• 패션비즈니스
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• 제21권4호
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• pp.1-20
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• 2017

Fashion film has become a significant communication medium in the $21^{st}$ century. Fashion film, that tells unique quality stories, is a means of communicating brand value emotionally. To examine characteristics of storytelling according to types of fashion film, this study categorizes fashion film and investigates storytelling elements in terms of content, form, and communication. For methodology, a literature review was conducted to examine the concept of storytelling and types of fashion film storytelling. Empirical research was conducted on 32 fashion films from 2007 to recent years of 2017. Results are as follow. First, theatrical fashion film, based on linear narrative structure and closed-ending, is characterized content-based storytelling. Second, avant-garde fashion film, based on unconventional and experimental cinematic techniques, is characterized form-based storytelling. Finally, documentary fashion film that minimizes distortion and reproduces reality of designers' originality, refers to interactive communication-based storytelling which using digital technologies.

• 복식문화학회:학술대회논문집
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• 복식문화학회 1998년도 International Costume Culture Conference
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• pp.24-25
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• 1998

• 복식
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• 제56권1호
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• pp.106-120
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• 2006

Using aesthetics of Rosencranz as the basis, this study contains the peculiarities of 'ugliness' and the obscured conceptual meaning of 'avant-garde', 'grotesque', and 'decadence' that are being utilized under ambiguous significance are defined through modern fashion and fashion of online game characters. Forms of 'ugliness' expressed in modern fashion and in games characters display distortion of form through incongruity, unbalance, disproportion and disharmony, and with this lack of form and expressional imprecision, both contain the elements of comical characteristics of vulgarity and repugnance. The difference in 'ugliness' between modern fashion and game character fashion is, the significance of 'ugliness' being expressed in modern fashion challenges new concepts by refusing tradition and recovering the human nature that has become turbid. On the other hand, 'ugliness' in game character fashion complements the story of the game that uses legends, fantasies or novels as its basis. Opposed to the significance of recovering human nature that is displayed in modern fashion, in order to terminate the opposing game character, the fashion of game characters exaggerates the form of modern fashion with added brutality. In addition, with the advantage of virtual reality that allows a more flexible expression than in the real word, images created are more sensational and excessive use of grotesque images are being expressed.

• 한국패션뷰티학회지
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• 제2권3호
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• pp.44-59
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• 2004

The purpose of this study was to find out proper evaluative words according to fashion image and to identify the correlation between clothing style and hair style related to fashion image. The questionnaire was used to collect data. 326 female aged between 23 to 40 were selected for the subjects of this study. The data were analyzed by frequency, factor analysis, pearsons correlation. The results of this study were as follows. 1. Evaluative words for each fashion image were selected by factor analysis. modern image intellectual, cold, urbane, simple, straight. elegance image : graceful, dignified, refined, decorous, luxurious. romantic image : cute, lovely, girlish, feminine, romantic. natural image : natural, comfortable, gentle, intimate, soft. casual image : energetic, active, free, cheerful, vivid. avant-garde image : experimental, strange, creative, avant-garde, irregular. 2. Correlation between clothing style image and hair style image ; clothing style and hair style was positively correlated. with the same image in case of modern, romantic, casual, elegance and avantgarde but natural image of clothing style was correlated with the natural, elegance, romantic, modern image of hair style. 3. The most suitable hair style for the clothing style according to fashion image : The clothing style of a particular image was matched best with the hair style of the same image.

• 패션비즈니스
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• 제26권6호
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• pp.94-104
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• 2022

The purpose of this study is to analyze the art world's perspective on popular art and the contact point with pure art and to present the requirements of fashion as a popular art. To analyze the artistic value of fashion, this study analyzed and presented the requirements of art by linking the innate characteristics of fashion premised on mass consumption of popular art. The research method consisted of content analysis focusing on books and papers on art and fashion. A critical perspective on expansion of the artistic field amid the blurred boundaries of art is the basis of a critical comparison between popular art and avant-garde art and a critique of popular art as opposed to value-oriented art. Conversely, as a point of contact with popular art with fine art, art is discussed against the ideological strategy of fine art and the shift in hegemony brought about by erosion of the barrier between art and everyday life. In addition, the non-essentialist perspective contradicts the division theory of popular art. The requirements of fashion as a popular art were analyzed based on the value of self-expression through the aesthetic pursuit of creativity and aesthetic expression, discourse as art, and expansion of modern art from the inessentialist perspective of popular art.

• 한국의류학회지
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• 제26권2호
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• pp.181-192
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• 2002

The purpose of this study is to clarify the expression of conceptual image by which the modern graphic artists use for creating new visual images and the characteristics in expression of the major fashion images in fashion illustration. In the present study, major findings on the basis of the analysis of expression of visual images in fashion illustration since 1980s are as follow: The conceptual image expression in the visual arts is based on the eight techniques. They are dual image, operation of image, copying·reproduction of image, deconstruction of image, pictorial image, symbolization of image, mystification of image, and making humorous image. Since 1980s, the major fashion images in fashion illustration are mainly classified as classic image, humor image, fantastic image, natural image, avant-garde image, simple image, casual image and feminine image. The characteristics in expression of these images in fashion illustration are; 1) fortification of dual image in classic image, 2) activation in humor image 3) grotesque fantastic image, 4) the modernization of natural image, etc. In addition that, the image of avant-garde is expressed by Postermodernism, Deconstructionism, Techno etc. since 1980s. Also, simple image of the modern composition, casual image of daily life, and feminine image which is emphasized with eroticism are also included in these characteristic in expression of images since 1980s.

