• Korean Management Science Review
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• v.22 no.1
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• pp.179-197
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• 2005

This study examines market acceptance for DMB service, one of the touted new business models in Korea's next-generation mobile communications service market, using adoption end diffusion of innovation as the theoretical framework. Market acceptance for DMB service was assessed by predicting the demand for the service using the Bass model, and the demand variability over time was then analyzed by integrating the innovation adoption model proposed by Rogers (2003). In our estimation of the Bass model, we derived the coefficient of innovation and coefficient of imitation, using actual diffusion data from the mobile telephone service market. The maximum number of subscribers was estimated based on the result of a survey on satellite DMB service. Furthermore, to test the difference in diffusion pattern between mobile phone service and satellite DMB service, we reorganized the demand data along the diffusion timeline according to Rogers' innovation adoption model, using the responses by survey subjects concerning their respective projected time of adoption. The comparison of the two demand prediction models revealed that diffusion for both took place forming a classical S-curve. Concerning variability in demand for DMB service, our findings, much in agreement with Rogers' view, indicated that demand was highly variable over time and depending on the adopter group. In distinguishing adopters into different groups by time of adoption of innovation, we found that income and lifestyle (opinion leadership, novelty seeking tendency and independent decision-making) were variables with measurable impact. Among the managerial variables, price of reception device, contents type, subscription fees were the variables resulting in statistically significant differences. This study, as an attempt to measure the market acceptance for satellite DMB service, a leading next-generation mobile communications service product, stands out from related studies in that it estimates the nature and level of acceptance for specific customer categories, using theories of innovation adoption and diffusion and based on the result of a survey conducted through one-to-one interviews. The authors of this paper believe that the theoretical framework elaborated in this study and its findings can be fruitfully reused in future attempts to predict demand for new mobile communications service products.

• Health Policy and Management
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• v.18 no.4
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• pp.85-110
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• 2008

In this study, we explore the long-term demand forecasting of high-price medical equipments based on logistic and Bass diffusion model. We analyze the specific pattern of each equipment's diffusion curve by interpreting the parameter estimates of Bass diffusion model. Our findings are as follows. First, ultrasonic imaging system, CT are in the stage of maturity and so, the future demands of them are not too large. Second, medical image processing unit is between growth stage and maturity stage and so, the demand is expected to increase considerably for two or three years. Third, MRI is in the stage of take-off and Mammmography X-ray system is in the stage of maturity but, estimates of the potential number of adopters based on logistic model is considerably different to that based on Bass diffusion model. It means that additional data for these two equipments should be collected and analyzed to obtain the reliable estimates of their demands. Fourth, medical image processing unit have the largest q value. It means that the word-of-mouth effect is important in the diffusion of this equipment. Fifth, for MRI and Ultrasonic system, q/p values have the relatively large value. It means that collective power has an important role in adopting these two equipments.

• The Journal of Society for e-Business Studies
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• v.17 no.2
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• pp.63-72
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• 2012

The Korean telecommunications market has been expanding swiftly, these days, to be saturated. In this environment, the upcoming mobile telecommunication market, where 4G service was introduced this year, is becoming more substitutive and competitive. Thus, the demand forecasting of 4G service is very difficult, while it is critical to market success. This paper adopts a multi-generation diffusion model to capture the diffusion and substitution patterns for two successive generation of technological services, i.e., 3G and 4G mobile telecommunications services. The three parameters, i.e., the coefficient of innovation, the coefficient of imitation, and the coefficient of market potential, used in the multi-generation diffusion model based on Norton and Bass[11] are obtained by inference from similar substitutive relations between older and newer telecommunication services to 3G and 4G services. The simulation results show that the Bass type multi-generation model can be successfully applied to the demand forecasting of newly introduced 4G mobile telecommunication service.

• Journal of Korean Institute of Industrial Engineers
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• v.27 no.3
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• pp.267-273
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• 2001

While forecasting sales of a new product is very difficult, it is critical to market success. This is especially true when other products have a highly negative influence on the product because of competition effect. In this paper, we develop a choice-based competitive diffusion model and apply to the case where two digital mobile telecommunication services, that is, digital cellular and PCS services, compete. The basic premise is that demand patterns result from choice behavior, where customers choose a product to maximize their utility. In comparison with Bass-type competitive diffusion models, our model provides superior fitting and forecasting performance. The choice-based model is useful in that it enables the description of such competitive environments and provides the flexibility to include marketing mix variables such as price and advertising.

• Korean Journal of Agricultural Science
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• v.48 no.4
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• pp.987-1001
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• 2021

One of the most critical issues in the dairy industry, alongside the low birth rate and the aging population, is the decrease in demand for milk. In this study, the consumption trends of 12 major dairy products distributed in Korea were predicted using a logistic model, the Gompertz model, and the Bass diffusion model, which are representative S-shaped growth models. The 12 dairy products are fermented milk (liquid type, cream type), butter, milk powder (modified, whole, skim), liquid milk (market, flavored), condensed milk, cheese (natural, processed), and cream. As a result of the analysis, the growth potential of butter, condensed milk, natural cheese, processed cheese, and cream consumption among the 12 dairy products is relatively high, whereas the growth of the remaining dairy product consumption is expected to stagnate or decrease. However, butter and cream are by-products of the skim milk powder manufacturing process. Therefore, even if the consumption of butter and cream grows, it is difficult to increase the demand of domestic milk unless the production of skim milk powder produced from domestic milk is also increased. Therefore, in order to support the domestic dairy industry, policy support should be focused on increasing domestic milk usage for the production of condensed milk, natural cheese, and processed cheese.

