Proceedings of the Korean Institute of Interior Design Conference
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• 2007.05a
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• pp.248-254
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• 2007

A center of economy, during last 50 years, has been transferred from production into consumption and a new consumption culture has been made by changing from reasonable trend into subjective and psychological trend. In the past, an interest of consumers was to possess things, however, in present, an interest of them is mental value and satisfaction to experience various cultures, to focus value and meaning human's life, and to realize desires. According to this trend, society's interest on interior design has continuously increased. Social phenomenon to make a serious consideration of design management and value is rushing with various brands on the basis of marketing strategy. In this kind of era, interior designers also should try to make interior design area brand through long, objective and systematic marketing plan. Therefore, this research shows differentiation strategy to make interior design brand on the basis of marketing strategy with theoretical background through literature study, and presents an example of spa and cosmetic beauty salon - current new consumption culture - on the basis of marketing strategy.

• Korean Journal of Human Ecology
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• v.22 no.1
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• pp.75-88
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• 2013

The purpose of this study was to investigate the effects of appearance instrumentality on body satisfaction and appearance management behaviors by adolescent' sex. The subjects were 750 adolescents in Daejeon and Chungnam province. The research method was a survey and the measuring instruments consisted of appearance instrumentality, body satisfaction, appearance management behaviors, and subjects' demographics attributions. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, cluster analysis, ${\chi}^2$ test, and t-test, using SPSS statistical program. The results were as follows. First, 3 dimensions(the utility of interpersonal relationship, social achievement and sexual partnership) were emerged on appearance instrumentality, and adolescents were divided into 2 groups(unreceptive and receptive group) by appearance instrumentality. Second, appearance instrumentality had significant effects on female adolescents' body satisfaction; receptive group was more dissatisfied with their bodies, especially weight, hip, abdomen, and body shape than unreceptive group. However, it had no significant effects on male adolescents' body satisfaction. Third, appearance instrumentality had many significant effects on male and female adolescents' appearance management behaviors. Especially, female receptive group had higher intention to perform professional care by a sliming club, beauty salon, and dermatology, and face plastic surgery than unreceptive group.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2016.10a
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• pp.552-555
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• 2016

Currently it is increasingly commercialized "Mirror Display" is installed the mirror in front of Beauty salon chairs, cosmetic corner and shopping corner of the large department stores. It can go out on to earn additional revenue by showing advertising with a particular service. Speaking conventional mirror were used simply for the purpose of seeing yourself, in this paper, "Mirror Display" provides Weather forecast, Calender, time, Traffic information and important news according to the user's setting by downsizing this at home. Also by combining these technologies, by showing the information required in the 3D output method it will be able to maximize the nature of the mirror. "Hologram Mirror Display" is implemented to raise user satisfaction.

• Management & Information Systems Review
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• v.39 no.2
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• pp.95-112
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• 2020

This study intends to identify the main triggers of consumer participation behavior by multi-dimensionally reviewing factors affecting active participation behavior in order for consumers to receive better service at service encounter. We also want to review the impact of service contact employees' human services on consumers' experience of positive and negative emotions while performing participation behavior. This study targeted beauty salon services. Beauty salon services are one of the most important industries for human services because of the relatively long time interaction and the high degree of consumer participation that has a great influence on service outcomes. For an empirical analysis survey was conducted on 446 general consumers. SPSS and AMOS analysis was performed. The results of this study are as follows. First, relational benefits were not significant for consumer participation behavior, and functional benefits and hedonic benefits were significant. Consumer participation behavior was found to have a significant effect on positive emotions, but not on negative emotions. It has been shown that the service provider's human service has a significant effect on both positive and negative emotions. Finally, both positive and negative emotions were found to have a significant effect on service quality. Since beauty services are an industry with high social visibility, it has been shown that relational benefits does not significantly affect consumer participation. Negative emotions perceived by consumers did not significantly affect service quality. It may mean that some negative emotions are insignificant. Further studies will need to classify the negative emotion dimension more closely. It is necessary to review the feelings arising from service employees. Finally, it is necessary to review the various types of services of contact employees.

