• Title/Summary/Keyword: B2B

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기업간(B2B) 전자상거래 실태분석 및 활성화 방안 연구

  • 김철환;김용운
    • Proceedings of the CALSEC Conference
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    • 2000.08a
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    • pp.217-234
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    • 2000
  • ■ 연구목적 ㆍ 전자상거래의 80% 이상을 차지하는 기업 간(B2B) 전자상거래의 실태를 분석하기 위해 B2B의 최근 현황과 전망을 파악하고 ㆍ 이로부터 B2B의 애로사항 및 활성화 방안을 도출하여 ㆍ B2B를 중심으로 전자상거래 분야의 범 국가적 활성화를 도모하는 것 ■ 연구중점 ㆍ B2B의 수행 기업대상별 관점, 업종별 관점, 국제화 측면, 정부측면(법/제도, 표준), 시스템 및 기술적 측면, 온라인과 오프라인의 연계측면, B2C와의 연계측면 등 7개의 분야별로 구분하여 분석(중략)

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Web Log Analysis for Studying the Intend to Purchasing Under B2B Environment (B2B에서 구매의도 파악을 위한 웹 로그 분석)

  • Go, Jae-Mun;Seo, Jun-Yong;Kim, Un-Sik
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2005.05a
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    • pp.601-613
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    • 2005
  • 일반적으로 B2C가 불특정 다수에 대한 서비스라면 B2B는 특정 소수에 대한 서비스라고 할 수 있다. 이러한 특성으로 B2C와 B2B에서 고객의 구매의도는 다르게 평가되어야 한다. 또한 B2B는 협상이라는 단계가 있고, 이것은 B2C와 B2B의 구매의도 평가기준에 영향을 미치게 된다. 본 연구에서는 B2B에서 구매의도 파악을 위한 웹 로그 분석 모형을 제시한다. 제시된 모형을 통해 구매의도 파악을 위한 웹 로그 분석 데이터를 추출하고, 추출된 데이터를 기업의 레거시 시스템 데이터와 통합하는 과정을 보여준다. 또한 분석 데이터를 추출하기 위한 웹마이닝 과정과 추출된 분석 데이터가 데이터베이스에 저장되는 과정을 보여준다.

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Survey and Analysis of Mobile B2B Demand (모바일 B2B 수요에 대한 조사 분석 연구)

  • Kim, Chul-Whan
    • The Journal of Society for e-Business Studies
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    • v.10 no.2
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    • pp.1-19
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    • 2005
  • Due to the phenomenal growth in mobile internet users, mobile business as a type of applications of mobile internet has attracted the related industries' and academic researchers' attentions. However, most researchers focus on the issues of Mobile B2C collecting survey questions from consumers or internet users. This paper points out that Mobile B2B has distinct service sector and analyzes the current trend and demand of Mobile B2B in Korea by collecting survey questionnaire from specialists in mobile industries and people in universities and research institutes. Survey fields include business, market, contents/application, research and development and legal system. According to the survey results, Mobile B2B business will rise in distribution, finance, sales, and logistics industries from the beginning of 2005 using wireless PDA and the important preconditions will be security, certification, and standardization.

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Determinants of Business-to-Business Adoption in Fishery Wholesale Firms (수산물 B2B 도입 영향요인 분석)

