• 제목/요약/키워드: B2B e-commerce assurance

검색결과 9건 처리시간 0.021초

중소기업간 금융결제를 지원하는 e-MP 서비스 활성화 방안 (e-MP service activation research to support SME financial settlement)

  • 유순덕;남기정
    • 디지털융복합연구
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    • 제11권12호
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    • pp.61-67
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    • 2013
  • B2C의 "신용카드"를 대체할 만한 "결제수단"으로 2001년 신용보증기금과 은행, (물류업체), e-MP(Market Place)가 참여하여, 기업간 e-MP(기업간 전자결제 결제 시스템)를 통한 전자상거래에 의한 구매를 신용보증기금이 보증해 주는 B2B 전자상거래보증제도를 도입하였다. 기업간 전자상거래를 지원하는 전자결제시스템인 e-MP 서비스는 지난 10년 동안 운영되어 중소기업의 성장에 많은 기여를 하였다. 기업 간 전자상거래보증은 구매기업에게 거래한도 확장으로 안정적인 구매처를 확보하고 업무 프로세스 개선을 통한 기업 경쟁력 강화에 기여하였다. 그러나, 신용보증기관의 보증지원을 기반으로 한 사업으로서 규모의 한계를 보유하고 있다. 신용보증기관의 보증지원을 기반으로 한 사업으로서 규모의 한계를 극복하기 위해서는 정부의 중소기업에 대한 직접 또는 간접지원의 강화 운영을 e-MP 사업기반으로 해야 한다. 또한 e-MP서비스를 통한 새로운 모델 개척이 필요하다. 기업간 전자상거래 활성화 측면 뿐만 아니라 e-MP의 새로운 수익모델을 위해 신용보증기관이 직접 개입하여 운영하는 기업간 통합온라인장터 구축과 이를 활용하는 기업에게 구매자금을 동시에 제공하는 모델에 대한 검토가 필요하다.

시스템다이내믹스 기법을 이용한 전자상거래와 e-Trust의 동태성에 관한 연구 (e-Trust: Complexity of the lssue and Limitations of Trustmarks)

  • 김종태;연승준;박상현;김상욱
    • 한국시스템다이내믹스연구
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    • 제5권1호
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    • pp.99-110
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    • 2004
  • Building trust assurance particularly in case of commercial practices in cyber space without physical contact is a very complex task to tackle. Several factors are interrelated in not necessarily technical but also societal dimensions over the entire process of e-commerce firm ex-ante through ex-post transactions. This paper attempts first to brief the substance of e-trust and examine the natuure of its complexity by using system dynamics simulation technique, followed by its current address and the future directions to move. A framework of 3 x 3 matrixes is deviaed and the key issues of e-trust are mapped into cross-cells of the table. The paper also includes some possible suggestions on the matter of trust assurance especially for B2C and B2B in policy wise and organizational perspective from the context of international collaboration.

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전자상거래 서비스품질이 고객만족에 미치는 영향에 관한 연구 (A Study on the Impact of Service Quality on the Customer Satisfaction in the Business-to-Consumer(B2C) E-Commerce)

  • 송광석;유한주
    • 품질경영학회지
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    • 제29권4호
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    • pp.116-132
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    • 2001
  • The world wide web has been growing rapidly. Due to the development, many companies are using the e-commerce through the web as an another tool for the their deal with customers. The internet is utilized as the new distribution business and channel for the most companies. This innovative changes made many people to purchase products through the web. However, there are a lot of problems during the process of supply chain channels. This research is about the impact of service quality on the customer satisfaction in the business-to-consumer(B2C) e-commerce. It was performed by utilizing the methodology for measuring the degree of service quality which has been adopted in the service quality research area. The quality of service is made up of six dimensions(factors): reliability, responsiveness, assurance, empathy, tangible, and convenience. Therefore, we studied the influence of these six factors upon the customer satisfaction, and the results will be summarized.

