• 제목/요약/키워드: BAE

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Computing the Repurchase Index Based on Statistical Modeling

  • Bae, Wha-Soo;Jung, Woo-Seok;Lee, Young-Bae
    • 응용통계연구
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    • 제23권4호
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    • pp.739-745
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    • 2010
  • This paper computes the repurchase index based on statistical modeling. Using the transaction record of a certain product, the repurchase index is obtained by fitting the Poisson regression model. The customers are classified into 5 groups based on the index giving the information about the propensity to repurchase.