  • Kim, Jin-Baek
    • The Journal of Fisheries Business Administration
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    • v.36 no.2 s.68
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    • pp.53-69
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    • 2005
  • The recent emergence of electronic commerce could provide different opportunities to small firms in overcoming part of their technological, environmental, organizational, and managerial inadequacies. However, recent research provided a gloomy picture about electronic commerce uptake and use in small firms. Until now few small flrms adopted electronic commerce. This phenomenon gives us several implications. One of the implications is a need to generate more research to small firms' uptake and use of electronic commerce. So, this research aims at what is determinants in small firms' adoption of electronic commerce, especially business - to - business(B2B). Several previous studies were identified various influential variables in adoption of small firms' electronic commerce. To some extent, by industries these variables may be different in influencing B2B adoption of small firms. This study selected fishery industry's wholesale firms as survey domain. Then, It selected some variables from previous studios and group them in several factors for consistently comparing variable's influential power. Through hierarchical influencing model of B2B adoption, managers who worked for fishery wholesale firms were surveyed. Among the first level's factors of the model, business factor was identified as the statistically most influential factor in B2B adoption. Technological factor and environmental factor at the frist level were identified as relatively less influential factors. Among the second level's factors of the model, it was statistically significant only that technological usefulness factor was more influential than technological burden factor in B2B adoption. And among the third level's factors of the model, it was identified that formal plan and task team for B2B, top management support, and mutual beliefs of inter - firms were statistically more influential than related variables in B2B adoption. These results give us some implications. First, fishery wholesale firms recognized B2B as a new business paradigm, and technological problems as not obstacles in adopting B2B. Thus it would be possible to activate the fishery B2B if they were guided to getting B2B benefits and B2B's relative advantages. Second, they considered the power of influential factors might be different by B2B stages. That is, top management support was more important in the B2B introduction stage, and formal plan and task team for B2B and mutual beliefs of inter - firms were more important in the B2B operation stage.

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Study on Corporate Facebook Posts and User Engagement of the KOSPI 100 Companies in Korea: Difference between B2B and B2C Companies (국내 100대 기업 페이스북 콘텐츠 전략과 인게이지먼트 연구: B2B·B2C 기업 간 차이를 중심으로)

  • Jo, Joohong;Ko, Chaeeun;Baek, Hyunmi
    • Knowledge Management Research
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    • v.23 no.3
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    • pp.65-88
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    • 2022
  • Companies actively engage with the public through social media to enhance sales and promote brand awareness, which was further encouraged by the pandemic. However, previous studies tend to consider companies as a group of identical features. This study focuses on the differences between B2B and B2C companies' social media content strategy in relation to user engagement. This study categorized KOSPI 100 companies that manage Facebook corporate fan pages into B2B and B2C, and then analyzed the contents they posted from January 1 to December 31, 2020. The result showed that B2C companies tended to use videos over images, prefer hashtags, and comment its product name more often compared to B2B companies. B2B companies preferred images, used more hyperlinks, and mentioned its company name more often. In B2B companies, images and length of text had positive effects on user engagement, while hyperlink and URL had negative effects. B2C companies' text length had positive effect on user engagement. This study provides practical implications to PR practitioners for establishing a social media strategy which enhances user engagement.

A Study on Promotion Plans of B2B e-Marketplace in Korea (국내 B2B e-marketplace의 활성화방안)

  • Kim, Jong-Deuk;Lee, Sung-Min
    • International Commerce and Information Review
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    • v.5 no.2
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    • pp.91-112
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    • 2003
  • Nowadays, the spreading of electronic commerce using internet demands a lot of change in business environments, as it is called B2B. Especially, the B2B based EC have a majority rates over the 10% of whole EC markets. As the approach way and the core axis of e-Marketplace in B2B markets are changed more by the business section and industry section than by each company sections, all of the world leading company including Korea are trying to take a prior occupation in e-Marketplace market. In korea, B2B e-Marketplace are mainly leaded by ministry of commerce, industry and energy which choice the company, run a trial managed company. Above MOCIE efforts are now having a lot of trial and error. Accordingly, this thesis are focused on researching the construction trends of B2B e-Marketplace, the future prospects, and promotion plans.

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Bacillus spp. & B. cereus Isolated in Dried Marine Products (시판 건포류에서 B. cereus 관련 균주 분리와 항생제 감수성)

  • Ham Hee-Jin;Kim Moo-Sang
    • Journal of Food Hygiene and Safety
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    • v.21 no.3
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    • pp.159-163
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    • 2006
  • 37 Bacillus spp strains(43.0%=37/86), and 18 B. cereus(20.9%=18/86) were isolated on 86 dried marine products. Each isolates were B. cereus 48.6%(18/37), B. mycoides 13.5%(5/37) B. coagulus 5.4%(2/37) B. firmus 5.4%(2/37), B. circulus 2.7%(1/37), B. stearothermophilus 2.7%(1/37), B. pumilus 2.7%(1/37) B. spp. 8.1%(3/37), and Brebacillus brevis 10.8%(4/37) etc.

