• 통상정보연구
• /
• 제7권4호
• /
• pp.117-134
• /
• 2005

B2B transaction was expected to dominate in the global market and thus many e-marketplaces have been built since 1999 in Korea. However, only a few e-marketplaces are thriving and the future of B2B e-marketplaces except MRO area seem to be uncertain. This paper explores why B2B transactions only in MRO area are rapidly increasing and examines the competing structure and business models of MRO e-marketplace. Business models of MRO e-marketplaces are various among different countries. However, they can be classified as three business models:information portal model, purchasing agent model, open market model. It is not easy to answer which business model is most competitive because each models have their own advantages and functions. Information portal model can be easily applied for the e-marketplace which operates off-line enterprises. Purchasing agent model is favorable to the e-marketplaces which has already obtained buyers and sellers. Open market model is desirable to the e-marketplace which has excess to global market.

• 통상정보연구
• /
• 제8권2호
• /
• pp.187-210
• /
• 2006

China continues to experience an expansion of its e-Commerce industry. This is true both for B2C and for B2B sectors. B2C websites are created by various players. B2C E-commerce is divided into three categories in China: online direct sale, online retail, and online booking services. Online retail remains the major form of B2C business, and online booking services and online direct sale also maintained rapid growth. The rapid growth of B2C E-commerce in China was due to three factors. Firstly, the number of Internet users is increasing, which expands E-commerce user base. Secondly, users' acceptance and recognition of E-commerce are gradually increasing. Lastly, improvement on payment, logistics and credit also provides a better and better industrial environment for B2C e-commerce. The B2C sector has seen a low transaction volume in spite of its large number of websites. The B2B sectors has seen a higher transaction volume and more stable growth than the B2C sector. There is a wide range of the total market size estimated by different sources. China's C2C market witnessed rapid growth in 2005, the market growth may slow down in 2006 and 2007, due to heavy market competition, challenges to the business model and slow corporate user growth. But there is the bottlenecks in E-commerce in China. The purpose of this paper is contribute to development E-commerce in China by finding the solutions of the bottlenecks in E-commerce in China.

• 산경연구논집
• /
• 제15권5호
• /
• pp.1-15
• /
• 2024

Purpose: The purpose of this study is to explore the development and characteristics of e-commerce in China and analyze the current status of e-commerce platforms in China. Research design, data and methodology: To explore the development of e- commerce in China, this study collects and analyzes Chinese journals and secondary sources. It also conducts a case analysis of the success strategies of leading Chinese e-commerce companies. Results: The analysis showed that China's e-commerce is active in various forms of e-commerce, including B2B, B2C, and C2C, and that the development of e-commerce in China has been divided into three main stages. The Chinese government has been actively implementing various policies to promote the development of e-commerce. Conclusions: In this context, this paper specifically examines the development process of e- commerce in China, the current status of the Chinese e-commerce market, and the characteristics of the Chinese e-commerce market. In addition, the paper analyzes representative B2B, B2C, and C2C companies in China's e-commerce market. The results of the analysis show that Huichongwang, a B2B company, Jingdong, a B2C company, and Taobao, a C2C company, have achieved rapid growth through their core strategies and capabilities. The study also analyzed in detail the problems faced by the Chinese government and companies.

• 경영정보학연구
• /
• 제21권2호
• /
• pp.139-155
• /
• 2019

최근 국내 전자상거래시장은 산업전반에 전자상거래의 확산을 통해 괄목할 만한 성장을 이루고 있다. 그럼에도 우리 중소기업의 전자상거래 활용 비율은 매우 저조한 것으로 나타나고 있다. 이렇게 중소기업의 B2B 전자상거래시장 참여율이 저조한 이유는 다양한 원인이 있을 수 있으나, 중소기업이 참여하는 B2B 전자상거래시장의 특성을 고려한 실증적 성과 측정 및 평가의 부재도 주요한 원인으로 사료된다. 따라서 본 연구는 B2B 전자상거래 참여기업이라면 대부분 활용경험이 있는 공적신용보증기관이 e-Marketplace와 연계하여 제공하고 있는 전자상거래 보증 이용기업을 대상으로 B2B 전자상거래 활용효과를 분석하고자 하였다. 이를 위해 선행 연구를 통하여 도출한 14개 재무관련 항목을 이용하여 재무적 관점에서 경영성과 분석 및 가설검증을 진행하였다. 본 연구결과를 통한 시사점은 B2B 전자상거래 보증 이용기업의 재무적 관점의 실증적 성과분석이 향후 B2B 전자상거래 보증의 활성화를 위한 정책수립의 기초자료로 활용되어 중소기업의 전자상거래 확대 지원을 통해 안정적인 비즈니스 환경을 구축하는데 기여할 수 있을 것으로 기대된다.

