• 한국콘텐츠학회논문지
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• 제16권7호
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• pp.91-99
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• 2016

본 논문은 디지털 환경에서 상호작용이 높은 광고와 낮은 광고의 비교를 통해 상호작용성이 한 중 소비자의 광고태도, 브랜드인지도, 구전의도 및 구매의도에 미치는 영향을 실험을 통해서 살펴보았다. 실험물은 상호작용성이 높은 광고와 상호작용성이 낮은 광고 각각 1개를 선정하여 실험연구로 진행하였다. 조사대상은 한국인과 중국인이 각 120명, 총240명의 유효 표본을 회수하였다. 연구 결과에 의하면 한국 소비자와 중국 소비자가 동일하게 상호작용성이 높은 광고에 대해 광고태도, 브랜드 인지도, 구전의도 및 구매의도가 유의미하게 높은 것으로 나타났다. 그리고 상호작용성이 낮은 광고에 대해 한국 소비자들이 중국 소비자들 보다 구매의도가 더 높았고, 상호작용성이 높은 광고에 대해 한 중 소비자의 구매의도가 다 높게 나타났지만, 양국 간 비교에서는 중국 소비들이 한국 소비자들보다 구매의도가 높게 나타났다.

• 영미문화
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• 제14권2호
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• pp.23-48
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• 2014

Considered as the first generation of the Chinese American male writers, Shawn Wong has often been tagged with the male-centered or cultural nationalistic writer for his first short novel Homebase since the 1970s. He has, however, shifted his own gender and cultural attitudes toward his male character in his second novel American Knees, published in 1995. By focusing on his second novel, this paper examines how Wong critically reconsiders the male-centeredness and cultural nationalism in a way to invalidate them in relationships among male and female characters in the formation of the Chinese American male's identity. Attempting to establish his own national and cultural identity as an American citizenship and the self-awareness of masculinity as a man, Rainsford Chan in Homebase believed that he could achieve his identity and masculinity with the chronological experiences related to his ancestors in American society. He even strictly erased the presence of female in his own identity formation. In doing so, he seemed to anchor his authorship at the discourse of the male-centeredness and cultural nationalist like other contemporary writers such as Frank Chin and Jeffrey Paul Chan who always strongly marked cultural tradition. By creating a non-conventional male character Raymond Ding with compromising and open-eared attitudes toward female characters, however, Wong dramatically changes the idea of representing the relationships between male and female characters in American Knees. In this novel, he suggests that the male character' identity can be properly formed not in the extreme reinforcement of masculinity or the ethnic-based cultural awareness but with the mutual understanding between male and female individuals regardless of ethnic and nationalistic biases. Consequently, Wong attempts to bail out of the male-centered images of the first generation of the Chinese American male writers through Raymond Ding.

• 한국식생활문화학회지
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• 제34권2호
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• pp.176-183
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• 2019

This study examined the state of awareness, consumption, and purchasing behavior of Kimchi among Chinese adults in Beijing and Shanghai. Two-hundred Chinese individuals in Beijing and Shanghai were included as study subjects. The subjects selected "good Kimchi for Chinese taste" as excellent Kimchi; however, only 13% of the subjects selected "Kimchi from Korea is excellent." The first sites of Kimchi consumption in China included "home" (59.0%) and "restaurants" (40.0%) in Beijing and "restaurants" (57.0%) and "home" (32.0%) in Shanghai. Chinese people primarily purchase 400g pouches of Kimchi more than once a month, and the average price of Kimchi is RMB 12.59 in Beijing and RMB 18.32 in Shanghai. These results suggest that the interest in Kimchi varieties and the countries producing it differ among Chinese consumers depending on the region. Therefore, a sensory evaluation of Kimchi is essential to determine the preferred flavor of Kimchi among Chinese individuals and to promote the consumption of traditional Korean Kimchi.

• 아동학회지
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• 제26권4호
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• pp.145-155
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• 2005

This study was carried out to reveal Hangul acquisition processes in Korean-Chinese children who grow in a horizontal bilingual environment. In this experiment Grapheme substitution/deletion tasks and sensible/non-sensible Kulja reading tasks were administered to 3-, 4-, 5- and 6-year-old Korean-Chinese children growing up in a bilingual environment. Results were that Korean-Chinese children showed similar patterns of Hangul acquisition processes to Korean children but acquired grapheme-phoneme(G-P) correspondence earlier than Korean children. Hangul acquisition rates were 41.7%, 45.7%, 53% and 92.7% at age 3, 4, 5 and 6, respectively. Both Korean-Chinese and Korean children showed higher sensitivity for the final consonant than for the initial and middle consonants. Correlation between phoneme perception and reading was only significant among 6-year-olds in non-sensible Kulja reading tasks. Training in transforming ideographic Chinese to a phonetic system could effect early acquisition of G-P correspondence in Korean-Chinese children.