• Journal of Korean Institute of Industrial Engineers
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• v.39 no.5
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• pp.412-421
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• 2013

Motion picture industry is one of the most representative fields in the cultural industry and has experienced constant growth both worldwide and within domestic markets. However, little research has been undertaken for diffusion patterns of motion pictures, whereas various issues such as demand forecasting and success factor analysis have been widely explored. To analyze diffusion patterns, we adopted extended Bass model to reflect the potential demand of movies. Four clusters of selected movies were derived by k-means clustering method with criteria of opening strength and profitability and then compared by their diffusion patterns. Results indicated that movies with high profitability and medium opening strength are most significantly influenced by word of mouth effect, while low profitability movies display nearly monotonic decreasing diffusion patterns with noticeable initial adoption rates and relatively early peak points in their runs.

• Journal of the Korea Society of Computer and Information
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• v.21 no.6
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• pp.117-125
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• 2016

In this research, economic analysis of Integrated Information System for Nano-convergence Industy (hereafter 'NANOIN'), which was developed and has been in operation by Organization of Nano-convergence Industrial Cooperation, is conducted. For this purpose, the research has been carried out in the following order. First, NANOIN user's maximum willingness-to-pay is estimated using contingent valuation method, the number for NANOIN users is estimated using Bass Diffusion Model, and annual benefit from NANOIN is estimated. Next, annual cost from NANOIN is estimated using annual budget for NANOIN related planned activities. Finally, economic value of NANOIN is evaluated using economic analysis applied to the estimated annual NANOIN benefit and cost. From the economic analysis, it is found that NANOIN has some economic value. It is expected that the procedures suggested in this research can help to systematically evaluate economic value for public goods which have not only uncertain benefit from user's side but also uncertain demand just like NANOIN.

• Proceedings of the KIEE Conference
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• 2007.07a
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• pp.842-843
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• 2007

In this paper, the proper rebate level can be decided in programs of energy savings by solving an optimization problem with an objective function, which satisfies a maximum value of total energy savings. And then, each prevalence amount is estimated by using virtual Bass model which is a function of rebate level, instead of the conventional Bass model. Finally, by cost/benefit analysis of the estimated prevalence amounts, the priority order is obtained for the investment of each program. The priority order obtained in this way may result the improvement of investment efficiency for DSM(Demand-Side Management) programs and the reasonable plan decision for supply and demand in power system.

• Korean System Dynamics Review
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• v.3 no.1
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• pp.79-104
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• 2002

A system dynamics project is going on for forecasting automobile market in Korea. The project is made up of three stages, and the first stage has been wrapped up. As the first attempt, most efforts have been focused on the sound foundation rather than the exact forecast. The model consists of three sectors; the supply sector, the demand sector, and the population sector. The supply sector is a simple stock and flow diagrams representing the supply capacities of all automobile types. The major effort is made on the demand sector and the population sector. The demands are divided into three categories; replacement demands, new demands, and additional demands. The model applies “one car per person" concept, and assumes there will be no additional demands for a while. The replacement demands are calculated based on a simple stock and flow diagram. The new demands are calculated via Bass models; each bass model represents a diffusion for each age group. The population is divided into 101 age groups (age 0 to age 100). The model has been calibrated with past 10 year data (1990 - 1999), and tested for the next two years (2000-2001). The results ware acceptable, although a fine tuning is required. Now the second stage is going on, and most of efforts are made how to incorporate the economic and cultural factors.

• Journal of the Korean Society of Marine Environment & Safety
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• v.24 no.3
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• pp.367-372
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• 2018

The objective of this paper is to optimize the cross-section of aluminum decking units used in the bass boats under operating conditions, and to verify the optimized model from the results via by ANSYS software. Aluminum decking unit is needed to endure specific loading while leisure activity and sailing. For a stiffer and more cost-neutral aluminum decking unit, optimization is often considered in the naval and marine industries. This optimization of the aluminum decking unit is performed using the ANSYS program, which is based on the topology optimization method. The generation of finite element models and stress evaluations are conducted using the ANSYS Multiphysics module, which is based on the Finite Element Method (FEM). Through such a series of studies, it was possible to determine the most suitable case for satisfying the structural strength found among the phase-optimized aluminum deck units in bass boats. From these optimization results, CASE 1 shows the best solution in comparison with the other cases for this optimization. By linking the topology optimization with the structural strength analysis, the optimal solution can be found in a relatively short amount of time, and these procedures are expected to be applicable to many fields of engineering.