• 한국조리학회지
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• 제14권3호
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• pp.109-122
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• 2008

This study aims to examine the properties of using bakeries based on demographic variables and repurchase intention and recommendation intention according to participation rates in promotional events. First, demographic characteristics and frequency of using bakeries were analyzed. Second, crosstabulation analysis on usability was conducted according to demographic variables. Third, effects of participation rates in promotional events on repurchase intention and recommendation intention were examined. This study could provide the reasons why bakeries should do promotional events, showing their effects on sales. Surveys were conducted with the students of the culinary department and bakery customers to investigate the influence on repurchase intention and recommendation intention according to participation rates in promotional events. As a result, both repurchase intention and recommendation intention showed a significant result. Also, the study aims to improve understanding by analyzing demographic variables on the properties of using bakeries(frequency in use of bakeries, purchase type, bakery type that is preferred, a time slot being made a purchase, objects of purchase, and purchasing price per person) and create data to help the management of a bakery.

• 한국프랜차이즈경영연구
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• 제11권3호
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• pp.7-18
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• 2020

Purpose: Recently, information on 'Delicious Restaurants (Mat-zip)' and 'Famous Bakeries' can be obtained through various media such as TV, Internet search, and SNS, and the culture of finding and sharing them has become a trend. Since PZB's SERVQUAL, there have been many studies measuring service quality, leading to hotels, restaurants and coffee shops. These studies of service quality include product quality in the service quality dimension. Hotels, restaurants, and coffee shops are provided with intangible services while customers visit and stay, but 'Delicious Restaurants (Mat-zip)' and 'Famous Bakeries' often stop by to buy products and return home. Therefore, the study on the effect of quality on customer behavior on 'Delicious Restaurants (Mat-zip)' should consider product quality separately. In this study, we want to study how each quality element affects the perceived value and response of customers by separating product quality and service quality. Research design, data, and methodology: This study tested the structural model of how the quality of products and services of famous bakeries affect customers' perceived value and response. As the quality factors, products, tangible services, and employee services were adopted, and perceived values adopted utilitarian and hedonic values, and customer responses adopted customer satisfaction and behavior intention. For this study, 203 survey data with experience using famous bakeries were analyzed using SPSS 22.0 and AMOS 22.0. Result: The research results are as follows. First, product quality positively influenced utilitarian value, hedonic value, and customer satisfaction, tangible service quality positively influenced utilitarian value, and employee service quality positively influenced hedonic value. Second, utilitarian value had a positive effect on behavioral intention, and hedonic value had a positive effect on customer satisfaction. Conclusions: In a famous bakery, it is basic that product quality should be given priority, and for customer satisfaction, employee service quality is half as important. In addition, for Behavior Intension (revisit by the customer), in addition to product quality, the quality of tangible services and employee services should be maintained at a quarter level.

• 대한안전경영과학회:학술대회논문집
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• 대한안전경영과학회 2012년 춘계학술대회
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• pp.23-35
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• 2012

The purpose of this study is to present HACCP management method for improving customer satisfaction in bakery industry. As a study method, literature review on HACCP and customer satisfaction and developing questionnaires through model design were done. Then, a survey was done to 209 customers who had experiences of visiting small size bakeries in Seoul or the national capital region. It was then statistically analyzed and examined. In conclusion, even though the respondents showed positive expectation that the certification of HACCP will have an effect on the factors of customer satisfaction like brand image, quality of product and service, facility and physical environment and so on, but as we proved in the course of study model's hypothesis confirmation, actually, current promoting efforts and strategies of the government or related institutions to spread recognition of HACCP don't have an meaningful effect on the factors of customer satisfaction.

• 동아시아식생활학회지
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• 제19권6호
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• pp.1009-1017
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• 2009

This study was performed to analyze the preferences and actual use patterns of university students (96 males and 187 females) for bakeries in the Gyeongju area of Korea. A total of 283 questionnaires were used for the examination and statistical analyses were completed using SPSS Win (14.0) by descriptive analysis and $x^2$-tests. The most favored bakery products were prepared items such as sandwiches and toast. Most of the respondents (92.9%) typically used bread for snacks, and the main places of purchase were well-known bakery shops (38.5%) in which females preferred well-known shops more than males. In addition, the respondents liked milk (79.9%) and jam (39.7%) as the beverage and food, respectively, to eat with bread. When choosing bread, the main selection point was taste (80.2%) and the cost per person per visit was usually 1,000~5,000 won (63.3%). The consumption frequency rate revealed that 49.1% of the students consumed bread as a snack, while 24.8% consumed bread with other foods 1~2 times a week. In the case of purchasing bread as a snack, females had more purchases than males (p<0.05). Students who lived in their own home (p<0.001) with a commute time to school greater than 30 minutes (p<0.001) had the highest number of bread purchases as a snack. The most important point for bread purchase was hygiene (4.60). Overall, for the development of bakeries in the Gyeongju area it seems imperative to address the bakery shop environment, including such aspects as hygiene, price, and new bread product development for students.