• Journal of the Korean housing association
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• v.18 no.6
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• pp.25-34
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• 2007

The purpose of this qualitative research is to compare the community service and situation of SH apartment in Yangcheon-Gu and PHA apartment in Minnesota in order to grasp the requirement for livable community. For the study, depth-interview method was used to collect the data. Throughout this research, we found the ways to create a livable community as follows: Rental apartments are supplied by Seoul Housing agency in Korea while in US by PHA, an independent government agency. Both of them are in direct management. There are five main topics to be discussed. First, as a main supplier of services, it is Yangchun-Gu's social welfare center in Korea, while PHA in US. Second, as a mean of giving services, Korean residents visit the welfare center. On the other hand, PHA apartments enforces service-to-customer policies. Third, as a Korean service, they are consultation targeting families, children, teenagers, disabled, olds, education, medical examinations, rehabilitation and free meals. In US PHA apartments, they are medical health professionals, social worker, beauty salon or barber shop, bus to shopping area, bookmobile, OK card program, CHSP, ASI, ALP, personal care, senior/congregate dinning and etc. Fourth, both Korean and US have same hindrance for the 'livable community' policies which is funding and conflict of residents. Fifth, both Korean and US think that the key for the success of 'livable community' are resources, service and residents. The differences between Korea and US concerning service conditions such as supply of rental apartments, management and services are caused by cultural, ethnic and economical differences. From another point of view, Korean apartments are predicted to have similar problems like PHA apartments, and preparative attitude for this is needed.

• The Journal of Industrial Distribution & Business
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• v.10 no.10
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• pp.23-34
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• 2019

Purpose - Most past studies related to this focused on the physical attractiveness of service employees, but this study emphasizes the social attractiveness and not just the physical attractiveness of employees. Therefore, the purpose of this study is to first categorize attractiveness as physical attractiveness and social attractiveness and to examine the impact of physical attractiveness on social attractiveness for service industry employees. Secondly, this study aimed at verifying the impact of physical attractiveness and social attractiveness on interpersonal trust. Third, it aimed at revealing the impact of interpersonal trust on customer satisfaction, as well as satisfaction on loyalty. Research design, data, and methodology - Questionnaires were distributed to customers that used beauty salon services, among the various service industries, to verify the hypothesis of this study. Also, hypothesis was analyzed with the structural equation method using Amos 20.0. Results - When presenting the results on verifying the research hypothesis, it was found that physical attractiveness had a positive impact on social attractiveness. Second, while physical attractiveness did not have a positive impact on interpersonal trust, social attractiveness was found to have a positive impact on interpersonal trust. Such results show that in forming interpersonal trust, social attractiveness was more important than physical attractiveness for service industry employees. This result is in contrast with the results of past studies, but it is different in that previous studies suggested only physical attractiveness and did not present social attractiveness in the hypothesis. Third, it was found that interpersonal trust had a positive impact on satisfaction, while satisfaction did not have a positive impact on loyalty. Conclusions - The biggest implication of this study is that it presented social attractiveness, which was rarely dealt with in past studies. Also, this study is significant in that it examined the relationship of physical attractiveness and social attractiveness. The results of this study show that in the service industry, the role of human elements such as service employees is important and that in addition to physical attractiveness, social attractiveness in the course of interaction such as communication with customers can also be an important strategic element.

• The Journal of the Convergence on Culture Technology
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• v.6 no.2
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• pp.177-182
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• 2020

The purpose of this study is to compare the perceptions of hairdressers, hairdressers-to-be, and ordinary people on hairdressers. For this, 286 hairdressers, hairdressers-to-be, and ordinary people residing in Daegu and Gyeongbuk were surveyed and analyzed. The study results are as follows: First, the job preferred by hairdressers is running their own salon. Most of those involved in the beauty industry considered that anyone who has an aesthetic sense can become a hairdresser, the average education level is college, and 5-10 years of experience would be adequate. On the other hand, the majority of the ordinary people thought different. Second, most of the hairdressers thought that professional theoretical knowledge and skills are required for hairdressers and that they have the role of leading beauty. On the other hand, the majority of the hairdressers-to-be and ordinary people considered that what it takes to become hairdressers are design sense and creativity and that they should take the responsibility of cleanliness and service. Meanwhile, all the research subjects shared common ideas that the competence required for hairdressers is skills and female hairdressers are preferred. Third, the most common cause for hairdressers to move from a workplace to another was wage-related issues, and the most answered entry-level salary was between KRW 1 million and 1.5 million and average working hours a day 9-10 hours. Fourth, the research subject groups showed significant differences in their perception of the occupation of hairdresser. The results suggest that although the social perception of hairdressers is improving, ordinary people still need to change their perception.