• Title/Summary/Keyword: Awareness Change

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Impact of a Media-Campaign to Promote Walking on Awareness & Behavior Change (지역사회 걷기 활성화를 위한 매체-캠페인이 걷기관련 인식과 행태변화에 미치는 영향)

  • Ann, Eue-Soo;Lee, Yong-Soo
    • Korean Journal of Health Education and Promotion
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    • v.24 no.4
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    • pp.99-114
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    • 2007
  • Object: To analyze the effect of a media-campaign for "walking exercise participation improvement", which impacted walking-related awareness and behavior change of residents in Seoul. Method: This study used three campaign media including printing information, walking exercise indication board and a public advertisement of cable TV to lead a walking-related awareness change and practice frequency(number of days per week walking) and time(minutes per day walking) of walking exercise. To evaluate the exposure and message-recall levels of a campaign and effects of awareness change and walking practice, this study used a questionnaire survey(N=377). Result: 1) Group of exposure to campaign more participate and had the higher frequency(p=.015) and time(p=.023) in walking exercise and in comparison with group of nonexposure. 2) Group of changed awareness to campaign more participate and had the higher frequency and time in walking exercise and in comparison with group of no changed perception(p <.05). 3) Level of message recall of ${\ulcorner}$printing information${\lrcorner}$ was associated with number of days per week walking, and level of message recall of ${\ulcorner}$public advertisement of cable TV${\lrcorner}$ was associated with minutes per day walking at a statistically significant level(p <.05). Conclusion: These results suggest that media campaign can enhance the success of community-based efforts to promote awareness change and walking practice.

Case Study on Comparison of the Results of Climate Change Prospect and Vulnerability Assessment and the Awareness of Those by Public Officials and Citizens at Yeongwol County (기초지자체의 기후변화 전망 및 취약성 평가 결과와 공무원·시민의 인식도 비교분석 연구 - 영월군 사례를 중심으로 -)

  • Kim, Sangsu;Lee, Chungkook;Choi, Yeonho;Kim, Jaeyoon;Shin, gwangsu;Seo, Seongjik
    • Journal of Climate Change Research
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    • v.6 no.2
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    • pp.133-142
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    • 2015
  • The purpose of this study was to compare the results of climate change prospect and vulnerability assessment and the awareness of those by public officials and citizens at Yeongwol county, Gangwon province where experiencing the most climate change vulnerability. Data of 12 meteorological categories such as mean temperature at Yeongwol weather station from 1995 to 2013 were analyzed. Climate change vulnerability was assessed with 29 sub-categories in 6 categories (health, emergency/disaster, agriculture, forestry, water management, ecosystem) of National Institute of Environment Research's LCCGIS (2013). The awareness of climate change and its vulnerability was surveyed with 154 citizens and 130 officials at Yeoungwol county. The climate change prospect and its vulnerability was similar to the actual climate change effect. However, the awareness of climate change was different between some officials and citizens. The results of this study would be base data for the Yeoungwol county's future climate change adaptation poicy making.

Consumers' awareness and behavior intention on meat consumption according to climate change

  • Lim, Kwon-Taek;Park, Jaehong
    • Korean Journal of Agricultural Science
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    • v.44 no.2
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    • pp.296-307
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    • 2017
  • Globally, consumers' enormous and increasing appetite for meat is one of the biggest causes of climate change because livestock industry emits more greenhouse gas than transportation. The purpose of this study is to analyze consumer awareness about the impact of meat consumption on sustainability in response to climate change. Based on the theory of planned behavior, the attitudes, subjective norms, perceived behavioral control, prior knowledge, and risk perception variables were analyzed to evaluate the impact of climate change awareness over consumer behavior on meat consumption. Major findings are as follows: consumers were aware of climate change but has made few changes to their meat consumption. In addition, changes in meat consumption were found to be caused by health safety concerns, such as disease outbreaks. Significant variables related to meat consumption patterns associated to climate change impacts were household income, age, attitude, subjective norm, perceived behavioral control, and prior knowledge. These results suggest some implications for policy. There is a need for public relations and education to make the public aware of and better understanding of link between climate change and diet. Also, government should make efforts to raise awareness of mitigation of climate change such as comprehensive food labels which are identifying lesser impacts on climate and better dietary guideline instructions which would include coping with climate change.

