• 복식문화연구
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• 제24권5호
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• pp.697-708
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• 2016

The term used to describe consumer's valuation of a brand is brand equity. One concept that can be managed and may impact valuation of a prestige brand is "luxuriousness." As the concept of "luxuriousness" appears to be a key factor contributing to the equity of a prestige brand, the purpose of this study was to examine how luxuriousness is related to the brand equity utilizing a model developed by Yoo, Donthu, and Lee (2000). Yoo et al. (2000) identified three dimensions [brand association with awareness (BA), perceived quality (PQ), brand loyalty (BL)] accounted for the equity (OBE) of a brand. We speculated that the five dimensions of luxuriousness (i.e., quality, extended self, hedonism, accessibility, and tradition) would selectively influence the two dimensions of brand equity (BA, PQ) and that loyalty would mediate the relationship between the two dimensions of brand equity (BA, PQ) and overall brand equity. A total of 502 participants aged from 18 to 74 were surveyed in USA. Using AMOS 18, the path analysis was conducted with the maximum-likelihood estimation procedure. The model exhibited a good fit with the data and all hypotheses were supported except one. Quality, accessibility, and hedonism dimensions of luxuriousness affected perceived quality of the equity of a brand. Hedonism and extended self dimensions affected brand association with awareness. However, tradition dimension did not significantly influence brand association with awareness. Overall, this research expands understanding of brand equity as it documents the contributions of luxuriousness, a component that can be controlled by brand managers.

• 영미문화
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• 제14권2호
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• pp.23-48
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• 2014

Considered as the first generation of the Chinese American male writers, Shawn Wong has often been tagged with the male-centered or cultural nationalistic writer for his first short novel Homebase since the 1970s. He has, however, shifted his own gender and cultural attitudes toward his male character in his second novel American Knees, published in 1995. By focusing on his second novel, this paper examines how Wong critically reconsiders the male-centeredness and cultural nationalism in a way to invalidate them in relationships among male and female characters in the formation of the Chinese American male's identity. Attempting to establish his own national and cultural identity as an American citizenship and the self-awareness of masculinity as a man, Rainsford Chan in Homebase believed that he could achieve his identity and masculinity with the chronological experiences related to his ancestors in American society. He even strictly erased the presence of female in his own identity formation. In doing so, he seemed to anchor his authorship at the discourse of the male-centeredness and cultural nationalist like other contemporary writers such as Frank Chin and Jeffrey Paul Chan who always strongly marked cultural tradition. By creating a non-conventional male character Raymond Ding with compromising and open-eared attitudes toward female characters, however, Wong dramatically changes the idea of representing the relationships between male and female characters in American Knees. In this novel, he suggests that the male character' identity can be properly formed not in the extreme reinforcement of masculinity or the ethnic-based cultural awareness but with the mutual understanding between male and female individuals regardless of ethnic and nationalistic biases. Consequently, Wong attempts to bail out of the male-centered images of the first generation of the Chinese American male writers through Raymond Ding.

• 한국철학논집
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• 제54호
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• pp.43-75
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• 2017

이 글은 조선시대 지성인들이 고(古)와 금(今)에 대해 어떻게 이해하였으며, 그 결과 역사가 어떻게 바뀌었는지를 고찰하였다. 학파 간의 차이를 중심으로 거시적 차원에서 조망을 한 것이다. '고'와 '금'에 대한 이해는 조선시대 전 시기에 걸쳐 학술과 예술, 나아가 정치 등에 직, 간접적으로 영향을 끼쳤다. 학자에 따라, 학파에 따라 고 금에 대한 인식을 달리하면서 전통과 창조, 보수와 진보, 이상과 현실의 문제가 심도 있게 논의되었다. 또 그런 논의가 역사적으로 정치와 사회를 바꾸는 데 크게 기여하였다. 조선시대는 전반적으로 '고'를 중시하는 문화 전통이 뿌리를 내렸다. 그러는 가운데 시대의 흐름에 따라 '금(今)'이나 '신(新)'에 대한 이해가 요구되었다. 현실이 혼란하거나 타락하였다고 판단될 때에는 근본으로 되돌아 가자는 복고(復古)를 기치로 내걸기도 하였다. 고와 금에 대한 인식이 사회를 바꾸는 원동력이 되었다. 다만 '고'를 버려둔 채 '금'을 말하거나 '신' 을 외치는 경우는 없었다. '고'를 비판한 경우도 고에 얽매인 것을 비판한 것이지 '고' 자체를 겨냥한 것은 아니었다. '금'은 사실상 '고'의 종속 변수였다. '고'를 보수, '금'을 진보라고 보는 것은 이분법적인 인식이다.