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한.중.일 3개국 B2C 전자상거래의 전반적 물류서비스 품질 영향경로와 고객성과에 관한 실증적 비교연구 (An Empirical Comparative Study of Overall Service Quality Path on Consumer Performance of B2C Electronic Commerce in Korea, China and Japan)

  • 주혜영;최석범
    • 통상정보연구
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    • 제14권2호
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    • pp.497-521
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    • 2012
  • 본 연구는 한 중 일 3개국을 대상으로 B2C 인터넷 쇼핑몰 환경에서 전반적 물류서비스 품질의 영향경로를 비교분석하는 것이다. 문헌연구를 통해 연구가설을 도출하였고 실증적 분석은 구조방정식모델을 활용하였다. 설문자료는 한국, 중국 및 일본에서 787부의 유효표본이 수집되었다. 실증적 분석결과를 통해 얻어진 결론은 다음과 같이 요약된다. 첫째, 전반적 물류서비스 품질은 고객확신성 및 고객만족에 긍정적인 영향을 미친다. 둘째, 고객확신성과 고객만족은 전반적 물류서비스 품질과 고객성과에서 매개적 역할을 수행한다. 셋째, 전반적 물류서비스 품질이 고객확신성과 고객만족에 미치는 국가 간 영향력의 차이는 유사하나 고객확신성과 고객만족이 고객성과에 미치는 영향력에서는 국가 간 유의미한 차이가 발견되었다.

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B2B 마켓플레이스에서 신뢰의 선행요인과 몰입에 미치는 영향 (Antecedents of Trust and Effects on Committment in B2B e-Marketplace)

  • 오상현;김상현
    • 한국유통학회지:유통연구
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    • 제13권1호
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    • pp.1-33
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    • 2008
  • 초창기에 기업과 소비자간(B2C) 부분에 집중되었던 전자상거래에 대한 관심이 최근 기업과 기업간(B2B) 부문으로 이동하고 있으며 그 성장잠재력 측면에서 크게 주목을 받고 있다. B2B 전자상거래 부문에서도 가장 두드리진 움직임을 보이고 있는 거래유형이 바로 B2B e-마켓플레이스이다. e-마켓플레이스란 인터넷상에서 다수의 공급자와 수요자들이 대면하고 거래를 이를 수 있도록 해주는 가상의 시장의 의미한다. 인터넷을 기반으로 하는 마켓플레이스가 구매, 판매, 고객지원, 제품, 서비스 등을 위한 새로운 비즈니스의 장이 되고 있어 현재 다수의 기업들이 참여하고 있다. 기존의 기업 간 전자상거래가 중개자 없이 개별기업 차원에서 이용되었다면, 마켓플레이스는 다수의 공급자와 수요자들이 인터넷상에서 정보를 교환하고 거래를 수행함으로써 기업 간 거래방식에 상당한 영향을 미치고 있어 학계나 업계의 주요 관심사로 떠오르고 있다. 본 연구의 목적은 B2B e-마켓플레이스 운영기업의 관점에서 e-마켓플레이스 참여기업의 신뢰 형성요인과 신뢰가 몰입에 미치는 영향에 대해 실증적으로 검증해 보고자 한다. 신뢰의 선행요인을 파악하기 위해 기존의 기업간 거래 관계 형성 요인 및 전자상거래 환경에서 신뢰의 중요성에 대한 연구 결과를 폭넓게 수용하여 인터넷을 기반으로 하는 B2B e-마켓플레이스 상황에 적합한 신뢰형성 요인으로 네트워크 외부성, 상호작용성, 공정성, 공유정보의 질 및 제도적 보장을 제시하였으며, 신뢰가 몰입의 두 차원 즉 태도적 몰입과 행동적 몰입에 미치는 영향에 대해 검토하였다. MRO e-마켓플레이스를 이용하고 있는 187개 참여기업을 대상으로 한 실증분석 결과, e-마켓플레이스 신뢰에 영향을 미치는 요인으로 네트워크 외부성, 상호작용성, 공정성 및 제도적 보장으로 나타났으나 공유정보의 질이 신뢰에 긍정적인 영향을 미칠 것이라는 가설은 채택되지 못하였다. 신뢰와 몰입간 관계에서 신뢰는 태도적 몰입과 행동적 몰입에 정(+)의 영향을 미치는 것으로 나타났으며, 태도적 몰입은 행동적 몰입에 긍정적인 영향을 미치는 것으로 실증분석 결과 나타났다. 이러한 결과를 토대로 e-마켓플레이스 운영기업이 감안해야 할 몇 가지 주요 관리적 시사점에 대해 논의하였다.