A Validation Study of Korean Version of Awareness of Age-Related Change Scale: Focusing on the Elderly in Seoul (한국판 노화인식 척도의 타당화 연구: 서울시 노인을 중심으로)

  • Nam, SangHee;Kim, Ji-Yeon
    • The Journal of the Korea Contents Association
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    • v.21 no.11
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    • pp.692-710
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    • 2021
  • This study aimed to validate the Awareness of Age-Related Change (AARC) scale developed by Brothers et al. (2019) for the Korean elderly. This study took the elderly people in Seoul (over 65 years old) as participants to examine the aging perception of the elderly themselves. For this purpose, we conducted exploratory and confirmatory factor analyses (EFA, CFA) with two samples (sample 1: N = 185; sample 2: N = 215). EFA revealed and CFA confirmed a two-factor structure consisting of awareness of gains and awareness of losses. Specifically, the awareness of losses had two subfactors consisting of awareness of losses in health and awareness of losses in non-health, while the awareness of gains had no subfactor. Finally, we examined the relationship between AARC, attitudes toward own aging, and emotions then discussed the implication, limitations of this study, and future direction.

The Comparative Study of Perception of the Public and Stakeholder to Climate Change Adaptation (일반국민 및 이해관계자의 기후변화 적응 인식 비교 연구)

  • Jeong, Yunji;Ha, Jongsik
    • Journal of Climate Change Research
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    • v.6 no.2
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    • pp.159-166
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    • 2015
  • The way to respond to climate change is divided into mitigation and adaptation. So far, the response of climate change has been focused on mitigation. The perception of response of climate change also has been focused on mitigation. However, climate change mitigation and adaptation should be highlighted in a comparable concept as a response to climate change. On the other hand, perception of the public on climate change affects the support or opposition of the general public about climate change-related policies. The purpose of this study is to assess awareness of the general public and stakeholders on the subject of climate change adaptation and to present a basis for a future national climate change adaptation policy. Questionnaire on awareness of climate change adaptation were composed of the climate change and climate change response (mitigation, adaptation) understanding and importance, the seriousness of climate change-related adverse climate event, the need for climate change adaptation measures, the degree of implementation, and the level of government effort for climate change response. Climate change adaptation-related awareness survey was conducted for the general public 1,011 people and stakeholders 101 people by telephone interviews. In this study, the perception survey has a difference in aspect of the contents and methodology. And We were able to present the three characteristics of the general public and stakeholders aware of the subject of climate change adaptation. First, the relative importance of climate change adaptation was relatively low. Second level of awareness about climate change response of the public was significantly lower than the stakeholders. Finally, the need to prepare the implementation of the sectoral level, the first adaptation measures was relatively low.

The Change of Elementary School Student's Awareness on the Environment after Ecological Education Programs (생태환경교육을 통한 초등학생의 환경 인식 변화에 관한 연구)

  • Huh, Jung-Rim;Choi, Kyung-Hee;Park, Seok-Soon
    • Hwankyungkyoyuk
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    • v.24 no.1
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    • pp.12-25
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    • 2011
  • The purpose of this study was intended to identify the difference of two sample groups for the student's awareness on the environment after ecological education in elementary school. For the elementary school participated in this study, we studied how the education influences the student's awareness on the environment using survey. The result showed that even though various kinds of environmental education programs were given to the participated group, there was no significance compared with the other group who did not participate. This was probably because the students not participated in the education program were frequently exposed to other similar types of environmental activities. In terms of the change of the student's awareness on the environment and their desire for continuing environmental education in future, 95.8% of students who participated in the survey showed positive answers. Considering the current environmental education that has mostly been made in class and the lack of variety of the education program, various types of environmental education programs are required, so schools, education system, and social groups should work together to compensate for the lack of the in-class education. In addition, the change of students awareness and altitude toward the environment proved the positive effect of the environmental program and showed the appropriateness increasing the opportunity for the environmental education.

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Residents Awareness Analysis for Climate Change Policy - Focus on Forest Sector of Daejeon Metropolitan City - (기후변화대응정책에 대한 시민들의 인식 분석 - 대전광역시 산림부분 정책을 중심으로 -)

  • Oh, Do-Kyo;Kim, Se-Bin;Khark, Kyung-Ho;Noh, Hee-Kyung;Go, Young-Wung
    • Korean Journal of Agricultural Science
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    • v.37 no.1
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    • pp.19-25
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    • 2010
  • The purpose of this study were to investigate the influence of residents awareness analysis for climate change policy. Nine items of residents' perceptions and opinions were designed from previous forest sector of Daejeon Metropolitan City. 241 questionnaires were obtained from interview survey in Hanbat arboretum in Daejeon. Forest sector were significant differences with socioeconomic variables of local residents. Providing detailed information on climate change and its impact on the local environment brings about greater awareness and better understanding of global warming amongst citizens which would eventually drive the people to give support to policy initiatives.