• 패션비즈니스
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• 제9권4호
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• pp.94-112
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• 2005

This study focuss on the futurism expressed in Paco Rabanne's works. Paco Rabanne, who has created experimental and prophetic avant-garde fashion by cutting edge techniques and revolutionary new materials, is known as one of the most influential fashion designer of modern times. First, Light, one of the most important element in Paco Rabanne's fashion design, shows some influence of medieval symbols of love and salvation. Second, the artistic trends which influenced on Paco Rabanne's fashion include surrealism, op art and kinetic art. His use of new materials and avant-garde style represents the influence of surrealism. His experimental use of waving plastics and glittering metal during his early period is especially related with op art and kinetic art in the early 1960's which emphasize the artistic effect of light and movement. Third, the characters of Paco Rabanne's works are the harmony of technology and the beauty oh machine by the geometrical figures like triangles, rectangles, and circles and represent and movement,and the innovational creative methods, voluptuous beauty.

• 한국의상디자인학회지
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• 제6권1호
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• pp.64-72
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• 2004

The purpose of this paper is to investigate the changing fashion image of the glossy materials including metal, leather, vinyl, latex, plastic etc. from 1960's to the present. Glossy materials used in the second half of the 20th century showed a restricted image combined with a specific social circumstance. They expressed a reflection of young and future-oriented space period of 1960s. Many designers like Paco Rabanne and Andre Courreges were concerned with the fashion of space age and expressed that image with leather and synthetic materials including silver leather, metal chain armor, and plastic appeared as the keynote of fashion. In 1970's, glossy material was the symbol of avant-garde and rebellious attitude by the punk fashion. They maximized glamourous look of 1980s, and cyber look with an expectation for a new millenium of 1990s. On the other side, glossy materials seem to be used as a source of various inspiration of fashion designer in the 21st century. Also, some of the past images, for example space look and glamourous look, are revived in the 21 st century by the form of modified design.

• 한국생활과학회지
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• 제11권3호
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• pp.287-299
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• 2002

Post-modernism exists with different shapes in overall cultural phenomena. Among the creative methods of composing post-modernism, there are representation, parody, plural coding, trans avant-garde etc. Summing up the influence of creative method of post-modernism on modem fashion led to the following results. 1. The phenomenon appears that value and valuelessness are easily reversed, and things with historical and traditional meanings are being ignored. 2. The boundary between higher culture and public culture is being disorganized, and mixed imitation phenomenon ignoring the differences between male and female is emerging 3. The mental and historial aspects in fashion pattern are highly thought of and the trend to understand human body from the various angles emerges. 4. In the consumer-oriented society, it appears in the form of meanings to achieve the self-achievement in individual life, to express one's idea and desire in the esthetical point of views. 5. It shows that through arranging the striking things and the distorted things, it takes the compromised method of re-appreciating the existing ideas. The phenomena in the post-modernism occurring in fashion design forced the concept of the uniformed existing fashion to be changed, creating a various fashions. That can just be called the dehumanization trend in the era of post-modernism, which is the most important formative feature in modern fashion.

• 복식문화연구
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• 제7권5호
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• pp.122-139
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• 1999

Paco Rabanne, who has created experimental and prophetic avant-garde fashion by cutting edge techniques and revolutionary new materials, is known as one of the most influential fashion designer of modern times. The purpose of this study is to analyze the various factors, including some major artistic movements, which influenced on the formative characteristics of Paco Rabanne\`s fashion design. First, Paco Rabanne\`s fantastic new materials is also influenced by his study in architecture and his own fantasies -which other people can hardly imagine- during his early childhood. Second, light one of the most important element in Paco Ranbanne\`s fashion design, shows some influence of medieval symbols of love and salvation. Third, the artistic trends which influenced on Paco Rabanne\`s fashion include surrealism, opart, and kinetic art. His use of new materials and avant -garde style represents the influence of surrealism. his experimental use of waving plastics and glittering metal during his early period is especially related with opart and kinetic art in the early 1960s which emphasize the artistic effect of light and movement. Fourth, the geometrical figures like triangles, rectangles, and circles represent the influence of Egyptian architecture like pyramids and the geometrical characteristics of Eguptian art. Fifth, Paco Rabanne\`s distinctive use of metal chains in his fashion shows the influence of the chain mail hauberk, the medieval knightly armour. By using the medieval material Paco Rabanne properly expressed the modern person\`s pain and suffering. Sixth, the ethnic elements of Egypt, Africa, Spain, and Japan reflect the experience in his former lives he insists he lived. The ethnic elements of his dresses emphasize the natural vitality and inheritance from the past.