• Asian Pacific Journal of Cancer Prevention
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• 제15권7호
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• pp.3239-3245
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• 2014

Background: College students are recommended as the target groups for catch-up human papillomavirus (HPV) vaccination. Systematical exploration of awareness, acceptability, and decision-making factors of HPV vaccination among Chinese college students has been limited. Materials and Methods: A multi-center survey was conducted in mainland China between November 2011 and May 2012. College students aged 18-22 years were stratified by their grade, gender, and major for sampling. Socio-demographic and HPV-related information such as knowledge, perceptions, acceptability, and attitudes were collected through a questionnaire. Results: A total of 3,497 undergraduates completed the questionnaire, among which 1,686 were males. The acceptability of the HPV vaccine was high (70.8%). Undergraduates from high-level universities, at lower grade, or with greater prior knowledge of HPV vaccines showed higher acceptability of HPV vaccination ($p_{trend}$ <0.001). Additionally, undergraduates with vaccination experience outside the National Expanded Program on Immunization (OR=1.29; 95%CI: 1.10-1.51) or fear of HPV-related diseases (OR=2.79; 95%CI: 2.28-3.41) were more willing to accept HPV vaccination. General knowledge of HPV vaccine was low among undergraduates, and safety was a major concern (71.05%). The majority of students wished to pay less than 300RMB for HPV vaccine and chose the Chinese Center for Disease Control and Prevention as the most appropriate venue for vaccination. Conclusions: Although most undergraduates demonstrate positive attitudes towards HPV vaccination, challenges pertaining to introduction exist in China. Corresponding proactive education and governmental subsidy to do so are urgently needed by this age-group population. Suggestions and potential strategies indicated may help shape the future HPV vaccination program in China.

• 유통과학연구
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• 제10권11호
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• pp.21-30
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• 2012

Purpose - This study aimed to analyze the strategy of late domestic entrants into the Chinese retail market, focusing on the case of Lotte-Mart, given that there are few studies on market entry strategies of domestic retail companies in China. Research Design, data, methodology - The methodology of this paper is a case study approach, focusing on literature reviews and a few interviews. We conducted a survey by disseminating questionnaires and conducting interviews focusing on the Chinese retail market, and analyzed Lotte-Mart's market entry strategy in China. Results - Lotte-Mart chose M&A as the mode of entry, pursuing quick market entry and rapid expansion. It chose small to medium size cities with relatively less competition. Subsequently, Lotte-Mart devoted significant effort towards localization, attempting to organize stores and assorting products to fit the Chinese consumers' preferences. It operated CSR programs to increase its brand awareness and to create a favorable brand image. Conclusions - Lotte-Mart now needs to devise alternative corporate strategies for business expansion and growth. An understanding of the Chinese retail market and the case study analysis of Lotte-Mart's market entry strategy offers significant insights for domestic retail companies looking to expand into China.

• 디지털융복합연구
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• 제11권3호
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• pp.85-93
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• 2013

본 연구는 논쟁적인 광고 표현들에 대한 한중 소비자들의 인식을 조사하였다. 즉, 문제가 되는 광고유형들에 대하여 소비자들이 어떠한 윤리적 평가를 하고 있는가를 알아보았으며, 또한 한중 소비자들의 광고윤리지각 평가에 차이가 있는가를 확인하였다. 또한 이러한 한중 소비자들이 광고 유형에 대한 평가에서 소비주의촉진 인식과 관련성이 있는가를 분석해 보았다. 연구결과 첫째, 광고의 부정적 역할 측면에서 중국소비자의 긍정인식이 유의미하게 높게 나타났다. 반면 긍정적 역할 인식에서 한국소비자들의 인식이 높게 나타났다. 둘째, 어린이를 대상으로 하는 광고에 대해 한국소비자가 중국소비자에 비해 긍정응답이 높게 나타났다. 셋째, 성적소구 광고에 대해 중국의 소비자들이 한국소비자들에 비해 매우 관대하게 생각하는 것으로 나타났다. 넷째, 담배광고에 대해 한국과 중국소비자 모두 담배광고에 대해 부정적인 윤리지각을 보였다. 다섯째, 불쾌한 광고에 대해 인종차별과 같은 광고게재 행위에 대해 양국 소비자 모두 매우 부정적인 의견을 보였으며, 에이즈 확산을 위해 콘돔광고 허용에 대해 양국 소비자 모두 긍정응답을 나타내 보였다. 본 연구결과는 중국에 진출하고 있는 한국기업의 경영자 및 광고대행사의 광고실무자에게 효과적인 메시지 수용전략을 세우는데 활용가능 할 것이다.