A Study on the Variables Influencing Female College Students' Body Shame and Appearance Change Intention: Comparison of Korea, China and Germany (여대생의 신체수치심과 외모변경의도에 영향을 미치는 변인 연구: 한국, 중국과 독일의 비교)

  • Hong, Keum-Hee
    • Fashion & Textile Research Journal
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    • v.13 no.4
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    • pp.523-530
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    • 2011
  • This study aims to make a comparison between variables influencing female college students' body shame and appearance change intention in individualist culture(Germany) and collectivist culture(Korea, China), that which variable among individual's physical character(BMI), psychological character(public self-image), and sociocultural pressure has the biggest influence in each culture. The findings of the research are as follows. 1. The German group of female college students had the highest BMI, and there were no difference between Korean and Chinese group. Public self-consciousness, sociocultural pressure, ideal appearance attitude, body shame, and appearance change intention were highest in Korea and lowest in Germany. 2. The variables that affected body shame were powerful in the order of sociocultural pressure, appearance internalization, BMI, and appearance awareness in the Korean group of female college students. In the Chinese group, the order was sociocultural pressure, appearance internalization, and public self-consciousness. On the contrary, in the German group the order was appearance internalization, appearance awareness, sociocultural pressure, and public self-consciousness. 3. The variables that affected appearance change intention were powerful in the order of sociocultural pressure, body shame, and appearance awareness in the Korean group of female college students. In the Chinese group, the order was sociocultural pressure, body shame, and appearance awareness, and in the German group, the order was appearance internalization, body shame, and BMI.

Influencing factors on satisfaction of clinical practice field in dental hygiene students (치위생 전공 학생들의 현장실습기관 만족에 영향을 미치는 요인)

  • Seong, Mi-Gyung;Hwang, Se-Hyun;Kang, Hyun-Kyung;Jang, Kyeung-Ae
    • Journal of Korean society of Dental Hygiene
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    • v.16 no.3
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    • pp.391-399
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    • 2016
  • Objectives: The purpose of the study is to investigate the influencing factors on satisfaction of clinical practice field in dental hygiene students. Methods: A self-reported questionnaire was completed by 273 dental hygiene students in Gyeongnam from September 7 to 25, 2015 after receiving informed consent. Except incomplete answers, 269 data were analyzed. The questionnaire consisted of general characteristics of the subjects, awareness of clinical practice field satisfaction, awareness of clinical practice contents, clinical practice training, awareness of clinical practice field, future plan and behavioral change. The questionnaire was measured by Likert 5 point scale. Results: In clinical practice training, the satisfied group showed a significantly higher score than the unsatisfied group(p<0.001). In future plan and behavior change, the satisfied group showed a significantly higher score than the unsatisfied group(p<0.001). The influencing factors on clinical practice field included awareness of clinical practice field(p<0.001), awareness of clinical practice contents(p<0.001), clinical practice training(p<0.001), and future plan and behavior changes(p<0.01). Conclusions: The influencing factors on satisfaction of clinical practice field included awareness of clinical practice contents and clinical practice training, and future plan and behavioral change. It is important to develop the program for the effective clinical practice to enhance future pland behavioral change for the dental hygiene students.

The Impacts of Changes in Brand Attributes on Financial Market Valuation of Korean Firms

  • Lee, Hee Tae;Kim, Byung-Do
    • Asia Marketing Journal
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    • v.16 no.1
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    • pp.169-193
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    • 2014
  • The earlier studies have verified that brand values have significant impact on financial values such as stock return and stock price to justify marketing costs for brand building. Except for Mizik and Jacobson (2008), however, little research has addressed what kinds of brand components composing brand values have a significant relationship with financial values. As a follow-up research of Mizik and Jacobson (2008), this research focuses on what kinds of relationships exist between the unanticipated change of each brand asset component and stock return, one of the financial values. The authors selected six brand asset components from the Korea-Brand Power Index(K-BPI) data in which 'Top of Mind,' 'Unaided Awareness,' and 'Aided Awareness' are brand awareness measures and 'Image,' 'Purchase Intention,' and 'Preference' are brand loyalty measures. Out of those six brand components, they found that unanticipated changes of 'Top of Mind,' 'Unaided Awareness,' 'Image,' and 'Preference' have significantly positive effect on unexpected stock return change. Therefore, they conclude that these four brand asset components provide incremental information in explaining unanticipated stock return.

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