• 한국조리학회지
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• 제20권1호
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• pp.159-177
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• 2014

본 연구는 수도권 윈도우 베이커리의 매장근무자와 공장근무자의 위생교육, 위생 지식 및 위생관리 수행 수준을 조사하여 윈도우 베이커리 위생관리 현황을 파악하고자 하였다. 윈도우 베이커리 근무자를 매장과 공장 근무자로 분류하여 위생 교육 현황을 파악하였고, 위생 지식수준과 위생 관리 수행 수준을 직급, 근무연한, 위생 교육횟수에 따라 분석하고, 이 결과를 개인위생, 시설 및 작업장 위생, 재료 및 제조 위생으로 나누어 비교했다. 연구결과를 요약하면 다음과 같다. 첫째, 윈도우베이커리 근무자들은 1년에 3회 이하로 위생교육을 받고 있었으며, 위생 관리 수행 수준은 공장근무자가 매장근무자보다 평균이 높았다. 둘째, 위생지식수준의 경우 매장근무자는 재료 및 제조위생에서 대표와 근무기간이 5년 이상인 경우 낮게 나타났으며, 공장근무자는 공장장과 인턴, 근무기간이 5년 이상인 경우 낮았다. 셋째, 위생관리 수행수준의 경우 매장근무자는 인턴과 근무 1년 미만인 경우 수행수준이 낮았고, 공장근무자는 직급과 근무기간에 따라 유의한 차이는 없었다. 위생교육을 받지 않은 경우 매장근무자는 전반적으로 수행수준이 낮았고, 공장근무자는 재료 및 제조위생에서 수행수준이 유의하게 낮았다. 따라서 향후 윈도우 베이커리 매장과 공장 근무자들을 위한 업무에 따른 위생 교육 매뉴얼을 작성하여 지속적인 위생교육과 모니터링이 필요하다.

• 한국조리학회지
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• 제7권3호
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• pp.85-98
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• 2001

This study was performed to describe the overall sanitation of baking utensils and equipments, employees, and environment in 9 bakeries. Microbiological tests on employees, utensils and equipments, were done according to standard procedure and included total plate count, coliforms, fungi and Staphylococcus aureus.. Microbiological testing is a value in determining hazards for developing a HACCP plan but were not detected throat and employee's hands before use. Staphylococcus aureus was detected nasal cavity and employees's hands after use. Employee's apron after use was detected fungi and coliform and was risk factor of cross-contamination to bread or cookies et al. Generally hygienic conditions of pan, kitchen board, knife, brush, and wooden scoop were worse than those of other baking utensils such as tray, bread tweezers, dusting brush and dish cloth. And refrigerator, freezer and fermentation chamber were detected fungi and coliforms. Total plate count of heating table, working table, distribution table, washbowl and refrigerator was increased in 2nd period. Temperature of refrigerator was 10.43$^{\circ}C$ and strict temperature control of refrigerations needs. Therefore, baking utensils and equipments were reguraly need to sterilize and clean. Additionary, it need to practice the effective sanitation education and training program for the bakery managers and employees.

• 한국조리학회지
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• 제11권3호
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• pp.40-55
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• 2005

The purpose of this study was to understand the effect of customers' repurchase intention, extract important factors, systematically analyze them and suggest the direction of bakery industry through studying the customers' satisfaction with bakeries. The researcher modified the questionnaire developed by Park, CH(1998), Lee, JH(2000), Yoon, YC(2000), and Kim SE(2002). In order to assess the level of customers' satisfaction with bakeries, a five point Likert scale was used. The used statistical methods for the data analysis were frequency analysis, reliability analysis, t-test factor analysis, ANOVA, multiple regression analysis. For all analyses of the research question, an alpha level of.05 was used. The major findings obtained from this study were as fellows. First on the factors of reliability and service ability, there was a high difference between males and females, and singles and the married. Second, on the factors of accessibility using convenience, service ability, and service response, there was a high difference among using frequence. Third, on the reliability factors, there was a high difference among average using amount per month. Forth, on the factors of accessibility using convenience, and service response, there was a high difference among types of customers' residing styles. Fifth, on the factors of income level, there was statistically no difference. Lastly, on the factors of accessibility using convenience, tangibleness, and service response, these factors significantly influenced customers' repurchase intention.

