• 한국비블리아학회지
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• 제21권2호
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• pp.57-68
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• 2010

이 연구에서는 불량행동이론을 바탕으로 도서관 이용자의 불량행동의 개념과 유형, 선행요인, 대처방안 등에 대한 고찰을 통해 이용자 불량행동 연구를 위한 틀을 제시하였고, 향후 국내 현장에 적용 가능한 연구방향을 제시하였다.

• 한국비블리아학회지
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• 제24권3호
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• pp.121-134
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• 2013

본 연구는 부산지역의 공공도서관을 대상으로 문제이용자의 실태를 조사 분석하였으며, 이를 토대로 공공도서관의 문제이용자에 대한 가장 효과적인 응대방안이 무엇인지 살펴보았다. 부산지역 공공도서관 문제이용자 실태 분석은 부산지역 공공도서관에 재직 중인 사서 128명에 대한 설문조사를 통해서, 그리고 효과적인 응대방안 모색은 해운대도서관 중견사서 9명과의 브레인스토밍과 AHP 기법을 통해 진행되었다. 결론적으로 부산지역의 공공도서관의 문제이용자 응대를 위한 가장 효과적인 방안은 문제이용자 응대에 관련된 세부적인 규정의 제정과 이를 이용자에게 적절히 홍보 및 교육하는 것으로 나타났다. 아울러 도서관 직원에게는 긍정적 언어 사용, 경청 기법, 화난 이용자에 대한 적절한 답변 기법 등과 같은 의사소통 기술 교육이 정기적으로 실시되어야 할 것이다.

• Asia Marketing Journal
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• 제16권1호
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• pp.21-33
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• 2014

When the negative event is published, the company tends to go through the negative impact on the firm performance. Especially, with the SNS, the negative event is instantly spread on indefinite region so the impact seems bigger than the period before the SNS media appearance. It seems that everyone considers the SNS media impact on the firm performance quite big. However, there has been no empirical study on the impact comparison on the firm performance between pre and post SNS media occurrence periods. This study tries to empirically compare the impact of the negative event on the firm performance between pre and post SNS media appearance. Our study starts fromthe basic but not verified question; Does really the negative event have more negative impact in the post-SNS-occurrence period than in the pre-SNS-occurrence period? In order to examine the impact of the negative publicity on firm performance in two eras, pre and post SNS media appearance, we used CAR (Cumulative Abnormal Resturns) model. By using this model, we could verify the statistical significance of cumulative abnormal returns in market between before and after the events. For event samples, we focused on food manufacturers and collected the negative events from 1991 to 2003 for pre-SNS occurrence period, and from 2010 to 2013 for post-SNS occurrence period. Based on the listed food companies at KOSPI, we researched Naver News Library (newslibrary.naver.com) and Naver News (news.naver.com) for all the individual negative events published for both periods. Firm returns data were collected from TS 2000 (KOCO Info) and market portfolio data were collected from KRX Exchange. Through our empirical analysis, our finding is interesting to note that the type of events differently influences on the firm performance. With the SNS, the health-related events have influence on the firm performance 'after the event day' whereas the company behavior trust events have influence 'before the event day'. Our findings have implications for management. When a negative event directly related to or threatening customers or their life such as health, it is crucial to fix up the situation right after the event occurs. On the other hand, when a negative event is not publicly available information such as company behavior trust, it is important for marketers to strengthen the firms' trust reputation and control the bad WOM before the event.