• Title/Summary/Keyword: BIG4

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Analysis of the Effects of E-commerce User Ratings and Review Helfulness on Performance Improvement of Product Recommender System (E-커머스 사용자의 평점과 리뷰 유용성이 상품 추천 시스템의 성능 향상에 미치는 영향 분석)

  • FAN, LIU;Lee, Byunghyun;Choi, Ilyoung;Jeong, Jaeho;Kim, Jaekyeong
    • Journal of Intelligence and Information Systems
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    • v.28 no.1
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    • pp.311-328
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    • 2022
  • Because of the spread of smartphones due to the development of information and communication technology, online shopping mall services can be used on computers and mobile devices. As a result, the number of users using the online shopping mall service increases rapidly, and the types of products traded are also growing. Therefore, to maximize profits, companies need to provide information that may interest users. To this end, the recommendation system presents necessary information or products to the user based on the user's past behavioral data or behavioral purchase records. Representative overseas companies that currently provide recommendation services include Netflix, Amazon, and YouTube. These companies support users' purchase decisions by recommending products to users using ratings, purchase records, and clickstream data that users give to the items. In addition, users refer to the ratings left by other users about the product before buying a product. Most users tend to provide ratings only to products they are satisfied with, and the higher the rating, the higher the purchase intention. And recently, e-commerce sites have provided users with the ability to vote on whether product reviews are helpful. Through this, the user makes a purchase decision by referring to reviews and ratings of products judged to be beneficial. Therefore, in this study, the correlation between the product rating and the helpful information of the review is identified. The valuable data of the evaluation is reflected in the recommendation system to check the recommendation performance. In addition, we want to compare the results of skipping all the ratings in the traditional collaborative filtering technique with the recommended performance results that reflect only the 4 and 5 ratings. For this purpose, electronic product data collected from Amazon was used in this study, and the experimental results confirmed a correlation between ratings and review usefulness information. In addition, as a result of comparing the recommendation performance by reflecting all the ratings and only the 4 and 5 points in the recommendation system, the recommendation performance of remembering only the 4 and 5 points in the recommendation system was higher. In addition, as a result of reflecting review usefulness information in the recommendation system, it was confirmed that the more valuable the review, the higher the recommendation performance. Therefore, these experimental results are expected to improve the performance of personalized recommendation services in the future and provide implications for e-commerce sites.

Intercomparisons of ADEOS/IMG Measurements with the Sonde Observations over Korea (한반도 상공의 ADEOS/IMG 관측 자료와 존데 자료의 비교 분석)

  • 조하만;김주공;오성남
    • Korean Journal of Remote Sensing
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    • v.15 no.3
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    • pp.253-266
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    • 1999
  • ADEOS(Advanced Earth Observing Satellite)/IMG(Interferometric Monitor for Greenhouse Gases) measurements - temperature, water vapor($H_2O$), ozone($O_3$) have been compared with the radio sonde and ozone sonde observations at Osan and Pohang stations for the 4 cases on 10 Jan.(a), 28 Jan.(b), 2 Apr.(c), and 19 Jun.(d) 1997 to detect the error ranges of the IMG data. It showed that the IMG data of the cases (b), (d) when the ADEOS passed over the central part of Korea were quite stable with the good agreement with the sonde observations, however, that of (a),(c) when the ADEOS passed over south- east coastal area were unstable with the larger differences from the sonde-observations. The RMSE and bias analyses of temperature for the stable cases (b),(d) showed that the differences between the IMG data and the sonde observations were about 1~4 K at the 700~300 hPa level and about 4~5 K or more at the higher level, and the IMG measurements tended to be larger than the sonde observations at the higher level above 200 hPa, while no typical bias was seen at the lower level. The RMSE and bias analysis for the version of level 2 5_6_4_4 of ozone showed that the RMSE of ozone were quite small, in general, except at the higher level above 50~60 hPa in the all 4 cases, however the bias was generally big with the positive value in the troposphere and the negative in the stratosphere. An example of vertical profile of trace gases such as $CO_2, N_2O, CH_4, HNO_3$, CO measured by IMG was also presented and it showed that the IMG data had large differences between the 5 different observation points.