• International Journal of Advanced Culture Technology
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• 제11권1호
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• pp.241-252
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• 2023

Watercolour painting was introduced to China over a hundred years ago, and in the last two decades, it has developed rapidly, presenting a situation of diversified development. While Western-style watercolour painting has been adopted by Chinese painters, they have also expanded on it with their own aesthetic awareness and cognitive styles. As a result, Chinese watercolour painting has developed a set of expressive techniques that highlight the cultural characteristics of the nation in terms of aesthetics, concepts and techniques, resulting in a painting style with a distinctive national personality at present. Although Chinese watercolour painting has taken on a variety of styles with the intervention of modern and contemporary art, realistic watercolour painting is still the mainstream. However, there are obvious differences between the "realism" of Chinese watercolour painting and the "realism" of Western watercolour painting in terms of expression. The most distinctive feature is the "imagery" language of expression, which is closely linked to the cultural heritage of Chinese tradition and is of great value for research. I interpret the aesthetics, composition, colour and brushwork of Chinese realistic watercolour painting from the perspective of traditional Chinese aesthetics in order to deepen the understanding of Chinese realistic watercolour painting and to provide a reference for the further development of the art of Chinese realistic watercolour painting.

• International Journal of Advanced Culture Technology
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• 제11권4호
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• pp.141-153
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• 2023

In the global context, particularly in Christian nations, Christmas is considered a culturally and ethically significant time. In this study, we examine Charles Dickens' novel, "A Christmas Carol," and the celebration of Christmas in Korea. We explore the values of Christmas in Korea derived from the significance and importance of this novel. These values include repentance, empathy, compassion, and the importance of humanity. Korean Christmas is regarded as a time for practicing these values, bearing a message akin to the transformation of characters like Scrooge. Furthermore, "A Christmas Carol" conveys a message of improvement and change over time, emphasizing change and growth in Korean Christmas. People reflect on their past, correct their mistakes, nurture hope for the future, and experience personal growth and transformation. Additionally, the novel raises awareness of social injustice and inequality, offering alternatives. In Korean society, Christmas encourages the willingness to care for and help others, facilitating discussions and understanding of societal issues. For these reasons, "A Christmas Carol" is considered a culturally and ethically significant time in Korean Christmas, and the two are intertwined in various aspects. This study explores the interaction between cultural change and ethical teachings by 'A Christmas Carol' and investigates the impact of this work on Christmas culture and social change. It serves as the basis for emphasizing moral principles and humanity during the Christmas season, and this research provides suggestions for future research directions, aiming to deepen the understanding of Dickens' work and the importance of "A Christmas Carol." Through these efforts, it is expected that valuable insights into the connection between Christmas culture and moral messages will be gained. In this study, we will delve into the enduring appeal and cultural significance of "A Christmas Carol," discussing how this novel has evolved into a beloved holiday tradition and a true symbol of Christmas. We will also examine the adaptation of this novel into various media and its influence on holiday season celebrations. Insights into the impact of this novel on Korean society and its continued significance in modern times will be provided, suggesting a direction for a healthier and more desirable path for Korean society.

• 한국전통조경학회지
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• 제38권4호
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• pp.101-110
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• 2020

