• 한국콘텐츠학회논문지
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• 제21권9호
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• pp.117-124
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• 2021

본 연구는 20대 소비자를 대상으로 뷰티제품의 모바일 쇼핑동기와 애플리케이션 속성을 분석하고 모바일 쇼핑동기가 뷰티 어플리케이션의 속성과 어플리케이션의 채택에 미치는 영향을 분석하였으며 그 결과는 다음과 같다. 첫째, 모바일 쇼핑동기는 유희성, 편리성, 충동성으로 구분되었으며 뷰티 어플리케이션 속성은 콘텐츠, 커뮤니티, 지속적 관리로 분류되었다. 둘째, 모바일 쇼핑동기는 선호하는 뷰티 모바일 어플리케이션 채택에 유의한 영향을 미치는 것으로 나타났는데 유희성은 뷰티 전문브랜드 앱과 뷰티쇼핑몰 앱에, 충동성은 온라인 종합 쇼핑몰 앱과 뷰티커뮤니티 앱에, 편리성은 TV홈쇼핑 기반 앱에 영향력이 있는 것으로 나타났다. 셋째, 모바일 쇼핑동기는 뷰티 어플리케이션 속성에 유의한 영향을 미치는 것으로 나타났다. 콘텐츠 속성에는 유희성, 편리성, 충동성이 유의한 영향이 나타났고, 커뮤니티 속성에는 유희성이, 지속적 관리에는 충동성이 영향력이 있는 것으로 나타났다.

• 복식
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• 제64권8호
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• pp.67-82
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• 2014

This research aims to explicate how we reveal our identity and emphasize beauty in our passion for beauty. It also attempts to find out our sense of beauty in exaggeration of visual expressions. The purpose is to represent how the contemporary knit fashion is various and exaggerated in our modern fashion world, and also to give the direction of new knitwear designs through the visual analysis of exaggerated knit fashion. Literature research was done by studying reference books and magazines, leading papers and based on a dissertation thesis. This study collected 787 designer's works published in the world's big Four collections from the 2000 S/S to 2011 S/S, in 23 seasons during 12 years. In answer to 9 experts about the criteria of classification, 520 works were chosen and analyzed according to the standard of exaggerated knitwear. The result of the study is the followings: The type of exaggeration shown in contemporary knit fashion was classified in three categories; Enlarge exaggeration, reduce exaggeration and transform exaggeration. As a sub-category, enlarge exaggeration was classified into three categories; Volume expansion and the expansion by the material, gauge and larger composition application expansion. Reduce exaggeration appeared as mini-reduction, skinny-reduction and transform exaggeration was respectively classified into deformation of the shape and patterns. The characteristics of exaggeration shown in contemporary knit fashion appeared as the new formative sense. In terms of fuller sense and surface, using various materials, gauge, changes in the composition represented challenges for textiles. The exaggerated contemporary knitwear expressed sex appeal using tight-fitting effect. Contemporary knit fashion simplified the design by taking advantage of the strong elastic attributes. It showed the beauty of women, expressed variability and limitless knit characteristics beyond the conventional thinking. In addition, it has been well represented as a form of freedom, amusement and diversity.

• 한국패션뷰티학회지
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• 제1권1호
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• pp.27-47
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• 2003

This research is to build the foundation of systematic application of color in cosmetology by analyzing color attributes in women's makeup presentation. The result were as follows. 1. The most popular color series in make up were R then RP and YR. The most popular color tone is 'd' and 'lt'. 2. Colors in make up according to age was as follows. For eye shadow, people aged 18 to 24 used 'lt' tone of the R color series; people aged 25 to 34 used 'lt', 's', 'sf tone of the R color series, 'lt' tone of the PB color series, 'lt' tone of the YR color series; people over 35 'g' tone of the YR color series, 'sf' tone of the P color series. For lipstick, people aged 18 to 24 used 'd' tone of the R color series; people aged 25 to 34 used 'd', 'sf' tone of the R color series; people over 35 used 'd' tone of the R color series. For lip-gloss, people aged 18 to 24 used 'v', 'lt', 'b', 's' tone of the R color series; people aged 25 to 34 used 's' 'd' 'dp' 'sf' tone of the R color series; people over 35 used 'b' tone of the R color series. 3. Make up colors according to marital status was as follows. For eye shadow, while married interviewees used 's', 'dk' tone of the R color series, single interviewees used 'lt', 'sf' tone of the R color series. For lipstick, while married interviewees used 'd', 'g' tone of the R color series, single interviewees preferred to use madder 'd', 'sf' tone of the R color series. For lip-gross, while married interviewees used 'd' tone of the R color series, single interviewees used 'b' tone of the R color series the most.