News Article Analysis of the 4th Industrial Revolution and Advertising before and after COVID-19: Focusing on LDA and Word2vec (코로나 이전과 이후의 4차 산업혁명과 광고의 뉴스기사 분석 : LDA와 Word2vec을 중심으로)

  • Cha, Young-Ran
    • The Journal of the Korea Contents Association
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    • v.21 no.9
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    • pp.149-163
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    • 2021
  • The 4th industrial revolution refers to the next-generation industrial revolution led by information and communication technologies such as artificial intelligence (AI), Internet of Things (IoT), robot technology, drones, autonomous driving and virtual reality (VR) and it also has made a significant impact on the development of the advertising industry. However, the world is rapidly changing to a non-contact, non-face-to-face living environment to prevent the spread of COVID 19. Accordingly, the role of the 4th industrial revolution and advertising is changing. Therefore, in this study, text analysis was performed using Big Kinds to examine the 4th industrial revolution and changes in advertising before and after COVID 19. Comparisons were made between 2019 before COVID 19 and 2020 after COVID 19. Main topics and documents were classified through LDA topic model analysis and Word2vec, a deep learning technique. As the result of the study showed that before COVID 19, policies, contents, AI, etc. appeared, but after COVID 19, the field gradually expanded to finance, advertising, and delivery services utilizing data. Further, education appeared as an important issue. In addition, if the use of advertising related to the 4th industrial revolution technology was mainstream before COVID 19, keywords such as participation, cooperation, and daily necessities, were more actively used for education on advanced technology, while talent cultivation appeared prominently. Thus, these research results are meaningful in suggesting a multifaceted strategy that can be applied theoretically and practically, while suggesting the future direction of advertising in the 4th industrial revolution after COVID 19.

The Characteristics and Implications of the largest e-commerce day in the world, China's Singles Day (세계 최대 규모의 전자상거래, 중국 광군제의 특징과 시사점 - 4차 산업혁명에 따른 스마트 물류의 도입을 중심으로 -)

  • Song, Min-Geun
    • Journal of Digital Convergence
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    • v.18 no.4
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    • pp.9-21
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    • 2020
  • The Gross Merchandise Volume for the China's Singles day event in 2019 is about $38.4 billion. More than 500 million customers placed about 1.3 billion orders a day, and the related delivery volume is 2.8 billion. The main technologies associated with the 4th Industrial Revolution are bringing about a big change in the logistics industry. The purpose of this study is to present implications by reviewing the main technologies which are applied to China's Singles day event, the introduction of smart logistics in China, and analyzing the progress of Singles day, smart system of Alibaba, its significance. China still has poor infrastructure in non-capital areas. And many Chinese companies are actively introducing and developing smart logistics to cover the vast continental area of China. Singles Day is a representative case in point where the smart logistics and main technologies related to 4th Industrial Revolution are applied. The data obtained through smart logistics would be reused for inventory management, production planning, and order processing, contributing to the optimization of the company's operations. In the era of the 4th Industrial Revolution, domestic companies and governments need to make efforts to expand the introduction of smart logistics to secure competitiveness with global advanced companies.

Microstructural Analysis of SBR Blends Using Infrared Spectroscopy (적외선 분광법을 이용한 SBR 혼합물의 미세구조 분석)

  • Kim, Yeowool;Choi, Sung-Seen
    • Elastomers and Composites
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    • v.49 no.2
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    • pp.103-109
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    • 2014
  • Blends of emulsion SBR (E-SBR) and solution SBR (S-SBR) were prepared, and their microstructures (styrene, 1,2-unit, cis-1,4-unit, and trans-1,4-unit contents) were analyzed by Fourier transform infrared spectroscopy (FTIR) with transmittance mode. Method to measure absorbance by valley-to-valley baseline (TV) is objectively reasonable, but has a demerit which peak intensity of the cis-1,4-unit cannot be correctly measured. In order to obtain information for the four microstructures including cis-1,4-unit, measurement methods without correction (TM) and correction to 99% transmittance (TB) were compared to the TV method. Results obtained by the TB method were closer to those obtained by the TV one than those obtained by the TM. The microstructures were determined from the absorbances obtained by the TM and TB methods according to the ISO/FDIS 21561:2005(E). Variations of the styrene, 1,2-unit, and trans-1,4-unit contents with the blend ratio of E-SBR/S-SBR showed relatively good linearities, and there was no big difference between results obtained by the TM and TB methods. Variations of the cis-1,4-unit content with the blend ratio absolutely did not show linearities irrespective of the TM and TB methods.