본 연구는 정원박람회에 출품한 작품 중에서 전통을 테마로 설정한 작가정원 14개소의 사례연구로서 문헌 분석과 현장 조사로 진행하였다. 전통재현을 결정하는 설계과정에 주목하고 작품마다 설계목표 수립, 전통재현의 대상 선정, 재현의 방법 결정, 경관구성요소 디자인 단계를 분석하여 다음과 같은 전통재현 특성과 시사점을 도출하였다. 첫째, 다수의 작가정원에서 전통구조물을 재현 대상으로 선정한 양상은 좁은 부지에 적합하고 주제 전달성이 좋다는 장점으로 이해할 수 있다. 이들은 작품명에 마당, 울, 부뚜막, 장독대, 취병과 석가산 등 전통구조물의 명칭을 넣어 설계의도를 직접 전달하였는데, Wall, 한국정원, 수원, 서울 장인처럼 간접적으로 표현한 작품들은 주제 전달성이 상대적으로 약하다. 선비, 여백, 풍류와 같이 재현 대상을 상징적으로 표현한 작품도 있었다. 둘째, 한옥마당을 재현하면서 잔디와 석재로 포장한 정원, 수원화성 성곽과 망루 서북공심돈(西北空心墩)을 분리하고 연계성 없는 용연(龍淵)을 미니어처 형태로 배치한 정원과 낙안읍성을 모티브로 하여 휴게공간에 낮은 장식담장으로 재현한 정원은 전통에 대한 깊이 있는 이해가 필요함을 보여준다. 반면 전통정원의 입지 선택, 주변 환경과 유기적 배치가 중요함을 보여준 한국정원, 한옥 중정이 가진 여백의 미와 선비가 누렸던 느림의 미학, 달밤 뱃놀이라는 풍류 문화를 재현한 작품들은 전통구조물 모사를 넘어 전통에 대한 이해가 정원문화와 정서로 확산된 양상이다. 셋째, 디자인과 관련하여 실제 크기의 전통구조물을 직설적 방법으로 재구성한 작품이 많았다. 취병으로 정원을 구획하고, 담장안에 부뚜막, 굴뚝, 텃밭 등으로 생활공간을 꾸미고, 경복궁, 소쇄원, 서석지를 대표하는 시설들을 유기적으로 배치하였다. 하지만 규모가 큰 수원화성과 낙안읍성을 추상적 방법으로 재현한 작품들로부터 핵심이 되는 디자인 요소의 취사선택, 구조물의 입면 구성, 공간의 스케일감에 대한 중요성을 인식하였다. 해체적 방법을 선택한 정원 중에는 원형 이미지와 멀어진 한옥 마당과 바자울의 사례가 있는 반면에 정육면체를 구성한 프레임만으로 표현한 여백의 정원과 많은 전통구조물로 달빛 스며든 선비의 사랑방을 재구성한 정원은 긍정적 사례이다. 현대적으로 디자인한 경관구성요소들을 전시한 서울 장인 정원, 직지심체정원, 풍류정원은 작가의 의도를 이해할 수 있는 설명이 필요하다.

• 한국철학논집
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• 제25호
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• pp.41-70
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• 2009

'자기인식'은 자신의 욕구나 감정, 관심, 가치 등을 정확하게 파악하고 자신감을 유지하는 것 등을 핵심으로 하며, '자기관리'는 스트레스를 이겨내기 위해 자신의 감정을 조절하기, 충동을 억제하기, 개인적 목표나 학업 성취 목표를 세우고 이를 잘 관리하기 등을 핵심으로 한다. 이러한 '자기인식' 및 '자기관리'에 관한 이론적 탐구는, 초등교육의 핵심 목표 중의 하나인 초등학생들의 "바르고 선한 인성"을 어떻게 하면 보다 효과적으로 함양할 것인가?의 물음에 답하기 위한 것이다. 유학적 도덕교육의 전통을 가진 우리나라의 문화적 토대를 놓고 볼 때 오랜 시간에 걸쳐 검증되고 축적된 유학의 가치덕목은 현대의 도덕교육에 있어서 분명 유용한 가치가 있을 것이며, 따라서 이를 초등 교육과정에 담거나 초등학생을 대상으로 하는 '자기 인식' 및 '자기 관리' 능력 함양을 중심으로 한 현대의 인성교육 프로그램으로 재구성하여 교육에 적극 반영하려는 노력은 의미가 있을 것이다. 이러한 점에서 도덕적 주체의 완성을 도모하는 위기지학(爲己之學)이나, 지나치거나 모자람이 없는 평상적인 삶을 추구하는 중용지도(中庸之道), 그리고 도덕적 능동성을 촉발하는 호연지기(浩然之氣)는 교육적 측면에서 전인교육을 구현하는 데 많은 기여를 할 수 있을 것이다.

