• Journal of The Institute of Information and Telecommunication Facilities Engineering
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• v.8 no.4
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• pp.157-162
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• 2009

This study's purpose is to forecast the market demand of UVS (u-Transportation Vehicle Sensor) OBU (On-board Unit) of the ubiquitous Transportation. Bass model, Logistic model, and Gompertz model were used for the forecasting market demand. Firstly, this research focused on the market size for the u-T OBU. All three models were used for the market size prediction and the average values were used. The Bass model were calibrated and the market demand for the UVS OBU of the u-Transportation system were estimated using this model.

• Journal of the Korean Society for information Management
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• v.25 no.1
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• pp.61-74
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• 2008

The purpose of this study is to estimate economic value of document delivery services(DDS) at foreign journal supporting center in K University library. For this study, Bass diffusion model, which is widely used in forecasting, especially new product and new service forecasting, was adopted. User survey was also carried out from September 10 to 20, 2007. As a result, useful value(UV) of DDS is estimated about not less than 2,000,000,000 won, and willingness to pay(WTP) is estimated about less than 2,000,000,000 won. This study, economic value analysis at foreign journal supporting center, was limited to DDS, and used methodology for the study is also limited to UV and WTP. Demographic analysis(i.e., sex, age, occupation, educational level) for UV and WTP is also conducted.

• Proceedings of the Korean Society for Quality Management Conference
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• 2006.11a
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• pp.17-22
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• 2006

Online game industry is one of the most value added industry and continues to grow rapidly nowadays. This paper classifies the diffusion patterns of online games according to online game genre, estimates coefficients of innovation and imitation using Bass model, extracts the Bass-based adoption life cycle model which reflects the properties of each game, and then analyzes the diffusion pattern of each game. Through the research on the diffusion pattern of online games, if we can identify the characteristics of changing market and consumers in accordance with the product life cycle, we will provide the implications to the marketing strategy, which have to change at every stage of adoption life cycle, not to mention to investment plan.

• Journal of Korea Technology Innovation Society
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• v.14 no.spc
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• pp.1232-1255
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• 2011

This paper proposes a model for demand forecasting that will require less effort in the process of utilizing the new product diffusion model while also allowing for more objective and timely application. Drawing upon the theoretical foundation provided by the hype cycle model and the consumer adoption model, this proposed model makes it possible to estimate the maximum market potential based solely on bibliometrics and the scale of the early market, thereby presenting a method for supplying the major parameters required for the Bass model. Upon analyzing the forecasting ability of this model by applying it to the case of the hybrid car market, the model was confirmed to be capable of successfully forecasting results similar in scale to the market potential deduced through various other objective sources of information, thus underscoring the potentials of utilizing this model. Moreover, even the hype cycle or the life cycle can be estimated through direct linkage with bibliometrics and the Bass model. In cases where the hype cycles of other models have been observed, the forecasting ability of this model was demonstrated through simple case studies. Since this proposed model yields a maximum market potential that can also be applied directly to other growth curve models, the model presented in the following paper provides new directions in the endeavor to forecast technology diffusion and identify promising technologies through bibliometrics.

• Journal of the Korean Operations Research and Management Science Society
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• v.42 no.1
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• pp.29-41
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• 2017

Korea is expected to become a super-aged society by 2050. Given an aging population and the increasing pressure for the early retirement, a sufficient social safety net for elderly population becomes important. The Korean government introduced public reverse mortgage program in 2007, which is a product for aging seniors and the elderly, The number of reverse mortgage subscribers has also steadily grown. The demand continues to grow, but the reverse mortgage over a long period of time is a highly uncertain and risky product in the position of guarantee or lending institution. Thus, suitable demand prediction of the reverse mortgage subscribers is necessary for stable and sustainable operation. This study uses a Bass diffusion model to forecast the long-term demand for reverse mortgage and provides insight into reverse mortgage by forecasting demand for stability and substantiality of the loan product. We represent the projections of new subscribers on the basis of the data obtained from Korea Housing Finance Corporation. Results show that potential market size of Korean reverse mortgage reaches approximately 760,000-1,160,000 households by 2020. We validate the results by comparing the estimate of the cumulative number of subscribers with that found in literature.