• 통상정보연구
• /
• 제9권3호
• /
• pp.59-79
• /
• 2007

This paper is to identify whether the mechanism of the real market as an off-line market developed from the transaction cost theory from previous research is applied to on-line market, such as usiness to Business e-marketplaces. With three factors(parties, product, environments) selected from previous research, four cases picked up from all B2B e-marketplace sites as of April 2007, in the view of Business to Business Matrix which presented by Kaplan & Sawhney(2000), were studied. They were accompanied by interview with CEO and team manager, and they explained their business and revenue model of the company. From the interview, the relation between three factors and usiness to Business e-marketplace was observed by taking sub-factors into consideration; parties -asset specificity, information asymmetry, product factors - standardization, price stability, and environments factors - competition, market uncertainty. The implications of this study are to analyze the relation of the transaction theory in offline and online. Also, this is the first study that analyzed it. In the future, another research based on this research will be studied.

• 정보학연구
• /
• 제4권3호
• /
• pp.125-138
• /
• 2001

B2B전자시장에서의 비즈니스 모델은 매우 다양하고, 자료이동에 이용되는 통신망에 따라서도 구분되기도 한다. 또한 내부의 조직적인 자료 통신망은 전자시장에서의 구매자-판매자 관계에 대해 대조적인 영향을 미친다. 통신망은 구매자와 판매자사이에 더욱 짧은 거래에 의해 특징화된 전자시장을 조장하기 위해 이용된다. 그러나 상거래 관계를 강화하기 위한 통신망의 사용과 새로운 거래 파트너에 형성하는 비용 증가로 여러 가지 어려움이 많이 있다. 이에 따라 B2B전자시장에 대한 인식의 폭이 매우 높아지고 있음에 따라 본 논문은 B2B전자시장의 이론적인 접근과 논리적 근거들을 바탕으로 B2B전자시장에 적합한 비즈니스 모텔들을 알아보고자 한다.

• 경영정보학연구
• /
• 제3권2호
• /
• pp.349-368
• /
• 2001

The purpose of this research is to investigate economic factors that determine characteristics of B2B e-Marketplaces. From a previous research work, we classify B2B e-Marketplaces into four forms: MRO Hubs, Catalogue Hubs, Yield Managers, and Exchanges. This classification is based upon "What businesses buy" and "How businesses buy." In an attempt to identify economic factors that determine e-Marketplace forms, we employ three economic factors: buyer/seller relationships, features of products traded, and characteristics of industries or markets. Through extensive literature reviews, we have selected six variables which can be used to explain reasons for different e-Marketplace forms: asset specificity and information asymmetry for the buyer/seller relationship, standardization and price variability for the product features, entry barrier and market volatility for the market characteristics. This research conducts six in-depth case studies to explain that "Why different forms of e-Marketplace emerge?" The research framework intends to provide link between e-Marketplace forms and six economic variables. Six case studies are based on interviews with CEO or team managers of e-Marketplace firms. This study has found six economic variables, explaining well reasons for different e-Marketplace forms. Research findings are summarized as propositions so that survey-type research can be conducted with a large number of samples in the future.

• 한국전자거래학회지
• /
• 제9권4호
• /
• pp.1-17
• /
• 2004

본 연구는 국내 전자상거래 시장규모 예측모형의 개발을 위해 통계청의 자료를 취합하며 이를 분석하여 각 부분별 - BtoB, BtoG, BtoC -전자상거래 시장규모에 적합한 통계적 예측모형을 개발하였다. 마지막으로 개발된 예측모형에 대한 타당성 검토를 수행하며 최종적으로 가장 적절한 국내 전자상거래 시장규모 예측모형을 제안하였다.

• 한국전자거래학회:학술대회논문집
• /
• 한국전자거래학회 2001년도 e-Biz World Conference
• /
• pp.499-520
• /
• 2001

◈ B2B e-commerce is set to grow significantly in the next 5 years ◈ There is a growing trend towards leveraging the information asset to win new business in the Maintenance, Repair and Overhaul (MRO) market ◈ After-market service is forecast to be a significant element of the B2B market ◈ Existing standards do not fully address the product support requirement ◈ PLCS standards will allow support information to be aligned with the changing product over its entire life cycle ◈ Adoption of PLCS standard will lead to reduced operating costs and increased product availability.(omitted)

• 통상정보연구
• /
• 제5권2호
• /
• pp.91-112
• /
• 2003

Nowadays, the spreading of electronic commerce using internet demands a lot of change in business environments, as it is called B2B. Especially, the B2B based EC have a majority rates over the 10% of whole EC markets. As the approach way and the core axis of e-Marketplace in B2B markets are changed more by the business section and industry section than by each company sections, all of the world leading company including Korea are trying to take a prior occupation in e-Marketplace market. In korea, B2B e-Marketplace are mainly leaded by ministry of commerce, industry and energy which choice the company, run a trial managed company. Above MOCIE efforts are now having a lot of trial and error. Accordingly, this thesis are focused on researching the construction trends of B2B e-Marketplace, the future prospects, and promotion plans.