Effect of Calcium Acetate on the Dough Fermentation and Quality Characteristics of Bread (Calcium Acetate의 첨가가 반죽의 발효와 빵의 품질특성에 미치는 영향)

  • 이예경;이명예;김순동
    • Journal of the East Asian Society of Dietary Life
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    • v.13 no.6
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    • pp.608-614
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    • 2003
  • This study was conducted to investigate the quality characteristic of bread added with 0, 2, 4 and 8% liquid calcium acetate(LCA-breads) to the dough prepared with brown rice, vinegar and ash of black snail replacing wheat flour. The pH of the dough was 5.38 in control and 5.39∼5.42 in the LCA-broads, which showed that the higher the content of LCA, the higher the pH. There was no big difference of the baking loss between control (10.73%) and LCA-breads(10.11∼10.81%). The loaf volume index was 7.12 in the control, 7.18 in the 2% LCA-bread, while the index was 6.22 in the 4% LCA-bread, 5.80 in the 8% LCA-bread. Calcium content was 16 mg% in the control, 30, 60 and 120 mg% in 2, 4 and 8% LCA-bread, respectively. The hardness, gumminess and brittleness of LCA-breads were higher, while springiness and cohesiveness were lower than that of the control. In the LCA-breads, $L^{*}$ values were lower and $b^{*}$ value was higher than those of the control, while there were no significant difference in af values. Increasing the LCA, air cells were bigger and irregular, and starch matrix was unstable. There were no significant difference in sour and bitter taste. The scores of stickiness of the 2∼4% LCA-breads were similar to that of the control and higher in the 8% LCA-bread. The scores of the flavor and overall taste in the LCA-breads were similar to the control, while the values were lower in the 4∼8% LCA-breads. The shelf-life evaluated by the number of moldy spots was not different between the control and 2% LCA-bread, while it was extended two times in 4% and three times in the 8% LCA-bread.ead.

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Somatic Embryogenesis and Plant Regeneration with Embryogenic Tissue Lines in Pinus densiflora (소나무 배발생조직 라인 별 체세포배 유도 및 식물체 재분화)

  • Kim, Yong Wook;Shin, Han Na;Moon, Heung Kyu
    • Journal of Korean Society of Forest Science
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    • v.100 no.3
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    • pp.449-454
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    • 2011
  • This experiment was conducted to evaluate growth rate among 15 embryogenic tissue lines (ETLs), comparison of maturation on somatic embryos (SEs) with 13 ETLs and efficiency with various concentrations of gelrite on SEs germination in Japanese red pine (Pinus densiflora). In comparison of ETLs growth rate (folds) with 15 lines, the 05-4 line (5.3 folds) showed the highest rate, on the other hand, the lowest one was recorded in the line of 05-37 (1.4 folds). The 13 ETLs were tested for the extent of SEs production. The best production was recorded in the line of 05-4 (39.8/90 mg F.W.). However, most of ETLs, except 5 lines (05-4, 12, 21, 29 and 37), did not produce SEs at all, therefore, big differences in the ability of SEs production existed among the ETLs tested. Effects of various gelrite concentrations for SEs germination with 3 ETLs were also compared. The highest result was obtained from 0.2% gelrite concentration with 05-4 line (47.3%), there was a inclination that the rate of germination was gradually declined over 0.2% gelrite concentration with the 05-4 and 29 lines. respectively. In contrast, in the line of 05-37, no SEs germination occurred on medium with 0.1 or 0.2% gelrite. In conclusion, the growth rate, SEs production and germination frequency were appeared to deeply depended on the ETLs.

The Strengthening of Export Competitiveness through the 6th Agriculture Industrialization and the 4th Industrial Revolution (4차 산업혁명 시대에 농업의 6차산업화와 이를 통한 수출경쟁력 강화)

