• Proceedings of the Korea Port Economic Association Conference
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• 2006.08a
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• pp.291-309
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• 2006

In order to obtain and maintain competitive advantage, under rapidly changing maritime environment, liners should make efforts to reinforce their logistics service capabilities. Most of all, for this, shipping lines should accurately recognize and evaluate their logistics service attributes. In the present research, various logistics service attributes for ocean carriers were selected from previous studies and the observed data for 6 main service attributes were collected through a questionnaire survey to 31 maritime experts. Moreover, shipping lines' relative logistics service capabilities were measured by an additional survey process. The comparative gravity between core evaluation factors were measured by AHP technique and the relative capability levels of 2 Korean liners and 5 foreign shipping companies were assessed by utilizing a fuzzy model. The empirical result presents that Korean liners are superior at customer service capability but inferior at freight rate competitiveness. This research shows that Korean liners are ranked at high position for overall logistics service capabilities and focusing on the differentiation strategy but not on the cost related strategy.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.20 no.42
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• pp.59-66
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• 1997

In the process to design a product, the values of the product will be designed must be considered in respect to the multi-dimensional properties consisted of subjective and objective attributes. As same reason, methods to evaluate the design alternatives in the process must evaluate the overall attributes and relationships among its, also. In this paper, the defectivenesses of evaluation methods in the process of product design are summarized. One of the severe defectivenesses of the methods is the insufficient rationality of calculation procedure. Then, we introduce the developed quantitative evaluation method to accomodate this defectiveness and to be considered a evaluator's feeling or ambiguity when evaluating design alternatives by means of fuzzy theory, and suggest it's application steps on the process of product design to be used easily.

• Journal of Advanced Navigation Technology
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• v.15 no.6
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• pp.1098-1103
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• 2011

In spite of many advantages of cloud computing, security concerns are a barrier in users' adopting the cloud service. In this paper, we evaluate relative priorities between security attributes of ISO 7498-2 standards affecting overall security quality in cloud computing. For an objective evaluation, the fuzzy AHP(Analytic hierarchical process) is applied. The evaluation results represented the relative priority with concrete number can be an effective management method to choose and develop the cloud computing service.

• Food Science and Industry
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• v.52 no.1
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• pp.2-10
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• 2019

Sensory and consumer science is one of the four core sciences in food science training. In early years, this field of studies are focused on providing food technologists information of sensory attributes of food for quality control and product optimization, and referred as sensory evaluation or sensory science interchangeably. Yet, during the last decades, its scope has been much broadened looking at sensory properties of food not just as product attributes but consumer-perceived properties, emphasizing human experience. Attentions are increased for sensory fundamentals(sensory psychology and physiology) and multidisciplinary integration of theories and measurement methods for improving satisfaction of consumers' sensory experience and promoting healthy eating and wellbeing. The Sensory Evaluation(SE) division of Korean Society of Food Science and Technology(KoSFoST) has recently changed its name to Sensory and Consumer Science(SCS) division in order to address such evolution of the field and sensory professional's role.

• Journal of Navigation and Port Research
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• v.28 no.3
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• pp.185-191
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• 2004

The mean and Clustering are important methods of data mining, which is now widely applied to various multi-attributes problem However, feature weighting and feature selection are important in those methods bemuse features may differ in importance and such differences need to be considered in data mining with various multiful-attributes problem. In addition, in the event of arithmetic mean, which is inadequate to figure out the most fitted result for structure of evaluation with attributes that there are weighted and ranked. Moreover, it is hard to catch hold of a specific character for assume the form of user's group. In this paper. we propose a dispersion mean algorithm for evaluation of similarity measure based on the geometrical figure. In addition, it is applied to mean classified by user's group. One of the key issues to be considered in evaluation of the similarity measure is how to achieve objectiveness that it is not change over an item ranking in evaluation process.

• Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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• 2012.04a
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• pp.348-353
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• 2012

This paper presents the HRTF based experimental approach to figure out why the human auditory perception on the interior noise source including the directional tonal components does not well match with the dominant features extracted from recorded acoustic signals in terms of psycho-acoustics. Since the general objective evaluation models for tonalness among various sound attributes are a function of width, frequency, excessive level of tonal components respectively, the directional tonal components cannot be properly evaluated without considering the effects of head-related transfer function on the binaural auditory perception. Thus, the directivity of source is additionally considered to prevent the erroneous conclusions from the same sound source in the process of source identification. The signal synthesis technique is used to solve a little difficulty in measuring all of desired acoustic signals for jury evaluation. The sound attributes of synthetic acoustics signals are analyzed to roughly predict the results of jury evaluation in advance by using sound quality factors such as loudness, sharpness, roughness, fluctuation strength and tonality. The jury evaluation is carefully conducted based on the recommended guideline suggested by N. Ottoet al. Each sound is respectively evaluated by selecting a value between -2 and 2 in intervals of 0.2 point. Through above procedure, based on the results of jury evaluation, it is confirmed that serious problems can be caused in the process of analyzing the dominant sound attributes in terms of psycho-acoustics according to the type of a microphone and a playback system.

• Asia Marketing Journal
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• v.13 no.2
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• pp.99-130
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• 2011

In recent years, a new way of differentiating product design has emerged -better known as 'masterpiece marketing,' this is a strategy where famous art pieces are borrowed on to product designs. Because the recent trends of well-being and LOHAS have encouraged the consumers' desires to enjoy culture and live a more opulent lifestyle, famous and notable paintings have grown to be more of "approachable masterpieces" to the public. As a strategy intended to develop a new consumerism, while still prioritizing customers' values and their satisfaction, companies have been drawn to this new type of marketing. The current consumption society has converted renowned art pieces from simply works of 'high culture' to a further way of marketing, aimed to differentiate products and dominate the market. Though many products have had masterpieces applied to their designs and have been noticed for their marketability, there has been less systematic research done on the scientific background behind this marketing approach. This research focused on the art pieces' fundamental nature of inducing emotions in the viewer, and hypothesized about how the evaluation of a product may be influenced by the affect provoked by the art piece used. To be more specific, if art pieces with different levels of pleasure and arousal -the two axis of emotion suggested by existing research on emotion -were used on each product, the goal was to see how the different levels influenced the consumer's assessment of the products, focusing on product's type as well as the evaluation of their attributes. First, a pretest was done to verify the relationship between the emotion provoked by the art piece and the consumer's preference. There were two types of surveys, each with five drawings from the ten that were assumed to differ in levels of the two axis of emotion. The survey was composed of questions asking for positive emotion, negative emotion, level of arousal, and preference. The correlation between the measurements of positive and negative emotions was -0.792, so an integrated entry was used in the analysis by subtracting the measurement of negative emotions from that of positive emotions. The first hypothesis that paintings that provoke positive emotions will be more preferred than paintings that bring out negative emotions was supported; and through this research, paintings that were to be used for the products were selected. The second pretest was conducted to settle on an item that would be used in the research. Items meant to measure utilitarian and hedonic attributes of milk and chocolate, the two products to be used in the research, were extracted. Because milk is a utilitarian product with strong practical attributes while chocolate is a hedonic product with strong hedonic attributes, these two were selected to be used in this research. The first study was executed to see if there is a difference in attitude about products that have different painting on their designs, which either induces positive or negative emotions. It was also to verify whether this difference in attitude was mediated by the viewer's preference for the art piece. This study showed that when positive emotion inducing painting was used, the product was better evaluated compared to the product with a painting that provokes a negative emotion, thus supporting the second hypothesis. It was also supported that the effect of affect on product evaluation was mediated by preference for the art piece. The second study was done to see the influence of the level of arousal on the evaluation of the product's attributes. Art pieces that differ in the level of arousal were selected through the pretest, and later it verified the hypothesis that the level of arousal has an effect on the assessment of the attributes of the product. In the case of milk, a utilitarian product, the fourth hypothesis that a high-arousal painting will better evaluated for its hedonic attributes was supported, as well as the fifth, which hypothesized that a low-arousal painting will receive a higher assessment for its utilitarian attributes. However, for chocolate, a hedonic product, both fourth and fifth hypotheses were not supported. This study is significant for the following basis: first, it verified the importance of the emotion induced by the painting on the evaluation of the product's attributes, by applying a systematic and scientific method. Second, it expanded from the existing research on positive/negative emotions to confirm the additional influence of the state of arousal on product evaluation.