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고객 구매 프로세스 기반 B2C 차별화 전략 분석 (Customer Buying Process Based B2C Differentiation Strategy Analysis)

  • 구자헌;박우성;한현수
    • 한국경영과학회:학술대회논문집
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    • 한국경영과학회 2007년도 추계학술대회 및 정기총회
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    • pp.488-492
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    • 2007
  • In this study, we investigated how to distinguish customer delivered value to re-purchasing in fierce B2C industry. To identify key managerial variables that could distinctively impact re-purchasing, we first identified customer value proposition as per the customer buying decision process. Next, core value propositions of choice efficiency and competitive price are defined to determine vendor satisfaction during the searching stage and purchasing stage. The trust level is also introduced in the sense of reflecting confirmation to guarantee after purchase security. Then, significant managerial variables to impact on core value propositions are extracted. The resulting structural model illustrated that search convenience and quality assurance affect the choice efficiency, and re-purchase intention is strongly explained by both the vendor satisfaction and trust level. The empirical testing results also support that transaction cost reduction is key determinant of shopping at the Internet shopping mall. Furthermore, trust level should be combined to induce re-purchasing in addition to transaction cost savings.

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전자무역결제시스템에 관한 연구 -Bolero System과 TradeCard를 중심으로- (A Comparative Study on the Settlement System of Electronic Trade)

  • 전순환
    • 정보학연구
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    • 제5권3호
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    • pp.197-214
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    • 2002
  • 전자상거래의 도입으로 인하여 전신송금환(T/T)${\cdot}$우편송금환(M/T)${\cdot}$송금수표(D/D)와 같은 단순송금방식(Remittance), 현금결제방식(COD)과 서류결제방식(CAD), 지급인도조건(D/P)${\cdot}$인수인도조건(D/A)과 같은 추심 결제방식, 신용장(Letter of Credit)방식 등 기존의 무역결제수단이 신용카드(Credit Card), 전자화폐(Electronic Cash), 전자자금이체(EFT; Electronic Fund Transfer), 무역카드(TradeCard), SWIFT의 전자신용장(Electronic L/C), 볼레로 시스템 등의 전자결제시스템으로 전환되었다. 이에 본고는 대표적 전자무역결제시스템인 볼레로와 무역카드를 비교${\cdot}$분석함으로써 이들 시스템의 활용가능성을 모색하고자 하는 것이다.

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농촌 정보화 마을 실태와 효율적인 운영방안 (A Study on the Situation and Management Method of Rural Informationization Village(Invils,))

  • 김영건
    • 한국정보시스템학회지:정보시스템연구
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    • 제18권2호
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    • pp.83-109
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    • 2009
  • Such factors as the increase of population and me development of information technology were raised the needs of citizens in Korea. To meet these needs for the better services, Korean government has built up the computer networks that connect forty-two administrative operations of the central government since 1984. Through the computerization of administrative services, Korean government has been pursuing the balanced development among the regions in the country. To this end, regional informationization has been implemented since the mid 1980s. Specifically, rural villages has become information network villages (invils) by adopting computers and networks. Consequently, three hundred thirty-seven invils were implemented in the country. By selecting forty-six invils in Kyeongbuk province in Korea, this research was intended to find efficient and effective ways of operating invils. To find the problems and opportunities of the invils, the researcher has visited each of the forty-six invils between January 12th. and February 12th. in 2009. Two-round surveys were distributed to the managers of these forty-six invils. This research identified ten problems as below. a. Problems after the implementation of invils b. Problems occurred at the same rime as the operation of invils c. Problems with regard to the invil managers d. Problems with regard to the criteria of success or failure e. Problems with regard to the cooperation of administrative offices f. Problems with regard to the boosting of invil experience g. Problems with regard to software assurance developed in invils h. Problems with regard to incentives to invlis i. Problems with regard to the role of invils To solve these problems in hands of invils, this research suggested policy ideas in two levels: 1. invils 2. government Policies should be implemented by invils: a. The strengthening of training rural people for the better utilization of computers b. The strengthening of the regulations on membership management and electronic commerce c. The establishment of the invil managers' job tenure d. The reformation of measuring the success or failure of an invil e. The integration of administrative offices centralized by invils f. The establishment of trust between administrative offices and invils g. the integration of experience villages and invil managing offices h. The revitalization of incentives to invils and experience villages i. The enforcement of cooperative offices among invils Policies to be implemented by the government: a. The revitalization of electronic commerce through invils b. The rationalization of selecting invils in an area c. The unification of various offices for rural informationization d. The construction of portal sites for rural areas e. The continuous training of IT leaders in rural areas f. The provision of pays to invil managers based on break-even points g. The transcendentalization toward the second new town movement