• 복식
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• 제64권1호
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• pp.89-105
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• 2014

This study researched the changes in everyday wear in China since the mid-20th century. The study was conducted by interviewing 13 Chinese persons who were familiar with the public awareness and donning practices of the Chinese from 1949 to now, and the results were analyzed through categorical analysis and subject analysis. First of all, due to the influences of Zhongshan-zhuang, Liening-zhuang and Bulaji, political characteristics were represented the most during the reconstruction time, and during this time, Jieyueling also became famous. Second, during the period of the Cultural Revolution, the government used many mechanisms to control people's thought, so Junfu/Junbianfu and sailor shirt were the most common clothing. Third, information from the West began to enter the Chinese market and it started to influence and change the Chinese thinking. Suit, bat wing sleeves, colorful skirt, flares and jeans became more and more popular in the reform and open times. Fourth, during the personality expression time, people not only copied fashion icons' styles, but also created new styles like sexy, cute, ethnic, K-pop, street, and DIY style, in order to show their personality. Finally, during these 60 years, the changes of Chinese everyday wear were characterized by de-politicization, ready-made, diversification and individualization.

• 동아시아식생활학회지
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• 제19권4호
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• pp.525-532
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• 2009

The purpose of this study was to compare the ability of Northeast Asians to discriminate the salinity in salt solution and foods, and to compare their preference of salinity. Panels of Korean, Japanese and Chinese evaluated three kinds of samples that contained different level of salt such as salt solutions, julienned radish salad, Bulgogi. The salt levels had been manipulated to produce five samples of each one. The salt solutions were prepared by adding 0.3%, 0.7%, 1.1%, 1.5%, 1.9% salt into water. Different levels of salt in Julienned radish salad and Bulgogi were prepared by adding 0.5%, 1.5%, 2.5%, 3.5%, 4.5% salt to the recipe. The results of this study showed that the three ethnic groups had significant differences in their ability to distinguish the intensity of salinity in solutions containing a high contents of salt(1.5~1.9%). According to the regression analysis, Koreans(a=1.050) turned out to be the most able to detect the intensity of salinity, compared to the Japanese (a=0.988) and Chinese (a=0.807). All ethnic groups preferred a salt concentration of 0.3%, and the preference for this concentration was lower in Japanese than in Koreans and Chinese. There were significant differences in the perception of salinity in the julienned radish salad containing more than 3.5% salt between Koreans and Chinese. Koreans (a=1.168) appeared to be the most able to detect the intensity of salinity, compared to the Japanese (a=0.908) and Chinese (a=0.793). Both Koreans and Japanese had the strongest preference for the julienned radish salad containing a 1.5% salt concentration, while the Chinese preferred a salt concentraion of 2.5%. The ability of ethnic groups to detect the salinity in Bulgogi were significantly different at high salt -concentrations (more than 3.5%), and the awareness of salinity was as fallows : Koreans(a=0.161) > Japanese (a=0.896) > Chinese (a= 0.845). Koreans and Japanese had a higher preference or the Bulgogi containing a salt concentration of 1.5%, and the Chinese had higher preference at a salt concentration of 2.5%.

• 동아시아경상학회지
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• 제11권3호
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• pp.47-58
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• 2023

Purpose - This study investigates which product characteristics influence customers' purchase intention for brand extension products of the fashion brands. Furthermore, this study suggests brand awareness as a moderator which strengthens the positive effects of the product characteristics on the consumers' purchase intention towards brand extension products of the fashion brands. Research design, data, and methodology - Two hundred and twenty-three Chinese consumers were randomly solicited to participate in this study. Email, website (www.wenjuanxing.com), social media (WeChat) were utilized to conduct the survey and collect data. Result - The findings obtained through hierarchical regression analysis indicate that product uniqueness, product scarcity and product popularity have significant effects on purchase intention for brand extension products of the fashion brands. In addition, brand awareness moderates the relationship between product characteristics (uniqueness and scarcity) and purchase intention positively. Conclusion -The results indicate that brand extension products of the fashion brands could attract more consumers by focusing on designing unique products and using limited release and celebrity publicity strategy. Additionally, the present research posits the crucial significance of brand awareness, thereby making a noteworthy contribution to the integrated marketing approach for fashion brand marketers.