Synthesis and Thermal Degradation of Poly(oxydiethylene adipate urethane) Composites Containing Cloisite 30B and Melamine Phosphate (Cloisite 30B와 멜라민포스페이트를 함유한 Poly(oxydiethylene adipate urethane) Composites의 합성과 열분해 특성)

  • Shin, Seung-Wook;Lee, Sang-Ho
    • Polymer(Korea)
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    • v.36 no.5
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    • pp.643-650
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    • 2012
  • In order to improve the thermal stability of polyurethane, we synthesized poly(adipate urethane) (PAU) and three PAU composites, PAU/30B (2.7 wt% 30B), PAU/MP (2.2 wt% MP), PAU/30B/MP (2.2 wt% 30B and 2.2 wt% MP), from poly(oxydiethylene adipate)-diol (PAD), 4,4'-methylene diphenyl diisocyanate (MDI), Cloisite 30B (30B), and melamine phosphate (MP). 30B and MP were introduced into the reactant mixture at the initial stage of the esterification between adipic acid and diethylene glycol, so 30B and MP were evenly dispersed in the PAU composites for long period. At temperatures lower than $250^{\circ}C$, the PAU composites were degraded faster than pristine PAU, mainly due to the decomposition of 30B and MP. At higher temperatures, the 30B and MP enhanced the thermal stability of the PAU composites. Compared with the pristine PAU, the thermal decomposition rates of the PAU composites decreased by 13~17%. In air, the residual weights of PAU/30B, PAU/MP, and PAU/30B/MP were 2.4, 2.3, and 7.3 wt% at $700^{\circ}C$, respectively.

B2B Applications of Customer Equity Measurement Model (고객생애가치 측정모형의 B2B 비즈니스 적용연구)

  • Jung, Heon-Soo;Park, Sung-Ho
    • Korean Management Science Review
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    • v.27 no.3
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    • pp.197-211
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    • 2010
  • This research applies Blattberg's CE (customer equity) model to B2B business context. Through the model we estimate customer lifetime value of a Korean semiconductor manufacturer. The results show that Blattberg model has limiting applicability to B2B business context. To overcome the limits, several suggestions were made. The main suggestion was predicting maintenance costs for different customers groups and including decision variables regarding marketing costs that would help building a differentiated CE model for the B2B business context.

Physicochemical Properties of Starches from Flavored Glutinous Rice Varieties (향미찹쌀전분의 이화학적 특성비교)

  • 최영희;김광호;강미영
    • Journal of the Korean Society of Food Science and Nutrition
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    • v.30 no.5
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    • pp.765-769
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    • 2001
  • Starches of flavored glutinous rice were analyzed by using scanning electron microscope (SEM) and differential scanning calorimetry (DSC) and tested on the starch granule susceptibility to 15% H$_2$SO$_4$, glucoamylase and $\alpha$-amylase. The shape of starch granules form flavored glutinous rice varieties was polygonal and the size was 4~6 $\mu$m in diameter. According to DSC, glutinous rice starch showed onset temperature (T$_{o}$) range 59.8~62.5$^{\circ}C$ and KR92021-B-B-42-3-B and KR92021-B-B-165-1-B showed higher enthalpy ($\Delta$H) on gelatinization than others. The starches from KR92021-B-B-5-2-B and KR92021-B-B-42-3-B showed lower hydrolysis rate using 15% H$_2$SO$_4$ than KR92021-B-B-165-1-B. KR92021-B-B-5-2-B showed higher degree of hydrolysis of glucoamylase and $\alpha$-amylase than the others.

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