• 한국조리학회지
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• 제21권2호
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• pp.215-229
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• 2015

본 연구에서는 국내 주요 도시에서 영업 중인 자영 제과점 경영주를 대상으로 전반적인 경영실태를 고찰함으로써 자영 제과점의 경영 활성화를 위한 보다 실질적인 시사점을 제공하고자 하였다. 총 48명의 자영 제과점 경영주를 대상으로 설문조사를 실시하였으며, SPSS(V 16.0) 통계 프로그램을 사용하여 빈도분석과 대응표본 t-검정으로 분석하였다. 연구결과, 경영주의 제빵사 경력과 경영 경력은 대부분 10년 이상이었으며, 현재 4개 이상의 업체와 경쟁을 통해 제과점을 경영하고 있고, 가장 주된 경쟁 점포는 프랜차이즈형 제과점이라고 하였다. 또한, 점포의 경쟁력 강화를 위해 가장 중요한 요인은 종사원이었으며, 제과점의 매출 향상을 위해서도 기술력 향상과 기술 인력확보가 가장 시급하다고 하였다. 또한, 맛, 위생, 서비스, 가격, 제품, 접근성, 소통 등의 7개 항목에 대한 대응표본 t-검정 결과, 소통 측면에서 중요도와 만족도의 편차가 가장 큰 것으로 조사되었다.

• 한국식품조리과학회지
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• 제19권4호
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• pp.454-462
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• 2003

본 연구는 서울시에 위치한 소규모 베이커리 2곳을 대상으로 제빵류(단팥빵, 크림빵, 케익류)의 원료 및 공정별, 제빵기구$.$용기, 제빵종사자와 작업장환경에 대한 일반세균, 대장균군 및 급식소에서 위해세균으로 정의되어 있는 E. coli, Salmonella, Yersinia, Staphylococcus와 같은 식중독균에 대한 미생물 검색을 실시함으로써 소규모 베이커리에서의 HACCP적용을 위한 기초자료를 제공하고자 하였으며, 그 결과는 다음과 같았다. 1. 채취한 시료의 일반세균수 및 대장균군수는 대부분의 시료에서 안전성 수준을 초과하였다. 2. 대장균은 A점포의 혼합기, 수도꼭지, 쓰레기통, 작업장 바닥과 손잡이, 단팥빵 및 크림 빵 성형단계의 시료에서 균이 분리되었다. 3. 살모넬라균은 A점포의 원재료인 마가린과 단팥빵 성형단계의 시료에서 검출되었다. 4. 황색포도상구균은 A점포의 계란과 빵자르는 기계 및 B점포의 크림빵 성형단계의 시료에서 검출되었고, 독소형은 enterotoxin A인 것으로 확인되었다. 5. PCR분석 결과 E. coli O157은 음성인 반면, Salmonella균은 양성임이 판명되었다. 이상의 결과가 소규모 베이커리에서의 HACCP적용을 위한 미생물학적 위해도 평가의 전반적인 면을 대표할 수 없는 연구의 제한성을 가지고는 있으나 이연구를 기초로 더욱더 체계적인 연구들이 실시되리라 기대한다.

• 한국관광식음료학회지:관광식음료경영연구
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• 제14권2호
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• pp.95-119
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• 2003

Case Study about the management of bakery menu through a menu analysis: This study checked the sales of bakeries this researcher has operated for 4 weeks before evaluating the menu with Kasavana & Smith Analysis, changing the position of the menu on the theoretical base of space composition and then checking the sales for 4 weeks again and analyzing in the same way. The study compared the two groups by using the menu analysis. The menu used in the analysis included 31 items produced in the stores and 29 items turned out from the headquarters. The results of the menu evaluation through Kasavana & Smith Analysis are as follows: (i) before changing the position of the menu 22 Stars, 20 Puzzles, 15 Plowhorses, 13 Dogs (ii) after changing the position 18 Stars, 24 Puzzles, 12 Plowhorses, 6 Dogs During the study, it was inconvenient that many things not thought about before were discovered. The limitations of the study are as below: a) when the displayed items were sold out, they couldn't be supplied continuously. The items from the headquarters were supplied as many as the ordered volume. As the stores prepared materials only for the day, they only produced bakeries as many as the dairy target. So it is difficult for them to keep extra bakery. b) it is natural that a new item make the sales of the existing items cut down. During the study, there appeared a new item, which influenced on the sales. c) as the store this researcher manages is smaller than the others, it was difficult to change all the position of the menu. With only 18 items changing their positions, there couldn't obtain more accurate data. d) because of the franchise contract, there fixed the prices of supply and sale. Therefore the price of Plowhorse couldn't be changed. However on the base of this study, it can search more specific ways to efficiently manage the bakery business in the future.