  • Jung, Jin-Sup;Khoe, Kyungil
    • The Journal of Industrial Distribution & Business
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    • v.9 no.3
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    • pp.31-43
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    • 2018
  • Purpose - With the technology of the 4th industrial revolution, business models of agricultural sector are changing rapidly toward convergence and high value-added business models due to the 6th industrialization of agricultural. Our goals is to examine the 6th industrialization of agriculture, and then to apply the technology of the 4th industrial revolution to the 6th industrialization of agriculture, suggesting the possibility of future agriculture, and then linking the export competitiveness of agricultural products. Research design, data, and methodology - As the methodology, case studies and empirical analyzes were conducted as well as literature studies. The case analyses included tomatoes, pig breeding farms, and an empirical analysis was conducted using the AHP analysis by experts of the 6th industrialization. In addition, using 124 survey data, this study examined and analyzed the items of the 4th industrial revolution technology for the 6th industrialization of agriculture and the strengthening of export competitiveness. Results - Results showed that the technology of the 4th Industrial Revolution helped "6th industrialization of agriculture" and "the strengthening of export competitiveness" using two successful cases. The AHP analysis was also carried out, and it was found that the improvement of the technology in the 4th industrial revolution could contribute to the future industrialization as well as the 6th industrialization of agriculture. First of all, we looked many conditions were important and urgent. Among the technologies of the 4th industrial revolution, the mobile, big data were important. Moreover, it was recognized that linkage and convergence related efforts would greatly contribute to strengthening export competitiveness of agriculture such as price and quality competitiveness. Conclusions - The 4th industrial revolution such as hyper-connectivity, hyper-intelligence and hyper-predictability contribute greatly to the 6th industrialization of agriculture, and therefore it is essential to improve the competitiveness of the agricultural sector by using the technology of the 4th industrial revolution. In particular, based on analyses of the diamond model, the "demand conditions" was the most important factor for the activation of the 6th Industrialization, and then "related and supporting fields", "factor conditions" and "business context" were followed in order. The results of this study can be useful for policy, practical and academic sectors.

p-Fluorophenylalanine Resistant Cell Line Selection and Enzyme Activity from Diploid and Hapliod calli of Nicotiana tabacum cv. BY4 (담배 (Nicotiana tabacum cv. BY4)의 캘러스로부터 p-Fluorophenylalanine 저항성 캘러스 선발 및 효소활성도 측정)

  • 오승철;소웅영;조덕이;오승용;양덕춘
    • Korean Journal of Plant Tissue Culture
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    • v.28 no.2
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    • pp.69-74
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    • 2001
  • Calli were induced on MS medium supplemented with 0.5 mg/L 2,4-D by using the leaf explants of haploid which were derived from the diploid and haploid of Nicotiana tabacum cv BY4. These calli were subcultured on MS medium with the combination of 2.0 mg/L 2,4-D, 1.0 mg/L kinetin and 0.1 mg/L BAP. Cell propagation of diploid plants were good in a combination of 2.0 mg/L 2,4-D, 0.1mg/L BAP in vitro conditions, suspension cultures were conducted in equal condition. Homogenized suspension cultured cells were smeared 2.0 mL each on MS medium with 0~100 $\mu$M PFP, to select the resistant colony to PFP, and were examined after 10d, 20d and 30d. Measurment of fresh weight of cells after 30d of culture shows that with more concentration of PFP in medium the fresh weight of the cells decreased. In case of diploid, selected callus was the highest in vitro treated with 5 $\mu$M PFP. It was higher than control until 100 $\mu$M PFP. The active degree of catalase was the highest in vitro with 5 $\mu$M PFP but the lowest in vitro with 10 $\mu$M PFP on the other hand, in case of haploid plant, the active degree of peroxidase and catalase was the highest in vitro treated with 50 $\mu$M PFP. It's sure that enzyme active degree of between diploid and haploid had big differences.

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A Study on the 4th Industrial Revolution and Intelligent Government Operating Strategy -In Terms of Block Chain Introduction Plans of Electronic Government- (제4차 산업혁명과 지능형 정부 운용전략에 대한 연구 -블록체인 기술의 전자정부 도입방안 측면에서-)

  • Lee, Sang-Yun;Yoon, Hong-Joo
    • The Journal of the Korea institute of electronic communication sciences
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    • v.14 no.1
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    • pp.1-10
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    • 2019
  • In terms of realizing the future e-government such as intelligent government, this paper attempts to provide an earnest and insightful reflection and suggests desirable strategies with regard to the four different crucial elements including electronic voting, electronic contract, resident registration/electronic document management, and real-estate registration as an operating strategy of intelligent government and the fourth industrial revolution regarding. The 4th industrial revolution is aimed at concentrating information or data characterized with sharing, opening, communicating and releasing in cloud computing system, analyzing big data, collecting information, and flourishing people's well-being by information and communications technology with utilizing the smart devices. Therefore, reliability of the pivotal information or data is critical and it is important for the participants being transparently shared, without the data or information being forged. In this respect, introduction or application of block chain technology is essential. This paper will review preceding studies, discuss the aspect of the 4th industrial revolution and intelligent government, then suggest operating strategies in the field of electronic voting, electronic contract, management of resident registration and electronic document and real-estate registration.