국제전자정보거래(國際電子情報去來)에 관한 입법동향(立法動向) (Recent Developments in Law of International Electronic Information Transactions)

  • 허해관
    • 무역상무연구
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    • 제23권
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    • pp.155-219
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    • 2004
  • This paper focuses on two recent legislative developments in electronic commerce: the "Uniform Computer Information Transactions Act" ("UCITA") of USA and the "preliminary draft convention on the use of data message in [international trade] [the context of international contracts]" ("preliminary draft Convention") of UNCITRAL. UCITA provides rules contracts for computer information transactions. UCITA supplies modified contract formation rules adapted to permit and to facilitate electronic contracting. UCITA also adjusts commonly recognized warranties as appropriate for computer information transactions; for example, to recognize the international context in connection with protection against infringement and misappropriation, and First Amendment considerations involved with informational content. Furthermore, UCITA adapts traditional rules as to what is acceptable performance to the context of computer information transactions, including providing rules for the protection of the parties concerning the electronic regulation of performance to clarify that the appropriate general rule is one of material breach with respect to cancellation (rather than so-called perfect tender). UCITA also supplies guidance in the case of certain specialized types of contracts, e.g., access contracts and for termination of contracts. While for the most part carrying over the familiar rules of Article 2 concerning breach when appropriate in the context of the tangible medium on which the information is fixed, but also adapting common law rules and rules from Article 2 on waiver, cure, assurance and anticipatory breach to the context of computer information transactions, UCITA provides a remedy structure somewhat modeled on that of Article 2 but adapted in significant respects to the different context of a computer information transaction. For example, UCITA contains very important limitations on the generally recognized common law right of self-help as applicable in the electronic context. The UNCITRAL's preliminary draft Convention applies to the use of data messages in connection with an existing or contemplated contract between parties whose places of business are in different States. Nothing in the Convention affects the application of any rule of law that may require the parties to disclose their identities, places of business or other information, or relieves a party from the legal consequences of making inaccurate or false statements in that regard. Likewise, nothing in the Convention requires a contract or any other communication, declaration, demand, notice or request that the parties are required to make or choose to make in connection with an existing or contemplated contract to be made or evidenced in any particular form. Under the Convention, a communication, declaration, demand, notice or request that the parties are required to make or choose to make in connection with an existing or contemplated contract, including an offer and the acceptance of an offer, is conveyed by means of data messages. Also, the Convention provides for use of automated information systems for contract formation: a contract formed by the interaction of an automated information system and a person, or by the interaction of automated information systems, shall not be denied on the sole ground that no person reviewed each of the individual actions carried out by such systems or the resulting agreement. Further, the Convention provides that, unless otherwise agreed by the parties, a contract concluded by a person that accesses an automated information system of another party has no legal effect and is not enforceable if the person made an error in a data message and (a) the automated information system did not provide the person with an opportunity to prevent or correct the error; (b) the person notifies the other party of the error as soon as practicable when the person making the error learns of it and indicates that he or she made an error in the data message; (c) The person takes reasonable steps, including steps that conform to the other party's instructions, to return the goods or services received, if any, as a result of the error or, if instructed to do so, to destroy such goods or services.

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