• 복식문화연구
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• 제25권5호
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• pp.629-647
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• 2017

As fashion has concentrated increasingly on inner values, it has become more directly connected with human life and society. This study analyzed anti-fashion, a movement that resists mainstream society and culture, which it views as causing inner conflicts such as competition, mammonism, consumerism, and egoism by fixating solely on the pursuit of growth and improvement. The study examined Kinfolk, an independent lifestyle magazine, to determine the essential values and principles that comprise this movement's refusal of mainstream modern society. The analysis of Kinfolk identified the following characteristics of, the Kinfolk lifestyle: essentialism, nature-friendliness, retro sensibilities, socio-ethical awareness, and diversity. Essentialism refers to the pursuit of essence, brevity, innovation based on tradition and slow life. Nature-friendliness involves communion with nature and humanity, animal-friendliness, de-industrialization, de-urbanization, and nomadic behavior. The components of the retro sensibility include nostalgia, and interests in vintage culture, and handcrafts. Diversity encompasses commonplaceness, various subcultures, agelessness, genderlessness, acceptance of other cultures, and new understanding. The analysis identified the tendencies of anti-fashion in Kinfolk magazine as simplicity, naturalism, resistance to novelty, ethics, and inclusiveness. Anti-fashion pursues the essential values of human life that have been lost or forgotten in modern society. It is important to pay constant attention to the values of minority, non-mainstream and indie cultures that represent anti-fashion. It exerts considerable influence and has great potential as an area for the development of various style-based paradigms rather than as a single fashion direction.

• 미술이론과 현장
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• 제3호
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• pp.35-50
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• 2005

For us, any regional art exist? Almost all art events today take place mostly in Seoul. Concentrating on the reinforcement of its power, the regional art world remains isolated without any connection with the Seoul art community. It is completely closed off from the central art scene. The regional art world seems to consider that more helpful in consolidating its status. It is in real sense suffering the absence of art criticism and art media, lack of an understanding of art and backwardness of art education. Many regional artists are dreaming of moving out from their domain, aspiring to be a member of the central art world. They make an effort to assimilate into a refined, modern style of the central art circle, rather than striving to create works imbued with regionality and locality. As the artists living in the provinces, the characteristics of their district should be above all else reflected in their art. Although they are less informed about the latest trend of culture and art, their art has to be something passionately and obstinately embodying the intrinsic quality of their regions. They have to find a practical solution more positively, instead of merely complaining about the poor condition of the regional art community. There is the need to bring about a turnabout in our awareness that regional art is confined to any limit and cannot be in the center of the entire art world. What' s most significant is to dissolve factionalism and not to depend on school ties or regional networks. As a reaction against authoritarianism, regional art has to put emphasis on attaining its originality. For this, regional art should respect regional tradition, history and background and break away from an old convention of wielding power.

• 한국철학논집
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• 제50호
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• pp.75-111
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• 2016

본 논문은 박세채의 "춘추보편"를 주요 텍스트로 삼아서, 조선조 춘추학에서 "춘추" 공부의 출발로 삼았던 표준 강령의 실체를 살펴보는 작업이다. 이 연구의 목적은 조선조 학자들이 "춘추"에 대해 가졌던 공통의 인식이나 보편적인 시각이 무엇인지 밝히는 것이다. "춘추보편"은 조선조의 성리학적 "춘추" 이해를 대변하는 책이기 때문에 이 책의 "강령(綱領)"은 조선조 학자들이 "춘추"를 공부하기 위해 반드시 알아야 할 일종의 지침이라고 할 수 있다. 본 논문에서는 "강령"의 다섯 가지 항목 중에서 <"춘추" 저술의 본질>과 <"춘추" 기록의 주제>라는 두 가지 항목을 집중적으로 살펴보았다. 첫 번째 항목은 "춘추"가 세상을 다스리는 대법이며, 그것은 현실을 추동하는 살아 있는 이치라는 것이 주요 내용이다. 두 번째 항목은 "춘추"의 구체적인 기록을 통해 "춘추" 대법의 실체를 밝히고 있다. 향후 이 논문과 함께 "강령"의 나머지 항목에 대한 추가 연구가 완료되면, 조선조 춘추학의 전반적인 성격이나 특징을 밝히는 중요한 실마리를 확보할 수 있을 것이다.