• Journal of the Korean Society of Tobacco Science
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• v.27 no.1 s.53
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• pp.134-140
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• 2005

The purpose of this study was the discrimination of different tobacco types by the E-Nose/tongue and the analysis of what human sensory attributes are correlated with e-instrument's sensors. Samples were made from five groups of Korean domestic tobacco leaves, aged burley and not aged, aged flue-cured and not aged and blending types of the four. Instrumental tests were conducted to discriminate characteristics among different tobacco samples by the E-Nose and the E-Tongue. Sensory attributes of tobacco tastes were impact, irritation, bitterness, hay-like, tobacco taste, smoke volume, smoke pungent and mouth cleanness. STATISTICA software was used to analyze correlation between the human sensory data and the raw data of e-instruments. Discrimination analysis can be achieved using principal components analysis (PCA) and discriminant factorial analysis(DFA). As a result, impact, bitterness, irritation, smoke volume and smoke pungent of human sensory attributes were correlated with data from the several clustered E-Nose sensors(p < 0.10). And bitterness, irritation, and smoke pungent of human sensory attributes were correlated with data from the E-Tongue sensors(p < 0.10). PCA plot by the E-Nose shows that aged tobacco and not aged were discriminated and DFA plot shows that three groups(aged burley, not aged burley and flue-cured) were discriminated. PCA plot by the E- Tongue shows that flue-cured tobacco was separated from burley. Our results indicated that the e-instruments are sensitive enough to distinguish among tobacco types and their several sensors are reacted to the human sensory attributes.

• Journal of the Economic Geographical Society of Korea
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• v.14 no.1
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• pp.19-32
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• 2011

This study compares the results of two Importance-Performance Analyses (IPA) on the convention destination images in Korea by meeting and exhibition planners. Meeting and convention planners carefully evaluate convention destinations by considering meeting room facilities, hotel service quality, safety/security, air transportation access and hotel room availability as the most important attributes of a convention destination. On the other hand, night life, exhibition facilities, scenery/sightseeing opportunities, food and lodging costs and restaurant facilities are considered as the least important attributes of a convention destination. The study revealed that convention destination attributes ranking is dynamic and continuous evaluation should be done to determine the current perception of the meeting and exhibition planners. Meeting and exhibition planners' importance grid of the convention attributes is dynamic and changed with the environment and needs of their clientele. In this study it was noted that the ranking for some attributes has dramatically changed.

• Journal of the Ergonomics Society of Korea
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• v.22 no.2
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• pp.45-56
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• 2003

The purpose of this study is to develop the model including multiple causal relationship between factors to evaluate overall user satisfaction and develop an objective method to quantify the impacts and scores of each qualitative factors on overall user satisfaction using Structural Equation Model(SEM) and also test the feasibility to construct a comprehensive website evaluation model including qualitative and quantitative factors. The SEM model used 2 qualitative factors of usability and esthetic factors for the evaluation factors of user satisfaction and select 4 attributes of each factors using factor analysis. 3 shopping mall sites were evaluated to construct the SEM model, and 155 subjects participated the website evaluation using the walk-through and face-to-face survey method. Analysis results showed that the SEM model was statistically significant for all the 3 websites evaluated. Both the usability and esthetic factors showed significant effects to user satisfaction of websites and have positive correlation. The user satisfaction was more effected by the usability factor than esthetic factors, and the simplification and harmonization were the most critical attributes of the usability and esthetic factors.