• Journal of Digital Convergence
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• v.18 no.2
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• pp.205-211
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• 2020

The method of predicting the future may be predicted by technical characteristics or technical performance. Therefore, technology prediction is used in the field of strategic research that can produce economic and social benefits. In this study, we predicted the future market through the study of how to predict the future with these technical characteristics. The future prediction method was studied through the prediction of the time when the market occupied according to the demand of special product. For forecasting market demand, we proposed the future forecasting model through comparison of representative quantitative analysis methods such as CAGR model, BASS model, Logistic model and Gompertz Growth Curve. This study combines Rogers' theory of innovation diffusion to predict when products will spread to the market. As a result of the research, we developed a methodology to predict when a particular product will mature in the future market through the spread of various factors for the special product to occupy the market. However, there are limitations in reducing errors in expert judgment to predict the market.

• The Korean Journal of Applied Statistics
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• v.14 no.2
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• pp.233-243
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• 2001

중장기 수요예측을 위해 자주 사용되는 방법으로 확산모형과 성장곡선모형을 들 수 있다. 본 논문에서는 이들 방법론의 성격 및 실제 적용에 있어 모수추정에 따른 문제점들을 살펴보고, 모수추정을 효율적으로 수행하기 위한 전략을 제시한다. 또한 실제 자료에 각 방법론들을 적용하여 예측결과를 비교한다.

• Journal of Korean Institute of Industrial Engineers
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• v.41 no.5
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• pp.488-498
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• 2015

Research on stem cells can be divided into three categories : pluripotent stem cell, adult stem cell, and induced pluripotent stem cell. Technology life cycle (TLC) on research stage is analyzed for the three stem cell categories based on diffusion model. Three diffusion models-logistic, Bass, and Bass model with integration constant (BMIC)-are applied to the number of articles related to each stem cell category in SCOPUS lists. Two different parameter estimation methods is used for each of logistic and Bass model. Results show that (1) the current year, 2015, lies in growth period at pluripotent stem cell and adult stem cell, and lies in growth period or maturity period at induced pluripotent stem cell. (2) Model fitness is the highest at BMIC model. (3) Imitation effect works best at the research area of induced pluripotent stem cell.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2004.05a
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• pp.532-535
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• 2004

현재 국내 초고속 인터넷 인프라는 세계 최고 수준으로 xDSL 계열의 디지털 가입자 회선과 HFC(Hybrid Fiber Coxial) 망을 활용한 케이블 모뎀이 시장을 거의 차지하고 치열한 경쟁을 보이고 있다. 하지만 서비스 가입자 수준은 거의 포화점에 다다른 것으로 보이며 앞으로 속도를 비롯한 품질 면에서 진보된 차세대 인터넷 접속 서비스 구축을 계획하고 있다. NGN은 유무선 통합을 통한 다양한 서비스를 제공을 목표로 정부나 기업에서 추진 중은 차세대 통합 정보통신 인프라이다. 이 NGN을 실현시킬 수 있는 가입자 망 기술로서는 FTTH가 유력하게 거론되고 있다. 본 연구에서는 초고속 인터넷 서비스 수요에 대한 체계적인 분석을 통하여 NGN 서비스 특성을 반영하는 적절한 예측 모형을 제시하였다. FTTH 가입자 수요를 예측하기 위해 본 논문에서는 Bass 모형의 변형인 변형된 공존 Bass 모형을 이용하였다.

• Journal of the Korean Physical Society
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• v.73 no.9
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• pp.1255-1262
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• 2018

In this paper, alternative potentials to explain the scattering cross sections of $^{7,9,10,11,12,14}Be$ isotopes by a $^{12}C$ target nucleus at different energies are researched. For this purpose, fourteen different proximity potentials, such as Proximity 1966, Proximity 1976, Proximity 1977, Proximity 1979, Proximity 1984, Proximity 1988, Proximity 1995, Broglia and Winther 1991, Aage Winther, Bass 1973, Bass 1977, Bass 1980, Christensen and Winther 1976, and $Ng{\hat{o}}$ 1980, are used to produce the real potential within the optical model. The imaginary potential is formed by using the Woods-Saxon potential. The theoretical results are compared with both experimental data and data reported in the literature. The results are in good agreement with the data. The proximity potentials are observed to play a significant role in obtaining the scattering cross sections of $^{7,9,10,11,12,14}Be$ isotopes.